• The Journal of the Korea Contents Association
• /
• v.19 no.3
• /
• pp.223-235
• /
• 2019

In order to develop the marketing strategy of Korean floral arrangement courses for chinese tourists, this study aimed at gaining their participation motivation with application of the ZMET (Zaltman metaphor-elicitation technique). According to the results, 18 constructs ('a sense of accomplishment', 'Korean culture visit', 'teacher's high-quality service', 'professionalism', 'to be together', 'communication with others', 'joint pleasure', 'better than China', 'not available in China', 'healing', 'the feeling of happiness and love', 'easy access to art', 'wonderful life shot', 'beautiful interior', 'special design', 'expectation', 'close to nature', and 'nice daily-life decoration') were derived and 4 main constructs ('a sense of accomplishment', 'Korean culture visit', 'teacher's high-quality service', and 'professionalism') of the consensus map were analyzed. Therefore, the Korean floral arrangement courses for chinese tourists should open an adjustable level of difficulty of curriculum, offer an opportunity to experience other Korean culture and increase florist's abilities from various aspects.

• The Journal of the Korea Contents Association
• /
• v.8 no.8
• /
• pp.206-212
• /
• 2008

In spite of the element that tourism contents are importance for tourism activation attract attention that I took the culture sightseeing contents development strategy that utilized Ginseng. A basic course of contents development is the element which is well-being to be able to let you increase health and high value-added article development. A development strategy must be accompanied with a story in representative well-being and must develop the contents that can be full of character of multipurpose not a story for an article and in consideration of a last article form and develop feasible contents. Lastly, direct profit and participation must be guaranteed by local inhabitants.

• Proceedings of the Korea Contents Association Conference
• /
• 2005.11a
• /
• pp.88-93
• /
• 2005

Recently many researchers are keen interested in the concept of ubiquitous using mobile internet and RFID. Busan also plans to build a first U-city in the areas of port logistics, traffic, tourism convention, medical service. It is important to be accepted by consumers for U-tourism convention service adoption to determine the future growth potential. The purpose of this paper thus examines the effect of tourism contents on U-tourism convention service adoption using technology acceptance model.

• Proceedings of the Korean Society of Computer Information Conference
• /
• 2022.07a
• /
• pp.611-612
• /
• 2022

메타버스는 게임 기술을 활용하여 현실의 다양한 현상이나 경제 활동들을 가상의 세계로 구현하고 이를 실세계와 유사하게 동작하도록 다양한 서비스를 제공하는 플랫폼을 일컫는 말로서 최근의 코로나19 펜데믹 상황과 맞물려 주목 받고 있는 게임 확장 기술군의 하나라 할 수 있다. 본 논문에서는 지역 관광 활성화를 위해 지역 대표 관광지의 시그니처(signature) 구조물들과 공간을 메타버스 플랫폼 상에 구현하고 구현된 공간에서 사용자간의 커뮤니케이션을 통해 관광 수요를 촉진시키며, 오프라인 이벤트와의 유기적인 연동을 통해 궁극적인 관광 활성화에 기여하기 위한 온오프라인 연계 메타버스 콘텐츠를 구현한다. 구현된 메타버스 콘텐츠에서는 개인별로 설정된 캐릭터를 활용해 구현된 가상 공간에서 상호작용이 가능하도록 구성하여 가상 공간에서 체득된 정보를 온라인 상에서 자유롭게 교환할 수 있도록 하였다. 본 논문에서 구현된 관광 메타버스 콘텐츠는 샌드박스형 메타버스 플랫홈으로 개발된 디토랜드를 기반으로 한다.

• Journal of the Society of Disaster Information
• /
• v.18 no.1
• /
• pp.63-72
• /
• 2022

Purpose: After the Crona Pandemic, all countries are interested in developing various programs to attract tourists. In order to activate the attraction of tourists, it is necessary to discover the information needed by tourists and provide the information based on the visitor's location. Method: This research proposes a system configuration method for creating tourist-oriented tourism contents information. To this end, it creates GIS and QR code-based content and provides necessary information from the tourist's current location. In addition, by using QR codes installed at various points, it provides travel time and other destination information from the current location, and AR image information based on QR codes. Result: The existing tourism content system provides information using a fixed location-based QR code. This research creates and provides customized tourism information based on the location of tourists by generating GIS-based QR codes. Conclusion: This research aims to contribute to the construction of a new tourism information contents and the activation of tourist-oriented tourism information provision.

• The Journal of the Korea Contents Association
• /
• v.6 no.4
• /
• pp.117-124
• /
• 2006

This study was to analyze web contents of major cultural tourism festival. And suggest to contents development. Study method is contents analysis and comparative study by suggest data. According to the results, need for independent domain, provide to foreign language information, maintenance membership administration through membership e-mail service, provide to segmentation board, provide to dynamic information should be consideration to visitror's movement line.

• Journal of Digital Convergence
• /
• v.17 no.4
• /
• pp.137-147
• /
• 2019

This paper studies the effect of content information quality of u-tourism information system on flow theory and satisfaction. The purpose of the research is to generate and propose flow-related information to satisfy tourists with content information quality. The meaning of this paper is to derive success factors for verifying satisfaction of content information quality to tourists, establish hypotheses as research models, and evaluate verification. The differentiation of this study is the design implementation of u-fusion tourism information system by combining flow relation information with flow theory. The contribution of this paper is the generation of flow related information and the elicitation of success factors of contents quality of u-tourism information system. The advantage is that tourists can be patterned by symbolization and the pattern can be illustrated. The limitations of this paper are limited to small areas, and the lack of objectivity is required and future tasks are needed to compensate for them.

• Proceedings of the Korea Contents Association Conference
• /
• 2008.05a
• /
• pp.309-313
• /
• 2008

Since the Eight-view of Xiao and Xiang Rivers had been created during the reign of King Myoungjong in the Goryeo dynasty, various types of landscape paintings in eight view compositions continued to be appreciated throughout the Choson dynasty.

• The Journal of the Korea Contents Association
• /
• v.9 no.12
• /
• pp.429-437
• /
• 2009

The purpose of this study is to development of North Korea tour product. From 10 years ago, Kumgangsan tour started with peace unikorea. But only south korea and north korea is uncertain on political issue also always tour is influenced. Kumgangsan, Gaesung and baekdusan tour is going to renew. So North Korea tour product is continuos of space connection of adjoining land under Kumgangsan, Gaesung and baekdusan tour product.

• Journal of Digital Convergence
• /
• v.19 no.2
• /
• pp.379-386
• /
• 2021

The tourism industry and AR act as important factors to diversify the tourism industry by combining them with one another. Currently, the advent of mobile smartphones and AR interactive is expected to play a major role in improving tourists' experiences and promoting tourism. AR's high entertainment characteristics, realism and strong interaction can be actively used as a major advantage in promoting tourism. This paper presents some appropriate examples of how AR interactive design is used in tourism marketing through various use cases where AR interactive design is used in tourism. Furthermore, a detailed analysis of the Magical Gulangyu verifies the descriptions listed in the text and presents the direction of future research.