• 경영과학
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• 제29권1호
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• pp.73-88
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• 2012

Much of knowledge that can retain a company's competitive advantage remains within the organization. However, identifying, finding and leveraging knowledge in an organization is still problematic [17]. Although knowledge is the key to success, it is simply too valuable to be left in an organization [59]. The CoP (Community of Practice) within an organization is a practical way to manage knowledge in an organization as systematically as other critical assets in order to deploy and share it [59]. However, research related with CoP, has focused on the value of CoP. Therefore, we developed not only a holistic and systematic method for understanding and assessing the current position of CoP but also a method for extracting the core strategies and CSFs of CoP based on performance evaluation. We developed strategies, CSF (Critical Success Factor) and PM (Performance Measure)s of CoP based on BSC (Balanced Scorecard) process. Specifically, CSFs and strategies of CoP were extracted based on maturity model and type of CoP. According to the procedure from the methodology to evaluate the performance of CoP, three different industrial cases were adopted to validate the evaluation methodology.

• Safe Food
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• 제2권2호
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• pp.33-42
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• 2007

• 한국산학기술학회논문지
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• 제12권10호
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• pp.4314-4321
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• 2011

본 연구의 목적은 유럽 기업들의 아시아시장 진출 및 확장단계에서의 기업전략을 유럽의 대표적인 수출국가인 독일 기업들의 아시아시장 초기진입전략을 통해 살펴보고 진출대상국가로서의 한국시장이 제공하는 장, 단점을 알아보도록 한다. 더 나아가서 타 외국기업들의 한국에 대한 투자를 증가시킬 수 있는 방안을 제시하고자 한다. 이를 위해 제 2장에서는 독일기업들이 아시아시장 진입전략에 대한 이론적 배경을 살펴보고 제 3장에서는 연구방법 그리고 제 4장에서는 사례분석을 하였다. 제 5장에는 결론과 시사점으로 되어있다.

• 경영과학
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• 제20권2호
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• pp.113-133
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• 2003

This study developed the ISM (Electronic Store Success Model) by basing upon the revised D&M IS Success Model and reflecting the characteristics of marketing and e business. The theoretical rationale of this model was as following : 1) Though the revised D&M IS Success Model (2002) must be more logical and complete model than the original D&M IS Success Model (1992), it did not reflect characteristics of marketing and e business. 2) In the marketing studios, Service Quality has been suggested as one of basic strategies for success. 3) In e business studies, Trust has been emerging as a potentially important antecedent of e loyalty. 4) There has been a paradigm shift from satisfaction to loyalty in marketing emphasis. 5) Nowadays, ERP (Enterprise Resource Planning) has been pervaded in many organizations and has supported PCA (Profit Center Accounting) or Channel based Accounting, so it has not been difficult to evaluate financial performance of Electronic Store. The ESM that has six dimensions (System Quality, information Quality. Service Quality, Trust, Loyalty, Financial Performance) and expresses the causal relationship among them was proposed and was compared with BSC (Balanced Scorecard), WebQual, and EWAM (Extended Web Assessment Method). The results showed that the ESM coincides with BSC and contains dimensions of WebQual, and EWAM.

• Asian-Australasian Journal of Animal Sciences
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• 제26권1호
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• pp.1-18
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• 2013

The elements that determine the success of development projects on goats and the prerequisites for ensuring this are discussed in the context of the bewildering diversity of goat genetic resources, production systems, multifunctionality, and opportunities for responding to constraints for productivity enhancement. Key determinants for the success of pro-poor projects are the imperatives of realistic project design, resolution of priorities and positive impacts to increase investments and spur agricultural growth, and appropriate policy. Throughout the developing world, there exist 97% of the total world population of 921 million goats across all agroecological zones (AEZs), including 570 breeds and 64% share of the breeds. They occupy a very important biological and socioeconomic niche in farming systems making significant multifunctional contributions especially to food, nutrition and financial security, stability of farm households, and survival of the poor in the rural areas. Definitions are given of successful and failed projects. The analyses highlighted in successful projects the value of strong participatory efforts with farmers and climate change. Climate change effects on goats are inevitable and are mediated through heat stress, type of AEZ, water availability, quantity and quality of the available feed resources and type of production system. Within the prevailing production systems, improved integrated tree crops - ruminant systems are underestimated and are an important pathway to enhance C sequestration. Key development strategies and opportunities for research and development (R and D) are enormous, and include inter alia defining a policy framework, resolution of priority constraints using systems perspectives and community-based participatory activities, application of yield-enhancing technologies, intensification, scaling up, and impacts. The priority for development concerns the rainfed areas with large concentrations of ruminants in which goats, with a capacity to cope with heat tolerance, can be the entry point for development. Networks and networking are very important for the diffusion of information and can add value to R and D. Well formulated projects with clear priority setting and participatory R and D ensure success and the realisation of food security, improved livelihoods and self-reliance in the future.

