• Journal of Digital Contents Society
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• v.13 no.4
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• pp.477-482
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• 2012

The mVoIP service is the technology which focuses on the wireless data service as the IP network having the transmission rate of 100 Mbps classes on the high-speed middle of movement through the WiFi, WiBro and 3G mobile radio communication network, and etc. and is developed. Since 2010, the mVoIP (mobile VoIP) service shows the rapid growth due to 4G-LTE service seriously disclosed from July with the Smart phone and 2,011 it begins to be rapidly popularized. In this research, additionally the mVoIP service industry activation plan is presented with the trends of technology development including the chip-set/module/terminal, etc. based upon local and foreign market trend searchlight through the market demand analysis. The mVoIP service downloads App to the mobile apparatus and or can provide the service as the software through the WiFi network. Therefore, the change which is large in the products development aspect is to be have no. Expected to is being provided as the added service in the case of 4G-LTE as a matter of course, the service deployment where it is based on the market principle and demand needs is needed.

• Journal of Distribution Science
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• v.17 no.4
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• pp.69-76
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• 2019

Purpose - The purpose of this study is to examine the effect of basic value satisfaction on service quality evaluation and customer loyalty and the moderating effect of Bargain-proneness in this process. Specifically, I analyzed the influence of basic value satisfaction, the mediating effect of service quality evaluation, and the moderated mediation effect of Bargain-proneness. Research design, data, and methodology - Data collection for this study was conducted for adults over 18 years of age with shopping experiences in traditional market within a month around the traditional market in the metropolitan area. A total of 250 questionnaire response data was obtained. Hypotheses were tested using SPSS. The PROCESS macro method was used to verify the mediating effect of the service quality evaluation on the relationship between basic value satisfaction and customer loyalty. Hierarchical regression analysis was performed to analyze the moderated mediation effect of the bargain-proneness tendency. Results - Empirical results showed that the basic value satisfaction affected service quality evaluation and customer loyalty. Specifically, it has been found that it directly affects customer loyalty and indirectly influences through service quality evaluation. The moderated mediation effect of the bargain-proneness tendency in the process of basic value satisfaction affecting customer loyalty through service quality evaluation has been verified. In other words, the higher the bargain-proneness tendency, the more influence the basic value satisfaction has on the favorable service quality evaluation. Conclusions - This study contributed to the distribution literature in that it attempted a new empirical study considering the variable 'bargain-proneness tendency', which had not received much academic attention in the past. Furthermore, this study contributed academically in that it presented important moderating variables that should be paid attention in the field of distribution studies. In this study, bargain-proneness was used with a focus on traditional markets, but this variable could play an significant role in future offline distribution studies that should pay attention to meet hedonic needs of shopping. These results suggested that traditional market practitioners should focus on the basic value and that the bargain-prone consumer segment should be considered as a target.

• Journal of Distribution Research
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• v.13 no.1
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• pp.79-96
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• 2008

This research has the goal of model presentation which explains the mediating role of the salespeople-related variables(customer orientation, job satisfaction, and organizational commitment) and the customer-related variables(service quality, service value, customer satisfaction, and customer loyalty) on the market orientation's effect on the performance. We collected survey data from 152 shop managers working in the department-store. In the result of final analysis, all 12 hypotheses are supported with statistically significance. The market orientation of firm increases the salespeople-related variables(customer orientation, job satisfaction, and organizational commitment), and the salespeople-related variables increase the customer-related variables(service quality, service value, customer satisfaction, and customer loyalty). Finally, customer loyalty increases the performance. This research has the contribution of explanation which shows the mediating role of the salespeople-related variables(customer orientation, job satisfaction, and organizational commitment) and the customer-related variables(service quality, service value, customer satisfaction, and customer loyalty) on the market orientation's effect on the performance. According to the result of this research, firms have to focus on the market orientation and understand the role of salespeople-related variables and customer-related variables on the process between the market orientation and the performance.

• International Commerce and Information Review
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• v.17 no.1
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• pp.89-114
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• 2015

We investigate the structural relationships between quality of service from Trade Promotion Agency(TPA), environmental uncertainty, and firms' uses of the service, export market orientation and export performance, using data from Korean export firms, Seoul Metropolitan export firms and local export firms. In particular, this article attempts to analyze how firms' uses of service from TPA may be influenced by their export market orientation, environmental uncertainty, and the service quality. The results from the study show that in Seoul Metropolitan export firms, TPA's service quality, environmental uncertainty, and their export market orientation have positive effects on their uses of service from TPA, which leads to increase in their export performance. The study also finds a solid evidence that, in Seoul Metropolitan export firms, environmental uncertainty has a positive effect on their export market orientation, which enhances their export performance. The study, however, finds that in local export firms, environmental uncertainty and export market orientation do not significantly affect their uses of service from TPA and export performance, respectively.

