• Title/Summary/Keyword: visual perspective

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A Study on Representation Techniques of Visual Tactility in the Surface of Contemporary Architectutre (현대건축의 표면에 나타난 시각적 촉각의 표현기법에 관한 연구)

  • Jeon, You-Chang;Kim, Sung-Wook
    • Korean Institute of Interior Design Journal
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    • v.17 no.3
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    • pp.139-147
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    • 2008
  • Modern architecture's optical mechanism focused on Ocuularcentrism neglects the tactility of vision and tends to eliminate the optical and tactile dualism of traditional spaces by representing spaces and surfaces that are abstract and cold-hearted. In other words, all sensory experiences, except for visual experiences, are eliminated to make it impossible to create the substantial core of architecture that combines time, image, and surface textures. The fast-changing social trends, the emergence of new materials and technologies, and the corresponding development of various types of media since the Industrial Revolution have changed the paradigm of human perception and representation. With the development of media, other sensory experiences besides visual experience have been stressed and human perception has converted from single perspective to complex perspective. In result, new sensory items, such as visual tactility, have replaced the traditional vision-centered hierarchy. The composition of architectural surfaces has represented the functional and commercial needs of technology, structure, as well as the socio-cultural needs of the community. In contemporary times, it is being changed and developed by the new tactility and the corresponding expression of modern architecture. Based on the visual representation of tactility of architectural surface, this study used a composition of surface that combines various events, meanings, and senses to examine how architecture can mediate and reproduce viewers' visual experiences and discover the existential relationship between architecture and men.

An analysis of design for a branding strategy of online shopping mall for women in their 20s focusing on the main homepage (20대 여성복 온라인 쇼핑몰의 브랜드 전략을 위한 메인 홈페이지 디자인 분석)

  • Jeong, Hwa-Yeon
    • Journal of the Korea Fashion and Costume Design Association
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    • v.20 no.4
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    • pp.131-146
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    • 2018
  • In this study, five women's fashion shopping mall companies were selected as the subjects based on the number of searches per month for analyzing website design of online shopping mall for women in their twenties. Design characteristics are divided into three aspects such as structural, visual, and customer service, and the results are as follow. First, from the structural perspective, the main navigation area and global navigation area of most shopping malls are arranged at the top center, and below them, the main image, the banner area, and the content area are arranged in order. Looking at the visual aspect, the logo is mostly written in a black text, the colors used on the main page were only one or two colors such as pink-based, gray-based, and red. Finally, from the customer service aspect, most shopping malls were encouraging buyers to place celebrity sponsorship, videos using products, self made products, and best products in the banner area. The results of this study are to present the direction of design for the founders who intend to operate the women' fashion shopping mall in future, and provide basic data for online shopping mall design research.

A Visual Calibration Scheme for Off-Line Programming of SCARA Robots (스카라 로봇의 오프라인 프로그래밍을 위한 시각정보 보정기법)

  • Park, Chang-Kyoo;Son, Kwon
    • Transactions of the Korean Society of Mechanical Engineers A
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    • v.21 no.1
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    • pp.62-72
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    • 1997
  • High flexibility and productivity using industrial robots are being achieved in manufacturing lines with off-line robot programmings. A good off-line programming system should have functions of robot modelling, trajectory planning, graphical teach-in, kinematic and dynamic simulations. Simulated results, however, can hardly be applied to on-line tasks until any calibration procedure is accompained. This paper proposes a visual calibration scheme in order to provide a calibration tool for our own off-line programming system of SCARA robots. The suggested scheme is based on the position-based visual servoings, and the perspective projection. The scheme requires only one camera as it uses saved kinematic data for three-dimensional visual calibration. Predicted images are generated and then compared with camera images for updating positions and orientations of objects. The scheme is simple and effective enough to be used in real time robot programming.

