• Title/Summary/Keyword: ranking-based search

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Study on the improvement of Search Engine Optimization

  • Sunhee Yoon
    • International Journal of Advanced Culture Technology
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    • v.11 no.2
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    • pp.358-365
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    • 2023
  • As the Internet is used as a major channel for marketing and sales, the top ranking of search engine results is becoming a key competitor among websites. Various methods exist to maintain the top ranking of websites in search engines, typically investing heavily in organic coding or search engine optimization. The purpose of this paper, we present the ranking by recognizing factors that should be removed as negative factors when designing a web page in consideration of website visibility (SEO) because if website visibility is not met, the ranking may fall behind or be completely removed from the search engine index. The experiments that recognized and ranked the negative factors of website visibility proposed in this paper were provided through theory and experiments based on the existing website visibility analysis model. The models analyzed in this paper, we expressed or quantified as scores based on the methodology of each model, and 10 items were selected as negative factors through experiments and ranked as high scores. Therefore, when designing a website, it should be considered that the website is not removed from the search engine index as it is designed by excluding high-ranking items, which are negative factors.

Design of Space Search-Optimized Polynomial Neural Networks with the Aid of Ranking Selection and L2-norm Regularization

  • Wang, Dan;Oh, Sung-Kwun;Kim, Eun-Hu
    • Journal of Electrical Engineering and Technology
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    • v.13 no.4
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    • pp.1724-1731
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    • 2018
  • The conventional polynomial neural network (PNN) is a classical flexible neural structure and self-organizing network, however it is not free from the limitation of overfitting problem. In this study, we propose a space search-optimized polynomial neural network (ssPNN) structure to alleviate this problem. Ranking selection is realized by means of ranking selection-based performance index (RS_PI) which is combined with conventional performance index (PI) and coefficients based performance index (CPI) (viz. the sum of squared coefficient). Unlike the conventional PNN, L2-norm regularization method for estimating the polynomial coefficients is also used when designing the ssPNN. Furthermore, space search optimization (SSO) is exploited here to optimize the parameters of ssPNN (viz. the number of input variables, which variables will be selected as input variables, and the type of polynomial). Experimental results show that the proposed ranking selection-based polynomial neural network gives rise to better performance in comparison with the neuron fuzzy models reported in the literatures.

Development of a XML Web Services Retrieval Engine (XML 웹 서비스 검색 엔진의 개발)

  • Sohn, Seung-Beom;Oh, Il-Jin;Hwang, Yun-Young;Lee, Kyong-Ha;Lee, Kyu-Chul
    • Journal of Information Technology Applications and Management
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    • v.13 no.4
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    • pp.121-140
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    • 2006
  • UDDI (Universal Discovery Description and Integration) Registry is used for Web Services registration and search. UDDI offers the search result to the keyword-based query. UDDI supports WSDL registration but it does not supports WSDL search. So it is required that contents based search and ranking using name and description in UDDI registration information and WSDL. This paper proposes a retrieval engine considering contents of services registered in the UDDI and WSDL. It uses Vector Space Model for similarity comparison between contents of those. UDDI registry information hierarchy and WSDL hierarchy are considered during searching process. This engine suppports two discovery methods. One is Keyword-based search and the other is template-based search supporting ranking for user's query. Template-based search offers how service interfaces correspond to the query for WSDL documents. Proposed retrieval engine can offer search result more accurately than one which UDDI offers and it can retrieve WSDL which is registered in UDDI in detail.

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Implementation of Search Method based on Sequence and Adjacency Relationship of User Query (사용자 검색 질의 단어의 순서 및 단어간의 인접 관계에 기반한 검색 기법의 구현)

  • So, Byung-Chul;Jung, Jin-Woo
    • Journal of the Korean Institute of Intelligent Systems
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    • v.21 no.6
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    • pp.724-729
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    • 2011
  • Information retrieval is a method to search the needed data by users. Generally, when a user searches some data in the large scale data set like the internet, ranking-based search is widely used because it is not easy to find the exactly needed data at once. In this paper, we propose a novel ranking-based search method based on sequence and adjacency relationship of user query by the help of TF-IDF and n-gram. As a result, it was possible to find the needed data more accurately with 73% accuracy in more than 19,000 data set.

New Re-ranking Technique based on Concept-Network Profiles for Personalized Web Search (웹 검색 개인화를 위한 개념네트워크 프로파일 기반 순위 재조정 기법)

  • Kim, Han-Joon;Noh, Joon-Ho;Chang, Jae-Young
    • The Journal of the Institute of Internet, Broadcasting and Communication
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    • v.12 no.2
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    • pp.69-76
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    • 2012
  • This paper proposes a novel way of personalized web search through re-ranking the search results with user profiles of concept-network structure. Basically, personalized search systems need to be based on user profiles that contain users' search patterns, and they actively use the user profiles in order to expand initial queries or to re-rank the search results. The proposed method is a sort of a re-ranking personalized search method integrated with query expansion facility. The method identifies some documents which occur commonly among a set of different search results from the expanded queries, and re-ranks the search results by the degree of co-occurring. We show that the proposed method outperforms the conventional ones by performing the empirical web search with a number of actual users who have diverse information needs and query intents.

