Journal of Agricultural Extension & Community Development (농촌지도와개발)

Korean Society of Agricultural Extension (한국농촌지도학회)
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The Successful Factors of Ecotourism with Destination Competitiveness

경쟁전략의 관점에서 생태관광지 성공 요인

  • Jeong, Ha-Young (Department of Community Development, College of Industrial Science, Kongju National University) ;
  • Jang, Eunmie (Department of Community Development, College of Industrial Science, Kongju National University) ;
  • Park, Duk-Byeong (Department of Community Development, College of Industrial Science, Kongju National University)
  • 정하영 (공주대학교 산업과학대학 지역사회개발학과) ;
  • 장은미 (공주대학교 산업과학대학 지역사회개발학과) ;
  • 박덕병 (공주대학교 산업과학대학 지역개발학부)
  • Received : 2022.01.15
  • Accepted : 2022.03.25
  • Published : 2022.03.30
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Abstract

The competitive strategy perspective is one of the important approaches to develop ecotourism sites. It increases the residents' profits and overcomes the instability of the supply in the marketability. The study aims to explore the ecotourism successful factors based on competitiveness strategies. We found seven key success factors of the competitive strategy approach in the ecotourism industry as the guarantee of sustainable ecotourism as follows: infrastructure, operation management, product/technical development, human resources, service system and cultivation of tourists' understanding and behavior, marketing activities, and local resources. Conclusions and practical implications for successful factors of ecotourism are presented according to the result of the in-depth interview and focus group interview with ecotourism experts.

Keywords

Acknowledgement

본 논문은 농촌진흥청 연구사업(PJ016269022021)의 지원에 의해 이루어진 결과의 일부임

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