This paper investigated the differences in the influence of visual merchandising on solo shopping consumers' store satisfaction and revisiting intention between Korean and American college students. Questionnaires were administered to 210 Korean(Pusan area) and 174 American students(Texas area) who had shopping alone in recent three month. The major findings of this study can be summarized as follows: First, the store atmosphere and display of visual merchandising had a positive effect on solo shopping consumers' store satisfaction in both groups, whereas the convenience layout had a positive impact on store satisfaction in Korean group and the promotion did in American group. Second, the store atmosphere and display of visual merchandising had a positive effect on revisiting intention in Korean group, whereas the store atmosphere, display and layout had a positive impact on revisiting intention in American group.

Shopping is the activity not only purchasing goods/services but also pursuing the emotional satisfaction. Browsing can be defined as shopping behavior looking around the store without purchasing intention. Through the browsing activity, consumers are able to collect the information and be ready for the possible purchases while marketers have an opportunity to inform consumers of products/ stores/ brands. The more browsing activity, the more stimuli for buying, the more unplanned/ impulse buying. Therefore, this is the time that consumer's browsing activity is getting importance in the area of fashion marketing. The purpose of this study was to examine attracting and hindering factors related to browsing activity especially for purchase of fashion items, using a qualitative research method. An in-depth interview was conducted with 10 female shoppers ranged age 21-50. Included in the questions were consumer's opinions about VMD, convenience, traffic, salesman's attitude, companions, prices, sizes and fitting arrangement. The results of this study provide fashion store managers with the detailed and practical information to draw the consumers in the store.

This study analyzes how the environmental values of fashion consumers influence the purchase satisfaction and repurchase intention of eco-friendly fashion products. The survey was conducted from June $1^{st}$ to $30^{th}$ in 2009, and 343 responses were used in the data analysis. The statistical analysis methods were frequency analysis, factor analysis, reliability analysis, and multiple regression analysis. The results show that the environmental values is classified by environment conservative value, economical value, social altruistic value, and egocentric value. The social altruistic value of fashion consumers affects purchase satisfaction of eco-friendly fashion products. The social altruistic value, environment conservative value, and egocentric value affect the repurchase intention of eco-friendly fashion products.

The purpose of this study is to identify the differences in persuasive effectiveness of visual merchandising between consumers in Korea and China including the moderating roles of shopping value in effectiveness of visual merchandising. For the cross-cultural experiment, 2(degree of sensuousness of VM: high vs. low)${\times}$2(involvement: high vs. low)${\times}$2(nation: Korea vs. China) factorial design were used. A total of 480 questionnaires allocating 60 students to each group were distributed. The results were as follows. First, Chinese consumers were likely to respond favorably regardless of the degree of sensuousness of VM, while Korean consumers were more positive in high degree of sensuousness of VM. Second, aesthetic cognition of VM and attitude toward VM had positive influences on brand cognition in both countries. Third, Korean consumers with greater recognition of aesthetic attributes of VM had more positive brand attitude, while Chinese consumers with greater recognition of utilitarian attributes of VM had more positive brand attitude. Fourth, there were moderating effects of shopping value in persuasive effectiveness of VM in Chinese consumer group, while there were no significant moderating effects in Korean consumer group. With the cross-cultural interpretation of the fin-dings, strategic implications and suggestions for the global fashion retailing, specifically fashion visual merchandising, are provided.

The purpose of this study was to investigate the effect of shopping orientation on price perception and the effect of shopping orientation and price perception on purchase satisfaction. This study administered a questionnaire survey to adults in their 20s and 30s who had once purchased fashion products in surrogate internet shopping malls. Among 327 questionnaires, 263 were collected through convenience sampling and 94 were collected from six internet communities. Data were analyzed by factor analyses and regression analyses. The results of this study are as follows. First, factor analysis of price perception revealed that two factors such as price reasonability and price reduction were extracted and the mean of price reduction was higher than one of price reasonability. Second, factor analysis of purchase satisfaction extracted four factors such as service quality, shopping convenience, product scarcity and product variety/price satisfaction. Mean comparisons showed that the mean of product scarcity was the highest among four factors. Third, regression analyses that recreational, economic, and convenience shopping orientation affected price reduction, a factor of price perception. Fourth, regression analyses showed that shopping orientations and the price perception had significant effects on the purchase satisfaction.

