• 한국정보시스템학회지:정보시스템연구
• /
• 제14권2호
• /
• pp.191-214
• /
• 2005

The interests and impacts on the phenomena online are increasing, due to the development of the Internet. Above all, the importance of the online community, which is similar to the community in reality and has a feature being easily committed is on the rise. Firms are transformed into a relationship for successful e-business in line with the online community utilization, as the digitalization society develops. Hereby, this study was intended to empirically analyze the impacts of individual participatory motives (perceived usefulness, perceived. ease of use and perceived playfulness) in the online community and social influences (subjective norm, visibility and image) on the user's attitudinal and behavioral commitment. In the empirical study of this study, a questionnaire survey was conducted targeting individuals who participated in the online community, and the related data was collected through on/offline. Finally, 280 samples were used in the analysis. The results of the major hypotheses test using the covariate structural model analysis are as follows: First, there are differences in the impacts of individual participatory motives in the online community and social influence factors on the commitment. The individual participatory motives in the online community influence the behavioral commitment positively, but the social influence factors are not significant. Second, the attitudinal commitment in the online community shows a mediate effect on the behavioral commitment in the subjective norms and image variables excluding visibility. Third, the relationship between the attitudinal commitment and behavioral commitment is significant.

• International Journal of Contents
• /
• 제15권4호
• /
• pp.89-96
• /
• 2019

This study examines the impact of online collaborative English language learning to enhance learner motivation and classroom engagement in university English instruction. The role of learner motivation and classroom engagement has gained much attention under the premises of current constructivist framework of English as a foreign language education. To promote learner motivation and classroom interaction in English instruction, participants in this study engaged in integrative English learning activities through online group collaboration and peer-tutoring. They exchanged productive peer response and shared their learning experiences throughout the integrative English learning activities. Digital technology played an integral role in motivating the learning process of the participants. Data for this study were gathered through an online questionnaire survey and semi-structured interviews. The data were analyzed based on the ARCS motivational model of instructional design to identify the motivational aspects of integrative English learning activities. This study reveals that participants of this study regarded online collaborative English learning activities as the positive and motivating learning experience. The online collaborative English reading instruction had positive effect on improving EFL university students' learning performance. Participants of this study also identified affective and metacognitive benefits of online collaborative EFL learning activities for learner motivation and classroom engagement. This study reveals that the social networking platform in online group collaboration played a crucial role for the participants in understanding the integration of online group collaboration as the positive and effective language learning strategy. This study may have implications in suggesting the effective instructional design for promoting learner motivation and classroom interaction in EFL education.

• 복식
• /
• 제60권10호
• /
• pp.146-162
• /
• 2010

The purposes were to identify clothing shopping orientation and service perception of online shopping mall according to Mongolian's internet lifestyle. A questionnaire developed by researchers was used and 310 Mongolian in 20's were the subjects. Survey was done during Jan. and Feb. 2010. Most Mongolian used internet at home or office and had used internet less than one year. Half of Mongolian visited online shopping mall less than 5 times during last year. Most Mongolian did not buy any fashion items at online mall but had higher intention to shop at online mall. Factors of Mongolian's internet lifestyle were information search, shopping pursuit, and utilizing ability and segmented into internet heavy users and light users. Factors of fashion shopping orientation were individuality & brands, fashion, diversity, economy, pleasure, and efficiency and factors of online shopping mall service were order & delivery and products. Internet heavy users were found more frequently among married men with high income, experienced online shopping more, showed higher fashion shopping orientation, and pursued online shopping mall service more. Internet light users were among unmarried women with low income, not experienced online shopping, showed lower fashion shopping orientation, and pursued online shopping mall service less.