An Improved Approach to Ranking Web Documents

  • Gupta, Pooja;Singh, Sandeep K.;Yadav, Divakar;Sharma, A.K.
    • Journal of Information Processing Systems
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    • v.9 no.2
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    • pp.217-236
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    • 2013
  • Ranking thousands of web documents so that they are matched in response to a user query is really a challenging task. For this purpose, search engines use different ranking mechanisms on apparently related resultant web documents to decide the order in which documents should be displayed. Existing ranking mechanisms decide on the order of a web page based on the amount and popularity of the links pointed to and emerging from it. Sometime search engines result in placing less relevant documents in the top positions in response to a user query. There is a strong need to improve the ranking strategy. In this paper, a novel ranking mechanism is being proposed to rank the web documents that consider both the HTML structure of a page and the contextual senses of keywords that are present within it and its back-links. The approach has been tested on data sets of URLs and on their back-links in relation to different topics. The experimental result shows that the overall search results, in response to user queries, are improved. The ordering of the links that have been obtained is compared with the ordering that has been done by using the page rank score. The results obtained thereafter shows that the proposed mechanism contextually puts more related web pages in the top order, as compared to the page rank score.

The Study on the Ranking Algorithm of Web-based Sear ching Using Hyperlink Structure (하이퍼링크 구조를 이용한 웹 검색의 순위 알고리즘에 관한 연구)

  • Kim, Sung-Hee;O, Gun-Teak
    • Journal of Information Management
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    • v.37 no.2
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    • pp.33-50
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    • 2006
  • In this paper, after reviewing hyperlink based ranking methods, we saw various other parameters that effect ranking. Then, We analyzed the PageRank and HITS(Hypertext Induced Topic Search) algorithm, which are two popular methods that use eigenvector computations to rank results in terms of their characteristics. Finally, google and Ask.com search engines were examined as examples for applying those methods. The results showed that use of Hyperlink structure can be useful for efficiency of web site search.

Implementation and Verification of Dynamic Search Ranking Model for Information Search Tasks: The Evaluation of Users' Relevance Judgement Model (정보 검색 과제별 동적 검색 랭킹 모델 구현 및 검증: 사용자 중심 적합성 판단 모형 평가를 중심으로)

  • Park, Jung-Ah;Sohn, Young-Woo
    • Science of Emotion and Sensibility
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    • v.15 no.3
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    • pp.367-380
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    • 2012
  • The purpose of this research was to implement and verify an information retrieval(IR) system based on users' relevance criteria for information search tasks. For this purpose, we implemented an IR system with a dynamic ranking model using users' relevance criteria varying with the types of information search task and evaluated this system through user experiment. 45 participants performed three information search tasks on both IR systems with a static and a dynamic ranking model. Three Information search tasks are fact finding search task, problem solving search task and decision making search task. Participants evaluated top five search results on 7 likert scales of relevance. We observed that the IR system with a dynamic ranking model provided more relevant search results compared to the system with a static ranking model. This research has significance in designing IR system for information search tasks, in testing the validity of user-oriented relevance judgement model by implementing an IR system for actual information search tasks and in relating user research to the improvement of an IR system.

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A Prototype Model for Handling Fuzzy Query in Voice Search on Smartphones (스마트폰의 음성 검색에서 퍼지 쿼리 처리를 위한 프로토타입 모델)

  • Choi, Dae-Young
    • The KIPS Transactions:PartD
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    • v.18D no.4
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    • pp.309-312
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    • 2011
  • Handling fuzzy query in voice search on smartphones is one of the most difficult problems. It is mainly derived from the complexity and the degree of freedom of natural language. To reduce the complexity and the degree of freedom of fuzzy query in voice search on smartphones, attribute-driven approach for fuzzy query is proposed. In addition, a new page ranking algorithm based on the values of attributes for handling fuzzy query is proposed. It provides a smartphone user with location-based personalized page ranking based on user's search intentions. It is a further step toward location-based personalized web search for smartphone users. In this paper, we design a prototype model for handling fuzzy query in voice search on smartphones and show the experimental results of the proposed approach compared to existing smartphones.

A Similarity Ranking Algorithm for Image Databases (이미지 데이터베이스 유사도 순위 매김 알고리즘)

  • Cha, Guang-Ho
    • Journal of KIISE:Databases
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    • v.36 no.5
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    • pp.366-373
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    • 2009
  • In this paper, we propose a similarity search algorithm for image databases. One of the central problems regarding content-based image retrieval (CBIR) is the semantic gap between the low-level features computed automatically from images and the human interpretation of image content. Many search algorithms used in CBIR have used the Minkowski metric (or $L_p$-norm) to measure similarity between image pairs. However those functions cannot adequately capture the aspects of the characteristics of the human visual system as well as the nonlinear relationships in contextual information. Our new search algorithm tackles this problem by employing new similarity measures and ranking strategies that reflect the nonlinearity of human perception and contextual information. Our search algorithm yields superior experimental results on a real handwritten digit image database and demonstrates its effectiveness.