The purpose of this study was to examine the appearance management behavior and its motives according to male consumers' age. A set of questionnaire was administered to 398 male consumers. Data were analyzed by utilizing frequency, factor analysis, ANONA, and Crosstabs. The results showed that factors of the appearance management behavior were classified into such as fashion oriented, figure management, figure improvement, skin care, cosmetic surgery, hair care, and health oriented. The male consumers age in the 20s, were more conscious of the appearance management. The male consumers aged over 40s were more aware of figure management and hair care for better health oriented. Appearance management behavior motives were classified into individuality, sociality, and interest arousal. Most of the male consumers showed higher interests in sociality among appearance management motives for better personal relations at workplace and increasing competitive edge.

The purpose of this study was to develop a plausible methodology based on experimental data how to set up darts and split lines on 3D parametric body dressed with tight-fit garment. The results were as following: Through the process of making convex hull, the concave parts were straightened to make a convex hull, especially in the center part of bust, under breast part and scapular part. To figure out the optimum positions of darts and split lines, the inflection points of curve ratio were searched along the horizontal polylines of waist and bust. This procedures produced reliable results with low deviation. Using Rapidform, CATIA and Unigraphics, six patches of bodice patterns were drawn and aligned. Paired t-test results showed the outline and area between 3D surface and 2D were not significantly different, meaning this method could be adaptable when flattening 3D surfaces. The amount of waist dart measured on the pattern showed that the highest portion was allocated on 2nd dart(back), followed by 1st dart(back), 1st dart(front), 2nd dart(front)/side dart, and center back dart. A series of findings suggested that curve ration inflection point could be used as a guide to set up darts and split line on 3D parametric model with low deviation.

This study aims at establishing a sizing system required for producing ready-made clothes which can fit the body shape of disabled men using wheelchair. It measured the bodies of 178 adult men using wheelchair and compared the sizing system of German adult men using wheelchair (1984) with KS system(KS K0050, 2004) in order to establish standards of the sizing system. AS a result, in terms of classification of body shapes, KS system cover more types of disabled men's body shapes and especially, A types (Drop 15.6) showed the widest coverage with 32%. In classification of heights, the widest range of height was 170 cm, and Korean men's four sizes between 158 cm and 176 cm covers 88.2% of disabled men's body shape. For chest size, 91.1% of disabled men's chest sizes were included in seven sizes, which are 4 cm intervals between 88 cm and 112 cm with 100 cm standard. In consideration of the ranges of height and chest, the general sizes (A types; 11 sizes, B types; 3 sizes, Y types; 5 sizes) are selected to present the standardized measurements. Basic parts of the upper garment sizing system for disabled men using wheelchair were height-chest-waist size.

The objectives of this study were to investigate the progress of obesity in women from childhood to adulthood and to analyze the characteristics of obese figures through comparing their body proportions to normal-weight people, to provide a basic reference for development of new size categories and improved pattern grading. Body measurement was made on 6,704 women age between 7-39 in Sizekorea 2004 database. The age range was divided into three groups: children(7-12), teenagers(13-18) and adults(19-39). The result of research into the characteristics of body proportions of obese figures and the classification of different figure groups of obese people are as follows: The ratio between width and circumference for each part of the body was investigated according to body weight which was grouped into three different weights of low, normal and obese body weights. And the result demonstrated that in all the ranges of age, the obese groups had the lowest ratio between width and circumference, having a thick body shape. And according to the result of comparing the ratio of the circumference of each body part divided by the waist circumference, the obese group also showed a low ratio, indicating that they have bigger waist circumference than any other body parts. By analyzing the ratio of circumference of body parts divided by waist circumference, three factors were identified as contributing to obesity. Using the factor loadings of the upper, distal and lower body obesity, a cluster analysis was carried out and three different categories of obesity were defined; abdominal obesity, distal obesity and proximal obesity.

Knitted fabrics are very popular for their numerous advantages such as greater comfort, attractive garment appearance, better fit on the body, etc. In this study, we investigated the mechanical properties and abrasion property of warp knitted fabrics for footwear which treated with several softeners to improve abrasion resistance. The antistatic softener among the various softeners showed high improvement in abrasion resistance. Among the mechanical properties with treating conditions, WT (tensile energy), G (shear stiffness), B (bending rigidity) increased as treating timeincreased. But the other mechanical properties were little changed with treating concentration.