Factors Influencing Purchase Intention on Private Label Products

  • MAHARANI, Nina;HELMI, Arief;MULYANA, Asep;HASAN, Meydia
    • The Journal of Asian Finance, Economics and Business
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    • v.7 no.11
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    • pp.939-945
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    • 2020
  • This study aims to develop propositions about the factors that influence the purchase intention of private label products. These factors are: in-store promotion, visual merchandising, store image, and customer value. This study elaborates on some of the results of previous studies that have examined the factors that influence purchase intention of private label products that have been published on Google Scholar and indexed by Scopus between 1991- 2020, to develop a proposition. This paper fills a lack of Studies which discuss purchase intention from a consumer behavior perspective. From the perspective of consumer behavior, purchase intention is influenced by three factors, namely: intrinsic factors including: consumer value, extrinsic factors including: in-store promotions, visual merchandising and store image, and consumer factors. This paper defines purchase intention as the effort and strong urge to buy a particular product in the future, the possibility of considering buying the product, the decision to rebuy the product and the desire to recommend the product. The main findings of this research are several propositions, namely: in-store promotion, visual merchandising and store image directly affect customer value and purchase intention. The following propositions are: In-store promotion, visual merchandising and store image influence purchase intention mediated by customer value.

A Study on the Orientation and Mean of Anamorphosis in Architectural Perspective (투시도법에서 왜상(Anamorphosis)의 의미와 위상에 관한 연구)

  • 이승우;정례화
    • Korean Institute of Interior Design Journal
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    • no.21
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    • pp.94-100
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    • 1999
  • After fifteenth century artists sought for a method on representation of nature through perspectiva artificialis. Perspectiva artificialis is become a tool for establishment of their theory and value. This study aim to study Orientation and mean of Anamorphosis in Architectural Perspective and transitional procedure of perspective in appealing the will of Architects. Initially, the concern of perspective is begun with optics in the Middle Ages. In Renaissance Ages perspective are presented a scientific and real world to a transformation of non-scientific world with visual cone, vanish oint and anamorphosis. In artists anamorphosis specially is a effective means to emphasize a affect of mannerism. Accordingly, perspective is discoursed to approached between art and technique. After renaissance perspective is become the driving force of the representation in spirit of scientific investigation ; while anamorphosis such a manneristic present in art is motived to prevent from obtaining its universe and implicity through their methodology.

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Mathematician Taylor's Linear Perspective Theory and Painter Kirby's Handbook (수학자 테일러의 선 원근법과 화가 커비의 해설서)

  • Cho, Eun-Jung
    • The Journal of Art Theory & Practice
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    • no.7
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    • pp.165-188
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    • 2009
  • In the development of linear perspective, Brook Taylor's theory has achieved a special position. With his method described in Linear Perspective(1715) and New Principles of Linear Perspective(1719), the subject of linear perspective became a generalized and abstract theory rather than a practical method for painters. He is known to be the first who used the term 'vanishing point'. Although a similar concept has been used form the early stage of Renaissance linear perspective, he developed a new method of British perspective technique of measure points based on the concept of 'vanishing points'. In the 15th and 16th century linear perspective, pictorial space is considered as independent space detached from the outer world. Albertian method of linear perspective is to construct a pavement on the picture in accordance with the centric point where the centric ray of the visual pyramid strikes the picture plane. Comparison to this traditional method, Taylor established the concent of a vanishing point (and a vanishing line), namely, the point (and the line) where a line (and a plane) through the eye point parallel to the considered line (and the plane) meets the picture plane. In the traditional situation like in Albertian method, the picture plane was assumed to be vertical and the center of the picture usually corresponded with the vanishing point. On the other hand, Taylor emphasized the role of vanishing points, and as a result, his method entered the domain of projective geometry rather than Euclidean geometry. For Taylor's theory was highly abstract and difficult to apply for the practitioners, there appeared many perspective treatises based on his theory in England since 1740s. Joshua Kirby's Dr. Brook Taylor's Method of Perspective Made Easy, Both in Theory and Practice(1754) was one of the most popular treatises among these posterior writings. As a well-known painter of the 18th century English society and perspective professor of the St. Martin's Lane Academy, Kirby tried to bridge the gap between the practice of the artists and the mathematical theory of Taylor. Trying to ease the common readers into Taylor's method, Kirby somehow abbreviated and even omitted several crucial parts of Taylor's ideas, especially concerning to the inverse problems of perspective projection. Taylor's theory and Kirby's handbook reveal us that the development of linear perspective in European society entered a transitional phase in the 18th century. In the European tradition, linear perspective means a representational system to indicated the three-dimensional nature of space and the image of objects on the two-dimensional surface, using the central projection method. However, Taylor and following scholars converted linear perspective as a complete mathematical and abstract theory. Such a development was also due to concern and interest of contemporary artists toward new visions of infinite space and kaleidoscopic phenomena of visual perception.

