• Korean Journal of Human Ecology
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• v.9 no.2
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• pp.205-213
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• 2000

The purpose of this study was to study the degree of consciousness and satisfaction of body cathexis of high school girls' lower bodyshape. The subjects in this study were 296 high school girls. The results were as follows : 1. The degree of satisfactions of girth items in lower part of the body were influenced by real body size than ideal body size. But the degree of satisfaction of weight was influenced by ideal body size and height was influenced by real size body. 2. The high school girls thought ideal body shape was tall in height, long in leg, slim in girth and light in weight. Therefore, they wanted to have slimmer, longer, and lighter body size than real body size. 3. The high school girls were more satisfied with lean body type than with standard body type or with obesity body type. Therefore they wanted to be lean body type.

• Journal of the Korean Society of Clothing and Textiles
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• v.23 no.1
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• pp.159-169
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• 1999

The purpose of this study was to study real body size and ideal body shape by considering the relations of between the degree of satisfaction and consciousness of body cathexis and real body size and to understand change of the degree of satisfaction at body part and ideal body shape with the changes of the times by comparing the date taken at 1997 to that taken at 1992. The subjects in this study were 542 and 201 female college students aged from 18 to 25 Body. measurements and survery were taken from April to June 1997, and May to June 1992 Data were analyzed by correlation analysis ANOVA duncan test and crosstabulation analysis The results were as follows : (1) The subjects tended to be satisfied with long and slim limbs silm trunk and preferred to be tall in height and light in weight. But exceptionally they tended to be unstatisfied with small bust as well as big one. (2) The subjects want to be slimmer lower body than upper body. (3) The subjects of 1997 was more statisfied with tall height light weight slim limbs and narrow shoulder than those of 1992. (4) The ideal body shape of the subject of 1997 was slim body while that of the subject of 1992 was big bust and wasp waist. (5) The subject of 1997 was more satisfied with leanner body than that of 1992.

• Journal of the Korea Fashion and Costume Design Association
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• v.1 no.1
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• pp.127-139
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• 1999

The purpose of this study was to understand the preference of fashion materials according to the degree of consciousness and satisfaction of body. A survey was conducted using the randomly selected 439 woman students in the twenties. The consciousness variable had three levels which were lean, medium, and obese shape for each whole, upper and lower body with self-consciousness. Also, satisfaction variable had three levels which were satisfying, average, and unsatisfying group. We analyzed the data using analysis of correlation, crosstabulation analysis, and analysis of variance including Duncan multiple test. The results were as follows: 1) There was the positive correlation between height, leg, and arm length, and each variable, and the negative correlation between back, hip, thigh, waist, lower leg, ankle, and upper arm, and each variable. Also, we could observe the pattern that the larger the head or the more the weight was, the lower the satisfaction of body was. 2) There were no strong correlation between breast and hand size and each variable. From the crossed classification, we could observe the trend that the smaller the breast was, the lower the satisfaction of body was. 3) There were the strong correlation between whole and upper body in consciousness degree and between whole and lower body in satisfaction. 4) The consciousness of the whole body was shown lean shape 23.4%. medium shape 49.2%, and obese shape 27.2%. For the satisfaction degree of the whole body, satisfaction was shown 6.8%, average 41.7% and unsatisfaction 51.4%, so the satisfaction group is very small. 5) From the analysis for the consciousness degree of the whole body, the preferred fashion materials were polyester and acetate in casual wear, linen, polyester, acryl, T/W, and polyurethan in formal wear, and cotton, nylon, TIC, and T/W in sports wear. There was significant difference in casual wear, formal wear, and sports wear, but, not in underwear and accessories among he consciousness groups. 6) From the analysis for the satisfaction degree of the whole body, the preferred fashion materials were linen, silk, and acetate in casual wear, cotton in underwear, polyurethane in formal wear, and nylon in sports wear. There was the significant difference in casual wear, underwear, formal wear and sports wear, but, not in accessories among the satisfaction groups.

