• 한국융합학회논문지
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• 제11권8호
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• pp.309-316
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• 2020

본 연구는 중년여성의 뷰티관심도에 따른 메디컬스킨케어 방문의도, 경험만족도, 심리적 행복감에 미치는 영향을 분석하여 메디컬스킨케어 경험만족도가 중년여성의 삶의 질을 높이고, 심리적 행복감이 자존감 향상에 영향을 미친다는 의의에 목적을 둔다. 본 연구는 중년여성들을 대상으로 한 설문지 242부의 자료를 SPSS v.22 통계 패키지 프로그램을 활용하여 분석하였다. 분석결과 중년여성의 뷰티 관심도가 '방문의도에 유의미하게 영향을 미치고(F=138.142, p<.001), 메디컬스킨케어 방문의도가 경험만족도에 유의미하게 영향을 미치는 것으로 나타났다(F=201.821, p<.001), 또한, 경험만족도가 '심리적 행복감 요인'에 통계적으로 유의미한 정(+)의 영향을 미치는 것으로 나타났다(F=384.625, p<.001). 본 연구의 결과로 중년여성의 뷰티관심도에 따른 방문의도에 요소를 파악한 차별적 마케팅이 필요하며, 메디컬스킨케어 경험만족감이 높을수록 긍정적인 삶의 영위에 도움을 주고 더 나아가 메디컬스킨케어 중년여성의 맞춤형 실증연구 및 확장융합연구에 기초자료가 되고자 한다.

• 농촌계획
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• 제18권3호
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• pp.13-24
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• 2012

This study aimed to investigate the images that affect general travel behavior and satisfaction of eco-tourists of Section seven of Jeju Olle-gil and to give eco-tourists preferred images to newly constructed eco-tour sections. Adjectives were selected to evaluate images, and for analysis, a survey was carried out with 132 persons who have toured 7 section of Jeju Olle-gil. On this survey, basic travel type, overall satisfaction, image before and after experience, age, gender, satisfaction level and accompanying type were inquired. 81(61.4%) knew section 7 of Jeju Olle-gil 'in advance', and 58(39.1%), which takes up the largest portion in this question, came to choose section 7 by a word of mouth. 95(71.9%) answered that they stayed 2 nights and 3 days, and 55(41.7%) answered that they stayed at a pension as accommodation. As for accompanying type, 34(25.7%) answered they accompanied family and relatives. As for the decision of visit, 60(45.5%) replied that they decided one month prior to the visit. And as for the purpose of visit, 63 (33.8%) replied they visited to appreciate nature. The adjectives that demonstrate overall satisfaction and significance level of the tourists were 'placid', 'refreshing', 'living', 'mountainous' and 'green'. As for the satisfaction level, people were satisfied with its environment, cleanliness level and direction boards. The types of section preferred by the tourists were clay pavements, followed by sand-masa soil mixture pavement and wooden deck pavement. 'Oidolgae' section was selected as the representative section, and 10:00a.m.~12:00p.m. was preferred as visiting time. And it is also proved that people were positive in appointing photo zones.

• 대한교통학회지
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• 제36권2호
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• pp.86-97
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• 2018

시티투어는 도시의 다양한 역사 문화와 같은 관광자원을 외부 관광객에게 짧은 시간에 알리고, 도시의 이미지 제고에 크게 영향을 미칠 뿐만 아니라 도시 홍보에도 크나큰 기여를 하고 있다. 본 연구에서는 수원시를 방문하는 관광객이 수원시를 재방문하거나 주변지인에게 추천하는데 가장 영향을 미치는 요인이 무엇인지 이용객을 대상으로 설문조사를 진행 하였다. 시티투어 서비스 만족도는 재이용의사에 정(+)의 영향을 미칠 것이라는 연구가설을 설정하고 구조방정식 모델을 구축하여 검정하였다. 최종모형의 적합도는 통계적 기준에 만족하는 것으로 나타났으며, 분석결과 가이드만족도는 0.555로 유의한 것으로 나타났고(p<0.01), 시티투어 운영만족도는 0.203로 5% 유의수준에서 유의한 것으로 나타났다. 하지만 버스시설만족도 0.118, 홍보 및 친절만족도 0.178로 정(+)의 값으로 나타났지만 시티투어 재이용의사와는 통계적으로 유의하지 않는 것으로 나타났다. 또한, 시티투어 서비스 만족도는 재이용의사 및 추천에 영향을 미치는 것으로 나타났으며, 가이드만족도가 높을수록, 시티투어 운영만족도가 높을수록 시티투어 재이용의사 및 이용 추천의사가 높은 것으로 도출되었다. 연구의 결과는 향후 각 지자체가 운영하고 있는 시티투어 활성화 정책에 유용하게 활용이 될 것으로 기대된다.