In this study, physical properties were studied by using latent stretching yarn in order to develop the texturing yarn technique for super bulky yarn, which is better in bulkiness and handle than natural wool and also adds property of synthetic fiber to natural wool. In order to obtain textured conditions by analysing basic properties for manufacturing DTY yarn with super bulky property, DTY 50d/12 after spinning latent yarn spined POY 80d/12 was obtained under the two conditions of (i) false twist(T/M) level 3 in DTY texturing and (ii) draw ratio level 4 in draw texturing. For DTY texturing yarn, Elongation rate increased as the heat treatment time and temperatures increased. In addition, shrinkage became higher as false twist was higher, so that elongation rate became lower. When annealing became longer in time and higher in temperature, initial modulus increased. In addition, as the count of false twist increased, the initial modulus showed higher values. For draw texturing yarn, under the conditions of heat temperature 180 and heating time 30 minutes, shrinkage rate in draw ratio 1.55 and 1.6 draw ratio was 7%, and that in 1.65 and 1.7 draw ratio was 8.5%. High draw ratio samples' tenacity was much influenced by heating time and temperature, but low draw ratio samples' tenacity was influenced not by treated time, but by treated temperature.

To study the development trends of domestic apparel design, we analyzed patent applications that were applied to the field of apparel design. It was presumed that economic and social environment have affected directly on the number of apparel design applications. Since year 2000, the whole number of apparel design applications has shown a remarkably increasing tendency, but depending on the items, the trends of patent applications have different tendency. While the number of applications regarding western costume such as a jacket, pants, suit and coat has been increasing from mid 2000s, the number of applications regarding Hanbok and undergarments have been decreasing from mid 2000s. In early 2000s, there were a lot of applications relating to design creation due to combination of color and form in apparel design. However, from mid 2000s, variety of techniques such as granting functional characteristics, asymmetry construction, introduction of various textiles, techniques of draping were being applied in design creation.

The aim of this study is to investigate the actual state for the development of the thermally comfortable uniform for workers on a low temperature storage. Observation, interview and survey were executed focusing on the environment, clothing, and human factors which have effects on the comfort of workers. Of 400 distributed, 253 questionnaires were analyzed through descriptives, frequency, ANOVA, t-test, multi-response analysis, correlation analysis with SPSS 12.0. The results are following. Coming and going between a selling area and cold storages, the workers showed to experience a big temperature gap. They indicated to feel cold on face and hands which were not covered by clothing and have got sick because of low temperature. The workers wanted the uniform made of functional fabrics, especially heat insulation fabrics. Female workers rather than male workers, the older, and the longer their working period were, the more uncomfortable they revealed to feel. The workers who works on the daily products part or mainly on the freezer appeared to feel cold more than any other workers. In conclusion, it was found that the uniform which consider steady state and unsteady state heat transfer together must be developed.

The purpose of this research was to raise K/S value by mercerization and tannic acid treatment in cotton fabrics. K/S value was 2.84-3.56 in mercerized none-mordant fabrics and it is 5.12-5.36 in tannic acid treatment. As the result, it showed higher in processed cotton fabrics than in unprocessed ones. Processed cotton fabrics had high K/S value in pH 3, pre-mordant. Antibacterial activity showed 99.9% in tannic acid and Cu mordanted fabrics. Deodorization and UV-cut effect were showed a higher effect in dyed fabrics than in undyed ones.

The purpose of this study was to review physiological responses and subjective sensations in the cold environment when the subjects wore ensemble with different clo values. Seven healthy male subjects participated in this experiment. This experiment was conducted in a climatic chamber with $-10^sC$ and 50%RH. Subjects wore five different kinds of ensemble[C1 (4.453 clo), C2 (3.452 clo), C3 (2.865 clo), C4 (2.387 clo), and C5 (2.280 clo)]. The experiment was composed of 20 min of rest period, 20min of treadmill exercise(6 km/h) period, 30 min of recovery period. We monitored skin temperature on 7 sites, clothing microclimate and subjective sensations. The clo value had positive correlations with mean skin temperature and clothing microclimate. The subjects feel more warm and humid as the clo value goes up. The subjects reported comfort when they wore C1 and C2 ensemble having over 3 clo value. However, they felt less comfortable during the exercise period since there was high humidity. Skin temperature on the extremities were more dramatically changed by the exercise rather than clo value. Thus it seems that in the cold environment, heat balance can mostly be controlled by the choice of clothing, and the clothes with high clo values can provide higher insulation. In conclusion, our findings suggest that it would be more effective to control clo value depending on the activity level for maintaining comfort level in the cold environment.