• Korean Journal of Organic Agriculture
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• v.25 no.4
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• pp.663-677
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• 2017

As Korean food service franchise companies sought to advance into around 2,000 new foreign markets, the importance of global management was emphasized. They intensively expanded into Chinese and American markets in 2015 and these two markets account for approximately 40% of total food service franchise companies in foreign countries. Although Japan has huge franchise market, Korean food service franchise companies in Japan only account for 5% of total franchise companies in Asian countries. The purpose of this study is to analyze the relationship between food service franchise selection factors, brand loyalty, and revisit intention of Japanese consumers using Korean food service franchise companies in Japanese food service market, and based on the analysis results, draw the implications for the expansion of Korean food service franchise companies into the Japanese market. Food service franchise selection factors is defined as service and cleanliness, taste, safety and reliability, cost and convenience, and professionalism. The study results can be summarized as follows. First, analysis was performed to identify the effects of food service franchise selection factors on the brand loyalty, it showed that five food service franchise selection factors including professionalism, service and cleanliness, cost and convenience had positive (+) effects on the brand loyalty. One of the most important factors influencing the brand loyalty is professionalism. In order to raise food service franchise's professionalism, it is necessary for the food service franchise companies to establish stronger strategies containing professional operation systems and services compared to general restaurants. Second, analysis was performed to identify the effects of food service franchise selection factors on revisit intention, five food service franchise selection factors, service and cleanliness, safety and reliability, and cost and convenience had positive (+) effects on revisit intention. One of the most important factors influencing revisit intention is safety and reliability. Thus, in order to raise safety and reliability it is important to form trust with consumers by properly utilizing systems of food hygiene and food safety accreditation.

• The Journal of the Korea Contents Association
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• v.14 no.6
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• pp.385-396
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• 2014

In the Korean mobile market, the mobile phone has reach the stage of maturity in terms of demand. Since the long-term evolution(LTE) service was introduced in 2011, there have been drastic changes in the market structure. The purpose of this paper is to examine the user intension of brand switching, to analyse the market share among 3 major mobile service companies using the brand switching matrix and to provide some insights. The results show that the smartphone subscriber rate provided by Ministry of Science, lCT and Future Planning agrees with the market share by brand switching matrix of this study. The potential rate of costumer retention would be arranges in order of SKT>KT>LGU+. The preference of mobile service company on switch be in order of SKT>KT>LGU+. The future market share be SKT 63.55%, KT 21.99%, LGU+ 14.36%. The potential rate of costumer retention fell sharply over the past year, suggesting the drastic fluctuations in market share for a while.

• Journal of Digital Contents Society
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• v.19 no.7
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• pp.1413-1422
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• 2018

As the online food market is becoming major channel and fragmented, online premium food market is also emerging and growing. The purpose of this study is to clarify the experience factors of consumers in online premium food market and define the differences with offline. It is suggested that the online premium food market should be differentiated in terms of providing contents and services by revealing the differences in experience of cognitive, aesthetic and emotional experience with offline premium food market. In addition, the channel that consumers use in the online premium food market has a combination of online and offline experiences, so it is necessary to provide a consistent experience to the consumers. The consumer experience derived from this study is intended to be used as a basic data for providing content and services from the consumer perspective in the service design of online premium food market.

• THE INTERNATIONAL COMMERCE & LAW REVIEW
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• v.16
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• pp.295-329
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• 2001

The wonderful new world of shopping - being able to order items you need by just one click. However, there is one factor that has not changed at all - customers, whether they are private individuals or public companies, want to have the product delivered to their address, and usually as fast as possible too. To achieve this, the operators of virtual shops must make use of a fully operational and efficient delivery service. The internet and its potential for creating a virtual market for millions of buyers and sellers, has generated a lot of excitement in the express delivery industry. Clearly e-commerce will cause greater growth in the business-to-residential package market. Korean express delivery industry is not an exception to this trend. Currently, while major three service providers enjoy a lion's share in Korea, a lot of small and medium companies are struggling to capture more shipments in express parcel market. Nevertheless, it will be forecasted that Korean parcel market will be consolidated and become an oligopoly market in the near future.

• Proceedings of the KSR Conference
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• 2008.06a
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• pp.1282-1288
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• 2008

In the early 1990s, the market-orientation attracting a lot of attention as the implementation strategy of marketing is an effort to give customers a value and get sustained earnings in the market. In the previous studies, most of the studies on the market-orientation have focused on hotels, large companies and IT, so it was hard to find the study on railroad in the view of transport service. Thus, this study aimed to find out how marketing activities using transport service and a variety of products linked railroad are shared by group members and what effect the organized union of corporate culture has on business performance as market-orientation activity. Previously, the purpose of this study was to research whether the management system of a private enterprise based on market could be applied to the public enterprise like Korea railroad.

• Journal of Service Research and Studies
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• v.4 no.2
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• pp.69-83
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• 2014

This study was tried for revitalization of the traditional markets, at which were located the same business district of grand supermarket of an urban area in Seoul. The Myung-Il Market, one of traditional markets near the Gang-Dong Homeplus was selected for this research. In our research including the survey from the 63 purchasers' samples of Myung-Il traditional Market, the policy to strengthen the traditional market's ability was suggested to use the price and hygiene factors which affecting on the customers' satisfaction significantly. And the other complementary stategic factors, service and geographical area factors, were induced which were significantly relating to the 100 samples of purchasers at Gang-Dong Homeplus as the grand modern market. Therefore this research suggests the maintaining and enhancement strategy related to price and the hygiene factors should be impressed on the preferential basis for revitalization the traditional markets. And the other strategy which including service and geographical area factors as from the grand modern market's survey result will be considerated complementarily.