• Journal of Society of Preventive Korean Medicine
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• v.17 no.3
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• pp.155-164
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• 2013

Purpose : This study was conducted to assess whether Korean medicine doctors' attire influences patients' preference (confidence, comfortability, neatness) in a university hospital. Materials and Methods : Employing a cross-sectional design, outpatients answered a questionnaire in a university hospital of Korean Medicine. Respondents were asked for completing the questionnaire to estimate their preference of doctor's attire for confidence, comfortability and neatness after watching 4 types of attire in both male and female Korean medicine doctors, including white coat, traditional attire, formal suit and casual clothes. Whether Korean medicine doctors' attire on a patients' preference is important was also asked for the respondents using a 5-point Likert scale. Results : All 175 patients were enrolled, of whom 38.9% were male respondents, 46.3% graduated from a university at least and mean age of responders was 47.1. Most had a tendency for preferring white coat followed by traditional attire and only a small portion of respondents preferred for formal suit and casual clothes. When comparing preferences in confidence between white coat and traditional attire only, male patients preferred white coat more than female patients did with statistical significance. In addition, 85.4% of respondents answered that Korean medicine doctors' attire is important to a clinical situation with higher ratio of female respondents (87.9%) than male respondents (80.9%). Conclusion : Patients preferred white coat and traditional attire mostly for the Korean Medicine doctor's attire with only small preference for formal suit and casual clothes. Also, Patients recognized that Korean medicine doctors' attire is important in the clinical situation.

• Journal of the Korean Society of Costume
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• v.63 no.3
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• pp.166-175
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• 2013

The attire of businesspersons has a significant impact on their social status and career. In accordance with the norms of the work place, the types of office attire are diversified. This research was conducted to determine the relationship between the work role of men and their attire, and how satisfaction with their work attire influences their job satisfaction. This study classifies work attire into three categories: uniform, suit, and freestyle. Data from 268 respondents were analyzed, and four work attire satisfaction factors were extracted: symbolic, quality, role function, and aesthetic factors. The group members wearing uniforms displayed a high level of satisfaction with regard to symbolism, role function, and quality; those wearing suits displayed a high level of satisfaction with regard to aesthetics; and those wearing freestyle displayed a high level of satisfaction with regard to role function and aesthetics. Overall, satisfaction with work attire was the highest in the freestyle group. For people wearing uniforms and suits, symbolism, quality, and aesthetics had a significant influence on overall satisfaction, whereas for those wearing freestyle, symbolism had a negative influence and quality had a positive influence on overall satisfaction. To conclude, work attire satisfaction had a greater effect on the job satisfaction of the men in uniforms and suits than on those wearing freestyle.

• Journal of the Korean Society of Clothing and Textiles
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• v.25 no.7
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• pp.1281-1292
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• 2001

This is a study on the dualism of gender through the costume in the Middle Age. Jeanne d'Arc was an existential person in the Hundred Year's war(1338-1453). She persisted in retaining male attire and armour at her own request. One of the points for which she had been condemned was the wearing of male apparel. It was judged as an evil spirit and rendered Jeanne a witch and a heretic therefore she was burned to death in the market place at Rouen, on the 30th May, 1431. It is one of the evidence which represent dualism of gender through the costume.

• The Research Journal of the Costume Culture
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• v.13 no.5 s.58
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• pp.756-762
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• 2005

The objective of this research is to examine psychological desires of college students who attempt to express themselves by wearing so called 'couple look' attire, which is a dressing habit that represents responses to various psychologies and the society. Moreover, the message that is trying to be conveyed to others by dressing as such and the question of whether that message is being conveyed, are subject to analysis by applying linguistic classification theory pertaining to this specific term. After a pre-examination based on a through interview conducted with 70 male and female college student, the main examination was based on question and answering methods on 450 male and female college students for data collection. The results were compared, reviewed and analyzed by applying Geoffrey Leech's meaning segmentation theory on linguistics, and was aimed at defining through research how meaning segmentation represented through languages can be applied in expressing one's self through clothing. The research results are as follows. 1. The psychological desires of wearing couple look attire are to express that they like and love each other, are dating, and to showcase their intimacy. 2. Clothing attire that are appropriate to express the couple look are T-shirts, jeans, pants, sweaters, mufflers, and accessories such as tennis shoes, hats, shoes, bags, rings, watches, ear-rings, etc. 3. Amongst people who have tried the couple look and those who have not, those who have said that they were willing to dress in couple look are mostly experienced in dressing so.

• Journal of the Korean Society of Clothing and Textiles
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• v.14 no.2
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• pp.73-84
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• 1990

The present research investigated perceptions of persons wearing Korean and Western clothing with reference to judgement of appropriateness of style in a variety of socially interacting contexts and relationship to social schemata and to general clothing interest. 180 male and 180 female students responded to open-ended and Likert-type questionnaires. The stimuli were 9 line drawings of male and female figures in traditional Korean and Western formal and informal attire. Data were analyzed by content analysis, frequency, percentage, and mean. Traditional Korean clothing was judged as inappropriate on the campus and in the office but appropriate in the ambiguous context. Korean traditional styles were related to person schemata, but Western styles were related to role schemata. Furthermore, Korean styles were considered to be 'impractical' and 'inactive.' A newly emerging perception of persons wearing Korean attire as 'individualistic' and 'radical activist' was discovered. Impressions of persons wearing traditional Korean clothing were partially related to subject's own clothing interest.