• 한국유통학회지:유통연구
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• 제7권2호
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• pp.69-87
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• 2003

본 연구는 최근 급격하게 성장하고 있는 국내 CATV 홈쇼핑 시장의 성공요인을 관계마케팅(relationship marketing) 관점에서 분석하였다. 이를 위해 CATV 홈쇼핑의 특성을 제시한 후, 국내 CATV 홈쇼핑 시장의 현황과 업체들의 관계마케팅 실행전략을 살펴보았다. 구체적으로, 국내 CATV 홈쇼핑 업체들과 관계를 맺고 있는 대상을 크게 최종 소비자, 제조업체, 물류 및 택배업체, SO업체, 그리고 관련 산업으로 분류한 후, 각 파트너들에 대한 관계마케팅 실행전략을 분석하였다.

• 농촌지도와개발
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• 제29권1호
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• pp.33-49
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• 2022

The competitive strategy perspective is one of the important approaches to develop ecotourism sites. It increases the residents' profits and overcomes the instability of the supply in the marketability. The study aims to explore the ecotourism successful factors based on competitiveness strategies. We found seven key success factors of the competitive strategy approach in the ecotourism industry as the guarantee of sustainable ecotourism as follows: infrastructure, operation management, product/technical development, human resources, service system and cultivation of tourists' understanding and behavior, marketing activities, and local resources. Conclusions and practical implications for successful factors of ecotourism are presented according to the result of the in-depth interview and focus group interview with ecotourism experts.

• 한국콘텐츠학회논문지
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• 제6권10호
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• pp.89-98
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• 2006

모바일콘텐츠는 무선 단말기에서 서비스되는 모든 콘텐츠를 의미하고 크게 커뮤니케이션, 인포메이션, 엔터테인먼트의 3가지 유형으로 나누어볼 수 있다. 이러한 다양한 유형의 모바일콘텐츠들은 각각의 특성들이 있기 때문에 콘텐츠 유형에 따라 서비스 성공을 위한 영향요인들은 차이가 있을 것이다. 본 논문에서는 모바일 콘텐츠 서비스의 성공에 영향을 미치는 주요 요인들을 도출하고 서비스 유형별로 각 영향요인들은 어떠한 차이가 있는지를 분석해 본다. 또한, 영향요인들의 영향력과 사용자의 인식도를 비교 분석하여 유의한 시사점을 도출한다.

• 디지털융복합연구
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• 제13권11호
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• pp.85-97
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• 2015

본 연구에서는 조직 내에 스며든 웹 기술이 얼마나 해당 조직에 융합되어 정보시스템의 성공에 이바지하는지 알아보고자 수행되었다. 위계적 회귀분석 등을 통해 확인한 연구 결과는 다음과 같다. 첫째, 최고 경영진 지원, 전략적 투자 정당성, 그리고 컴퓨터 접근과 사용은 웹 기술 융합에 긍정적인 영향을 미치고 있었다. 또한 웹 기술 융합은 정보시스템 프로젝트의 성공에 유의한 영향을 가지고 있음도 확인하였다. 둘째, 웹 기술 융합을 전략 차원과 활동 차원으로 구분하여 확인한 결과 전략 차원에서는 최고 경영진 지원이 정보시스템 성공에 가장 큰 영향력을 가진 반면 활동 차원에서는 전략적 투자 정당성이 제일 중요한 영향을 미치고 있었다. 셋째, 정보시스템 프로젝트의 성공에 영향을 미치는 웹 기술 융합에 있어서 세부 차원 중 전략 차원이 활동 차원보다 높은 성공요인임을 알 수 있었다. 따라서 웹 기술과 같은 정보기술은 조직의 성공을 위한 강력한 사업도구이며 높은 수익의 원천이 될 것이다.

• 무역상무연구
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• 제33권
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• pp.311-343
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• 2007

At present, more than 80% export made by Korean small-medium sized companies is OEM(Original Equipment Manufacturing). But OEM export of made-in korea products has been facing limitations from 1990s. Some leading companies among those small-medium sized companies which have been fulfilling OEM export are transferring their exporting strategies to Own Brand or ODM(Original Development/Design Manufacturing) and some of their strategies successful. However, most of small-medium sized OEM exporting companies are still groping for some ways to upgrading to Own Brand or ODM exporting strategies. Therefore, this article deals with how the leading ODM exporting companies have been transferred from OEM to ODM exporting strategies. It also discusses the primary factors of success and barrier and how to develop the ODM exporting strategies based on investigating literature and interviews with the leading ODM exporting companies.