• 한국정보시스템학회지:정보시스템연구
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• 제16권1호
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• pp.135-158
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• 2007

The purpose of this research is to identify multidimensional motivation factors that determine the piracy of copyrighted digital music. The model is based on TPB(theory of planned behavior) as well as other models in consumer behavior. An empirical study resulted in the following findings. first Both individual's attitude toward music piracy and individual's perceived behavior control have positive impacts on the individual's behavioral intention of piracy. It turned out that perceived behavior control has a stronger impact on behavioral intention than attitude does. Second, the level of individual's moral judgment has negative impacts on both the attitude and behavioral intention toward music piracy. Third, individual's experience in music piracy positively affects the attitude, but does not directly or indirectly affect the behavior intention. Fourth, an economic gain from music piracy is not a significant factor in determining both attitude and behavioral intention. Fifth, the risk of being prosecuted for music piracy is a major factor in determining one's attitude, although the risk is not significant enough to change one's behavioral intention. This research found that individuals' intention to pirate digital music is mainly affected by the moral and ethical standards of the individuals and by the extra resources and abilities they possess. Such factors as economic gain and law enforcement were not significant enough to alter one's behavioral intention. This research is significant in that it established a behavioral model to understand the piracy of copyrighted digital music and that it empirically tested the model with Internet users in Korea. This is one of the first empirical studies in Korea to touch such ethically and perhaps politically sensitive issues as online music piracy.

• 한국컴퓨터정보학회논문지
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• 제24권4호
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• pp.177-183
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• 2019

The purpose of this study is to analyze the effect of behavior attitude and subjective norm on food festival behavior intention of married women living in Ulsan area. The data were analyed with PASW 18.0 using reliability analysis, frequency analysis, paired T-test, T-test, correlation analysis, one-way ANOVA and multiple regression analysis. The results were as follows. First, First, married women had a slightly higher passive behavior intention than aggressive behavior intentions on food festivals. Second, the more the experience of past food festivals, the higher the economic level, the higher the housewife's housewives, the higher the food festival behavior intention. Third, the behavioral intention of food festival increased with higher behavioral attitude and subjective norms. Fourth, subjective norms were the most influential variable for the behavioral intention of married women. Next, the behavior attitude for food festival was found.

• 가족자원경영과 정책
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• 제22권4호
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• pp.75-87
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• 2018

The purpose of this study is to identify the intention of one-person households' selection in the university students. The survey was analyzed with factor analysis, reliability, cross tabulation analysis, t-value, and regression analysis with SPSS version. 18.0. The total of 237 male and female university students participated in the survey. The results were summarized as follows. First, there were significant differences between male and female students in the important factors, problems and reasons when selection of the one-person households in the future, and the perception of one-person households. Second, gender, perception of one-person households, the importance of self-improvement, housing expenses, and family rite had significant effects on the intention of one-person households' selection. The result of the study can be used as basic data for social discussion about one-person households.

• 한국보육지원학회지
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• 제16권6호
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• pp.19-34
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• 2020

Objective: This study investigated the effects of the firstborn's gender and temperament on the fertility intention and follow-up childbirth of parents. Methods: A total 120 firstborns and their mothers were selected from the sample of the Panel Study on Korean Children. Child temperament traits were measured by Early Childhood Behavior Questionnaire(ECBQ) and mothers stated their fertility intention in 2009 when their first child was under 2 years old. Follow-up childbirth of mothers was assessed from the data of PSKC in 2016. Results: The results indicated that there was a significant difference by gender in follow-up birth. Among aspects of temperament, fertility intention was affected by the firstborn's inhibitory control and follow-up birth was affected by the firstborn's gender and discomfort. For mothers with a boy, the firstborn's soothability affected mothers' follow-up childbirth. Conclusion/Implications: These results imply that gender and temperament of the first child are connected to mothers' fertility intention and follow-up childbirth. Extra studies are required to clarify how those factors affect mothers' parenting or psychological status. Meanwhile, the firstborn's gender and temperament should be considered when developing support programs for families with one child in order to increase follow-up birth rate.

• 유통과학연구
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• 제13권11호
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• pp.69-77
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• 2015

Purpose - Economic status at an early stage of life after one's retirement is often determined by the long-term sacrifice of one's earlier consumption tendencies. In general, the first and foremost way to secure income after retirement is through annuity savings. People sign up for personal annuity savings in order to guarantee a stable economic life upon retirement, and such actions may be heavily influenced by self-efficacy. Confidence in current economic activity is a source of rational decision-making. Inability to achieve self-control can lead to reckless spending and the eventual hindering of proper investment for the future. This paper examines how self-efficacy and self-control affect the intention and action of enrolling in an annuity savings plan in relation to one's level of financial literacy. Research design, data, and methodology - To analyze the proposed model, this study investigates financial consumers over the age of 20. The data were collected from 511 respondents and analyzed with SPSS 21.0 and AMOS 21.0. First, for the one-dimensional test and to measure the convergent validity of each structure, we use the scale purification process. The results of the test and the confirmatory factor analysis ensure the focus of the validity of the single dimension for each structure. In addition, the validity of the measurement was guaranteed from the results of correlation analysis. Results - First, self-efficacy and self-control have positive effects on the purchasing intention of the personal annuity savings plan. Second, purchasing intention positively affects purchasing behavior. Lastly, self-control has a positive effect on purchasing intention among the low financial literacy group, whereas self-efficacy does not have this effect in the high financial literacy one. Conclusions - The time of product benefit is different with age. The younger group would be granted the savings after several decades once they enroll, whereas the older group would wait for a relatively shorter period of time. Therefore, further research should be conducted in order to verify such a difference. However, this study has value through its confirmation that the roles of self-efficacy and self-control play a part in leading to the enrollment in annuity savings plans and by verifying different effects based on levels of financial literacy. Such results suggest a number of implications in a real life setting. First, banks need to put greater emphasis on the stability of annuity savings in general. Second, customers with relatively low levels of financial literacy are able to control their finances through annuity savings, but find self-efficacy difficult due to a lack of financial understanding. Therefore, such customers should be approached from an invest-effectiveness comparison method. Third, customers with high financial literacy tend to put more value in rational economic decision-making and behavior than in self-efficacy. Therefore, such customers should be approached by promoting the reliability of annuity savings and the excellence of the specific bank's annuity savings plan in comparison to those of other financial institutions.