• Journal of the korean academy of Pediatric Dentistry
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• v.36 no.2
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• pp.175-188
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• 2009

The purpose of this study was to find a method for improving children's preferences during dental treatment in relation to dentist's attire. For this study, 650 children asked to participate in a survey about the attire of the dentists. The results of the survey were as follows: 1. The survey found that gowns were preferred to ordinary clothes for both male and female dentists, 67.7 to 87.6% for male and 59.2 to 75.9% for female dentists. 2. For male dentists, the typical long white gown was the most preferred style, followed by a long gown, and a short jacket type, and then a short operating gown. 3. For female dentist, the typical long white gown was also most preferred, followed by a long gown, a short jacket type, and then a short operating gown. 4. For dental hygienists, the most preferred attire style was a two-piece wear with pants, followed by one-piece, skirt suit, shirts with cartoon characters, and apron. However, the difference among these attires was insignificant 5. White was the preferred color for gown. 6. Children prefer gown with no-pattern.

• International Journal of Costume and Fashion
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• v.6 no.2
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• pp.28-42
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• 2006

In present modern society, media contributes more to the constructing of personal identities than any other medium. Music video, a postmodernism branch among a variety of media, offers a complex experience of sounds combined with visual images. In particular. fashion in music video helps conveying contexts effectively and functions as a medium of immediate communication by visual effect. Considering the socio-cultural effects of music video. gender identity represented in fashion in it can be of great importance. Therefore, this study is geared to the reconsidering of gender identity represented through costumes in music video by analyzing fashions in it. Gender identity in socio-cultural category is classified as masculinity, femininity, and the third sex. By examining fashions based on the classification. this study will help to create new design concepts and to understand gender identity in fashion. The results of this study are as follows: First. masculinity in music video fashion was categorized into stereotyped masculinity, sexual masculinity. and metro sexual masculinity. Second, femininity in music video fashion was categorized into stereotyped femininity. sexual femininity, and contra sexual femininity. Third, the third sex in music video fashion was categorized into transvestism, masculinization of female, and feminization of male. This phenomenon is presented into music videos through females in male attire and males in female attire. Through this research, gender identity represented in fashion of music video was demonstrated, and the importance of the relationship between representation of identity through fashion and socio-cultural environment was reconfirmed.

• Journal of the Korean Society of Clothing and Textiles
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• v.14 no.1 s.33
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• pp.31-43
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• 1990

This research studied the first impression of a stranger in various styles of Korean or Western attire in several socially interacting contexts. The semantic differential scale was used to analyze the responses of IHO male and 180 female university students to line drawings of male and female figures in Korean or Western formal and informal attire in campus, office, and ambiguous contexts. The data were analyzed by factor analysis, one-way ANOVA, and Duncan's test. Six factors emerged to account for dimensions of first impressions. These were evaluation, potency, prestige and formality, conformity, likableness, and conspicuousness. Clothing styles had a larger effect on responses than context. Persons in traditional Korean styles were perceived as more prestigious, formal, individualistic, and less competent than those in Western styles. Conversely persons in both formal and informal Western styles were perceived as more attractive and more competent than those in traditional Korean styles. Persons in casual Western styles were considered least prestigious and least formal. A weak interaction effect was found between clothing style and social context.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2019.05a
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• pp.232-235
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• 2019

In recent years, Japanese style Chinese Moe-tic Ship personification games have enjoyed success in Korean game market - starting from 'Girl's Frontier' in 2017 to recent 'Azur Lane' in 2018. Their 'all female' characters have overly sexual appearance thus young male adults/adolescents are main consumers of the genre. In this paper, we investigate all 300+ character skins of the game 'Azur Lane' on how much their character illustrates have sexual exposure of the female body for the sexism and how their standard attire have different patterns with respect to the affiliated nationalities. We report that the sexual exposure is highly related to the payable skins including swim suits and there exists some sexual stereotype in characters' attire. Japanese and Chinese characters emphasize their traditional Chipao and Kimono. Japanese also wore school uniforms. German characters wore uniforms the most and many British characters wore maiden uniform. Although this game is classified as adult game, its overly sexualized female characters are harmful for young adults to cause sexual objectification of females.

• Journal of the Korean Home Economics Association
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• v.40 no.6
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• pp.21-37
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• 2002

The third sex implying a mismatch between sex and gender has been regarded as an extreme socio-cultural violation. In its earlier version, such a violation was expressed by cross-dressing; Women's cross-dressing was thought to invoke eroticism, while men's cross-dressing was considered comic or delinquent. However, as feminism developed more with the homosexual identity expressed openly, the third sex began to be visual. Thus, in 1990's, some homosexual monies began to develop to be pluralized enough to suggest the third sex and thereby, change the negative sex into a positive one. In this study, such a pluralization is discussed in terms of invisibility, dichotomy and androgyny. The cross-dressing movies show females in male attire or males in female attire to reflect the third sex. The cross-dressing may be divided into men's playful cross-dressing, women's political cross-dressing and homosexuals'cross-dressing or 'drag'. Gender identity is not an attribute fixed by some physical characteristics, but it tends to be changed or expanded by some social factors over time. In short, it may be a flexible, plural, individual and self-introspective attribute. Movies present diverse types of gender identities, and in particular, the movie costumes specify them. In other words, the costumes may be model means expressing the gender identities, and the gender identities shown in the movies tend to be imitated, re-created or assumed by the audience.