• 유통과학연구
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• 제20권11호
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• pp.33-45
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• 2022

Purpose: The development of online shopping trends in Indonesia is increasing, and Tokopedia is becoming one of the most popular e-commerce websites. The purpose of this study is to obtain empirical evidence whether mobile shopping, customer review, perceived credibility, and Korean celebrity endorsement affect online purchase decision, whether online purchase decision affects customer satisfaction, and whether customer satisfaction affects brand loyalty of customers in Tokopedia e-commerce. Research Design, data and methodology: Quantitative survey with data was collected using an online questionnaire with sample characteristics were Tokopedia customers who lived in Jakarta by 385 samples using the purposive sampling method, and data analysis was conducted using the Smartpls application program version 3.0. Results: Mobile shopping, customer review, and perceived credibility had positive effects on online purchase decision at Tokopedia in Jakarta. However, Korean celebrity endorsement did not have a positive effect on online purchase decision at Tokopedia in Jakarta. Furthermore, online purchase decision had a positive effect on customer satisfaction at Tokopedia in Jakarta, and customer satisfaction had a positive effect on brand loyalty at Tokopedia in Jakarta. Conclusions: This study proposes significant implications for maintaining customer relationships to achieve purchasing decision, customer satisfaction, and brand loyalty in the e-commerce industry.

• 간호행정학회지
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• 제15권2호
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• pp.255-263
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• 2009

Purpose: The purpose of this study was to develop online health promotion an education program for university students and to evaluate its changes. Method: An online health promotion education program was established through analysis, designing, development, implementation and evaluation stages. This was a quasi-experimental, one group pretest-posttest design. The subjects of this study were 97 students in one university, and they were provided the online class for 16 weeks. Data was analyzed by descriptive statistics and paired t-test. Result: The results of program evaluation were positive, which included instruction function 3.94, system construction 4.14, system function 3.90, and overall evaluation 4.03 on the scale of 5. The posttest scores of health promoting lifestyle(t=-2.316, p=0.024) was significantly higher than those of the pretest. Conclusion: This study shows that the online health promotion education program was an effective educational method to improve health promotion lifestyle for the university students.

• 한국콘텐츠학회논문지
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• 제18권2호
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• pp.427-437
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• 2018

본 연구는 초등학교 학생들이 학습하는 온라인 영어 학습 프로그램 콘텐츠의 효과성을 탐색하였다. 온라인 영어 학습 콘텐츠 연구를 위해 경기도교육청에 의해 학교로 사용권장된 프로그램을 사용하였다. 연구대상은 경기도 K 시 소재 P 초등학교 107명의 학생들로 약 1년간의 학습 후에 온라인 학습 콘텐츠 효과성에 관한 설문에 응답하였다. 학생들의 응답은 Spearman 상관분석방법으로 재학학년, 온라인 학습시간 및 진단평가 성적과 온라인 영어 학습 프로그램 콘텐츠 간의 연관성을 분석하였다. 분석한 결과, 학년이 높고 영어 학업수준이 높은 학생일수록 문제해결형, 과제수행형과 WBI(웹기반)형의 콘텐츠는 효과적이지 않다고 생각하는 것으로 드러났다. 반면에, 온라인 학습시간이 긴 저학년학생일수록 개인 지도형, 스토리활용형과 애니메이션유형의 온라인 학습 콘텐츠가 효과적이라고 답했다. 따라서 본 연구는 온라인 영어 학습 콘텐츠의 개발에 있어서, 학생의 학년과 학습시간, 학업수준 등과 같은 학생의 특성을 고려할 필요가 있음을 제언하는 바이다.

• 근관절건강학회지
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• 제10권2호
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• pp.167-187
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• 2003

Ankylosing spondylitis(AS) is one of the most common forms of chronic arthritis causing pain and progressive disability. The purposes of this study were 1) to develop an offline educational program and online educational program for the patients with ankylosing spondylitis; and 2) to test the effectiveness of each program in terms of changes in ankylosing spondylitis self-efficacy, exercise continuity disease activity, physical functioning, and depression. The convenient samples for three groups were selected acceding to the inclusion criteria. Online education group consists of 7 patients, and 14 patients were included for the offline group, while 12 patients were assigned to the control group. Outcomes variables included self efficacy, exercise continuity, disease activity, physical function, and depression and the reliability of each measure was ranged from .88 to .95 in the present study. The offline educational program demonstrated positive effects on self-efficacy, exercise continuity, disease activity, and depression, whereas the online educational program on exercise continuity, disease activity, and depression. The self-efficacy was showed positive effect only in the offline educational program, whereas physical functioning did not improve in both intervention groups. These partial improvements may be due to the small sample size and the methods of online education program. In conclusion, the effectiveness of the offline and online educational programs was partially supported in the present study. For the improvement of these programs, the further study would be necessary to apply this kind of intervention program with larger sample and to test the psychometric of the newly development tools.

• 한국간호교육학회지
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• 제30권1호
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• pp.5-18
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• 2024

Purpose: This study aimed to identify whether there is a difference between an online-based community psychiatric nursing practice program with the ARCS model and a conventional community psychiatric nursing practice program in promoting nursing students' learning motivation, knowledge of community psychiatric nursing, communication skills, and learning self-efficacy. Methods: This study used a quasi-experimental design with a non-equivalent control group. The participants were 44 nursing students at three nursing colleges in Gyeongsangbuk-do. The experimental group was provided the online-based community psychiatric nursing practice program with ARCS model, while the control group was provided the conventional community psychiatric nursing practice program from July 9, to September 3, 2022. Both groups received practice training 8 hours a day, 5 days two weeks. The collected data were analyzed using the exact χ², Mann-Whitney U-test, and Quade's two-way ANCOVA with the IBM SPSS Statistics 28.0 program. Results: The results of the comparison of an experimental group training with the online-based community psychiatric nursing practice program with ARCS model and a control group training with the conventional community psychiatric nursing practice program showed that, there was no statistically significant difference between the two groups in learning motivation knowledge of community psychiatric nursing, and learning self-efficacy. However, communication skills were statistically significantly higher in the experimental group (F=6.23, p=.017). Conclusion: The online-based community psychiatric nursing practice program with ARCS model can be used as a substitute learning to improve community psychiatric nursing capabilities in situations when clinical practice is suspended due to infectious diseases such as coronavirus disease 2019 or when is a shortage of community psychiatric nursing practice institutions.

