• Culinary science and hospitality research
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• v.19 no.2
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• pp.52-64
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• 2013

The purposes of the study were (1) to identify the market segments of home meal replacement(HMR) consumers based on purchasing selection attributes and (2) to investigate demographic characteristics and purchasing behaviors unique to each segmented market. A total of 266 responses were used for data analysis using SPSS 19.0. Data analyses included frequency analysis, chi-square analysis, factor analysis, cluster analysis, MANOVA, and discriminant analysis. The result of the factor analysis showed four important dimensions in selection attributes: food quality, design, convenience, and accessibility. The results of the cluster analysis identified two HMR market segments, namely, highly involved HMR consumers and lowly involved HMR consumers. Highly involved HMR consumers considered all the selection dimensions more important than lowly involved HMR consumers. In addition, these two groups showed different demographic characteristics and purchasing behaviors. Managerial implications were provided.

• Fashion & Textile Research Journal
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• v.15 no.5
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• pp.815-824
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• 2013

This study divides female consumers according to eco-friendly attitudes and the purchase frequency of eco-clothing products; in addition, it analyzes the characteristics of each group in terms of LOHAS lifestyles, the attitudes for eco-clothing products, and satisfaction. Eco-clothing attitudes of female consumers were lower than eco-friendly attitudes. A total of 360 female consumers were divided into 4 group according to purchase frequency and the eco attitude, Type 1: survival (33.0%), Type 2: wellbeing (25.6%), Type 3: curious (15.0%), Type 4: LOHAS (26.4%); in addition, age, income, marit alstatus, occupation, LOHAS lifestyle and shopping places were differentiated by type. Type 1 (low eco attitude and low eco-clothing purchase) were composed of the youngest, college students, low income, low level of LOHAS lifestyles and low level of eco-clothing attitude. Type 2 (high eco attitude and low eco-clothing purchase) were interested in healthy eating & exercise among LOHAS lifestyles; in addition, Type 1 & 2 showed alow level of eco-clothing satisfaction. Type 3, low eco attitude and high eco-clothing purchase, were characterized with high expenditures on clothing relative to income as well as lower levels of family activities and leisure life than LOHAS Type 4. Type 4 (high eco attitude and high eco-clothing purchase) were the oldest group and mostly composed of married workers (the highest income) with the highest LOHAS lifestyles and the highest level of eco-clothing satisfaction.

• Food Science of Animal Resources
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• v.29 no.1
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• pp.121-131
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• 2009

This study attempted to investigate the perception and usage status for meat products of dietitians in the food service business in Seoul and Gangwon province. 32.8% of dietitians decided the menu reflecting the taste of students. Most of the dietitians (89.2%) checked the manufacture date of the processed meat products when they were supplied. To address the question as to whether they could distinguish the difference among ham, pressed ham, and sausage, most of them answered; 'can distinguish a little' (47.5%) or 'can't distinguish' (36.7%). The most frequently provided processed meat products were ham (33.9%), followed by sausage (21.7%). However, it is assumed that the dietitians might have mistaken the pressed ham for the classic ham. The most common frequency of the serving processed meat product in the food services was once a month (41.6%). Most desired aspect of quality improvement for the processed meat products was answered as 'hygiene/safety' (31.5%), and followed by 'higher quality' (26%). In conclusion, the improvement of the product quality and the strengthening of public information would be prerequisites for expanding the use of processed meat products in the food services and business-to-business (B2B) market in the future.

