• Fashion & Textile Research Journal
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• v.6 no.1
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• pp.23-31
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• 2004

The purpose of this study is to analyze the satisfaction, practical use, preference in design and recognition of the Saenghwalhanbok in the adult females living in Gyeongnam province. The data used for this study were collected by questionnaires and 420 questionnaires were used for statistic analysis. The data were analyzed by using the SPSS 8.0 to perform the ANOVA, $X^2$-test, t-test. The results of this study can be summarized as follows; Most women have Saenghwalhanbok for wearing in festive days. who showed good impression on the Saenghwalhanbok is high-educated people, and high-incommer showed positive preference as well. The color of blouse and skirt is different each other. The most preference color is soft color. The purchasing behavior on the Saenghwalhanbok was verified that there are planning of purchase because of convienience in wearing. The primary reason for not buying Saenghwalhanbok is price. So the goods of various level of price should be prepared, and the preference factors of purchasing for younger ages were color, patterns and design, and for old ages were quality of clothes, colors and patterns. Major application of the Saenghwalhanbok was found that wearing for festive days as it is Korean traditional costume.

• Journal of the Korean Home Economics Association
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• v.42 no.10 s.200
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• pp.53-61
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• 2004

The purpose of this study was to provide information for the manufacturers of shoes for males to develop more adequate footwear. The data was collected through a questionnaire on purchasing and wearing practices of footwear, and overall satisfaction with the shoes for males. The questionnaire survey was conducted on 237 male adults in the Cheongju area. Most of the respondents were commuting by their own cars and the average walking time in their shoes was five minutes per day. The main reasons for buying new footwear were to replace the worn out footwear or to adapt the color and design coordination with other apparel. Males generally bought footwear from sports brand retailers and individual footwear stores. The criteria for purchasing in order of considered were size, design, price, comfort, and style coordination. During the spring, autumn and winter seasons, the footwear of first choice was ordinary shoes, followed by exercise shoes, but during the summer season they wore sandals next to the ordinary shoes. Regarding the form of the shoes, they preferred classic models with round front and strings. They were satisfied with the design, color and size of the shoes, but the price, quality and durability of the material were considered to be unsatisfactory.

• Journal of Families and Better Life
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• v.26 no.4
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• pp.1-11
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• 2008

This study investigated consumers' energy saving behavior and perceptions concerning the effectiveness of their energy saving behavior. A nation wide survey was conducted involving 2000 households in urban areas and the data from 1767 households were used for the analysis. excluding cases with incomplete responses. Descriptive analysis, factor analysis, and regression analysis were applied. The results were as follows. First, electricity saving behavior was classified into three categories: Thrift (reducing energy consumption), Purchase (buying energy saving appliances), and Control (checking the energy consumption). Second, consumers rated Thrift as the best way to save energy. Third, education, age, and household income were significantly related to energy saving behavior and perceptions on the effectiveness of energy saving behavior. Consumers using above average levels of electricity tended not to practice energy saving behavior and not to positively evaluate effectiveness of the energy saving behavior. Lastly, the implications for public policies to promote energy saving behavior are suggested.

• Journal of Families and Better Life
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• v.28 no.3
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• pp.81-95
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• 2010

The purpose of this study was to examine the dissatisfaction level of consumers buying foreign goods through Internet shopping malls and their complaint behavior. As there is growing demand for foreign brands along with a rapid increase in the Internet user population, a lot of ongoing studies have focused on Internet-based transaction. The dissatisfaction level of selected consumers was checked in terms of system, price, quality, information/hype, shipping and refund/exchange, and it's found that complaint behavior linked to refund/exchange was most prevalent. The most dominant way for them to respond to such situations was talking friends, relatives or neighbors about that. And they had an intention to buy foreign goods through Internet shopping malls again to greater or lesser extents, though they were unsatisfied. It indicates that the consumers didn't have a wide option in the consumer market.

• Journal of the Korean Home Economics Association
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• v.35 no.2
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• pp.19-32
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• 1997

The purpose of this research is to find out ways of disposing unused cloths focusing on the environmental protection. To achieve its aim, previous researches are studied and simultaneously a survey has been done for housewives in Taejeon city. Collected data have been analyzed by the SPSS program. The result of this research is as follows. On the questions concerning planned clothes buying, meaningful differences are obtained according to their ages, degrees of education, occupations, patterns of housing. On the period wearing cloths, meaningful difference is shown only by the age. the first reason for disposing of unused cloths is that the cloths become unfit for the body, second is that the designs or colors become so old that the consumer does not like it any more. On the ways of currently disposing of unused cloths are very much different from on the ways of desirable disposal of unused cloths. On the questions of recycling, the experience of wearing used cloths given by others is high. On the question of 'what would you do if you were given used cloths?', the commonest answer is 'I would wear them because it would be beneficial economically.', 'I wouldn't wear them.', 'I would wear them because it would be any help for resource frugality or pollution prevention'. On the question of the experience of getting used cloths voluntarily, 38.1 percentage of pollees has answered yes, 62 percentage no.

