• Title/Summary/Keyword: sharing intention

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A Study on the Improvement of the Intention of Continuous Use of Enterprise Content Management System: Focusing on the Technology Acceptance Model (기업콘텐츠관리시스템의 지속적 이용의도 향상에 대한 연구: 기술수용모델을 중심으로)

  • Hwang, In-Ho
    • Journal of the Korea Convergence Society
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    • v.12 no.8
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    • pp.229-243
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    • 2021
  • As systematic information protection and management is recognized as an organization's core value, organizations are pursuing a shift from an individual-centered information management method to an organization-oriented information management method. The Enterprise content management system(ECMS) is a solution that supports document security and information sharing by insiders and is being introduced by many organizations due to recent technological developments. The purpose of this study is to present a method of improving performance through continuous use of the ECMS from the user's point of view and also suggest a method to improve the intention of continuous use through the expansion of the technology acceptance model. This study surveyed the employees of organizations that adopted the ECMS and verified the research hypothesis derived from previous studies through structural equation modeling. As a result of the analysis, usefulness, and ease of use affected on the intention of continuous use of the ECMS, and the knowledge sharing culture and the ECMS quality factors affected the technology acceptance model factors. The results of this study have academic and practical significance in terms of suggesting a plan to increase the usability of the ECMS from the user's point of view.

Tourism Experience Sharing of Long-term Living Chinese in South Korea: Case of Xiaohongshu App (RED) (한국 장기체류 중국인 관광앱 사용경험: 샤오홍슈(Xiaohongshu) 앱 사례)

  • Tian Zhang;Jialing Zhang;Chulmo Koo
    • Information Systems Review
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    • v.25 no.2
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    • pp.1-30
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    • 2023
  • This study analyzes and examines the travel behavior of Chinese people in Korea through a questionnaire survey of Chinese people who are long-term residents in Korea using Xiaohongshu App (RED). In this study, we add some variables to the MTEs (Memorable Tourism Experiences) model to analyze the travel behavior of Chinese people who are in Korea for a long period of time. We also chose to survey the users of Xiaohongshu App (RED), a popular software in recent years, and found the following findings in 240 valid questionnaires: (1) Scenery, Entertainment, and Informativeness have positive effects on people sharing travel experiences, while interaction does not. (2) Sharing travel experiences had a positive effect on travel satisfaction and the intention to go to other destinations, and travel satisfaction had a positive effect on the intention to go to other destinations. This paper extends the literature on tourism by combining MTEs and UGC (User-Generated Content) models, and also provides relevant suggestions for further research on the travel behavior of foreigners in Korea.

Effects of YouTube Users' Mindfulness factors on the Continued Use Intention (유튜브 이용자의 마음챙김 요인이 지속이용의도에 미치는 영향)

  • Choi, Kyung Woong;Byeon, Benja min;Kwon, Do soon
    • Journal of Korea Society of Digital Industry and Information Management
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    • v.17 no.3
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    • pp.39-61
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    • 2021
  • This study aims to examine the effect of the Mindfulness for YouTube users. Recently, video sharing platforms have grown rapidly with YouTube, and YouTube has grown rapidly despite the emergence of various video sharing platforms. Which YouTube represents these changes, provides an environment where anyone can make and distribute videos. And through these advantages, many viewers are coming in and more creators are making videos. The purpose of this study is to understand the influence factors of YouTube service in Korea and to clarify the causal relationship between the factors that affect the continued use intention through usefulness, confirmation, and satisfaction. For this reason, presented a research model that applied key variables of the Mindfulness theory, which emphasized that users should be aware of their emotions. In order to empirical verification the research model of this study, a questionnaire was conducted for university students and general office workers who had experience using YouTube. As a result, first decentered attention has been shown that has no positive effect on perceived usefulness and confirmation. Second, non-judgmental acceptance has benn shown that has a postitive effect on perceived usefulness and confirmation. Third, current self-perception has been shown that has no positive effect on perceived usefulness and confirmation. Fourth, concentration has been shown that has no positive effect on perceived usefulness and confirmation. And Mindfulness has been shown that has a positive effect on satisfaction and perceived usefulness. Through this, it is important to use YouTube to use what users feel is important, and it is important to determine whether the video is helpful to them when accepting content and make them expect the next video.