• 보건교육건강증진학회지
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• 제1권1호
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• pp.72-82
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• 1983

The purpose of this study is to provide the basic data necessary for the effective performance of administrative readjustment and demend and suppley medical care service by of analysing the extent of satisfaction of outpatient toward hospital. The subjects of this study are the 832 outpatients (398 male and 434 female) visit to 2 different university hospital in Seoul. The data were collected through self-administered techniques with a structured questionnaire from Oct.21 to Nov. 9, 1982. All the collected data were analyzed by means of percentage, mean and standard deviation. The results were as follows: 1. Those who are between :30 and 39 of age constitute the largest part of them as being 31.7 percent of the whole body. 40.0 percent of them graduated from the college and they take the lergest part of those who answered the questionnaire. 43.3 percent of the patients visit to the hospital by the reason for the reputation of a doctor and they take the largest part of the subjects. 2. The extent of satisfaction for hospital system. The mean extent of satisfaction for hospital system was revealed 2.50 scores, which is evaluated to neutral. The mean extent of satisfaction for waiting time of prescribed medicine presented 1.51 scores, the lowest among the component of hospital system, which is evaluated to high dissatisfaction. 3. The extent of satisfaction for the environment and facilities of hospital. The mean extent of satisfaction for the environment and facilities of hospital was revealed 3.08 scores, which is evaluated to moderate satisfaction. 4. The extent of satisfaction for doctor and other hospital employees. The mean extent of satisfaction for doctor and other hospital employees was revealed 3.05 scores which is evaluated to moderate satisfaction. The mean extent of satisfaction for doctor presented 3.39 scores, the highest among the components of doctor and other hospital employees. 5. The extent of satisfaction for charge of hospital. The mean extent of satisfaction for charge of hospital was revealed 2.74 scores, which is evaluated to neutral. 6. The extent of whole satisfaction for hospital. The mean extent of whole satisfaction for hospital was revealed 2.84 scores which is evaluated to neutral.

• 한국콘텐츠학회논문지
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• 제15권1호
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• pp.482-494
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• 2015

본 연구의 목적은 "2013 천안흥타령 춤 축제"를 방문한 이용객 중 800명을 대상으로 연구를 진행하였고, 설문조사는 축제가 개최되고 있는 장소에서 무작위 방식으로 진행하였다. 사회적 품질, 과정적 품질, 물리적 품질의 서비스품질 측정기준을 설정하여 추출된 각 요인들이 전반적인 서비스품질에 미치는 영향관계를 분석하였고, 전반적인 서비스품질이 이용객의 만족에 미치는 영향과 재방문의사에 미치는 영향관계를 규명하였다. 분석결과 1) 사회적 품질요인(문화적효과,이미지효과) 2) 과정적 품질요인(방문자중심서비스, 음식기념품) 3) 물리적 품질요인(행사장이용편리성, 시설배치) 4) 축제의 전반적서비스품질이 방문자만족에 영향 5) 축제의 방문자만족이 재방문의사에 영향을 미치는 항목에서 모두 통계적으로 유의한 차이가 있는 것으로 나타났다.

• 한국프랜차이즈경영연구
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• 제13권3호
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• pp.31-43
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• 2022

Purpose: Service quality is a topic of constant interest in marketing research and practitioners. Service quality is an important factor influencing performance even in the context of coffee shops, and research on service quality management strategies continues by coffee shop researchers and practitioners. The service quality of coffee shops is a source of competitive advantage and is an important factor in enhancing customer and business performance. This study aims to identify the effects of cognitive evaluation on emotional and behavioral responses using a cognitive-emotional-behavioral framework and SOR model in the coffee shop context. Cognitive evaluation (service quality) consists of tangibles, responsiveness, assurance, reliability, and empathy dimensions. Research design, data, and methodology: In the proposed model, positive and negative emotions and satisfaction mediate the relationship between service quality and money to spend and visit frequency. The data were collected from customers who visited a coffee shop within the last 1 month. The survey was conducted for about one month. Among a total of 300 distributed questionnaires 261 responses were used for data analysis. The data were analyzed using frequency analysis, measurement model analysis, and structural equation modeling analysis with SPSS 28.0 and SmartPLS 4.0. Results: Tangibles, responsiveness, assurance, and empathy had significant positive effects on positive emotion, while only reliability had a significant negative effect on negative emotion. Both positive and negative emotions had significant positive effects on customer satisfaction, but not on money to spend and visit frequency. Lastly, customer satisfaction had significant positive effects on money to spend and visit frequency. Conclusions: The study revealed the relative weight of cognitive factors on customer emotions and confirmed the validity of SOR model. The fact that tangibility is the most important factor in increasing positive emotions and reliability is the most important factor in reducing negative emotions provides a direction for emotional branding strategies using the service quality mix of coffee shops. This study confirmed the full mediating role of satisfaction between positive and negative emotions and consumer behaviors (money to spend and visit frequency). This infers that when a coffee shop increases customer satisfaction through customer emotion management, the customer's money to spend and visit frequency in the coffee shop increases.

