• The Journal of the Korea Contents Association
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• v.6 no.3
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• pp.75-84
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• 2006

The internet has the capabilities of supporting and facilitating several forms of consumer interaction including one-to-one, one to many, or many-to-many interactions. Especially, previous studies revealed that the Online Word-of-Mouth communication is widely used as a source of customer's information seeking and purchase decision making. Even with this importance of the Online Word-of-Mouth communication on internet, few research has systematically addressed the issue. This study investigates the effect of interpersonal communication on consumers' information search activities and develops a model that depicts the key antecedents and mediating variables of interpersonal communication in internet shopping environment. The results are as follows: First, choice uncertainty, perceived risk, and knowledge uncertainty play an important role for perceived usefulness. Second, perceived usefulness has directly affected interactive communication of consumers' communication style. Thus, it is essential for internet companies to find ways to encourage their customers to engage in word-of-mouth communication.

• The Journal of the Korea Contents Association
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• v.12 no.7
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• pp.406-414
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• 2012

The purpose of this study tries to find some competitive marketing strategies of the hotel wedding service. In order to do that, this study positively analyzes the followings: First, the causality between the qualities of hotel wedding service and customer satisfaction. Second, the word-of-mouth intention on the causality. The study bases on the survey that has been conducted for five-star hotel customers in Seoul. 20 questionnaires were circulated in each for 12 five-star hotels in Seoul. The number of sample used in this study is 315. This study draws two conclusions from the above survey analysis: First, the hotel wedding service influences customer satisfaction. Second, customers' word-of-mouth plays a meaningful controlling role between the qualities of hotel wedding service and customer satisfaction. Regarding the results and limits of this study, more researches are needed into the products of hotel wedding service and the sample segmentation.

• Journal of Communication Design
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• v.63
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• pp.336-347
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• 2018

Nowadays, in Korea, the number of campers is increased over 5 million. Many Korean camping brands have excellent qualities however, a lot of times weak brand identities to be globally known. The purpose of this study is to provide helpful sources to have strong brand identities, add more values based on related word research from big data and market research. The data is to be analysed by sensible & cognitive approaches. The keywords for the sensible research are 'camping, camp, camping brand, and camping design'. Then 17 representative oversea brands and 10 Korean brands were analysed for the market researches. From related word research from big data, we can find out the thinking process of potential consumers, how people communicates to exchange information, and what can be the sources to add brand values. Also from the market researches, we were able to find that successful brands have distinctive brand identities, stories, logos with representable colors and they continuous produce signature designs and own way of color matching.

• The Journal of the Korea Contents Association
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• v.21 no.11
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• pp.11-19
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• 2021

The presidential inaugural address is a very useful means of presenting the national vision and conveying the president's political philosophy and policy direction to the people. For this reason, analyzing the address will help to understand the president him/herself and the presidential times. The address can be analyzed in various academic fields, but in this study, it was considered as only content and analyzed based on the network. It is widely used for word cloud analysis based on the frequency of words appearing in the address. If it is analyzed based on a network, it will be a useful method because it is possible to derive the context contained in the sentence. The entire network of the addresses of past presidents of the Republic of Korea was established and structural factors were presented. The president and political direction were derived by comparatively analyzing the key words derived from the network and the word cloud. The characteristics of the address were presented by comparing and analyzing key words and closeness centrality, which is a structural factor of the network, by constructing a network of each president's inaugural address. It is expected that the network-based analysis of past presidential inaugural addresses can ultimately be used as data for understanding and evaluating presidents.

• The Journal of the Korea Contents Association
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• v.22 no.10
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• pp.114-131
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• 2022

The goal of this study is to examine the impact of time perspective and life satisfaction of government and public institution employees on organizational SNS attitude and word-of-mouth effect. A total of 136 incumbent employees participated in this online survey. It was found that past-positive, present-hedonistic, and future time perspective positively affected life satisfaction and the organizational SNS attitude. Meanwhile past-negative time perspective negatively affected life satisfaction only, present-fatalistic time perspective did not negatively affect life satisfaction and organizational SNS attitude. Finally, life satisfaction showed a positive impact on word-of-mouth effect via organizational SNS attitude. By identifying psychological underpinnings of time perspective and life satisfaction, this study will provide theoretical and practical implications regarding internal communication and the effective management of government and public institution-operated SNS.

• The Journal of the Korea Contents Association
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• v.20 no.10
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• pp.119-133
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• 2020

Recently, as famous YouTubers produce and broadcast videos that receive sponsorship and advertising such as indirect advertising (PPL), a so-called 'back advertising' controversy continues, and not only famous YouTubers but also entertainers are caught up in the issue. It is causing confusion among the public in Korea. This study attempts to find out the public's reaction before and after the controversy of 'back advertising' by YouTubers through comment analysis. Specifically, among text analysis using R programs, we intend to analyze the issue through various methods such as word cloud, qgraph analysis, LDA, and word2vec analysis, a deep learning technique. The target of the analysis was to analyze the channels of three YouTubers who belonged to the controversy of the 'back advertising' YouTuber and uploaded the 'Apology video'. The 5 most recent videos of Muk-bang YouTuber Moon Bok-hee, who has a similar content disposition to SussTV's Han Hye-yeon stylist, which was controversial, and Yang Pang, a YouTuber who showed various contents (August 09, 2020) Criterion and her first 5 videos uploaded were reviewed. As a result of the study, most of the comments that showed positive reactions before the controversy, but after the controversy, it was found that negative reactions accounted for most of the comments. Therefore, this study examines the degree of change of the public about influencers through comments after the controversy over 'back advertising' through various analysis using R program. This research also devises various measures to prevent the occurrence of back advertising of influencers in the future.

