• Title/Summary/Keyword: the relevance of contents

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Accurate Ad-Effect Estimation Method based on Relevance between User and Item (유저-상품 적합도 기반의 정확한 광고효과 계산 방안)

  • Hong, suk-jin;Ko, yun-yong;Kim, sang-wook;Park, gye-hwan
    • Proceedings of the Korea Contents Association Conference
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    • 2018.05a
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    • pp.21-22
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    • 2018
  • 최근 소셜 네트워킹 서비스(SNS)의 급격한 성장과 함께, SNS를 대상으로 상품 마케팅을 하는 기업(광고주)들이 증가하고 있다. 이에 따라 SNS에서 상품을 효과적으로 광고할 수 있는 광고 대행 유저들을 광고주에게 추천해주는 서비스들이 등장하였다. 하지만 위와 같은 대부분의 서비스들은 단순히 유저의 이웃 수를 기반으로 유저의 광고 효과를 평가하기 때문에, 유저를 통해 단계적으로 파급되는 광고 효과는 고려하지 못한다는 한계를 가지고 있다. 위와 같은 문제를 해결하기 위해, 본 논문은 영향력 최대화 (Influence maximization) 연구 분야의 기술을 활용하여, (1) 유저를 통해 단계적으로 파급되는 광고 효과를 고려하는 광고효과 최대화 방안을 제안한다. 또한 보다 정확하게 광고효과를 평가하기 위해, (2) 광고 상품과 유저 사이의 적합도를 정의하여 광고 대행인 선출 과정에 적용하였다. 실세계 데이터를 이용한 실험을 통해 제안하는 광고 대행 유저 선출 방안이 전통적인 선출 방안들과 비교하여 광고 효과가 더 큰 유저들을 선출한다는 것을 입증하였다.

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Types of Virtual Reality-based Safety Education Contents (가상현실 기반 안전교육 콘텐츠 유형 연구)

  • Chang, Sun-Hee;Chang, Hyo-Jin;Kim, Sung-Hoon
    • The Journal of the Korea Contents Association
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    • v.21 no.1
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    • pp.434-445
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    • 2021
  • With the development of realistic content technology and related infrastructure, interest in the use of virtual reality content is growing. Accordingly, in the field of safety education, more and more cases of producing virtual reality-based safety education (VR safety education) contents such as experiencing disaster situations realistically by supplementing the shortcomings of existing lecture-style education. This study looked at the characteristics and effects of VR safety education compared to the existing safety education, and analyzed 104 VR safety education contents produced and disclosed to date into nine classifications based on content and form. Based on the degree of relevance between items and the two axes of 'interactionability' and 'vividness of the environment', VR safety education contents could be categorized into three types: tangible lecture type, simulation type, and game type. Through this study, we hope to contribute to the planning and production of quality VR safety education contents by considering the purpose of safety education and the characteristics of types with the expected effects.

Relevance Feedback using Region-of-interest in Retrieval of Satellite Images (위성영상 검색에서 사용자 관심영역을 이용한 적합성 피드백)

  • Kim, Sung-Jin;Chung, Chin-Wan;Lee, Seok-Lyong;Kim, Deok-Hwan
    • Journal of KIISE:Databases
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    • v.36 no.6
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    • pp.434-445
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    • 2009
  • Content-based image retrieval(CBIR) is the retrieval technique which uses the contents of images. However, in contrast to text data, multimedia data are ambiguous and there is a big difference between system's low-level representation and human's high-level concept. So it doesn't always mean that near points in the vector space are similar to user. We call this the semantic-gap problem. Due to this problem, performance of image retrieval is not good. To solve this problem, the relevance feedback(RF) which uses user's feedback information is used. But existing RF doesn't consider user's region-of-interest(ROI), and therefore, irrelevant regions are used in computing new query points. Because the system doesn't know user's ROI, RF is proceeded in the image-level. We propose a new ROI RF method which guides a user to select ROI from relevant images for the retrieval of complex satellite image, and this improves the accuracy of the image retrieval by computing more accurate query points in this paper. Also we propose a pruning technique which improves the accuracy of the image retrieval by using images not selected by the user in this paper. Experiments show the efficiency of the proposed ROI RF and the pruning technique.