• 한국보육지원학회지
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• 제13권4호
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• pp.53-73
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• 2017

Objective: This study intended to examine whether working mothers' job satisfaction has a moderating effect on the relationship between their parenting stress and second childbearing intention. Methods: The subjects were 202 working mothers in Seoul and Gyeonggi province, all of who had a single child under 36 months old. Working mothers' parenting stress, job satisfaction and second childbearing intention were assessed with questionnaires completed by the mothers. The data were analyzed using descriptive statistics, t-test, one-way ANOVA, Duncan test, Pearson's correlation, and moderator regression analysis. Results: First, a significant difference was revealed in the mothers' second childbearing intention depending on the type of their child's main caregiver. The second childbearing intention of the mothers who relied on babysitters to care for their children was lower than that of the mothers whose mothers, mother-in-laws or child care teachers cared for their children. Secondly, working mothers' parenting stress and job satisfaction significantly affected their second childbearing intention. Thirdly, the mothers' job satisfaction moderated the relationship between their parenting stress and second childbearing intention. Conclusion/Implications: It is necessary to provide working mothers with social support for enhancing their job satisfaction and alleviating their job stress, in order to increase their second childbearing intention.

• 한국의류학회지
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• 제32권5호
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• pp.834-845
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• 2008

The purpose of this study is to find out the important factors and efficient strategies concerning Internet marketing. The areas of study interest are, the perceived risk, trust, usefulness, Shopping-mall attitude, and purchase intention. To fulfill this objectives, First, a survey was performed targeting customers with first-hand experience with fashion merchandise in Internet shopping-mall. Second, the improbability sampling method was used on aged from 20s to 40s, and the survey was performed over a one month period. A total of 806 questionnaires. The empirical studies were summarized as follows. First, the exchange/return/delivery risk and social/psychological risk had an effect on the perceived trust in Internet fashion shopping mall. Second, the perceived trust had an effect on the perceived usefulness, the attitude toward using and intention of repurchase in Internet fashion shopping mall. Third, the perceived usefulness had an effect on the attitude toward using and intention of repurchase in Internet fashion shopping mall. Forth, the attitude toward using had an effect on intention of repurchase in Internet fashion shopping mall.

• 한국병원경영학회지
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• 제7권2호
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• pp.80-98
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• 2002

The purpose of this study was to investigate user satisfaction at Defense Medical Information System as it has been utilized as a part of National Defense Information Strategies since Aug. 2000. The subjects of this study were nurse officers and army surgeons of a hospital with 1,000 beds. The results of this study are as follows; First, according to the characteristics of the subjects, there was statistically significant difference in system satisfaction, job satisfaction and information satisfaction at Military Hospital Information System. Second, according to the intention of participation, there was a statistically significant difference in user satisfaction at Military Hospital Information System. Third, according to a level of dexterity at Military Hospital Information System, there was statistically significant difference only in job satisfaction. Fourth, factors to influence system satisfaction were one's duty, using period of Military Hospital Information System, and a level of dexterity at Military Hospital Information System. Factors to influence job satisfaction were a level of dexterity at Military Hospital Information System, one's duty and intention of participation. Factors to influence information satisfaction were one's duty, a level of dexterity at Military Hospital Information System, and intention of participation. As the first study on user satisfaction at Military Hospital Information System, this study suggests the followings. First, a plan to inspire users with intention of participating in information system should be prepared. Second, it is necessary to provide policy activities for job standardization of Military Hospital Information System and legal system improvement.

• 한국조리학회지
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• 제23권1호
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• pp.48-57
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• 2017

With the increasing popularity of mobile commerce, restaurant service has become one of the leading service categories. Thus, this study attempted to understand the shopping behavior of restaurant mobile consumers by focusing on their shopping orientations. Specifically, this study investigated the structural relationships among shopping orientations, perceived value, concentration, and purchase intention in restaurant mobile commerce. Data analysis employing a structural equation approach was carried out for this study. Results revealed that, first, a consumer's shopping orientations was found to have a positive influence on perceived value, with time/convenience orientation possessing a stronger influence on perceived value than other factors (economic and hedonic). Second, a consumer's perceived value was found to affect concentration and purchase intention. Third, a consumer's concentration also appeared to influence purchase intention.

• 대한가정학회지
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• 제48권10호
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• pp.105-119
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• 2010

This study investigated the association between the expenditures for childrearing and the intention to have the second childbirth applying the recursive equation models. The major results were as follows. First, more than half of the households with one child did not have an intention to have the second childbirth. Second, about 40% of the household expenditure was spent for childrearing. About 36% of the childrearing expenditure was spent on the childcare and education, and about 64% on purchase of goods and services for child. Third, the variables which had a significant effect on the intention to have the second childbirth were child's age, mother's education, father's income, the private educational expenditure, and consumption expenditure for child. The intention to have the second childbirth did not have a significant effect on the level of childrearing expenditure. The implications for the family policies were suggested.