• Fashion & Textile Research Journal
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• v.15 no.5
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• pp.713-721
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• 2013

This study compares the perceived body image of female college students in Korea and Japan as well as explains the difference in the level of self-esteem, body cathexis, body image and fashion leadership based on nationality and body. The sense of fashion leadership affected by these factors was also analyzed. A high ratio of Korean and Japanese female students perceived themselves as obese compared to actual body physique. It was shown that body was highly distorted. They showed a comparatively low level of satisfaction with appearance in contrast to their high interest in their appearance and weight. Thin bodied individuals showed a high level of self-esteem and body cathexis; however, persons with an obese body showed a low level of body cathexis. They showed high interest in appearance regardless of body physique; however, they remain unsatisfied with their appearance. Individuals with an obese body and a standard somatotype showed a high concern with weight. A high fashion opinion leadership was reciprocal to a high interest in appearance and satisfaction with appearance. Korean female students showed an indirect positive effect on fashion opinion leadership through body cathexis, self-esteem, interest in appearance, and satisfaction with appearance. A thin body showed a positive effect on fashion opinion leadership and an obese body had a negative effect. Fashion innovativeness was directly influenced persons with a high degree of self-esteem and interest in appearance. Japanese female students were directly affected by fashion innovativeness; however, Korean female students were indirectly affected by fashion innovativeness through self-esteem and interest in appearance.

• Journal of the Korean Home Economics Association
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• v.36 no.4
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• pp.179-188
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• 1998

The purpose of this study was to determine the impact of demographics on body-cathexis and clothing expenditure of elderly men and women. Data were obtained from 50 men and 58 men and 58 women aged 55 years and older through an mail survey. Body-cathexis consisted of five areas of body parts: head/upper body, lower body, height, weight, and torso. Clothing expenditure was measured by the total dollar value of annual personal expenditures on personal apparel, including accessories, such as shoes, and clothing services. Demographics included income, age, education, sex, marital status, and social participation. Data were analyzed using multiple regression. The results showed that there were relationships between body-cathexis and four demographic variables(income, sex, education, and social participation). Elderly men were more satisfied with their bodies than were elderly women. The subjects with higher income, education, and social participation had a higher degree of body satisfaction. Also, there was a significant relationship between income and clothing expenditure.

• Journal of the Korean Society of Clothing and Textiles
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• v.25 no.1
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• pp.13-24
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• 2001

The purpose of this study was to set up an effective marketing strategy targeting college women by researching the relationship between weight control behavior and satisfaction with fit of apparel. The results showed that 1) 85.5% of the college women participated in weight control behavior, and 53.5% of them wanted to lose more than 3kg of their weight, 2) both body cathexis and fit satisfaction of college women were generally low. College women were less satisfied with their body and fit of apparel according to the increase of weight control degree. The weight control parts and unsatisfied body parts were almost matched : thigh, abdomen, hip, calf, and weight. The unsatisfied fit of apparel parts were also found to be thigh, hip, abdomen, crotch, pant length that matched each parts, 3) fit satisfaction of neckline, shoulder, midriff, hip, crotch, thigh, calf, and skirt length decreased according to the increase of weight control degree, and 4) weight control group which wanted to lose weight at neck, shoulder, arm, breast, waist, abdomen, hip, thigh, and calf also had low fit satisfaction of neckline, shoulder, armhole, sleeve, breast, waist, abdomen, midriff, hip, thigh, crotch, calf, and skirt length in clothing.

• Journal of the Korean Society of Clothing and Textiles
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• v.25 no.4
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• pp.764-772
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• 2001

The purpose of this study was to examine the differences of perceived body size and actual body size between Korean and USA female college students of 18 to 26 year-old. Body measurements and survey were taken from August to September, 1998. The results are as follows: 1) There were differences between the body measurements of the Korean women and US women. Among 20 body areas, except only head length and neck circumferences, American women had bigger sizes than Korean women. 2) Compared to US females, Koreans perceived their body sizes as bigger and were more dissatisfied with their bodies than Americans. 3) Those who had thinner body sizes tended to be more satisfied with their bodies.