• 수산해양교육연구
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• 제24권3호
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• pp.406-415
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• 2012

The objective of this paper was to analyze the relationships between the factors of selection attributes and the behavior intention focusing on Domestic tourists in Chuja island. This paper utilized the path analysis to investigate the factors of selection attributes affecting the visitors' satisfaction and re-visit intention through service value as mediating factor. This study showed the most important thing among the factors influencing service value in research model was 'uniqueness of island'. Finally, this paper presented that the selection attributes had affected overall satisfaction and re-visit intention through the mediation of service value. In addition, this study calculated total effect including indirect and direct effect of the choice attributes on behavior intention. This result can give the stakeholders related to Chujado island a implication for a better policy of tourism development.

• 한국콘텐츠학회:학술대회논문집
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• 한국콘텐츠학회 2009년도 춘계 종합학술대회 논문집
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• pp.1049-1054
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• 2009

제주특별자치도는 관광산업에 대하여 적극적으로 투자활동과 함께 관광객 유치를 위한 홍보활동을 지속하였다. 그러나, 대부분의 연구가 하드웨어 중심으로 진행되었기 때문에 제주도 관광객들의 특성을 파악하고, 관광목적지 선택속성에 따른 관광만족과 관광후 행동간의 관계를 규명한 연구들은 부족한 실정이다. 이에 따라 본 연구에서는 제주 관광객 특성, 관광만족, 그리고, 관광후 행동의 영향관계를 구명하여 제주 관광 정책을 수립하는 데 기초자료를 제공하고자 한다.

• 농촌계획
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• 제19권4호
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• pp.105-113
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• 2013

This study aimed to provide basic data for the national park management by analysing visitors' behavior and satisfaction determinants by importance-performance analysis and estimated regression analysis through post-occupancy evaluation questionnaire method to the Gyeongju National Park visitors. It was found that facilities and use management according to place and use group, the diversity of visit program, high quality of guidance and hospitality of staffs and conservation of historic and landscape resources for Gyeongju National Park were necessary as the results of behavior analysis, importance-performance analysis. The historic landscape resources, hospitality of staffs, visit road and safety facilities, commercial facilities were important determinants of users' satisfaction as the results of regression analysis. It suggested the characteristics of Gyeongju National Park and these factors were the most important factors for the improved management.

• 한국산학기술학회논문지
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• 제17권1호
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• pp.654-663
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• 2016

지역미술관은 미술자료의 수집, 보존, 연구, 전시, 교육의 기능을 갖추고 지역사회 발전을 위해 비영리적 기관으로 운영되고 있다. 이러한 미술관의 기반인 물리적 환경은 '인간에 의해 창조된 것'을 뜻하며 그 중요성이 강조되고 있다. 본 연구는 강원지역을 중심으로 미술관 물리적환경이 방문만족도에 주는 영향을 살펴보았다. 미술관 서비스 요소는 김홍희 (2012)의 연구를 참고하였고, Parasurama의 SERVQUAL 모형을 근거로 하였다. SPSS 18.0K 통계프로그램을 통해 강원지역 미술관 물리적 환경요인은 주변요인, 관람요인, 인적요인, 시설요인으로 나타났다. 가설검증 결과로 미술관 물리적환경은 전반적인 방문객 만족도와 성별에 따른 방문객 만족도에 정(+)적 영향을 주었고, 요인에 따라 차이가 있음을 확인하였다. 결과를 통해서 강원지역 미술관이 더 나은 물리적 환경을 구축하고 방문객과 지속적으로 소통하기를 기대한다.