• Fashion & Textile Research Journal
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• v.14 no.5
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• pp.811-820
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• 2012

This study identifies the factor structure of sociocultural attitudes toward appearance, appearance management attitudes, fashion behaviors, and the effects of sociocultural attitudes toward appearance and appearance management attitudes on fashion behaviors. Questionnaires were administered to 255 college students living in Daegu Metropolitan City and Kyungbook province. The data collected were analyzed using frequency, factor analysis, multiple regression, and t-test. The findings were as follows. Sociocultural attitudes toward appearance were composed of two factors (body internalization and appearance recognition). Appearance management attitudes were composed of four factors (shape management recognition, weight management, appearance satisfaction, and health care). Fashion behaviors were composed of six factors (convenience, fashion following, self-satisfaction, attractiveness, pursuit of change, and pleasure). Gender of college students showed a distinction between the sub-variables of sociocultural attitudes toward appearance factors (body internalization) and appearance management attitudes (weight management) and fashion behaviors (convenience, fashion following, self-satisfaction, and pleasure). Women had more desire to have a similar looking body of TV celebrities than men. The effects of sociocultural attitudes toward appearance and appearance management attitudes on each fashion behavior variables (convenience, fashion following, self-satisfaction, attractiveness, pursuit of change, and pleasure) were explained by the factors of body internalization and appearance recognition, and weight management, appearance satisfaction, and health care. College students produced fashion appropriate to the situation. Strategies of fashion marketing based on these results are as follow. Through mass media, advertisers help university students realize a healthy outlook and create a social atmosphere that can promote healthy body attractions.

• Korean Journal of Child Studies
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• v.34 no.2
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• pp.27-42
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• 2013

The purpose of this study was to examine: (1) the relationships among internalization of sociocultural attitudes toward appearance, body comparison, and body dissatisfaction in adolescent girls; and (2) whether or not body comparison mediates the relationship between internalization of sociocultural attitudes toward appearance and body dissatisfaction. The participants consisted of 291 girls from fifth through ninth grades. The data were collected by means of questionnaires given in classroom settings. The findings are as follows: there are significant bivariate correlations among internalization of sociocultural attitudes toward appearance, body comparison, and body dissatisfaction. Furthermore, body comparison partially mediates the relationship between internalization of sociocultural attitude towards appearance and body dissatisfaction. These results seem to indicate that the idea that there are multiple standards of beauty and individuality for every person should be promoted, and this in turn could lower the risk of body dissatisfaction among adolescent girls.

• Journal of the Korean Society of Clothing and Textiles
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• v.36 no.10
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• pp.1125-1136
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• 2012

This study examines the influence of attitudes toward cosmetic surgery, body value inclination, and sociocultural attitudes towards appearance on clothing behavior. The subjects of this study were 315 female college students in Gyeongsang province. The data obtained were analyzed by a reliability analysis, factor analysis, correlation analysis, stepwise multiple regression analysis, and t-test. The major results of this study were as follows: First, three factors of attitudes toward cosmetic surgery were identified: the desire/motive for cosmetic surgery, risk taking for cosmetic surgery, and confidentiality about cosmetic surgery. Second, two factors of body value inclination were identified: getting an attractive physical appearance and maintaining an attractive physical appearance. Third, a significant positive correlation was found for attitudes toward cosmetic surgery, body value inclination, and sociocultural attitudes towards appearance with clothing behavior. Fourth, the most important variable that affected the imitation of celebrity clothing and preference for luxury goods was the desire/motive for cosmetic surgery. In addition, the sexual attractiveness of clothing was influenced by risk taking for cosmetic surgery and sociocultural attitudes towards appearance.

• Journal of Fashion Business
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• v.18 no.6
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• pp.1-18
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• 2014

The purpose of this study is to examine the influence of sociocultural attitudes toward appearance and narcissism on body stress. Questionnaires are being administered to 206 women in their 20's-50's living in Deagu and Kyunbook province. The Frequency, factor analysis, reliability analysis, correlation analysis, regression analysis, ANOVA, and Duncan-test are used for data analysis. Sociocultural attitudes toward appearance are categorized into media appearance internalization and social recognition of appearance. Narcissism factors are found to be leadership/privilege, ostentation, and superiority. Body stress is categorized into 4 factors: weight stress, skin aging stress, body dissatisfaction, and hair stress. Sociocultural attitudes toward appearance was related to the sub-variables of narcissism, and body stress. Media appearance internalization is the sun-variable of sociocultural attitudes toward appearance and has significant effects on weight stress, skin aging stress, and body dissatisfaction sub-variables for body stress. Ostentation, and superiority being the sub-variables of narcissism, have significant effects on weight stress, skin aging stress, body dissatisfaction, and hair stress, the sub-variables for body stress. Ages of women display distinctions between the sub-variables in sociocultural attitudes toward appearance such media appearance internalization, and in narcissism such leadership/privilege, ostentation, superiority, and body stress such weight stress, skin aging stress, body dissatisfaction, and hair stress. This result can be a necessary base line data for adult women's appearance management by examining the influence of the attitude toward the appearance developed from the relationship with people around body stress.