• International Journal of Contents
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• 제13권4호
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• pp.63-69
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• 2017

The objective of this study was to investigate factors that could bring about successful implementation of extensive reading using online/offline blended English library system called 'Reading Gate' in primary and secondary schools. Although there are a great number of studies on effects of various extensive reading on linguistic, cognitive, and affective development, few studies have investigated how extensive reading programs can be implemented at large scale, e.g., whole school level. After analyzing students' reading levels in 200 schools using the same online extensive reading program called Reading Gate, results showed that while some schools were successful, others were not. Five primary and 13 middle schools were selected as successful schools. Data on implementation of the program of schools was gathered. Eighteen teachers and seven headteachers took part in the interview. After analyzing these data on the implementation of the extensive reading program, results revealed that the following five factors for successful implementation of blended extensive reading programs: online level-up system, teacher intervention, integration with the curriculum, school-level support, and parents' awareness of literacy. This suggests that each factor might have contributed to the successful implementation of the extensive reading program at large scale. Implications and applications of this finding are discussed in this study.

• 디지털산업정보학회논문지
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• 제20권2호
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• pp.49-61
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• 2024

This study developed an online learning support program to provide academic support for students on academic probation by considering the positive perception and advantages of online education and at the same time reflecting the difficulty in contacting students who have been placed on academic probation. The program consisted of topics and contents that could increase academic self-management and academic resilience of college students on academic probation, and the purpose was to verify the effectiveness of the online learning support program after operation. The research results are as follows. There was a significant difference in academic self-management, learning regulation, and positive attitude of college students on academic probation. This can be seen as the fact that college students on academic probation acquired the knowledge, skills, and attitudes necessary for studying, and their determination to study had a positive effect on their academic resilience. The significance of this study is that it developed a program that can help improve the academic resilience of college students on academic probation and analyzed its effectiveness.

• Educational Technology International
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• 제10권1호
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• pp.59-78
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• 2009

Language Capital is one of the most important academic abilities and competencies for new era of globalization worldwide. In Europe and Asia where English is not the native language, it is necessary to encourage higher education to improve language competency from both qualitative and quantitative aspects. In so far as online university concerned, it appears of significance to prepare for globalization from the perspective of cross border education, and it needs to focus on how to design and develop English-medium teaching (EMT) or in other words English mediated instruction(EMI) for both teachers and students. In order to provide supportive programs of English-mediated class for teachers and students, the study examined and analyzed what abilities are needed for teachers based on DACUUM approach, suggesting teachers' competency as well as strategies for online- EMT. Based on literature review, DACUUM analysis, focus group interview with teachers and students who experienced online EMT, online programs supporting both teachers and students for online EMI were developed. This program expects to play roles of practical guidelines and reference for both teachers and students online in an extension of language capital improvement.

• 한국의류학회지
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• 제37권4호
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• pp.467-481
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• 2013

The study examined the main effect of the reward channel and reward time of customer loyalty programs for on-offline shopping channels; in addition, it investigated the interaction effect of the reward channels and merchandise as well as the interaction effect of the reward time and merchandise. An online apparel shopping web experiment was conducted with a 2 (reward channel: online channel reward vs. offline channel reward) ${\times}2$ (reward time: immediate vs. delayed) ${\times}2$ (merchandise: online channel product vs. offline channel products) between-subject factorial design. An online shopping channel was considered the core-shopping channel and a department store was considered the cross-shopping channel. Loyalty program value, core-channel loyalty and cross-channel loyalty were measured as dependent variables. A total of 845 shoppers (who had experiences in shopping in both channels) participated in the experiment. The results of the study revealed (1) the main effect of the reward channel on loyalty program value, core-channel loyalty and cross-channel loyalty [online>offline channel rewards], (2) the main effect of reward time on loyalty program value, core-channel loyalty and cross-channel loyalty [immediate>delayed reward], and (3) the interaction effect of the reward channel and merchandise on loyalty program value, core-channel loyalty, and cross-channel loyalty. (4) Finally the study found that loyalty program value affected cross-channel loyalty indirectly through core-channel loyalty. This study suggested diverse theoretical and managerial implications for multi-channel retailers.

• 보건의료생명과학 논문지
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• 제8권2호
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• pp.113-120
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• 2020

본 연구는 일개 대학에서 2020년 8월 3주간에 운영된 온라인 자기소개서 컨설팅 프로그램에 참여한 92명을 대상으로 하였다. 온라인 자기소개서 컨설팅 프로그램 적용이 취업준비에 도움이 되었는지 알아보고자한 연구이다. 연구 결과 사전에 자기소개서 작성이 부족하거나 취업목표 기관이 뚜렷하지 않았다. 온라인 자기소개서 컨설팅 프로그램 참여 후 취업준비에 매우 도움이 되었고, 관련한 자기소개서 프로그램의 서비스 활용성이 높았다. 프로그램 내 템플릿의 연속된 질문은 자기소개서 작성에 도움이 되었다고 응답하였다. 향후 필요한 취업지원 교육으로 면접준비과정이 필요하다고 하였다.