Development of LSM(Local Store Marketing) Strategy Using the IPA Analysis of Service Quality Attributes by the location in a Theme Restaurant (서비스 품질 속성 IPA 분석을 활용한 테마 레스토랑 입지별 LSM 전략수립)
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- Journal of the Korean Dietetic Association
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- v.13 no.3
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- pp.277-294
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- 2007