The purpose of this study was to investigate how clothing interest, fashion involvement, and self-consciousness affect brand recall, brand attitude and buying intension of the product placed on TV drama. The data were collected using a self-administered and structured questionnaire on subject of 270 middle school students and 260 high school students in Pusan. Frequency analysis, $X^2$-test, t-test, and multiple regression were used to conduct the data analysis on 524 out of 530 questionnaires. Clothing interest and the level of self-consciousness had significant influence on brand recall and emotional brand attitude of the product placed on TV drama. Self-consciousness affected cognitional brand attitude. Moreover, TV drama clothing interest and fashion involvement had a significant influence on buying intension. Therefore, TV drama clothing interest was the main factor which affected brand recall, brand attitude and buying intension of the product placed on TV drama.

This paper was to examine the salesperson's service that the consumer demands in different types of fashion retailing formats including department store, discount store and outlet store. Data has been collected from June to August in 2005 in Pusan and Seoul on subject of 1000 adult over18 years old and 979 pieces were used to analyze. Data analysis was conducted by factor analysis, regression using the SPSS statistics package program. Services in common in 3 fashion retailing formats were "individual concerning", "kindness, courtesy/customer respect", "quick correspondence/convenience", and "product knowledge". Unique services that consumer demanded for the department store were professional and polite attitude; for the discount store, honesty and convenience for refund and exchange; for the outlet store, wide range of product selection. The results has shown that the part of salesperson's service dimensions influenced the consumer's purchase, repurchasing intention and the level of satisfaction. Therefore fashion marketers need to carefully implicate operation and service management depending on the retailing formats.

The purpose of this study was to consumer's evaluation toward salesperson attributes, satisfaction of salesperson and apparel store on relationship continuity. To this end, a total of 500 questionnaires were distributed to men and women university students and 443 samples were used for the final analysis. Data were analyzed by using frequency, percentage, factor analysis, cluster analysis, One-way ANOVA, crosstabs, Pearson's correlation analysis, regression analysis. The results of this study were as follows; Looking at the effects of evaluation toward salesperson attributes, satisfaction of salesperson on relationship continuity, they showed satisfaction of salesperson had direct influence on relationship continuity extremely when men and women university students are purchasing their clothing. Uniformity, customer orientation, expertise, kindness were as follows. Looking at the effects of evaluation toward salesperson attributes, satisfaction of apparel store on relationship continuity, it showed uniformity has direct influence on maintaining relations extremely when men and women university students are purchasing their clothing. Customer orientation, satisfaction of apparel store, expertise, kindness were as follows. Through this study, it will be applied into program development data for consumer management and education, and salesperson's efficient consumer response as well.

The purpose of this study was to examine the influence of purchase behavior of Cosmeceuticals according to appearance concern. The subjects of this study were 709 women aged for 20 to 50 living in Daegu. The questionnaires were conveniently sampled from December 20 to 31, 2007. The SPSS 12.0 package was use for data analysis which included Frequency analysis, Factor analysis, Cronbach's a and Analysis Structural Equation Modeling by use of Amos 5.0. The results of this study were as follows; Appearance concern had influence on usage behavior of cosmeceuticals and usage satisfaction of cosmeceuticals, but appearance concern had not influence on usage preference of cosmeceuticals. Usage behavior of cosmeceuticals had influence on usage satisfaction of cosmeceuticals and usage preference of cosmeceuticals. And usage satisfaction of cosmeceuticals had influence on usage preference of cosmeceuticals.

The purpose of this study is to find what male consumers value in their clothing behaviors, as well as to investigate how the consumers' shopping values and store VM impact on their clothing purchase behaviors. For data collection, research questionnaires were responded by 202 male students living in Busan. The collected data were analyzed according to the frequency-factor analysis using SPSS for win 10.1 Package, the factor analysis using Varimax, reliability analysis, and multi-regression analysis. The results of this study are as follows; First, the shopping values were composed of hedonic, utilitarian, and economic value, and VM was divided into store facility, store image, layout, and fashion information. Second, multi-regression analysis was conducted to find the impact of consumers' shopping values on their clothing purchase behaviors. The result showed that the hedonic shopping value and utilitarian shopping value significantly affected the consumers' clothing purchase behaviors, while economics shopping value did not show any statistical significance. Third, multi-regression analysis was conducted to find the impact of store VM on consumers' clothing purchase behaviors. The result showed that store image, layout, and fashion information had a significant impact on consumers' clothing purchase behaviors.

This study examined Korean college women's perceptions of their body image, ideal body, and body satisfaction. Five research questions assessed participants: 1) self-defined image, 2) ideal body image, 3) body dissatisfaction, 4) body satisfaction, and 5) perceptions of their friends' weight concerns. A convenience sample of 101 female college students participated in the study. Respondents' average age is 20.78, ranging from 18 to 36 years. Two approaches were used to define Korean college women's body image and body satisfaction: A scale of illustration showing nine females' body drawing, and a verbal scale for the satisfaction with body image. The findings revealed that Korean college women pursue "thinness." Although they were somewhat happy with their height, the development of their figure, and their overall good looks, they were significantly dissatisfied with their weight. These results indicate that Korean college women would benefit from positive body image education.