A Comparative Study by Service Type and Generation on the Factors Affecting the Intention to Use Vehicle Mobility Service (차량 모빌리티 서비스 사용의도의 영향요인에 대한 서비스 종류별, 세대별 비교 연구)

  • Lee, Ae Ri
    • Knowledge Management Research
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    • v.23 no.1
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    • pp.111-131
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    • 2022
  • Mobility service is a service that connects consumers and suppliers of transportation using information and communication technology (ICT), and aims to reduce inconvenience to users in the current transportation system and increase environmental sustainability. Recently, the use of mobility services is gradually increasing, and interest in it from academia and industry is growing. This study derives key influencing factors related to the increase in intention to use vehicle mobility services, and comparatively analyzes the influences between groups by service type (car-hailing vs. car-sharing services) and by generation (generation MZ vs. generation X). As a result of the comparative study, there were differences in user benefits between service type groups, and differences in user benefits and attitudes toward mobility platforms between generation groups. Through this comparative study, the main factors affecting the increase in the intention to use the vehicle mobility service by generation and service type and their differences were identified. This study provides implications to consider in terms of knowledge management for activating vehicle mobility services according to the major target users and service types.

A Study on Factors Influencing the Intention of Playing On-line Games (온라인게임 플레이 의도의 영향요인 연구)

  • Park, Seong-Taek;Kim, Tae-Ung;Kim, Kyung-Hee
    • Journal of Digital Convergence
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    • v.10 no.8
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    • pp.53-61
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    • 2012
  • This study investigates the determinants of continuous user intention of playing on-line games. Based on the data collected through on-line survey, we find that telepresense and commitment influence on the perceived utility of on-line games which, in turn, has effects on continuous user intention of and information sharing among on-line game players. In addition, the findings support the premise that the method of playing game and challenges influence on commitment, whereas rewards for playing game do not. As another determinant of perceived utility of on-line games, telepresense is found to be guided by diplomatic system and storytelling in on-line games.

A Study of Factors Affecting the Performance of Collaborative Cloud SaaS Services (과업특성 및 기술특성이 클라우드 SaaS를 통한 협업 성과에 미치는 영향에 관한 연구)

  • Shim, Sujin
    • Journal of Information Technology Services
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    • v.14 no.2
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    • pp.253-273
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    • 2015
  • Cloud computing is provided on demand service via the internet, allowing users to pay for the service they actually use. Categorized as one kind of cloud computing, SaaS is computing resource and software sharing model with can be accessed via the internet. Based on virtualization technology, SaaS is expected to improve the efficiency and quality of the IT service level and performance in company. Therefore this research limited cloud services to SaaS especially focused on collaborative application service, and attempts to identify the factors which impact the performance of collaboration and intention to use. This study adopts technological factors of cloud SaaS services and factors of task characteristics to explore the determinants of collaborative performance and intention to use. An experimental study using student subjects with Google Apps provided empirical validation for our proposed model. Based on 337 data collected from respondents, the major findings are following. First, the characteristics of cloud computing services such as collaboration support, service reliability, and ease of use have positive effects on perceived usefulness of collaborative application while accessability, service reliability, and ease to use have positive effects on intention to use. Second, task interdependence has a positive effects on collaborative performance while task ambiguity factor has not. Third, perceived usefulness of collaborative application have positive effects on intention to use.

Determinants of Software-as-a-Service Adoption Intention Among Small and Medium-sized Korean Firms (중소기업의 Software-as-a-Service 도입의도 결정요인 연구)

  • Kim, Sung-Hyun;Jang, Si-Young
    • Korean Management Science Review
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    • v.30 no.2
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    • pp.11-30
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    • 2013
  • Small and medium-sized enterprises (SMEs) constitute an important part of current industrial economies. Information technologies can be useful strategic weapons for SMEs by enhancing their competitiveness. Categorized as one kind of cloud computing, SaaS is a computing resource and software sharing model which can be accessed via the Internet. Based on virtualization technology, SaaS is expected to improve the efficiency and quality of the IT service level in SMEs. This study attempts to identify the determinants of SaaS adoption intention among Korean SMEs. Through the lens of the theory of planned behavior, this study adopts technological, organizational, environmental factors to explore the determinants of cloud computing adoption intention. The research population is the SMEs that have been funded by the Korean government. Partial least square method was used for empirical analysis of 190 samples collected through on-line survey. The results show that the positive attitude is influenced by business process improvements. Vender support and top management support are positively associated with subjective norm. Vendor support, top management support can relieve perceived behavior control factors. Government support directly influences adoption intention of cloud computing. These findings can provide useful strategy for both SMEs and vendors of SaaS.

