• Journal of the Korean Society of Clothing and Textiles
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• v.36 no.3
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• pp.282-296
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• 2012

This study identified the types of motives for reading consumer reviews of apparel products for online stores and classified shoppers into the groups based on motives. Data were collected from eleven Korean women by a focus group interview and from 313 females by an online survey. Respondents were in their 20s' and 30s' with significant experience reading consumer reviews of apparel products for online stores. The seven motives found by interviews were reduced to four types of motives by factor analysis: Right product choice and judgment of product value, risk reduction, saving time and money, and fun/killing time. The motive for the right product choice and judgment of product value was the highest and the motive for fun/killing time was the lowest. Consumers were classified into four groups based on motives: Utilitarian shoppers (25.8%), shopping-task oriented shoppers (36.8%), multiple-motive shoppers (19.7%), and moderate-motive shoppers (17.7%). There were significant differences among age groups and the amount of reading reviews posted on a product and the duration of reading reviews for online stores. In addition, managerial implications were developed.

• Journal of the Korean Home Economics Association
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• v.29 no.3
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• pp.113-130
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• 1991

The objectives of study were 1) to investigate the motives for moving to the current residence, 2) to analyze residential satisfaction after moving in relation to household characteristics and the motives for moving, and 3) to test relationships among household characteristics, residential satisfaction before moving, motives for moving, and residential satisfaction after moving. Residential satisfaction was evaluated in relation to housing, neighborhood, and socio-psychological environments. Methdo-logy included literature and questionnaire survey. Questionnaires were administered to 269 homemakers living in an apartment complex in seoul. Data were analyzed with the use of SPSSS PC+ computer package. The motives for moving were classified in five types: tenureship improvement, improvement of the physical condition of housing, improvement of neighborhood environment, commuting improvement, and constraints. There were significant differences in the types of motives for moving by socio-economic status, types of houses lived in previously, change in type of tenures, and the duration of residence before moving. There were significant differences in residential satisfaction after moving among types of houses lived in previously, change in type of tenures, and the types of the motives for moving. There were significant relationships among residential satisfaction variables. They were the socio-economic status, change in type of tenures, residential satisfaction before moving.

• Journal of the Korean Society of Clothing and Textiles
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• v.23 no.1
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• pp.128-139
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• 1999

As the fashion phenomenon changes in the direction of respecting individual tastes it needs to make and effort to search individual clothing-wearing motives. In this study the face to face interviews were carried out to 42 people for 4 months from October 1996 to January 1997. By means of the qualitative data analysis their statements were analyzed. 6 groups were classified on the basis of clothing-wearing motives. Generally consumers began to cognize the necessity of clothing and develops it to situational appropriateness psychological comfort impression management distinction desire and finally attention -receiving desire. The levels of clothing-wearing motives were also interpreted as introversion-extroversion theory. These 6 groups were named in consideration of the highest level of their clothing -searing motives They were respectively the least clothing-cognizing group situation-appropriateness cognizing group psychological comfort cognizing group impression management group distinction desire group attention-receiving desire group. The characteristics of each group were represented based on the interview results and the consuming-behavior of each group was compared. finally the interaction of the clothing-wearing motives and the fashion phenomenon was discussed.

• Journal of Fashion Business
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• v.25 no.5
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• pp.57-72
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• 2021

With the growing importance of CSR, more fashion brands have actively engaged in CSR activities, and consumers' perception of their motives has become a critical issue. This study investigates the influence of perceived CSR motives on fashion consumers' perceived sincerity, trust, and behavioral intentions. In addition, the effect of 'CSR timing' and 'information source' on these variables was examined. In a 2×2 between- subjects design with scenarios, 515 adult consumers responded to an online survey questionnaire. The study identified three CSR motives: value-driven motive, instrumental motive, and strategic motive. The SEM results showed that the value-driven and instrumental motives influenced trust and behavioral intentions. In particular, perceived sincerity mediates value-driven motive and trust. A comparison of latent means revealed the effect of CSR timing on value-driven and strategic motives, trust, sincerity, and behavioral intentions. This study provides an insight into the relationship between consumers' perception of CSR motives and their reactions, and the importance of CSR timing.

• Bulletin of the Korean Mathematical Society
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• v.54 no.5
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• pp.1827-1849
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• 2017

We prove that if a smooth projective algebraic variety of dimension less or equal to three has a unit type integral K-motive, then its integral Chow motive is of Lefschetz type. As a consequence, the integral Chow motive is of Lefschetz type for a smooth projective variety of dimension less or equal to three that admits a full exceptional collection.

• Journal of the Korean Society of School Health
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• v.17 no.2
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• pp.85-96
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• 2004

Purpose: The purpose of this study was to investigate drinking motives and the drinking-related problems of Korean high school students at a city in Jeonbuk province. Methods: There were 657 students from two academic and two vocational high schools at J city in Jeonbuk province. The sample was collected using a stratified sampling method and the data was collected from June 30th to July 16th 2003. The study instrument used to examine drinking motive was a 20-item summated scale (Cronbach's ${\alpha}$ = .95) and for drinking-related problems was an 18 item summated scale (Cronbach's ${\alpha}$ = .91). The data was analyzed using SPSS/PC+ by percentage, x2-test, t-test and correlations. Results: 1. Drinking experience: Among the high school students, 74.3% of them had drinking episodes. Female students started drinking later (x2 = 12.857, p = .002) and had more drinking friends (x2 = 7.785, p = .020) than males. Vocational school students drank more frequently (x2 = 32.138, p = .001), had more heavy drinking episodes (x2 = 40.370, p = .001). 2. Drinking motives & Drinking-related problems: The mean score of drinking motives was $31.2{\pm}11.12$ out of 80 and that of drinking-related problems was $21.8{\pm}5.85$ out of 72 points. Neither score were stronger was significantly different according to gender and grade. On the other hand, both drinking motives (t = -4.077, p = .001) and drinking-related problems (t = -3.423, p = .001) were stronger in vocational school students than in academic school students. The correlation between drinking-related characteristics and problems were weak (from r = .286 to r = .520) but the correlation within the subcategories of drinking motives was high such as between enhancement and coping (r = .822) and enhancement and social motives (r = .822). Conclusion: The majority of Korean high school students start to drink during their junior high school days. Drinking motives and drinking-related problems were not serious but the drinking motives and the drinking-related problems are stronger among vocational school students. As a result, school-based health education and counseling programs should focus on solving drinking motives than on drinking-related problems.

