• Proceedings of the KAIS Fall Conference
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• 2009.12a
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• pp.249-253
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• 2009

창업학에서 프랜차이즈 비즈니스는 주요 연구분야이다. 또한 국가경제에서 프랜차이즈 산업의 비중과 중요성은 점차 증가하고 있다. 특히, 교육부문에서도 기존 중소형 학원의 점유율은 점점 낮아지고 대형학원 및 프랜차이즈 학원의 비중은 점점 커지고 있다. 이에 따라 프랜차이즈 학원의 경영자와 그 구성원들의 시장지향성 활동 및 경쟁우위의 창출의 중요성은 높아지고 있다. 본 연구는 고객지향성 및 경쟁자지향성이 경쟁우위와 경영성과에 미치는 직 간접적인 영향을 프랜차이즈 학원을 대상으로 분석함으로써 학원 운영의 시사점을 제공하고자 시도되었다. 연구결과 조직 내 고객지향성과 경쟁자지향성으로 구성된 시장지향적인 활동과 공유는 경쟁우위가 되는 시장차별화 및 혁신차별화에 영향을 미치고 있으며, 이를 통해 창출된 경쟁우위는 시장성과 및 재무성과에 영향을 주고 있음을 확인하였다. 그리고 시장지향성은 시장차별화와 혁신차별화를 매개로 경영성과에 간접적인 영향을 미치고 있다. 이러한 연구결과는 학원경영자에게 시장지향적인 활동과 조직 내 공유를 통한 경쟁우위 창출의 중요성을 알려주고 있다.

• Journal of Venture Innovation
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• v.6 no.3
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• pp.1-20
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• 2023

This study conducted an empirical analysis of whether the accelerator incubation program (mentoring, seed investment) and entrepreneur self-efficacy affect competitive advantage performance for start-up representatives who have experienced the accelerator incubation program. At this time, the mediating effect of innovation capability was also examined. As for sample collection, 334 samples collected from representatives of start-ups nurtured by national accelerators and regional centers for creative economy and innovation in Korea were tested using the Smart PLS 4.0 program, and the analysis results are as follows. First, mentoring has no significant effect on competitive advantage performance, whereas seed investment and entrepreneur self-efficacy have a positive (+) effect on competitive advantage performance. Second, mentoring, seed investment, and entrepreneurial self-efficacy have a positive (+) effect on innovation capability. Third, innovation capability has a positive (+) effect on competitive advantage performance. And fourth, it was confirmed that innovation competency has a positive (+) effect between mentoring, seed investment, entrepreneurship self-efficacy and competitive advantage, and has a mediating effect. As a result, while mentoring did not have a direct significant effect on competitive advantage performance, it was confirmed that there was a significant effect mediated by innovation capability. Seed investment, entrepreneur self-efficacy, and innovation capability directly helped competitive advantage performance, and it was confirmed that innovation capability has an effect on the competitive advantage performance as a mediating effect. It is expected that this study will be able to suggest a direction that can help start-ups improve their competitive advantage performance.

• Management & Information Systems Review
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• v.29 no.4
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• pp.45-65
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• 2010

This study was to identify the effects of hotel organizational service orientation on CRM(customer relationship management) performance. The organizational service orientation has been considered very important for excellent service quality in many existing studies. The data were collected from employees in deluxe hotels of the metropolitan area with the questionnaire. To test the hypotheses, using AMOS were conducted for 379 respondents as a sample collected. The results show that customer's authority, service training, service reward significantly influenced to competitive advantage. Among the three variables the service reward was especially significant. In addition, competitive advantage significantly influenced to CRM performance (relationship commitment, image of corporation, customer's loyalty). So it is very important for employee to give a authority, share of service training program, give a reward what they want. Because that system can lead to the good performance. As a result, the CEO of hotel has to attention the organizational service orientation for achievement of the CRM performance.

• Journal of Digital Convergence
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• v.18 no.6
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• pp.225-235
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• 2020

The purpose of this study is to identify the effect of the start-ups' quality management system implementation on differentiated competitive advantage and management performance, and to verify the effect of the moderating effect of company size between the quality management system implementation and differentiated competitive advantage. A questionnaire was conducted for start-ups and 259 samples were analyzed using SmartPLS 2.0. First, it was found that leadership, planning, support, operation, performance evaluation, and improvement have a positive effect on differentiated competitive advantage, and contexts of organization does not have a positive effect. Second, differentiated competitive advantage has a positive effect on financial and non-financial performance. Third, company size has a moderating effect in the relationship between leadership, support, operation, improvement and competitive advantage. The results of the study can be interpreted that the quality management system improves the quality of start-ups and has a positive effect on management performance. In addition, it implies that the organizational situation and the size of the company should be considered when implementing the quality management system.

