• International journal of advanced smart convergence
• /
• v.12 no.1
• /
• pp.157-163
• /
• 2023

The current research aims to examine the moderating effect of consumers' mindset on their product purchase intention in the multi-promotion offers containing both a bonus pack and a price discount (i.e., BP + PD offers). That is, this research investigateswhether consumers' product purchase intention in the BP + PD offers variesdepending on their mindset (growth mindset vs. fixed mindset). Specifically, it is predicted that consumers with a fixed mindset will have higher product purchase intention in the offers containing the high PD but low extra amount of BP (LBP HPD) than in the offers with a high extra amount of BP but low PD (HBP LPD), whereas consumers with a growth mindset will have higher product purchase intention in the HBP LPD offers than in the LBP HPD offers. An experiment wasconducted to test the prediction. Consistent with the prediction, it was found that participants' mindset moderates their product purchase intention in multi-promotion offers. The findings imply that marketers can evoke more positive consumer purchase intention toward BP and PD offers, considering consumer mindset.

• The Journal of Industrial Distribution & Business
• /
• v.13 no.11
• /
• pp.21-30
• /
• 2022

Purpose: This study investigates the moderating effect of mindset types on experience and perceived quality in virtual reality (VR) contexts and identify the relationships among mindset types, experience, perceived quality, attitude, and purchase. Research design, data and methodology: Using a survey, a total of 250 participants were recruited from South Korea. Participants were asked whether they have been VR users who had experienced VR before participating in the survey. We used the partial least squares method to test the hypotheses based on structural equation modeling. Results: The results show that experience, including spatial, reality, and sensory experiences, has positive effects on perceived quality. Additionally, the mindset moderates the relationship between experience and perceived quality such that consumers with experience are more likely to have greater perceived quality when they have a growth mindset compared to those with a fixed mindset. The VR context's perceived quality exerts positive effects on attitude toward the VR context, while attitude has positive effects on purchase intention. Conclusion: We suggest that the consumer's mindset might work as an essential moderating factor that influences the relationship between experience and perceived quality. Our findings can help marketers plan promotion strategies more effectively and cater to the different objectives of their contexts.

• Research in Mathematical Education
• /
• v.23 no.2
• /
• pp.113-133
• /
• 2020

Pre-service teachers (PST) are students who are developing their mindset, persistence, instructional practices, and perception of tasks from two perspectives: as current students and as future teachers. As part of a larger study with PSTs engaged in a mindset intervention, this study quantitatively investigated PSTs mindset and persistence. During professional development (PD), PSTs engaged in multiple strategies (MS) tasks that promoted changes to PSTs mindset and persistence. PSTs' mindset pre- and post- PD were categorized after attending at least 4 interventions as fixed, mixed, or growth using the theory of intelligence, and their persistence as high or low using the Grit-S. Changes in categorization were noticed and explored for reasons of what could be done to make mindset interventions more effective such as consistently using challenging mathematics tasks with more open ended answers and focusing on discussion based mathematical lessons.

• Child Health Nursing Research
• /
• v.27 no.4
• /
• pp.395-403
• /
• 2021

Purpose: This study aimed to identify the mediating and moderating effects of mindset and psychological collectivism, respectively, on the relationship between grit and nursing intention for children with emerging infectious diseases, including coronavirus disease 2019 (COVID-19), among pediatric nurses. Methods: We conducted a cross-sectional descriptive study with 230 pediatric nurses. Results: Grit directly impacted mindset (β=.27, p<.001) and nursing intention (β=.20, p=.001). The direct effect of mindset on nursing intension (β=.28, p<.001) and the indirect effect of grit on nursing intension via mindset (β=.08, p<.001) were significant. Accordingly, mindset mediated the effect of grit on nursing intention. The effects of grit and psychological collectivism (β=.19, p=.003), respectively, on nursing intention were significant. However, the interaction between grit and psychological collectivism was not significant. Thus, psychological collectivism did not moderate the effect of grit on nursing intention. Conclusion: The findings demonstrate the importance of pediatric nurses' grit and mindset on their intended care for patients in critical situations. Cultivating a gritty culture and developing interventions to enhance nurses' personality traits associated with their performance will be crucial, and such measures are especially salient for pediatric nurses to face the new adjustments required in the era of COVID-19.

• Korean Journal of Occupational Health Nursing
• /
• v.30 no.2
• /
• pp.68-77
• /
• 2021

Purpose: This study was conducted to investigate the mediating effects of mindfulness and growth mindset on the relationship between occupational stress and happiness among clinical nurses. Methods: The participants were 220 clinical nurses working in two hospitals in D city. Self-report questionnaires were used to collect the data, which were analyzed using t-test, one-way ANOVA, Pearson's correlation coefficients, hierarchical multiple regression, and Sobel test. Results: Occupational stress had significant negative correlations with happiness, mindfulness, and growth mindset. On the other hand, mindfulness and growth mindset had significant positive correlations with happiness. Meanwhile, partial mediating effects of mindfulness and growth mindset were found on the relationship between occupational stress and happiness. Conclusion: Mindfulness and growth mindset can play an important role in buffering the negative influence of occupational stress on the happiness of clinical nurses. Therefore, interventions that ease occupational stress and encourage mindfulness and growth mindset are recommended to increase happiness among clinical nurses.