• Journal of the Korean association of regional geographers
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• v.5 no.1
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• pp.1-24
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• 1999

This is a study on village names in a plain region of Changnyeong-Gun, a mountain region of Bonghwa-Gun and an island region of Namhae-Gun. The three regions differ in geographical features. The data are based on 455 village names in Changnyeong-Gun, 552 village names in Bonghwa-Gun and 275 village names in Namhae-Gun found in the 1 : 50,000 topographic map. The method of this study is to analyze the word structures of village names in the five basic concepts in geography : Man-Land(Natural Environment and Human Activities). Spatial Relation, Distribution, Region and Transition. The main results of this study are as follows: 1. Naming of villages are related to Natural Environment(41%), Human Activities(23%), Region(17%), Spatial Relation(13%), Distribution(5%), and Transition(3%). Of these six factors, Changnyeong-Gun is relatively dominant in village names related to Spatial Relations, Region and Transition ; Bonghwa-Gun Natural Environment and Namhae-Gun Human Activities and Spatial Relations. But the three Guns are absolutely dominant in village names related to Natural Environment and Human Activities. 2. A village name is divided into the specific name part(given name) and the generic name part(classified name). Names related to Human Activities, Spatial Relations, Distribution and Transition are more frequently found in the specific name part. Therefore, they are used as the given name of a village name. Whereas names related to Natural Environment and Region are more frequently found in generic name part, which means that they are used as the classified name of a village. 3. The word structure of a village name usually has two parts a frontal part(given name) and a rear part(classified name). The two parts have a particular pattern in the geographic concept when they are combined. 1) In the village names related to in their frontal part of the word structure, is more frequently combined as their rear part in Bonghwa-Gun, in Namhae-Gun and in Changnyeong-Gun. 2) In the village names related to in their frontal part of the word structure, is more frequently combined as their rear part in Changnyeong-Gun, in Namhae-Gun and in Bonghwa-Gun. Accordingly, Man(Human Activities) - Land (Natural Environment) can be considered the most important concept in the naming of villages, because the concept is most frequently used in the word structures of village names.

• Korean Journal of Child Studies
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• v.37 no.4
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• pp.159-168
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• 2016

Objective: This study investigated the age at which monolingual children can understand that different languages are different conventional systems of communication. In particular, we investigated when children can suspend using the mutual exclusivity (ME) assumption that a label solely refers to one category when interpreting novel words from foreign languages. Methods: Two-year-olds (n = 16) and 3-year-olds (n = 16) participated in the procedure, which consisted of three blocks. In the first block, a Korean speaker taught the children a novel word, muppi, referring to a novel object. The children were presented with two objects, muppi and another novel object. The Korean speaker then asked the children to find a referent of either muppi or the other novel Korean label, kkati. In the second block, a foreign language (either English or Spanish) speaker asked children to find the object for a foreign novel word, sefo, presenting two objects: muppi and the third novel object, which had not been presented before. The procedure of the third block was identical to that of the first block. Results: Three-year-olds exploited the ME assumption when interpreting a Korean novel word but not when interpreting a foreign novel word. In contrast, 2-year-old children did not use the ME assumption when interpreting native and foreign words. Conclusion: Children acquire an understanding that native and foreign languages have different words for an object at least by 3 years of age.

• Journal of Distribution Science
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• v.14 no.8
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• pp.77-86
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• 2016

Purpose - The purpose of this study is to measure the effect of reputation in culture oriented market on revisit intention and word of mouth(WOM) effects for Traditional Market. Research design, data, and methodology - 5 point Likert-scale has been adopted for this study designed based on previous study. Used SPSS ver.23, factor analysis & Cronbach's alpha, correlation, regression test were made. 277 samples were used for analysis. Results - Tourist satisfaction as an element that affects on revisit intention and word of mouth effects for traditional Market. Their goods images and impressions from experience of traveling and purchasing keep in mind and be another place and story to talk others. Culture is an important factor that maintains and regenerates cities and cities should be perceived as cultural places instead of simple physical places. Culture was associated with higher revisit and word of mouse intentions for traditional market. The tourists can select a new places and visit the market if it has a special culture and special food which people can like and enjoy even they do not have regional brand image. Conclusions - Tourist satisfaction of users in traditional markets and their revisit intentions and the results indicated that higher customer satisfaction was associated with higher revisit and word of mouse intentions. Culture factors will be the motive to find out peoples a hometown in heart.

• The Research Journal of the Costume Culture
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• v.25 no.1
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• pp.1-15
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• 2017

Social commerce is a kind of internet shopping mall in which consumers purchase the products with other consumers through mutual interactions including the development of SNS(social network service). Social commerce has expanded rapidly as a mainstream online shopping mall over the past five years driving consumers to purchase more fashion products providing the cheaper prices than open market internet shopping mall. The purpose of this study is to identify the important parameters of social commerce characteristics and consumer characteristics that affect repurchase intention and word-of-mouth intention. A 221 survey questionnaire was distributed to men in their 20's and 30's who live in Seoul metropolitan area. The data were analyzed utilizing Cronbach's ${\alpha}$, factor analysis, and regression analysis using the SPSS 18.0 program. The results revealed, first, that in terms of social commerce characteristics, three variables(website reputation, interactivity, and product scarcity) influenced repurchase intention. Among them, website reputation identified as the most important factor influencing repurchase intention and word-of-mouth intention. Second, with regard to consumer characteristics, interest and a tendency toward impulse buying affected the repurchase intention, and interest and internet shopping experience have influenced the word-of-mouth intention. Among three variables interest in social commerce identified as the key factor affecting both repurchase intention and word-of-mouth intention. The results of the study provide the practical implications and suggest the business strategies to enhance social commerce in the future by identifying the key social commerce characteristics and consumer characteristics that influence male consumers' buying behaviors.