Journal of the Korean Society of Clothing and Textiles (한국의류학회지)

The Korean Society of Clothing and Textiles (한국의류학회)
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Correlations among Cognitive Age, Sociocultural Attitudes towards Appearance, and Appearance Management Behavior

인지연령, 외모에 대한 사회문화적 태도 및 외모관리행동 간의 관계 연구

  • 박광희 (계명대학교 패션마케팅학과)
  • Received : 2012.04.23
  • Accepted : 2012.05.30
  • Published : 2012.07.31
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Abstract

This study investigated the relationships among cognitive age, sociocultural attitudes towards appearance, and appearance management behaviors. This study gave a questionnaire survey to adults between the ages of 17 and 76 who lived in the Daegu and Gyeongbuk regions of South Korea. Data collected from the 296 respondents were analyzed using descriptive statistics, correlation analyses, and ANOVA. The sociocultural attitudes towards appearance (awareness and internalization) were significantly correlated with appearance management behaviors (weight training, skin care, hair care, make-up, and clothing selection). The cognitive age was significantly correlated with the sociocultural attitudes towards appearance and appearance management behaviors such as weight training and clothing selection.

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References

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