Journal of Intelligence and Information Systems (지능정보연구)

Korea Intelligent Information System Society (한국지능정보시스템학회)
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An Object-Oriented Case-Base Design and Similarity Measures for Bundle Products Recommendation Systems

번들상품추천시스템 개발을 위한 객체지향 사례베이스 설계와 유사도 측정에 관한 연구

  • 정대율 (경상대학교 경영학부 경영정보학전공)
  • Published : 2003.06.01
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Abstract

With the recent expansion of internet shopping mall, the importance of intelligent products recommendation agents has been increasing. for the products recommendation, This paper propose case-based reasoning approach, and developed a case-based bundle products recommendation system which can recommend a set of sea food used in family events. To apply CBR approach to the bundle products recommendation, it requires the following 4R steps : \circled1 Retrieval, \circled2 Reuse, \circled3 Revise, \circled4 Retain. To retrieve similar cases from the case-base efficiently, case representation scheme is most important. This paper used OW(Object Modeling Technique) to represent bundle products recommendation cases, and developed a similarity measure method to search similar cases. To measure similarity, we used weight-sum approach basically. Especially This paper propose the meaning and uses of taxonomies for representing case features.

인터넷 쇼핑몰에서 사례기반추론기법을 통한 유사상품의 탐색과 사용자 요구에 적합한 상품추천을 위해서는 다양한 요구에 부응할 수 있는 사례베이스의 구축이 우선되어야 한다. 그리고 구축된 사례베이스로부터 유사한 사례를 검색하여 재 사용하거나 필요시 수정하고, 그 결과를 다시 저장하는 기능이 요구된다. 사례기반 상품추천시스템 개발에 있어 가장 중요한 요소는 사례의 표현문제이다. 본 연구에서는 인터넷 수산물 쇼핑몰의 상품추천시스템에서 번들상품 구성문제(집안 이벤트 시 필요한 수산물의 집합)를 표현하는데 적합한 사례표현기법을 개발하며, 유사사례를 추출하기 위한 유사도 척도의 개발에 연구의 첫 번째 주안점을 둔다. 본 논문에서는 번들상품추천을 위한 사례표현기법으로 객체모델링(OMT)기법을 사용하고 있다. 또한 다양한 사례 속성 유사도 측정방법을 적용하며, 유사도 측정에서 분류법(taxonomy)의 의미와 그 적용방법을 제시한다.

Keywords

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