• Korean journal of food and cookery science
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• v.25 no.4
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• pp.395-405
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• 2009

In this study, a survey was conducted to determine consumer perceptions and satisfaction for onion hot-water extracts. Among the study subjects, females (53.3%) were in greater number than males, and individuals in their 40s (35.1%) made up the largest group. Cocerning the detailed efficacy of onion hot-water extracts, most respondents (84.5%) were aware of their efficacy and females recognized this more than males (p<0.001). Most consumers (67.3%) purchased onion hot-water extracts from 'health food stores prepared using a double boiler', and many consumers (47.4%) received information on the extracts from families and relatives. Of the respondents, 51.8% said they purchased 'quantities for $1{\sim}3$ months' at one time, and 33.1% stated that the price of onion hot-water extracts was expensive. They considered 'health' the most important aspect when purchasing, and preferred 'pouch packs' (60.3%) and considered 'easiness to open convenience to drink, and safety' (42.0%) the most important product features. Also, 62.8% of the respondents consumed onion hot-water extracts, and many drank them $1{\sim}3$ times a week, with '70 mL' as one dose, and drank them 'regardless of time'. The consumers were satisfied with the listing of health effects, but were not satisfied with the 'taste', 'smell', or 'color' of products. Concerning advertisements for the efficacy of onion hot-water extracts, 72.5% replied 'I trust them a little'. And concerning the expanding onion hot-water extract market, many respondents said it is difficult to choose an onion hot-water extract due to many similar products at the market. They also requested improvements of taste and flavor.

• Journal of the Korea Fashion and Costume Design Association
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• v.13 no.1
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• pp.125-134
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• 2011

The research is a survey and analysis of female apparel preferences, and recognition of the KS sizing system for adult female garments. The practical surveys in this research are examined by total number of subjects, 200 women who are living in Seoul, South Korea. The homogeneity test using Chi-square statistics, and the analysis of frequencies and ratios of contingency tables were performed with the data which are classified by age, education level, income level and housing modalities. The findings in this study are as follows: 1. Women's preferences for purchasing female garments indicate significant differences between subjects, such as age, education level, income level and housing modalities. Moreover, the following five types of adult female garments were analyzed in this study: upper garment, lower garment, one-piece apparel, sportswear and sleepwear. The results of the preference study show an indirect understanding of the KSK 0051 classification system for subjects of the survey. Therefore the preference study can be used as a pilot study for the sizing recognition survey. 2. Women's recognition of the KSK 0051 sizing system for adult female adult garments do not indicate significant differences based on the characteristics of age, education level, income level and housing modalities. The low recognition of the KS sizing system is due to too many details and complex numbers of application for users. Therefore, the sizing system should be simplified and rearranged to be more effective and have more recognizable categories.

• The Journal of the Convergence on Culture Technology
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• v.10 no.4
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• pp.311-321
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• 2024

This study comprehensively analyzed the perceptions of Chinese consumers who have and have not purchased Samsung smartphones, based on data from the social media platform Weibo. Various big data analysis techniques were used, including text mining, frequency analysis, centrality analysis, semantic network analysis, and CONCOR analysis. The results indicate that positive perceptions of Samsung smartphones include aspects such as design aesthetics, camera functionality, AI features, screen quality, specifications, and performance, and their status as a premium brand. On the other hand, negative perceptions include issues with pricing, a yellow tint in photos, slow charging speeds, and safety concerns. These findings will provide a crucial basis for making significant improvements in Samsung's market strategy in China.

• Korean journal of food and cookery science
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• v.26 no.6
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• pp.745-752
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• 2010

The purpose of this study was to investigate the perceptions and preferences held by the general public concerning jeungpyun. Self-administered questionnaires were collected from 484 residents in Daegu and Gyeongbuk. The questionnaires contained questions on the recognition of jeungpyun, purchasing, frequency, purchasing factor, and preferences for and purchasing of jeungpyun containing different kinds of makgeoilli. According to the survey, females were higher than males (31.4%) by 69.7%, and that for ages 20~30' was the highest. Most of them were students (39.7%), and 81.7% of them had an income of under 4,000,000 won per month. The results of the eating frequency rate showed that over half of the people had jeungpyun once a month, and the recognition of jeungpyun for females (3.63) was higher than that for males (3.09). The respondents who joyed eating jeungpyun mentioned 'good taste and texture' as the top reason for eating jeungpyun, and 'different food and bad flavor' was mentioned as the reason for disliking it. As a result, popularization of jeungpyun was based on two factors: 1) fundamental factor and 2) external factor, and both significantly influence the preference for and purchasing of jeungpyun,-. Therefore, future studies should be conducted to improve preference for jeungpyun as a functional food. The results of preference and purchasing show that jeungpyun prepared with rice, rubus coreanum miquel, black bean, grape and green mume makgeoilli.

