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The Effects of Sociocultural Attitudes Toward Appearance, Self-Esteem, and Physical Attractiveness Perceptiveness on Weight and Clothing Management Behaviors

외모에 대한 사회문화적 태도, 자아존중감, 신체매력 지각이 체중 및 의복관리행동에 미치는 영향

  • Hwang, Yun-Jung (Dept. of Fashion Design, Catholic University of Daegu) ;
  • Yoo, Tai-Soon (Dept. of Fashion Design, Catholic University of Daegu)
  • 황윤정 (대구가톨릭대학교 패션디자인학과) ;
  • 유태순 (대구가톨릭대학교 패션디자인학과)
  • Received : 2010.10.19
  • Accepted : 2010.11.05
  • Published : 2010.11.30

Abstract

This study researches appearance management behaviors through their interests in appearance and the degree of their management among undergraduates to study the effects of sociocultural attitudes toward appearance, self-esteem, and perceptive physical attractiveness on face and hair management behavior. A questionnaire was distributed to 825 female/male undergraduates in Daegu city and Gyeongbuk province. SPSS 12.0 package was used for data analysis; in addition, frequency analysis, factor analysis, and Cronbach's ${\alpha}$ multiple regression analysis were utilized. The results were as follows: 1) In negative weight management behaviors, internalization among sociocultural attitudes and personal physical attractiveness among the physical attractiveness perceptive showed positive effects, while self-esteem showed negative effects. 2) Internalization of sociocultural attitudes and social physical attractiveness of physical attractiveness perception seemed to have positive effects with regard to positive weight management behavior. 3) Internalization among sociocultural attitudes and social physical attractiveness among physical attractiveness was influenced positively in terms of clothing management behavior.

Keywords

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