• 한국언론정보학보
• /
• 제21권
• /
• pp.177-201
• /
• 2003

인터넷 신문 이용자들의 신문 사이트 이용동기는 정보성, 편의성, 경제성 크게 3가지 요인으로 나타났다. 정보성과 편의성은 인터넷 신문의 상호작용적 특성과 관련된 이용동기였다. 인터넷 신문 이용 습관은 능동적 활용형, 뉴스추구형, 정보추구형 3가지로 분류되었다. 정보성 동기는 능동적 활용형에, 편의성 동기는 뉴스 추구형 습관형성과 밀접한 관계가 있는 것으로 나타났다. 정보성 동기는 정보적 내용의 이용에, 경제성 요인은 오락적 내용의 이용에 영향을 많이 주는 것으로 나타났으며, 인터넷과 신문을 많이 이용할수록, 정보와 보도내용을 많이 이용할수록, 능동적이고 뉴스를 많이 추구할수록 인터넷 신문 이용량이 많아지는 것으로 나타났다.

• 동아시아경상학회지
• /
• 제9권4호
• /
• pp.113-129
• /
• 2021

Purpose -This study was based on the TAM and the trust of Bangladeshi in social impact, privacy and security, compatibility, perceived-ease of use, and perceived-usefulness. The purpose of this study is to investigate how these variables affect the acceptance of online banking. Research design, data, and methodology - Internet survey was conducted for individuals who had experience in using the online banking service, and those who have no experience in online banking were excluded from the analysis. The questionnaire was distributed to Bangladesh respectively, and data were collected. Result - Trust is the variable that has the greatest influence on the adaption of online banking service. Perceived-usefulness was found to have a important effect on individuals' behavioral-intention towards the adopting of online Banking services in Bangladesh. It was also found that compatibility, privacy and security were important predictors. Conclusion - The TAM model, which explains individual behavioral intentions toward adopting online banking services in Bangladesh, is sufficiently applicable. Perceived ease of use found an important predictor of trust. Evidently, the current conclusions provide empirical evidence that customers would be more willing to adopt online banking services if they find it useful and reliable. Another very important constructive correlation between trust and perceived-usefulness, suggesting that consumers who realize that online banking is safe and useful.

• 한국가족복지학
• /
• 제23권4호
• /
• pp.575-593
• /
• 2018

Online and offline are not separate worlds, especially for adolescents. Many friends in offline settings originally met each other online, but cross-domain influences have rarely been examined. This study aims to examine how much time adolescents spend with peers in online and offline settings, and how time spent with peers influences their online and offline delinquent behaviors during their middle school years. This study used data from the Korean Children & Youth Panel Survey (KCYPS). We focused on students for whom information was available from all three years of middle school. We used a cross-lagged panel model to examine the bi-directional effect of online and offline behaviors over time. Results show that more time spent with peers offline was associated with more offline delinquency, and more time spent with peers online was associated with more online delinquency. Cross-domain influences were also found: more time with peers offline increased online delinquency, and vice versa. However, this adverse cross-domain influence was observed only for male adolescents, not for female adolescents. Implications for intervention programs are discussed for male and female adolescents.

• Asia pacific journal of information systems
• /
• 제29권4호
• /
• pp.591-614
• /
• 2019

With the proliferation of social media, it has become easier for people to spread rumors online, which can aggravate the issues arising from online rumors. There are many individuals and organizations that are adversely affected by malicious online rumors. Despite their importance, there has been little research into why and how people spread rumors online, thus inhibiting the understanding of factors that affect the spreading of online rumors. With attention seeking to address this gap, this paper draws upon the dual process theory and the de-individuation theory to develop a theoretical model of factors affecting the spreading of an online rumor, and then empirically tests it using survey data from 211 individuals about a specific rumor. The results indicate that the perceived credibility of the rumor affects the individuals' attitudes toward spreading it, which consequently affects the rumor spreading behavior. Vividness, confirmation of prior beliefs, argument strength, and source credibility positively influence the perceived credibility of online rumors. Finally, anonymity moderates the relationship between attitude toward spreading online rumors and the spreading behavior.