Effects of High School Student' Educational Experience and Expected Benefits on the Participation Intention of Collaborative Consumption (고등학생의 협력적 소비에 대한 교육경험과 기대 혜택이 참여 의도에 미치는 영향)

  • Jung, Joowon;Choi, Kyoungsook
    • Human Ecology Research
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    • v.55 no.4
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    • pp.351-362
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    • 2017
  • Collaborative consumption (CC) occurs in organized systems or networks in which participants conduct sharing activities in the form of renting, lending, trading, bartering, and swapping of goods, services, transportation solutions, space, or money. Information and communications technologies (ICTs) that have emerged with CC. CC is expected to alleviate social problems such as hyper-consumption, pollution, and poverty by lowering the cost of economic coordination. In this study, we investigate the influence of educational experience and expected benefits of CC participation (intended to using and providing CC) of Adolescent Consumers. The subjects for the study were 418 high school students. Data was analyzed through frequency analysis, mean, standard deviation, t-test, ANOVA, Pearson's correlation, and hierarchical multiple regression analysis using SPSS Win 21.0. The results of this study are as follows. First, the significant positive relationship found between CC participants (intent to use and provide CC), educational experience (home education, school education, and mass media) and expected benefits (social benefit, economic benefit, enjoyment, community effect, and reputation). Second, enjoyment, mass media, reputation, social benefit, home education and school education values were variables that influenced the using participation intention for CC. Third, the major variables influencing the providing participation intention CC were home education, enjoyment, gender, community effect, and mass media values.

Determinants of Continuous Intention-to-Use on NTIS: Perspectives of UTAUT and TTF Model (국가과학기술정보서비스플랫폼 NTIS 지속적 사용의도 결정요인에 관한 연구: UTAUT 및 TTF모형을 중심으로)

  • Choi, Eun Bin;Son, Dal Ho
    • The Journal of Information Systems
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    • v.31 no.2
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    • pp.197-216
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    • 2022
  • Purpose In this study, in order to understand the effects of NTIS users' behavioral scientific behaviors and determinants, an integrated model of the UTAUT(Unified Theory of Acceptance and Use of Technology) model and TTF(Task-Technology Fit) model, which are frequently used MIS field, was presented and empirical analysis was conducted. Design/methodology/approach In this study, an online survey was conducted on researchers from organizations carrying out national R&D projects, institutions, universities, and dedicated management institutions and the collected data verified hypotheses established using the SPSS 25.0 statistical package and structural equation model using AMOS. Findings The results showed that NTIS users' business activities had a positive(+) effect on task-technology fit and task-technology fit had a positive(+) effect on performance expectation, effort expectation, and continuous intention-to-use intention. In addition, the performance expectation, effort expectation, and promotion conditions presented in research model had a positive(+) effect on the continuous intention-to-use. The research results derived through this study are expected to contribute substantially to subsequent research in the field related to information sharing platforms.

A Study on the effect of Benefits and Sacrifices factors of e-commerce paid membership on the Perceived Value and Intention to contiue using e-commerce (이커머스 유료멤버십의 혜택과 희생요인이 지각된 가치와 이커머스 지속이용의도에 미치는 영향에 관한 연구: 쿠팡 로켓와우와 네이버 플러스 멤버십의 비교를 중심으로)

  • Park, So Eon;Lee, Sang Woo
    • The Journal of Information Systems
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    • v.33 no.1
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    • pp.133-157
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    • 2024
  • Purpose The purpose of this study is to identify the utility and sacrifice factors of paid membership in domestic e-commerce based on the value-based acceptance model, and to determine its impact on perceived value and intention to continue using e-commerce. Design/methodology/approach This study confirmed the perceived benefits and sacrifice factors of e-commerce paid membership through in-depth interviews, and verified the research model through an online survey. Findings The study identifies seven perceived benefit factors(differentiation, enjoyment, sharing, point benefit, discount benefit, contents benefit, and delivery benefit) and three perceived sacrifice factors(fee, opportunity loss, complexity). Structural model verification reveals that discount benefit, delivery benefit, and opportunity loss significantly impact the perceived value in Coupang Rocket Wow, while discount benefit, point benefit, and fee significantly influence the perceived value in Naver Plus membership. The perceived value of both memberships positively influences the intention to continue using the respective e-commerce platforms. A comparison highlights a significant difference in the impact of opportunity loss on perceived value between Coupang Rocket Wow and Naver Plus memberships.