The purpose of this research is to develop the design, pattern and size system of brief as a measurement garment in order to obtain more precise silhouettes and sizes of the body in 3D measurements. The results of this research are as follows: First, nylon/lycra materials which elasticity is equivalent to 18%(wale) and 27%(course), were selected as a material for briefs to minimize possible error in measurement and deformation of body shape caused by looseness or tightness in its measured parts. And T-back style design was selected, of which briefs neither deform human body nor cause overlapping or excessive tightness when was put on the measurement garment over it. Second, different darts for men and women were adopted into the pattern in consideration for the shape of hip. Third, the waist band of briefs was located between the waistline and abdominal girth line so that it didn't interfere with measurement, and using a wide band of 40mm minimized the tightness of the human body. In addition, the stitch lines and sewing procedure were simplified to minimize the deformation of body shape resulting from inseams and stitch lines. Finally, for the size of briefs, 6 cm intervals were set on the basis of the waist girth and 8 kinds for men and 6 kinds for women were selected in descending order of appearance rate by the interval sections. English T meaning T-back design and numbers representing the waist girth were marked in parallel for the name of size.

This study aims to present the basic information on ready-made clothes production for middle-aged women by examining the clothing-related problems due to the body-shape changes of middle-aged women, and accordingly analyzing the satisfaction level with the purchasing and size of ready-made clothes among the 40-50's women. For this study, a survey was conducted to find out the satisfaction level with the purchasing and size of ready-made clothes. Among the total of 450 copies of questionnaires, 443 were collected, 400 of which were used in the analysis leaving out the rest imperfect ones. SPSS 11.0 Program was used in data analysis to get the frequency and percentage of each item. As for the preferred styles according to the age, respondents aged 45-49 preferred sweaters and trousers most, while most of middle-aged women preferred blouses and trousers most. As for the preferred styles according to occupations and body figures, most of middle-aged women preferred blouses and trousers most. The findings of this study examining the actual conditions of ready-made clothes purchase and wearing, and size satisfaction among the 40-50's women, who will be at the center of the aging populations in the Super-aged society highlight the need to correct the problems of adherence only to the prices, measures, and aesthetic aspects of fashion trends, to meet the requirements and preferences of ready-made clothes for aging women, and fulfill satisfactory functions according to the body figures in the upcoming Super-aged society.

Picasso and Chanel were the most famous artists of modern art & fashion area in 20th century. It is well known that they have deeply influenced to the current fashion and art. This study is aimed to analyze Channel's works based on the aspects of Picasso's from 1900's to 1930's. There are five common, distinct and formative aspects - flatness, geometry, transparency based on multi-perspective, volume, variety of objects. Their works are based on the simplicity which is expressed by the analyzation, organization, deconstruction influenced by cubism. It is reconfirmed that they gave the general public the new value-functionality-by using the ready-made materials. Nowadays artists model themselves after Picasso and Chanel who made attempt to conversion of ideas, the steady style, the long view, the interchange of other fields and popularization.

The Purpose of the study was to examine the formative characteristics of silver fashion design by analyzing the silhouettes, colors, patterns, textures, and details in the brands for silver generation in Korea. Photographs of silver generation women's brands were collected to be analyzed with a focus on formative characteristics using SPSS packages. The result revealed the common formative characteristics of madam-brands and designer boutique brands-they both use semi-fitted silhouette with lighter colors for upper garment, and darker shades for lower garment. When it come to textile, upper garment was mainly made with hard and soft textile. In patterns, plain, flower print, and asymmetrical patterns were used for upper garment, and plain patterns for lower garment. Despite the gap in price, there were few differences in madam-brands and designer boutique brands with partial differences in the kinds of patterns, the proportion of patterns, the details such as zip-ups and buttons, beads, laces, and ruffles, and the use of different textiles for each brand. In conclusion, it is important to develop design that helps cover the body shapes of silver generation customers while highlighting the unique design of each brand for the development of the silver fashion.

This research aims to recognize necessity of modern expression of traditional pattern, understand the matter which is expressed when developing design using traditional pattern, and find the solutions. As the solutions, this research presents design of traditional pattern using symmetry concept and works on the possibility of symmetry as the pattern design. So this research carried out in-depth interview to textile designer working at Gyeongsangnam-do, analyzed the substances. The main results are as follows. First, the presented problems of developing common pattern design and designing using traditional pattern show the necessities for adequate harmony among conception of creative idea, traditional pattern and present pattern. As the solution, the efficient design principles are required. Second, the seven traditional figures can present design applying symmetry, also draw the 8 mapping models for the visuality and utilization. Third, the symmetry-applied traditional pattern design makes it possible for the traditional figure to be represented with the creative and modern sense and provides easier way to the design development by complementing the pattern design formation. As the result, symmetry-utilized traditional pattern design improvement shows the expectation that it will increase the design development ability and ease the figure drawing. In addition, the pattern development which can be applied to any figure presents the time efficiency as well as possibility of the high added value textile industry.