How to Make National Assessment of Educational Achievement Better for Managing National Mathematics Curriculum (수학과 교육과정의 질 관리 측면에서 "국가수준 학업성취도 평가 연구" 내실화 방안 탐색)

  • Cho, Young-Mi
    • Journal of Educational Research in Mathematics
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    • v.16 no.3
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    • pp.199-220
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    • 2006
  • One of the main objectives of National Assessment of Educational Achievement (NAEA), which is implemented by Korea Institute of Curriculum and Evaluation(KICE), is to manage the qualities of National Curriculum. Thus we considered NAEA as the research for educational program assessment and tried to find out how to make NAEA better for achieving that objective. For the purpose of this paper we analyzed the present conditions of NAEA into four perspectives. And then according to each perspective we explored schemes for improving NAEA. In conclusion, we proposed the following; Firstly, in relation to assessing students' understanding of the mathematics contents, the meanings of Achievement Levels have to become much more clear and concrete. in relation to assessing for comparing student' understanding according to mathermatics content areas, the number of items has to be increased for elevating validities of NAEA. Thirdly, in relation to gathering the information about properties which are shown by the students in particular Achievement, it is necessary to think about how to produce items for the purpose in the step of developing items in NAEA. Finally in relation to collecting the data which can be useful for relevance of mathematics contents, it is necessary to make a special group of items for identifying relevance of mathematics contents, and to apply performance assessments on part of the students, not whole students.

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3D lattice information space for TV contents based on spatial metaphor : TV interface perspective (공간적 은유를 적용한 3D 격자구조의 TV 콘텐츠 정보공간 제안 : TV 인터페이스 사용성 관점에서)

  • Lee, Jae-Gil;Shin, Donghee
    • Journal of Digital Contents Society
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    • v.15 no.5
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    • pp.651-661
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    • 2014
  • The complexity to search a specific content over TV platform is drastically increasing. Based on previous studies from computer data management system, we propose a new method that helps users to search and select content effectively. In general, contents over computers are represented by spatial metaphor, which replicates our physical environment and value systems about space. We suggest 3D lattice structure to construct information space for TV platform. Users can infer relevance between contents via special clue in information space, so as to select content more easily. Also, they can search contents through its temporal property that also represented in space. We make full use of our natural capability that can reduce additional overload to learning new interface. The results of this study can be significant and heuristic contributions, as they can be applied to diverse service areas utilizing video contents.

A Study on Strengthening the Window Effect of Content through Regional Cooperation of Local Traditional Cultural Resources - Focusing on cooperation with 'Namdo Renaissance' content (지역전통문화자원의 지역 협력을 통한 콘텐츠 창구효과 강화를 위한 연구 -'남도 르네상스' 콘텐츠와 연계 협력을 중심으로)

  • Jeong, Yeon Chul
    • Smart Media Journal
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    • v.6 no.4
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    • pp.101-109
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    • 2017
  • Traditional cultural resources in the region have unique cultural characteristics and are highly likely to be differentiated content resources. Therefore, when local cultural resources are developed as content, they can be given a role as a brand symbolizing the region together with economic value creation. In this paper, we propose a method to utilize traditional cultural resources in Jeonnam region as content material and to strengthen the connection with 'Namdo Renaissance' project contents in Jeonnam province. We propose seven regions as a region with content relevance for inter-regional collaboration through resource elements and analysis of Jeonnam cities and counties. We suggest "Story SarangBang" so that we can uncover and systematize stories with symbolic character by region. The developed story resources are developed as experiential contents through realistic media production technology and virtual reality platform and expanded to tourism contents and expanded to the window effect of contents. Also, by expanding cooperation governance between regions, it is possible to enhance opportunities for development of joint contents and enhance utilization as tourist contents, thereby contributing to regional economic development and related industries development.

Effects of the Characteristics of Franchise Educational Institution and Contents on the Educational Transition (프랜차이즈 교육기관과 교육콘텐츠의 특성이 교육전이에 미치는 영향)

  • Sung, Eun-Kung;Kim, Moon-Myoung;Seo, Min-Gyo
    • The Korean Journal of Franchise Management
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    • v.10 no.4
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    • pp.43-52
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    • 2019
  • Purpose: As a research on the effects of the characteristics of franchise educational institution and contents on the educational transition, commitment, and recommendation intention, this study aimed to suggest the basic data that could be used for the performance of educational training of franchise headquarters, and also to suggest an empirical research helpful for the development of actual educational system and the operation of curriculum for franchise educational institutions. Research design, data, and methodology: This study selected the trainees who recently completed the training in a franchise educational institution as the samples. The survey was conducted for 20 days from October 1st to October 20th 2018, targeting total 230 people, and total 207 questionnaires were collected (Missing value 23). To verify the validity of the measurement tool used for this study, this study reviewed the factor loading of each factor by conducting the confirmatory factor analysis(CFA), and then verified the average variance extracted(AVE) and the composite construct reliability(CCR). Lastly, the structural equation model(SEM) was verified based on the research hypotheses and research model. The SPSS Win Ver. 20.0 & AMOS 20.0 were used for every analysis of this study. Results: The results of this study could be summarized as follows. First, the reputation and interaction of the characteristics of franchise educational institution had significantly positive(+) effects on the educational transition. Second, all the sub - variables of educational contents such as job relevance, education method, and instructors' professionalism had positive(+) effects on the educational transition while the educational transition had positive effects on the organizational commitment, career commitment, and job commitment. Lastly, the organizational commitment and job commitment had positive(+) effects on the recommendation intention. Thus, the trainees with higher organizational commitment and job commitment in a franchise educational institution, showed higher intention to recommend the educational institution to others. Conclusions: The results of this study imply that the franchise educational institutions could increase the actual performance of education such as educational transition, commitment, and recommendation intention by increasing interactions within educational institutions and also designing effective educational contents, so that the trainees could highly perceive the educational transition of education.