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Construction of Visual Algorithms for the Visual System Analysis of Virtual Reality HMD Devices -Through Interactive Visual System Analysis that Appears in Media Art- (가상현실 HMD기기의 시각체계 분석을 위한 시각 알고리즘 구축 -미디어 아트에서 나타나는 인터렉티브형 시각체계 분석을 통해-)

  • Lim, Sang Guk
    • Journal of Korea Multimedia Society
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    • v.23 no.5
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    • pp.721-727
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    • 2020
  • The change in 21st century imaging media technology is changing our modern visual system. Virtual reality HMD devices, one of the core technologies of 5G, reproduce the new visual system. However, there is a lack of analysis and understanding of the visual operating system to understand the visual system of the fast-changing variety of imaging media. This study analyzed the three visual systems appearing in the recent imaging media art area and presented an engineering perspective algorithm for its procedures and methods. Through these results, we want to build algorithms that understand the visual system of virtual reality HMD devices.

Alberti's 『On Painting』 and Perspective (알베르티의 『회화론』과 원근법)

  • Khang, Mee Kyung
    • Journal for History of Mathematics
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    • v.29 no.4
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    • pp.233-242
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    • 2016
  • The painter Leon Battista Alberti insisted that mathematics was very important in painting in his famous book "Della Pittura(On Painting)" at 15th century. At the first part of the book, he explained about points, lines, and planes mathematically. And he emphasized that the proportion was very useful for accurate description of objects. This is the perspective that Alberti showed by using visual pyramid. In this paper, we investigate the Alberti' s method and the background of Alberti's perspective.

사영기하학과 르네상스 미술

  • 계영희
    • Journal for History of Mathematics
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    • v.16 no.4
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    • pp.59-68
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    • 2003
  • Mathematics and arts are reflection of the spirit of the ages, since they have human inner parallel vision. Therefore, in ancient Greek ages, the artists' cannon was actually geometric ratio, golden section. However, in middle ages, the Euclidean Geometry was disappeared according to the Monastic Mathematics, then the art was divided two categories, one was holy Christian arts and the other was secular arts. In this research, we take notice of Renaissance Painting and Perspective Geometry, since Perspective Geometry was influenced by Renaissance notorious painter, Massccio, Leonardo and Raphael, etc. They drew and painted works by mathematical principles, at last, reformed the paradigm of arts. If we can say Euclidean Geometry is tactile geometry, the Perspective Geometry can be called by visual geometry.

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Human Visual Intelligence and the New Territory of Educational Technology Research

  • RHA, Ilju
    • Educational Technology International
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    • v.8 no.1
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    • pp.1-16
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    • 2007
  • The general aim of this article is to explicate what can be researched in our field based on the new understanding on the ability of human visual intelligence. To follow this aim, three key discussions were followed. The first is to explain why the human visual intelligence research is so important in our field and how it was neglected. The basic orientations of the research questions used in its framing and in answering are reviewed. After reviewing traditional research orientations, as the second discussion, alternative, more useful perspective for thinking about human visual intelligence is suggested. And the possibility of contribution for the future research in general is discussed. In doing so, human visual intelligence was defined in rather practically oriented ways rather than theoretically oriented ones. More practical perspectives were suggested. The third discussion is to show how to use the alternative perspectives of human visual intelligence in the areas of educational technology research. It was hoped that the article lays out conceptual groundwork for generation of educational technology research frameworks which can be used for the research conduct, reproduction and sharing by adopting practically oriented views on human visual intelligence as a new territory of educational technology research.