• Journal of Nutrition and Health
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• v.41 no.8
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• pp.797-808
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• 2008

This study has been carried out to obtain information related to food habits and snacking behaviors including health related behaviors. The subjects were 300 middle school students (144 boys and 156 girls). The results were as follows: Average height and weight of boys were 162.3 cm and 54.1 kg respectively. Those of girls were 159.8 cm and 49.0 kg respectively. 59.0% of the subjects of the subjects had 10,000-30,000 won as monthly allowances and their subjective health condition was good (55.7%). In the regularity of meal, 47.0% of the subjects had twice a day, the main reason for skipping meal was insufficient time to eat due to oversleep (54.3%). Most of the subjects (75.0%) had a prejudice in food selection because of a bad taste. 62.0% of the subjects ate snack between meals more than three times a week, because they were hungry, good taste and habitual. The criteria of choosing snack were taste, nutrition and quality of food. Food as snacks they frequently had fruits, milk and milk products, cookies, chocolate in order. Boys had more french fries than girls, girls had more fruits, cookies and chocolate than boys. Average food habit score of boys (49.27 ${\pm}$ 7.53) was higher than that of girls (48.54 ${\pm}$ 7.81). The group who had a higher food habit score, they had more fruits and less soft drink as snacks, lower BMI, and also less monthly allowance than the group who had a lower food habit score. This study may provide basic information on eating habits of middle school students, suggests that nutrition education or counseling can improve food habits and develop positive behaviors toward healthy diets.

• Korean Security Journal
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• no.40
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• pp.35-56
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• 2014

The purpose of this study was aimed to identify the relationship between pursuit benefit and behavior by spectators participating security exhibition. The result of study is significant because it may provide more effective and aggressive marketing strategies to the future companies participating security exhibition, and suggest developmental direction by actively responding spectators' needs. The subject for this study was spectators who participating World Security Expo 2014 held three days from March 12 to 14 in 2014. 300 samples were selected by convenience sampling for subject of this study. 283 out of 300 surveys, excluded 17 unfaithful and defected surveys, were used for data analysis. Research tool was questionnaire which was based on and recomposed by previous researches home and abroad. The collected data were treated for analysis of frequency, reliability, factor analysis, correlation, and regression by using SPSS statistic package version of 18.0. Through the above research method and procedure, the results were as followings. First, the relationship between pursuit benefit and behavior after participating exhibition appeared positively. It was found that there was high relationship between pursuit benefit and behavior. Second, analyzing relationship of factors between pursuit benefit and behaviors resulted to effect information exploration, good use of spare time, and product purchase on word of mouth. Third, analyzing relationship of factors between pursuit benefit and behaviors resulted to effect good use of spare time, information exploration, and product purchase on re-participation.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.18 no.9
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• pp.186-192
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• 2017

Thepurpose of this study was to provide a basic data health plan & education program for adolescents by examining the recent 3 year Korea Youth Risk Behavior Web-based Survey data obtained in 2013, 2014 and 2015. The data was analyzed with theSPSS 18.0 statistical program using the t-test and cross-analysis. After confirming the drinking habits of teenagers in Korea, the issue was slightly lower in the issue of problem drinking. However, the first time for drinking alcohol was the 2nd grade of middle school(21.5%) and the average alcohol intake was 20 to 29 days(3.8%) and usually consisted ofmore than two bottles (12.2%)s. Also, the method of buying liquor was found to be mainly at convenience stores(32%), and the adolescents werefound not to have been trained for drinking(52%). As a result of comparing the general characteristics of these items, it was found that there was a significant difference between the coeducation type, the high school type, the trace in the residence type, and the 'middle-high level' in terms of the socio-economic level.When comparing the results of the drinking behavior during these three years, the outcome of the trend is still noteworthy, as health education for drinking alcohol is still important, and attention needs to be paid to this problem.