• Journal of the Korean Society of Clothing and Textiles
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• v.34 no.11
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• pp.1923-1932
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• 2010

This study researches appearance management behaviors through their interests in appearance and the degree of their management among undergraduates to study the effects of sociocultural attitudes toward appearance, self-esteem, and perceptive physical attractiveness on face and hair management behavior. A questionnaire was distributed to 825 female/male undergraduates in Daegu city and Gyeongbuk province. SPSS 12.0 package was used for data analysis; in addition, frequency analysis, factor analysis, and Cronbach's ${\alpha}$ multiple regression analysis were utilized. The results were as follows: 1) In negative weight management behaviors, internalization among sociocultural attitudes and personal physical attractiveness among the physical attractiveness perceptive showed positive effects, while self-esteem showed negative effects. 2) Internalization of sociocultural attitudes and social physical attractiveness of physical attractiveness perception seemed to have positive effects with regard to positive weight management behavior. 3) Internalization among sociocultural attitudes and social physical attractiveness among physical attractiveness was influenced positively in terms of clothing management behavior.

• Journal of the Korean Society of Clothing and Textiles
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• v.36 no.7
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• pp.756-766
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• 2012

This study investigated the relationships among cognitive age, sociocultural attitudes towards appearance, and appearance management behaviors. This study gave a questionnaire survey to adults between the ages of 17 and 76 who lived in the Daegu and Gyeongbuk regions of South Korea. Data collected from the 296 respondents were analyzed using descriptive statistics, correlation analyses, and ANOVA. The sociocultural attitudes towards appearance (awareness and internalization) were significantly correlated with appearance management behaviors (weight training, skin care, hair care, make-up, and clothing selection). The cognitive age was significantly correlated with the sociocultural attitudes towards appearance and appearance management behaviors such as weight training and clothing selection.

• Journal of the Korea Fashion and Costume Design Association
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• v.15 no.3
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• pp.1-17
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• 2013

The purpose of this study was to identify the relationships among self-esteem, physical appearance comparison, media concern, sociocultural attitude toward appearance, body attitudes, and life satisfaction. Data were collected from a convenience sample of 232 female undergraduate students. Data were analyzed using factor analysis, correlation, and multiple regression. The result showed that there was a correlation between physical appearance comparison and media concern. Self-esteem, physical appearance comparison, and media concern had an indirect influence on body attitudes through sociocultural attitude toward appearance. Self-esteem and physical appearance comparison had a direct effect on body attitude. All variables did not have an influence on life satisfaction, except self-esteem.

• Journal of the Korean Society of Clothing and Textiles
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• v.30 no.2 s.150
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• pp.348-357
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• 2006

This study was designed to find out how the sociocultural attitudes toward appearance, BMI and body image of adult women affect their self-esteem. A questionnaire was prepared in the survey and a total of 456 adult women were selected by way of stratified random sampling. The research findings are as follows: 1. The sociocultural attitudes toward appearance were shown in two factors of 'internalization' and 'awareness'. The body image was shown in three dimensions of 'care for appearance', 'concern about weight', and 'appearance attractiveness'. 2. Internalization, recognition, and BMI influenced on 'care for appearance'. 'Concern about weight' was affected by internalization and BMI. Appearance attractiveness was affected only by BMI. 3. Adult women's self-esteem was influenced by appearance attractiveness, internalization, and care for appearance. 4. The behaviors of appearance management were differed according to the sociocultural attitudes towards appearance. Therefore, adult women form a higher degree of self-esteem is formed when they accept what they are regardless of their actual BMI and when they evaluate their body positively.

• Journal of Families and Better Life
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• v.26 no.3
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• pp.65-77
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• 2008

The purpose of the study is to investigate the effects of eating disorder belief and sociocultural attitudes towards appearance on female high school students' eating attitude. Questionnaires regarding eating disorder belief, sociocultural attitudes towards appearance, and eating attitude were administered to 900 1st and 2nd grade female high school students in Gyeonggi Province. Finally 875 questionnaires were collected and statistically analyzed through Cronbach's ${\alpha}$, factor analysis, Pearson's correlation analysis, and hierarchical multiple regression. The main results of the study were as follows: 1) Eating disorder belief, sociocultural attitudes towards appearance, and eating attitude revealed a positive correlation. 2) While control over eating, weight/shape as a means to acceptance, internalization, and awareness were significant predictors of drive for thinness, control over eating, internalization, and weight/shape as a means to acceptance were significant predictors of bulimia. 3) Internalization had a moderating effect on the relationship between eating disorder belief and eating attitude (drive for thinness, bulimia).

• Journal of the Korea Academia-Industrial cooperation Society
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• v.16 no.1
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• pp.354-364
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• 2015

This study examined the effect of sociocultural attitudes toward the appearance of depression and psychological well-being of fitness in adult women. The subjects of this study consisted of 472 healthy adult woman. The used instruments were Jung (2011) for measuring the sociocultural attitudes toward appearance scale, Seo (2006) for measuring the depression scale, and Yang (2000) for measuring the psychological well-being scale. The data was analyzed by exploratory factor analysis, reliability analysis, correlation analysis and multiple regression analysis. The results are as follows. First, among the subscales of sociocultural attitudes toward appearance, stress positively influenced depression. Second, among the subscales of sociocultural attitudes toward appearance, internalization-general negatively influenced hedonic enjoyment, self-realization, and a feeling of flow, but information positively influenced it. In addition, internalization-athlete positively influenced the feeling of competence, self-realization. Third, depression negatively influenced hedonic enjoyment, self-realization, and the feeling of flow.