• 제목/요약/키워드: public communication

검색결과 2,962건 처리시간 0.037초

원자력 관련 정책 커뮤니케이션에 관한 상호인식 연구: 일반 국민과 원전 직원 간의 상호지향성 분석 (Mutual Perceptions between Nuclear Plant Employees and General Public on Nuclear Policy Communication Applying the Co-orientation Analysis Model)

  • 김봉철;김지현;정운관
    • 방사선산업학회지
    • /
    • 제9권1호
    • /
    • pp.37-46
    • /
    • 2015
  • This study examines mutual perceptions between general public and nuclear plant employees on understanding nuclear policy communication applying the co-orientation model. The total of 414 responses were analyzed including 211 of the general public and 203 of plant employees. Results indicate that agreement between general public and plant employees is relatively high, in that general public tends to have negative evaluation to nuclear policy communication, but plant employees tends to have positive one. In terms of congruence, general public perceive that plant employees might have more positive evaluation than themselves, and nuclear plant employees perceive that general public might have more negative evaluation than themselves. Finally, in terms of accuracy, general public accurately estimate how nuclear plant employees perceive on policy communication, whereas nuclear plant employees unaccurately estimate how general public perceive on policy communication.

Public Diplomacy, Propaganda, or What? China's Communication Practices in the South China Sea Dispute on Twitter

  • Nip, Joyce Y.M.;Sun, Chao
    • Journal of Public Diplomacy
    • /
    • 제2권1호
    • /
    • pp.43-68
    • /
    • 2022
  • Multiple modes of communication on social media can contribute to public diplomacy in informing, conversing, and networking with members of foreign publics. However, manipulative behaviours on social media, prevalent especially in high tension contexts, create disruptions to authentic communication in what could be grey/black propaganda or information warfare. This study reviews existing literature about models of public diplomacy to guide an empirical study of China's communication in the #SouthChinaSea conversation on Twitter. It uses computational methods to identify, record, and analyze one-way, two-way, and network communication of China's actors. It employs manual qualitative research to determine the nature of China's actors. On that basis, it assesses China's Twitter communication in the issue against various models of public diplomacy.

전력선 통신 기반 전관방송 시스템 (Power Line Communication Based Public Address System)

  • 김석;김대익
    • 한국전자통신학회논문지
    • /
    • 제12권6호
    • /
    • pp.1035-1042
    • /
    • 2017
  • 본 논문에서는 복잡한 전관방송 장비와 케이블을 용이하게 운용하고, 확장 및 증설할 수 있도록 전력선 통신을 이용한 전관방송 시스템을 개발하였다. 전력선 통신 기반 전관방송 시스템은 디지털 스트리밍 변조 방식을 적용한 제어 보드와 스피커 보드로 구현되었으며, 오디오 최대 출력, 오디오 채널 응답 시간, 오디오 출력 SNR, 그리고 오디오 출력 THD+N에 대한 성능 측정을 실시하여 만족스러운 결과를 확인할 수 있었다.

공공외교 위기커뮤니케이션 모델의 개발과 적용 (Development of Public Diplomacy Crisis Communication Model and Its Application)

  • 김장열
    • Journal of Public Diplomacy
    • /
    • 제3권2호
    • /
    • pp.1-34
    • /
    • 2023
  • 본 연구는 예고 없이 발생하는 초국가적 위기에 정부가 어떻게 전략적으로 대응하고 커뮤니케이션 할 것인지 공공외교 측면에서 주목하고, 이를 위해 PR 분야에서 발달한 위기커뮤니케이션 연구를 토대로 공공외교 위기커뮤니케이션모델을 개발하고자 하였다. 연구방법으로는 PR 에서 중요한 분야인 위기커뮤니케이션의 대표이론들을 살펴보고 이를 토대로 공공외교 위기커뮤니케이션 모델 개발, 사례연구를 통하여 공공외교 위기 발생시 어떻게 대응전략을 수립하고 이를 커뮤니케이션 해야 할 지 제언하였다. 그 결과 공공외교 학문 및 실무에 활용할 수 있는 공공외교 위기커뮤니케이션 모델(Public Diplomacy Crisis Communication Model, PDCCM)을 개발하였다. 이 모델은 공공외교 위기커뮤니케이션의 중요한 원칙으로 신속성, 개방성, 일관성, 진정성을 제시하고, 실행 내용으로 상시 소셜리스닝과 소셜모니터링을 통한 위기의 탐지, 위기에 전략적으로 대응하기 위해서 센스메이킹을 활용한 상황분석 및 위기대응목표설정, 네트워킹과 메시징을 통하여 상황에 맞는 위기대응전략과 이미지회복전략을 활용하는 것을 골자로 하고 있다.