• Journal of the Korean Society of Costume
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• v.58 no.4
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• pp.128-138
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• 2008

The purposes of this study were to identify the effects of body satisfaction and self-esteem on the make-up degree of middle and high school girls. Self-administered questionnaire was used for data collection from 432 students. The results were as follows: 1) Most of middle and high school girls were in height of 161-165cm and weight of 56-60kg. Satisfaction level of middle and high school girls with their eyes was the highest and that of weight was the lowest. They showed strong intention to modify their appearances and were dissatisfied with their body. 2) Middle and high school girls' satisfaction level of home life self-esteem was the highest, but that of school life was the lowest. 3) Middle and high school girls used cosmetics to protect their skins and paid much attention to their skins. They collected cosmetics informations from their friends or family members, and began to use point make-ups from their middle school years. They purchased cosmetics at cosmetic specialty store or internet shopping mall frequently. Most of them spent less than 10,000 won monthly for cosmetics, and used lip gloss and ultraviolet rays interceptors over their face with basic cosmetics. 4) Expenditures for cosmetics, self-esteem on their appearances, and pocket money affected on make-up degree. Middle and high school girls who spent more money for cosmetics and more pocket money with higher self~esteem on their appearances showed higher degree of make-ups.

• Journal of the Korean Society of Clothing and Textiles
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• v.34 no.9
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• pp.1558-1566
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• 2010

This study compares the body sizes of Korean and Mongolian female college students, their perceptions about body size, and body satisfaction based on similar cultural backgrounds. The subjects consisted of 164 Korean students and 171 Mongolian students from March to April, 2008. The age range was 17 to 22 years. We directly measured the body sizes of subjects and examined by questionnaire the degree of body cathexis, perceived body size, and ideal body size. Both Korean and Mongolian college students have similar body measurements but Korean college students have smaller heads, broader and slopped shoulders, and thinner arms and legs. There were insignificant differences in perceived body size for both groups; in particular they perceived that their lower body is fat or thick. However, there were differences in body satisfaction. Both groups had the lowest satisfaction rate for their lower bodies; but in all items, Korean college students had a lower body satisfaction rate than Mongolian college students even though they have thinner arms and legs. Finally, the ideal body style for both groups was a skinny body type, but Korean students preferred a much thinner body type. The body satisfaction rate is greatly affected by the ideal body than the actual body.

• Journal of the Korean Society of Clothing and Textiles
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• v.28 no.6
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• pp.758-766
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• 2004

The purpose of this study was to compare Korean and Japanese female college students' body sizes, their perceptions about body size, and body satisfaction based on similar cultural background. Subjects consisted of 185 Korean students and 91 Japanese students from October to December, 2000. The age range was 18 to 28 years. We measured body sizes of subjects directly and examined by questionnaire the degree of body cathexis, perceived body size, ideal body size. The results were as followed. 1) Korean women had slimmer silhouette with longer arm and longer leg than Japanese, while Japanese women had more voluminous silhouette with smaller waist circumstance and bigger hip circumstance than Korean. 2) There were not differences between perception about each body size of the Korean women and Japanese women, except arm length. Especially, two groups felt themselves as greater on thigh. 3) There were not differences between satisfaction about body of Korean women and Japanese women, except height. Generally, two groups had lower body satisfaction on each body area, especially on thigh, lower body part, abdomen, hip, and weight. 4) Perception of body size had higher correlation with body satisfaction than actual body size. Lower satisfaction was related to more negative perception of body size. 5) Regarding ideal body size, Korean women pursued bigger height, weight, waist, and hip than Japanese. However, Japanese women pursued bigger bust than Korean. This means that Japanese women pursued more voluminous body silhouette.