A Study on University Students' Intention to Use Video Contents as an Information Source of Serious Leisure Activities (대학생의 진지한 여가 활동 정보원으로서 동영상 콘텐츠 이용 의도에 관한 연구)

  • Back, Ga Yeon;Park, Ji-Hong
    • Journal of the Korean BIBLIA Society for library and Information Science
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    • v.32 no.2
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    • pp.69-99
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    • 2021
  • This study aims at exploring what kinds of factors affect university students to choose video contents as information sources of serious leisure activities. Among other, It focuses on the effect of information quality and cognitive authority. This study analyzed 209 sets of data collected by conducting an online survey of university students from across the country. The implications and results of this study are as follows: First, among the sub-components of information quality, timeliness, relevance, and accuracy had a positive effect significantly on the intention of video contents use as an serious leisure information source, and among those of cognitive authority, the characteristics of platforms was the most influential one. Second, the multiple regression analysis was used to figure out that, some sub-components of cognitive authority turned out to have a positive effect significantly on the evaluation of information quality. This study has a significant meaning in that it investigated the intention of video content use with the two factors (information quality and cognitive authority), especially at this time when more and more people are enjoying video contents as an serious leisure information source.

A Study on the Sasang Constitutional Classification of Stroke Patients by QSCC II (QSCC II를 이용한 중풍(中風)환자의 사상체질(四象體質) 분류에 대한 고찰)

  • Lee, Sung-Jin;Lee, Jae-Wook;Cho, Hye-Won;Kho, Chan-Hee;Lim, Eun-Chul
    • Journal of Sasang Constitutional Medicine
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    • v.27 no.3
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    • pp.318-325
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    • 2015
  • Objectives This study was to investigate the Sasang Constitutional classification in storke inpatients by using QSCC II and to evaluate the relevance of the results and Donguisusebowon contents. Methods QSCC II was conducted to 73 Stroke patients who were admitted from April 2014 to August 2014 in Dongseo oriental hospital. And the results were analyzed by contents of Donguisusebowon. Results The number of Soyangin and Taeumin was the most common and Soeumin was the lowest. There was no Taeyangin. The number of Soyangin and Taeumin was the most common in cerebral infarction patients, and the number of Soyangin was the most common in intracerebral hemorrhage patients. The patients who had both cerebral infarction and intracerebral hemorrhage were all Taeumin. Conclusions The incidence of stroke was higher in Soyangin and Taeumin. This results were relevant with the Sasang Constitutional Temperament of Donguisusebowon.

Effect of Biogenic Amines in Makgeolli on Hangovers (저장온도를 달리한 막걸리에서 생성된 Biogenic amine이 숙취에 미치는 영향)

  • Lee, Hyun Sook;Kim, Soon Mi
    • Journal of the Korean Society of Food Culture
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    • v.28 no.5
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    • pp.533-538
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    • 2013
  • The side effects, such as belching and headache, after Makgeolli intake are an obstacle to the development of the Makgeolli industry. The side effects of drinking Makgeolli have many causes. The possibility of BA production by incorrect storage conditions cannot be excluded. This study analyzed the BA contents produced in non-sterilized Makgeolli after 5 days storage at 4 and $20^{\circ}C$. BA was not detected in Makgeolli stored at $4^{\circ}C$, but putrescine and tyramine were detected in $20^{\circ}C$. A drinking test was performed to determine the relevance of the BA contents and hangover symptoms. The results revealed no significant difference in the taste score and symptoms score between 4 and $20^{\circ}C$ storage. Therefore, the results suggest that the presence of BA in Makgeolli produced during room temperature storage for 5 days does not induce or strengthen hangover symptoms. On the other hand, the alcohol and BA dose may be insufficient to represent the normal symptoms of a hangover.