Poly(ethylene-co-vinylacetate) (EVA) microspheres were prepared by thermally induced phase separation (TIPS) in toluene. The microsphere formation occurred by the nucleation and growth mechanism in metastable region. The effects of the concentration and component of the polymer and cooling rate on microsphere formation were investigated. The microsphere formation and growth were followed by the cloud point of the optical microscope measurement. The microsphere size distribution, which was obtained by particle size analyzer, became broader when the polymer concentration was higher, the content of vinyl acetate in EVA copolymer was higher, the cooling rate of EVA copolymer solution were lower. The content of disperse dye in EVA microsphere was obtained by TGA thermal analysis, the dye content of EVA15 and EVA18 were 3.5 and 2.0 wt% respectively.

For the purpose of standardization and practicability of natural dyeing, the mordanting and dyeing properties of gallnut was studied. In this study, the colorants of gallnut were extracted with boiling water. Chitosan crosslinked cotton fabrics were been dyed with aqueous extract of gallnut and their dyeabilities on the fabrics were studied. Additionally, the fastness to washing and light were also investigated. Cotton fabrics were treated with a crosslinking agent epichlorohydrin in the presence of chitosan to provide the cotton fabrics the dyeing properties of natural dye(gallnut) by the chemical linking of chitosan to the cellulose structure. The chitosan finishing and durable press finishing of the cotton fabrics carried out simultaneously in the mercerization bath. The dyeability(K/S), which was obtained by CCM observation, remarkably increased as the concentration of chitosan was high. Dye ability of gallnut showed higher toward chitosan treated cotton than controlled cotton fabric under condition at $60^{\circ}C$, for 20 min. The hue value indicated reddish yellow with increasing the crosslinked chitosan concentration. And the color fastness to washing and light was the almost the same.

Four kinds of PET fabrics were coated with Copper and Nickel by electroless chemical plating, and the electromagnetic wave shielding effectiveness for those samples have been examined. The shielding effectiveness showed between 90 dB and 70 dB, and it related to the fabric structure, such as cover factor and cloth density. The dense fabric structure showed the better shielding effect.

The purpose of this study is to provide beauticians with the fundamental material for them to use effectively heat permanent wave and satisfy their customers. It carried out an experiment with hair of a woman in her late twenties to investigate the change of physical and morphologic characteristics by its water content when performing heat permanent wave. It evaluated the water content as 0g, 1g, 2g, 3g and 4g respectively when performing the heat permanent wave on hair, then it compared and observed the wave type, tensile strength and elongation for its physical change also observed the morphologic change by scanning electronic microscope and transmission electronic microscope. The result of experiment on the physical specificity revealed that the wave was the most ideal when the water content was 2 g. The material with much water content made wave but the result was not satisfied. In the case of hair with water content of nearly 0g didn't make wave. In terms of tensile strength and elongation, the tensile strength was generally reduced as hair was damaged, on the contrary, the elongation was increased. It observed the change of morphologic characteristic and got the result that the damage on hair cuticle was deepen as its water content was decreased. It also showed the result that damage happened on hair cuticle more than hair cortex with the observation of fine structure on hair section by transmission electronic microscope. Generally chemical treatment damaged hair. Under consideration of this aspect, the ultimate goal of this thesis is to minimize the damage of hair caused by chemical treatment and get the satisfaction on the hair style. The result of experiment presented that the hair showed the best result when its water content was 2 g.

One of barely water soluble ketones, acetophenone (AP) was dissolved in methanol and then was mixed with aqueous solution of C. I. Red Acid 114. In order to find out the role of AP in the dyeing process the rate constants and the activation parameters were calculated. The rate for the dyeing with AP was faster than that without it. Because of the reduced temperature dependence by AP the activation energy ($E_a$) for the dyeing with AP was smaller than that without it. With increasing temperature the activation enthalpy (${\Delta}H^*$), the activation entropy (${\Delta}S^*$), and the activation free energy ($G^*$) decreased, which was more noticeable in dyeing with AP. The rate constants and the activation parameters agreed well with the results from the previous reports that the ability of AP to increase disaggregation of dye molecules, loosening the wool fiber, and wickabilty of dyeing solution made it possible to dye wool fiber at low temperature.

The purpose of this paper is to show how psychopaths' psychological factors are expressed on the characters' visual styles in the make-up coordination of slasher films. Psychopath is an ordinary person who has suffered some terrible trauma (humiliation, the death of a loved one, rape, psychological abuse), and features a disorder that consists of multiple components ranging on the emotional, interpersonal, and behavioral spectrum. Slasher films are sub genre of horror films that psychopathy characters, namely, Leather Face, Michael Myers, Jason Voorhees, Kenny Hampson, Harry Warden, Freddy Kruger and Billy kill the unfamiliar victims by cruel weapons with mercilessly. Their aesthetic characteristics of make-up coordination were shown in concealment, cruelty and suggestion. The concealment was presented by killers' masks, the cruelty was represented by their weapons, and the suggestion, especially space-time and status was depicted by their garments.