Journal of Fisheries and Marine Sciences Education (수산해양교육연구)

The Korean Society for Fisheries and Marine Sciences Education (한국수산해양교육학회)
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Selection Attributes on Behaviour Intention of Island Tourism : focused on Chuja region

도서 관광지의 선택속성, 서비스 가치, 만족도 및 행동의도 관계 연구: 추자도를 대상으로

  • Received : 2012.05.07
  • Accepted : 2012.06.01
  • Published : 2012.06.30
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Abstract

The objective of this paper was to analyze the relationships between the factors of selection attributes and the behavior intention focusing on Domestic tourists in Chuja island. This paper utilized the path analysis to investigate the factors of selection attributes affecting the visitors' satisfaction and re-visit intention through service value as mediating factor. This study showed the most important thing among the factors influencing service value in research model was 'uniqueness of island'. Finally, this paper presented that the selection attributes had affected overall satisfaction and re-visit intention through the mediation of service value. In addition, this study calculated total effect including indirect and direct effect of the choice attributes on behavior intention. This result can give the stakeholders related to Chujado island a implication for a better policy of tourism development.

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