주민참여 공공디자인을 위한 커뮤니케이션 미디어 활용에 관한 연구 (Study on the Usage of Communication Media for the Participation of Residents in Public Design)

  • 우성호;박석수
    • 한국실내디자인학회논문집
    • /
    • 제21권1호
    • /
    • pp.127-135
    • /
    • 2012
  • Recently, the public design plays a role in improving the residents' quality of life and activating the local economy as an axis of the regional development. However, during the development process led by the local government, the public space has been changed to a place where only the function is emphasized without considering the local history, culture, and life. Since the opinions of the regional residents are not reflected, the public place lacks public benefits and has difficulties in continuous improvement and development. Here, we studied on the participation of residents in public design. Firstly, we discussed public design that residents can participate voluntarily and actively as users, managers, and beneficiaries. Secondly, it is necessary for the residents, who are not experts in the public design, to have easily understandable and well tractable communication media which facilitate communications with a group of the design experts and the public service personnel. We explained the types and specialities of the communication media. Thirdly, it is necessary for the residents to contribute much to the local development by active participation in the sustainable and consistent public design through using the easily accessible communication media.

  • PDF

사티어모델 기반 의사소통 교육프로그램이 공공병원 간호사의 의사소통 능력, 정서지능, 우울 및 행복에 미치는 효과 (Effects of Satir's model Based Communication Education on Communication Competence, Emotional Intelligence and Depression-happiness of Regional Public Hospital Nurses)

  • 신윤희;이숙;문현숙;정덕유;이혜순
    • 한국보건간호학회지
    • /
    • 제32권1호
    • /
    • pp.122-134
    • /
    • 2018
  • Purpose: This study was conducted to identify the effects of Satir's model based communication education on communication competence, emotional intelligence and depression-happiness in regional public hospital nurses. Methods: A non-equivalent control group pretest-posttest quasi-experimental design was used. The subjects were 36 nurses of the experimental group and 36 nurses of the control group. Satir's model based communication education was conducted for two days and the dependent variables were measured using the global interpersonal communication competence scale (GICC), emotional intelligence scale and short depression-happiness scale (SDHS). Data were analyzed by the Chi-squared test, Fisher's exact test and ANCOVA using SPSS 21.0. Results: Communication competence (F=12.7, p<.001) was significantly increased in the experimental group, as was emotional intelligence (F=6.67, p=.01). Conclusion: The results of the study suggest that Satir's model based communication education is an effective method to increase public hospital nurses' communication competence and emotional intelligence.

메르스 위험정보유통의 사회적 확산에 관한 SMCRE 모형의 적용과 함의 (Applications of SMCRE Model on Social Amplification of MERS Risk Information and its Implications)

  • 최충익;배숙경;김철민
    • 유통과학연구
    • /
    • 제14권6호
    • /
    • pp.89-98
    • /
    • 2016
  • Purpose - This article tackles risk communication issues and aims to address the characteristics of MERS risk information distribution in South Korea, and secondly to examine the communicative behavior of the public health authority in terms of the quality of communication strategies. Thirdly, the study attempts to figure out the risk communication to cope with MERS through the applications of SMCRE model in chronological order. We employ the social amplification of risk framework for analyzing the emergent public response as one of the main approaches. Research Design, Data and Methodology - The main framework of this study is theoretically based on the social amplification of risk, which describes signals about risk transmitted and processed by individuals and social groups. The model also reflects the interactions between social groups and institutes about disaster-related risk issues, which are potential amplifiers or attenuators of communication signals. S-M-C-R-E Model is methodologically employed to examine the social amplification for MERS risk information in each period, which we defined operationally. The proposed methodology allows the assessment of effectiveness and ineffectiveness on risk communication to be conceptualized as a countermeasure against disasters. The paper focuses on exploring how social risk amplification can be applied and organized in each stage. Results - The SMCRE model describes the exchange of risk information and is also applied to all forms of communication between stakeholders including public health authority, local government and media. Each factor of risk communication includes source, message, channel, receiver and effect. The results support that the effective risk communication involves not only the improved reliability of public health authority as a key factor of risk communication, but also a close cooperation and good collaboration with local governments. It does not seem to be possible that the government-initiated risk communication based on controllability and management cope effectively with infectious disease in early stage. The results of this study imply that the shared risks between local, regional and national authorities can enhance risk communication system. Conclusions - The study supports that the disparities in how disaster-related risk information is interpreted and coded, have made effective risk communication and public sense-making impeded. Our findings support a more communicative discussion about the role of risk information sharing between governments for the improvement of emergency management and underline the importance of social elements in the risk communication, such as relationship and trust building. Findings suggest that trust building between stakeholders could be added to help explain the processes of social amplification and attenuation of risk. It would be recommended that the continuous risk communication with all the involved stakeholders will be able to help national health promotion policy to be improved regarding emergency management. Furthermore, risk communication has to be a scientific approach for the communication pertaining to potentially sensitive or controversial situations with public concerns and low public trust.