• International Area Studies Review
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• v.13 no.1
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• pp.265-286
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• 2009

The purpose of this research can be said as follows. The close examination of competitive advantages of Korean enterprises who have been participating and dominating the management activities directly in India. And the Analysing of the correlation between the competitive advantages and the management performances of Korean firms there. That is, the factors which exercise their influence over the local management positively can be activated and developed reasonably and systematically while the others which exercise their influence over it negatively have to be eliminated, at least. The factors of competitive advantages on this paper are from ones which could generally be recognized on the basis of the preceding studies, and the management performances are divided by three sub-variables like sales, profits and management satisfaction. As empirically statistical method, Regression coefficient analysis as inferential statistics as well as Pearson's correlation as descriptive is implemented for this paper of testing some hypotheses.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.10 no.1
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• pp.69-82
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• 2015

This Research is based on the theory of the prior researches that have demonstrated a positive impact of the entrepreneurship and competitive advantages on business performance. And the purpose of this research which approaches in the viewpoint of combining a entrepreneurial attribute including two factors(entrepreneurship and commercialization capabilities) and the differentiated competitive advantage as a role of core competence is to examine how the combined competence affects the business performance. In order to achieve this purpose, we conduct a survey for CEO of 250 small firms which belong to the start-up phase and are located in the 6 administrative region with the assistance of Small & Medium Business Administration representatives and analyze empirically the survey data by utilizing statistical program(Spss 18.0). As the results, we conclude that the entrepreneurial attributes of small firms' CEO and DFCA have a positive impact on business performance respectively and the entrepreneurship, one of the two entrepreneurial factors, has a positive impact on choosing DFCA. Also we report that DFCA plays a mediating role with regards to relationship between entrepreneurial attributes and business performance. Therefore, this research suggests the followings: First, the CEO of start-up business should focus on building a differential competitive advantage which is the basis for creating competitiveness from the initial point. Secondly, he should make a alignment for core competencies, in order to reach the stable growth phase in the shortest period, through which the entrepreneurial attributes is to be inherent as a discriminatory competitive competence. Third, he should promote to establish a business strategy based on strengthening of entrepreneurship and discriminatory competitive as a growth strategy during start-up phase.

• International Area Studies Review
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• v.15 no.1
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• pp.135-169
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• 2011

This study is for analyzing the management performances of Korean tourism firms, operating as preparing strategically against FTA which is one of the most importantly external environment in international management since in the middle of 1990s. The main purpose is to test empirically some relations between the management performances and the levels of ownership-specifics advantages of Korean tourism ones. To be exact, the dependent variables of management performances are classified with sales, profits and management satisfaction, while the independent ones of the competitive advantages are sorted with the 5 following factors like marketing, product development, service supply, finance and organization culture. The survey of Korean tourism enterprises engaging in management activities in Korea is implemented by collecting questionnaires. And for testing the hypothesis, the analyzing tools are being used for correlation, reliability, validity, multi regression and the path analysis of structural equation modeling. As a result, Marketing is certified as only common factor to influence three dependent variables of sales, profit and management satisfaction positively.

• Management & Information Systems Review
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• v.29 no.4
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• pp.287-304
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• 2010

In spite of the variety of business environments around start-up firms, almost all existing studies on business strategy of new IT firms. The purpose of the present research is to examine the relationships of the corporate capability, competitive advantage and performance of IT enterprise. There was much research for IT enterprise in other lands, but there was a little in Korea. Through previous literature, we can't find differences between IT enterprise strategies and common corporation strategies. So this research treats new strategies of IT. This research is explanatory and three research questions. This research focuses on the determining factors(corporate capability, competitive advantage) and management performance of IT enterprise in Busan area. In order to test the established 3 hypothesis, several multi-variate analyses are used. Factor analysis is used to reduce the competitive advantage question to its underlying factors. Finally, multi-variate regression and analysis is used to determine whether performance differences The result of this study would be useful to practitioners on management and entrepreneurship. Finally, this study is expected to encourage entrepreneurs to create new possibility in IT enterprise and to assist more new operating business strategy.

• Korea Trade Review
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• v.41 no.2
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• pp.159-183
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• 2016

This study focuses on export venture firms in Daedeok Innopolis and examines the structural relationships among dynamic capability, technology commercialization competence, innovation performance, and competitive advantage. In particular, this study attempts to analyze dynamic capabilities that may affect technology commercialization competence, innovation performance, and competitive advantage. The development of the research model takes on a dynamic-capability view and is based on empirical studies regarding competitive advantage. A survey of 103 export venture firms was conducted from January 5, 2015, to February 4, 2015. A partial least squares structural equation model is used to test the relationships between constructs set in the study. The results of the study show that the dynamic capability of an export venture firm has a significant positive influence on the firm's technology commercialization competence, innovation performance, and competitive advantage. The study also finds evidence that the export venture firm's technology commercialization competence directly affects its innovation performance and competitive advantage. In addition, the findings indicate that the innovation performance of an export venture firm has a significant positive impact on the firm's competitive advantage. Overall, these findings contribute to a better understanding of the contexts in which dynamic capability represents a specific capability for export venture firms.

• Korea Trade Review
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• v.42 no.2
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• pp.175-203
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• 2017

This study examined the casual relationships among SMEs' market orientation, brand orientation, firm capabilities-technology and marketing capabilities, competitive advantage and financial performance in export markets based on the resource-based view. The data were collected from 286 cases of exporting SMEs. The results of path analysis indicated that market orientation of exporting SMEs increased technology and marketing capabilities. Market orientation directly increased both competitive advantage and financial performance in export markets. Brand orientation influenced technological capability and had indirect effects on both competitive advantage and financial performance through the firm capabilities. Based on the results, managerial implications and future research directions for exporting SMEs were provided.