The design principles of new urbanism (NU) have been adopted for new towns-in town projects for inner city neighborhoods in Seoul, Korea Since 2000. Here, ten NU principles were matched to four urban design categories: streets, land use, housing and buildings, and public open spaces. These elements were analyzed for Eunpyung New Town project. Through the case, the applications and implications NU principles are explored. The principles of connectivity, quality architecture and urban design, increased density, green transportation, sustainability, and quality of life were positively and successively adopted for streets, land use, housing and buildings, and public open spaces. The principles of mixed-use and diversity and traditional neighborhood structure were only partially applied in land use, housing and buildings, and public open spaces. It should be note that the walkability principle is intended not for job-housing proximity, but for pedestrian-friendly street design.