• 디지털융복합연구
• /
• 제18권1호
• /
• pp.45-52
• /
• 2020

온라인 루머는 피해자에게 극심한 정신적 스트레스와 이미지 손실을 발생시킨다. 온라인 루머 관련 선행 연구들은 온라인 루머가 온라인 공간에서 발생하는 현상임에도 불구하고 온라인 환경 요인을 크게 고려하지 않았다. 따라서 본 연구는 온라인 루머에 대한 온라인 특성의 영향력을 발견하고자 하였다. 본 연구는 인지된 익명성, 사회적 실재감 부족, 인지된 전파성을 온라인 특성으로 고려하였으며, 온라인 특성이 온라인 루머에 대한 태도를 거쳐 온라인 루머 행동으로 이어지는 연구 모델을 수립하고 실증하였다. 본 연구는 설문조사를 기반으로 소셜 네트워크 사용자 201명의 표본을 확보하였으며, PLS 분석 프로그램을 통해 연구 모델을 검증 하였다. 연구 결과, 인지된 익명성과 인지된 전파성은 온라인 루머에 대한 태도를 거쳐 온라인 루머 행동에 영향을 미치는 것으로 나타났다. 반면에 사회적 실재감 부족은 유의하지 않은 것으로 나타났다. 본 연구의 발견은 개인의 온라인 루머 행동이 온라인 특성에 의해서 발생할 수 있다는 사실을 제공한다. 본 연구는 온라인 루머 행동에 대해 인지된 익명성과 인지된 전파성의 역할을 주목할 필요성을 제시한다.

• 실천공학교육논문지
• /
• 제15권1호
• /
• pp.73-80
• /
• 2023

21세기 들어 온라인 테크놀로지의 활성화로 온라인 강좌와 웹기반 커뮤니케이션의 사용이 고등교육 분야에서 증가되어 왔다. 시간과 장소에 구애받지 않는 온라인 교육의 특성은 대학 캠퍼스를 국내외로 확대하고 대학교육의 수혜자도 일반인과 타대학 학생으로 확대할 수 있는 가능성을 열어주었다. 또한 학령인구의 감소, 대학 구조의 재편과 같은 변화도 온라인 교육에 대한 인식을 바꾸는 계기가 되었다. 본 논문에서는 K대학교 재학생, 고등학교 3학년 학생, 일반인을 대상으로 설문조사를 실시하여 온라인 강좌에 대한 만족도, 대형 온라인 강좌를 필요로 하는 영역, 현재 개설된 대형 온라인 강좌의 운영에 대한 학생들의 니즈 등에 대하여 살펴보았다. K대학교 재학생의 온라인 강좌에 대한 만족도는 높게 나타나고 있다. 다만, 각각의 온라인 강좌에 대한 만족도는 높으나 온라인 강좌의 체계 통일성을 높여야 함과 온라인 강좌를 원활하게 수강할 수 있는 환경 개선이 필요함을 알 수 있다. 고등학생의 경우 자연과학에 대한 선호도에서 일반인과 재학생에 비해 상당히 높게 나오고 있는데 수학, 물리와 같은 과목을 선수과목으로 하고 온라인 강좌로 만들어서 전공 수업에 대비하게 해야 할 필요성이 있다고 생각된다. 일반인의 경우 인문학 분야에 대한 선호도가 고등학생과 재학생에 비해 상당히 높게 나타나고 있는데 이는 교양함양이라는 강의 목적을 통해서도 확인할 수 있다.

• 한국의류학회지
• /
• 제33권7호
• /
• pp.1086-1097
• /
• 2009

Consumers have more choices for apparel products as e-shopping grows. This study examines the importance of apparel product attributes and classifies online apparel buyers into groups based on product attribute evaluation in various choice sets. For the empirical research, the online survey was conducted and Latent Gold Choice 4.0 was used for the choice-based conjoint analysis. Five consumer segments are found based on the choice selection of product attributes. The importance of product attributes (online shopping mall, brand, price, and style) and the preference of each product attribute level were different across segments. This research improves the knowledge of the purchasing behavior of online apparel buyers and provides proper attribute combinations of apparel e-shopping for each consumer segment.