• Korean Journal of Culture and Social Issue
• /
• v.28 no.3
• /
• pp.419-439
• /
• 2022

The purpose of this study was to examine the relationship between failure mindset of the mother and adolescent, along with the mediating effects of mother's happiness and mother-adolescents (first and second-year middle school students in Seoul) open communication. For this study, self-reported data of 270 mother-adolescent dyads were analyzed using SPSS and Process macro Model 6. The results revealed that the mother's failure mindset directly predicted their adolescent's failure mindset. The mediating effect of the mother-adolescent open communication was significant, but the mediating effect of the mother's happiness was not significant. However, the mediation effect of the mother's failure mindset on the adolescent's failure mindset through mother's happiness and mother-adolescent open communication was significant. These results suggest that "failure-is-enhancing" mindset of mothers improve their positive affect and parenting skills, which contributes to developing adolescent's belief system about failure. Putting the results together, this study is significant in that it identified the intergenerational relationship of the failure mindset. Besides, the study results serve as a foundation for intervening on the adolescent's failure mindset by verifying the developmental mechanism of the failure mindset.

• Journal of Digital Convergence
• /
• v.15 no.9
• /
• pp.15-21
• /
• 2017

Our current study aimed to verify the mediating effect of growth mindset and grit in the relationship between human rights victimization and self-esteem. The survey was conducted on 233 college students. Reliability analysis, correlation analysis, and Macro Process were performed, and bootstrap method was used to verify the mediating effect of growth mindset and grit. The results were as follows. First, human right victimization were significantly and negatively correlated with self-esteem, growth mindset, and grit while self-esteem were significantly and positively correlated with growth mindset, and grit. Second, as a result of path analysis, the human rights victimization had a significant negative impact on self-esteem, growth mindset and grit. On the other hand, growth mindset and grit had a significant positive effect on self-esteem. Third, growth mindset and grit had a mediating effect in the relationship between human right victimization and self-esteem. This implied that self-esteem of college students can be increased by increasing their growth mindset and grit. Future research is needed to clarify the role of human rights research and growth mindset and self - esteem in college students.

• Journal of Engineering Education Research
• /
• v.17 no.3
• /
• pp.3-7
• /
• 2014

This study was conducted to compare global mindset competency between engineering and non-engineering college students. Participants were 100 engineering and 202 non-engineering college students. Results indicated that engineering college students showed significantly lower mean scores on foreign understanding and self-directed adaptability than non-engineering college students, whereas there were no significant differences on self-ratings of foreign language ability. Hierarchical regression analyses revealed that the incremental validity of global mindset competency factors on global competency was significant. Finally, limitations of the present study and suggestions for further studies were discussed.

• Journal of the Korea Convergence Society
• /
• v.9 no.1
• /
• pp.95-102
• /
• 2018

Recently, according to the arrival of the knowledge-based society, the self-directed learning is necessary for the workers. Especially, the person with strong hopes showed strong self-directed learning, and the psychological characteristics and beliefs such as growth mindset and Grit would play a mediating role. The purpose of this study was to investigate the mediating effects of growth mindset and grit in relation to hope and self-directed learning. The subjects of this study were selected from than 32 workplace in cities of Seoul, Daejeon, Chungbuk, Chungnam, and consisted of 368 workers selected by purposive sampling. And data analysis was performed by frequency analysis, correlation analysis, and structural equation modeling. The major results were as follow. First, there were positively significant correlations among hope, growth mindset, grit, self-directed learning. Second, as a result of SEM, hope showed direct impact on self-directed learning. Third, hope had indirect effect through growth mindset and grit. Lastly, the limitations of this study and policy implications to increase self-directed learning of workers through hope, growth mindset and grit.

• Journal of the Korea Convergence Society
• /
• v.12 no.6
• /
• pp.161-171
• /
• 2021

The main purpose of this study was to investigate structural associates among high school students' perceived parental autonomy support, growth mindset, grit and avoidant help-seeking behaviors. There were 419 high school students participated for this study, and their perceived parental autonomy support, growth mindset, girt and avoidant help-seeking behaviors were collected through on-line survey. Descriptive analyses, Pearson correlation analyses, Structural equation modeling and Boostrapping analyses were performed to explore those relations through SPSS 25.0 and Mplus 8.2. First of all, as the result, it was found that the perceived parental autonomy support had positive effects on growth mindset and grit. Second, the growth mindset worked as a negative mediator for the association between perceived parental autonomy support and avoidant help-seeking behaviors. The results suggested that we should consider not only relations with parents but also individual growth mindset to increase high school students' self-regulated learning. Also, theoretical and practical implications were discussed.