• Journal of the Korean Society of Costume
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• v.28
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• pp.137-150
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• 1996

The objectives of this study were to classify daily clothing selection motives and to group men into life style types and to examine the differences in daily clothing selection motives according to the life style types. Questionnaire comprised of three sections: 36 Likert type items of life style measure; 29 Likert type items of daily clothing selection motives measure: and 4 demographic variables. Samples were 267 salary men in gheir 20's to 30's in Seoul Korea. The data were analyzed using factor analy-sis cluster analysis one-way ANOVA Dun-can's multiple range test and t-test. 1. Five factors of life style were derived by factor analysis ; F. 1 'appearance oriented' f. 2. 'positive activity' F. 3 'economy oriented': F.4 'active-leisure';F. 5 'contemporary' Four types of life style of men were defined by cluster analysis of the five factors: T. 1'posi-tive activity'; T. 2.'economy interest'; T. 3'contemporary' : T 2'economy interest' T.3'contemporary' ; T. 4 'appearance interest' 2. Four factors of daily clothing selection motives were derived by factor analysis: F.1 'clothing harmony'; F.2 'clothing utility'; F.3 'psychological influence'; F.4 'exogenous situ-ation adaptation 3. There were significant differences in daily clothing selection motives according to the life style types. The types of positive activity economy interest and contemporary had 'clothing utility' motive more than appearance interest type. Economy interest type had 'hpsychological influence' motive more than other three types. Economy interest type and appearance interest type had 'exogenous situ-ation adaptation' motive more than other two types 4. 20's and unmarried men had'psychological influence' motive more than 30's and married. Upper class had 'clothing harmony' and 'ex-ogeneous situation adaptation' motives more than middle and low. Men with less education had ' clothing utility' and 'exogenous situation adaptation' motives more than did more edu-cation.

• The Journal of the Korea Contents Association
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• v.13 no.11
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• pp.699-713
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• 2013

This study has three purposes. Firstly, we try to extract the types of the motives of OCBO & OCBI instead of global OCB. Secondly, we compare the types of the motives OCBO & OCBI and those of the motives of global OCB. Finally, using another set of P-sample, we try to find out whether the four types of the motives of OCB found in the study of Kim & Lee(2013) could be found once again. The findings are as follows. First, we found the four types of the motives of OCBO, and three the types of the motives of OCBI. Second we found some similarities and differences at the same time between the types of OCBO, OCBI, & global OCB. Third, except the instrumentality-based type, three of the four types found in the study of Kim & Lee(2013) reappeared in this study. In conclusion, these findings suggest that OCBO & OCBI, the sub-dimensions of OCB, have their own distinctive natures respectively.

• The Journal of the Korea Contents Association
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• v.15 no.6
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• pp.575-588
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• 2015

The purpose of this research is to examine the effect the motives for participating in lifelong education and involvement on lifelong education have on the learners' satisfaction from lifelong education, the continuous intention to take courses, and the intention to recommend lifelong education. The results from a quantitative research show that the practical and recreational motives had a high positive correlation to situational involvement in lifelong education and that the relational and goal-oriented motives had a high positive correlation to continuous involvement in lifelong education. Moreover, for satisfaction about teaching methods, practical motives had a relatively higher effect. For satisfaction about facility comfort, recreational motives had a relatively higher effect. For satisfaction about communication, relational motives had a relatively higher effect. For satisfaction about contents' quality, goal-oriented motives had a relatively higher effect. The finding also shows that situational involvement had a relatively higher effect on satisfaction about contents' quality. Continuous involvement had a relatively higher effect on satisfaction about teaching methods.

• Korean Journal of Human Ecology
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• v.8 no.3
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• pp.565-577
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• 1999

In this world of globalism, achieving the winning position in the competitive international market is essential in the area of fashion industry. For this reason, we should accomplish this task by adapting our own traditional beauty to the modern fashion design through the modernization of the Korean traditional style. Therefore, this study attempted to analyze the fashion design works of the active Korean fashion designer, Sul Yoon-Hyung, focusing on the subject how she incorporated the modern fashion design with the traditional motives. In order to study this research subject, both quantitative and qualitative research methods were used to collect and analyse the textile motives used in the designer's works found from the major fashion magazines, Bazaar, Vogue, Marie Claire, ELLE, WWD, and Fashion Today during the last seven years(1993-1999). The collected research data, 68 works, was counted and analyzed in terms of the categories of Korean traditional motives they were adapted from, the application techniques, and the aesthetic characteristics. As a result of the study, it was found that Sul Yoon-Hyung has adapted different kinds of Korean traditional motives including motives borrowed from the nature such as flowers and animals, geometrical forms, and Chinese letters with different specific symbolic meanings for each motif and many different techniques were utilized to apply these motives. It was apparent to note that the Korean traditional motives were successfully incorporated into her fashion design works expressing the beauty of oriental grace, naturalism, sophistication, and above all, the modern sense.