• Human Ecology Research
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• v.58 no.3
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• pp.343-356
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• 2020

This paper examines the associations of having a helper for domestic work or childcare and time spent on it by couples in South Korea. We use five waves of panel survey data from the Korean Longitudinal Survey of Women and Families (KLoWF), which allows longitudinal changes within couples over time that account for potential selection effects and unobserved heterogeneity among individuals. With fixed effects, we find outsourcing is associated with a decrease in wife's time spent on domestic work or childcare by 1 hour per week. However, the decrease is concentrated on the unemployed wife's time, but not employed wife's time. In addition, outsourcing is not a significant factor for husband's time and the husband's share of total contribution. This may be because wives are the main provider of domestic work and childcare in Korea regardless of employment status or having any helper. Due to unequal contributions between husband and wife, using outsourcing also neither alleviates the employed wife's contribution nor changes the husband's contribution. However, the results may be underestimated because there are more common and diverse types of outsourcing in a broad sense, such as going out for dinner, buying prepared food, and using dry cleaning services. We expect future studies to consider more broad types of outsourcing and examine how relations with the couple's time use at home are different by type.

• Journal of the Korean Society of Costume
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• v.66 no.4
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• pp.18-31
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• 2016

This study examined the consumption of licensed sports fashion products by sports fans in order to provide useful information to apparel companies that are interested in sports sponsorship marketing. Grounded theory approach was adopted to explore consumers' attitude toward the sponsoring companies, and motives of buying licensed fashion products. In-depth interviews were conducted with female fans of professional baseball clubs. The main phenomena of interest was consumer purchase of licensed fashion product, with the emphasis on cultural consumption as a causal condition. Providing support for victory, vicarious consumption, social identification, and needs to differentiate were identified as strategies related to licensed product purchase. Economic situations and limitations to purchase are identified as the mediating conditions. The study identified the effects of the consumption on the fan as well as the sponsoring companies as consequences of the phenomena. Sports marketing strategies were suggested for apparel companies based on the analysis of the consumption rituals for licensed fashion goods.

• Hwankyungkyoyuk
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• v.7 no.1
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• pp.88-105
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• 1994

Since the Rio Convention of 1992, the international community has displayed a heightened consciousness concerning the Earth environment and domestic attention on the said subject has also rapidly increased. An Ecological life style signifies the conscious efforts to preserve the environment interpreted into quotidien action. For the realization of conservation in action, an understanding of the specific details of environmental preservation must precede. The environmental conservation action in the homes was systematically approached in this study as an input-process-output and feedback cycle. The input phage is the consumer oriented buying stage, the while the process is the actual use of the products and the output stage consists of categorizing and producing wales, the feodbach being recycling of resources. At each stage the attitude which is devoted to environmental consciousness plays a big ride in the actual preservation of the Earth environment. in order to effectively conserve the environment, efforts displayed by the business sector is as important as implementation of environmentally conscious action at home. During the process of producing and distributing products, and attitude and action in preservation efforts are crncial and the responsibility ageat. For the business sector to effectively initiate environmental preservation into action, institutional support from the government and cooperation from the homes is of essence. Consolidated efforts to atter the superfrony life style into ecological life styles and ralues is essential to solve the most important socio-economic issue of the 90's of preserving the earth.

• Journal of the Korean Home Economics Association
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• v.46 no.9
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• pp.7-19
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• 2008

This research aims to analyze rational decision behavior in different stages of purchasing for consumers buying household appliance goods and deals with differences in socio-demographic features and relevant variables among completely rational, intermediatedly rational, and irrational groups as well as variables differentiating those groups. First, one third of purchasers for Kimchi refrigerators was the rational consumer while a half of purchasers for side-by-side refrigerators and washing machines was. Second, there was no significant differences in satisfactions levels after purchase between rational and irrational groups among purchasers of side-by-side refrigerators but between completely and intermediately rational groups in the case of Kimchi refrigerators. Rational groups of consumers for Tromm washing machines rely on various places for purchase and also show the high level of intention for repurchase. Third, in studies of variables differentiating rationality in purchase behavioral patterns of consumers, rational choices turn out to prevail (1) among purchasers of married, college graduated, employers, and high income in the case of side-by-side refrigerators, (2) among buyers of male, old-aged, college graduated, non-employers, low, income, and hurrying to purchase in the case of Kimchi refrigerators, and (3) among buyers of old-aged, high income, not hurrying to purchase, and visiting numerous stores in the case of Tromm washing machines.

• Journal of the Korean Home Economics Association
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• v.19 no.2
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• pp.89-105
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• 1981

The aim of this study is to analyze the attitude of family economic management in urban and rural household and how it effect to each household. It was investigated the attitude of housewife for the family economy planning purchase, consumption and utilization of the resources by questionnaire. For the analysis, usable respones(410 from urban and 264 from rural housewife) were verified. The result of investigation if as follows ; 1. the housewives in urban and rural have attitude of purposal purchase in general. the information for the new products and prices are usually got6 by mass media. the urban wives keep records more than rural housewives. 2. They have reasonable behavior in purchase but when they select the goods, urban housewives prefer to the goods made by well-known company and rural housewives consider the prices. Otherwise the rural housewives take more the cooperative buying than urban housewives. 3. In urban they save some money regularly but in rural they can rarely save. the housewife manages all money for living expenses in urban, but in rural they do not so. 4. Human resources and nonhuman resorces are utilized in rural house better than the urban but especially household equipments are not used completely in both case.