전력선 통신 기반 전관 방송시스템의 펌웨어와 UI (Firmware and UI for Power Line Communication Based Public Address System)

  • 김석;김대익
    • 한국전자통신학회논문지
    • /
    • 제14권1호
    • /
    • pp.127-136
    • /
    • 2019
  • 전관방송 시스템은 위급상황 및 비상상황에서도 누구나 손쉬운 조작과 운영, 그리고 장비의 안정적 동작이 우선시되어야 한다. 본 논문에서는 전력선 통신 기반 전관방송 시스템 사용자에게 편리성과 효율성을 제공하기 위해, 전관방송 시스템의 PLC(Power Line Communication) 제어기와 UI(User Interface) 그리고 PLC 제어기와 PLC 스피커 간의 통신을 제어하기 위한 펌웨어를 구현하였고, 사용자가 컴퓨터 화면에서 손쉽게 사용할 수 있도록 UI 소프트웨어를 개발하였다.

공공 광고/PR 성과에 대한 확증편향: 동시적 vs. 순차적 정보 제공 비교를 통하여 (Confirmation Bias on Public Advertising & Public Relations Performance: Comparing simultaneous vs. sequential information)

  • 우종무;최준혁;최홍림
    • 한국융합학회논문지
    • /
    • 제11권7호
    • /
    • pp.89-95
    • /
    • 2020
  • 디지털 미디어 환경에서 정부기관의 커뮤니케이션은 빠르게 변화해 가고 전문성도 강화되고 있음에도, 이들 성과에 대해서는 부정적 시각이 여전히 남아있다. 명확한 근거에 따른 이성적 평가가 아닌, 선입견에 의한 비판은 오히려 공공커뮤니케이션의 발전을 저해할 수 있다. 이에 본 연구는 정부기관 공공 커뮤니케이션 성과 평가에 있어 확증편향이 존재하는지 파악하고 이에 대한 대안을 제시하는 것을 목적으로 하였다. 이를 위하여, 본 연구는 동시적 환경과 순차적 환경 비교를 위하여 일반인 1000명을 대상으로 설문조사를 실시하였고, 연구결과 민간 광고/PR 대비 공공 광고/PR의 성과가 부족하다는 평가에는 확증편향의 가능성이 있음을 확인하였다. 본 연구결과는 공공 커뮤니케이션에 대한 이성적 비판과 평가 방안을 제시하여, 공공 가치 공유와 확장을 위해 기여할 수 있으리라 기대한다.

사물지능통신(M2M)을 이용한 공중화장실 관리시스템의 개발 (Development of A Machine-to-Machine (M2M)-based Public Restroom Management System)

  • 김준엽;안대건;배병욱;최용구;강창순
    • 한국멀티미디어학회논문지
    • /
    • 제17권12호
    • /
    • pp.1473-1483
    • /
    • 2014
  • A public restroom is different from a household toilet in terms of location and a large number of sharing users. In addition, public restroom is usually messy and filthy. Recently, public toilet tends to be clearly managed than before, but it still has hygienic and clear problems. In this paper, we propose a machine-to-machine (M2M)-based public restroom management system to solve these problems, in which the system with a wireless communication device sends the status information of the toilet, such as blockage or trouble detected by a sensor, to the manager of the restroom at a remote location. In particular, we have developed a prototype management system for public restroom taking into account several system requirements, and verified the basic operations and performance of the management system. With the application of the system to public facilities, it will furnish users with more pleasant environments by restroom administrators who can respond effectively to the troubled toilet.