• Title/Summary/Keyword: favorable impression

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An Assess of Exposed Building Equipments and Improve the Designs (노출된 건축설비의 디자인 평가와 개선방향)

  • Lim, Myung-Gu
    • Journal of The Korean Digital Architecture Interior Association
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    • v.3 no.1
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    • pp.23-28
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    • 2003
  • In spite of The exterior design of buildings has a remarkably significant value in terms of public aspect some exposed architectural equipments spoil the appearance of building. The design elements of exposed architectural equipments were partially changed and assessed in the semantic differential method. Thus the aesthetically favorable impression and values of public interest were able to be increased. The reasons why those hideous exposed architectural equipments were constructed, seemed to be as follows; the builders' selfishness, the citizens' ignorance and the immature social institutions that cannot restrict undesirable design efforts. Building equipments located outside are not classified as major elements in building regulations and thus can be installed and altered without any limitations even though they have great effects on the shape and colors of a building. So we have more interest in exposed architectural equipments and more deliberation of exterior design of a building.

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Correlativity Analysis of Voice Waveform and Feature Parameter According to a Favorable Impression Research Result (호감도 조사 결과에 따른 음성 파형 및 특징 요소와의 상관성 분석)

  • Kim, Bong-Hyun;Lee, Se-Hwan;Ka, Min-Kyoung;Cho, Dong-Uk;J.Bae, Young-Lae
    • Proceedings of the Korea Information Processing Society Conference
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    • 2009.11a
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    • pp.365-366
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    • 2009
  • 목소리는 사람의 정서, 인격, 성격 및 기타 많은 개인적인 요소를 나타내고 있다. 즉, 사람의 목소리를 통해 자신이 보유하고 있는 모든 내면적, 외면적 정보를 알 수 있는 중요한 부분이다. 따라서 본 논문에서는 매력적이면서 좋은 목소리가 보유하고 있는 음성 분석학적 특징 요소를 추출하여 호감도 좋은 목소리와의 상관성을 분석하고자 한다. 이를 위해 청각적으로 다른 특징을 보유하고 있는 5가지 타입의 남성 및 여성의 목소리를 수집하고 임의의 대상자들을 통해 호감도 좋은 목소리를 선정하였다. 또한 피치, 강도 및 스펙트로그램 분석 요소를 적용하여 호감도 좋은 목소리가 보유하고 있는 음성 정보값을 추출하고 상호간의 연관성을 분석하였다.

A Study on the Effect of Hallyu Stars as Advertisement Models of Korean Cosmetics Brands on Hallyu Stars Attachment and Brand authenticity - Focused on Chinese consumers - (한국 화장품 브랜드 광고모델인 한류 스타 특성이 한류 스타 애착 및 브랜드 진정성에 미치는 영향에 관한 연구 - 중국소비자를 대상으로 -)

  • Lee, Su-Hee;Jeong, Gap-Yeon
    • International Area Studies Review
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    • v.20 no.2
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    • pp.141-172
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    • 2016
  • The aim of this study was to view Korean Hallyu stars, the advertisement models of Korean cosmetics brands, as human brands in the Chinese cosmetics market. Furthermore, this study attempted to verify whether the attributes of human brands, such as reliability, professionalism, attraction, intimacy, similarity and favorable impression, affect Chinese consumers' affection toward Korean celebrities, and whether such Chinese consumers recognize the authenticity of the products, sellers, and companies of Korean cosmetics brands advertised by Korean stars. The results of empirical analysis indicated that among the attributes of Korean stars, the advertisement models of Korean cosmetics companies, Chinese consumers' affection toward Korean stars was positively affected by reliability, attraction and similarity, but not by professionalism, intimacy and favorable impression. Furthermore, results showed that the consumers' affection toward Korean stars positively affected the authenticity of the brands advertised by the celebrities.

Sportswear Evaluative Criteria Segments: Benefits Sought, Attitudes toward Imported and Domestic Brands, and Sportswear Image Preferences (스포츠웨어 선택기준 집단의 추구혜택, 국내 및 해외 브랜드에 대한 태도, 스포츠웨어 선호이미지)

  • Hwang, Jin-Sook
    • Journal of the Korean Society of Clothing and Textiles
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    • v.31 no.12
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    • pp.1742-1753
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    • 2007
  • The purposes of this study were to segment consumer groups by evaluative criteria and to find the differences among the groups in regard to sportswear benefits sought, domestic and imported brand attitudes, and sportswear image preferences. The subjects used for the study were 773 male and female consumers who were residents in Seoul. The data were analyzed by factor analysis, cluster analysis, t-test, and chi-square test. The results showed that there were two sportswear segments : brand/design-oriented group and function-oriented group. Statistical analyses showed that the two sportswear segments were different in regard to sportswear benefits sought, domestic and imported brands attitudes, sportswear image preferences, and demographics. Brand/design-oriented group sought the benefits of sex appeal/impression improvement, individuality, and conspicuousness, had a more favorable attitude toward imported brands, and preferred a prestigious image. They were relatively younger and had a higher income. In the meanwhile, function oriented group sought a comfort benefit from sportswear, had a more favorable attitude toward domestic brands, and preferred simple and active images. There were more high school graduates and home makers in function-oriented group. The implications of the study were discussed.

Study of Space in Storytelling Marketing (스토리텔링 마케팅에서의 공간에 관한 연구)

  • Chung, Sun-Ah
    • Proceedings of the Korean Institute of Interior Design Conference
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    • 2006.05a
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    • pp.125-130
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    • 2006
  • The various kinds of consumption belong to a general category and at the same time the expression of most basic aspiration in the human life. Since the ancient times, the consuming activities have lasted with the other basic activities and the consuming space conducting consumption has developed as physical devices along with the human history. Those companies that have been given attention and getting favorable impression currently being selected by the consumers are now concentrated on the storytelling marketing. The storytelling marketing is that the emotion-oriented marketing activities give consumers the opportunities to enjoy the product contained stories to put the stories to marketing activities. It approaches to consumer with human story emotionally rather than rationally and heart rather than mind. Recently, the architecture has become artistic either it was linked and contacted media or part of marketing. We think that the story telling marketing is the eternal triangle among art, architecture and marketing that is a propensity or movement to interior at this time. I found out that the storytelling marketing methodology is able to touch the consumer's heart and stimulate consumption aspiration that makes new circumstances and experience expressing space. And for that, effective marketing methodology is to give the consumers a more exciting and enjoyable motivation in accord with the modern society to give companies positive image to customers and accordingly for the companies to gain profits. The story telling space that is filled with ideas which produce new circumstance and experience using the established narrative and theme will be required continuously and able to develop in the future.

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DESIGN & DELIVERY OF SPACE MAINTAINERS WHEN PREMATURE EXTRACTION OF PRIMARY MOLAR UNDER GENERAL ANESTHESIA : A CASE REPORT (전신마취하에서 유치 조기발거시 간격유지장치의 설계 및 장착에 대한 증례보고)

  • Kang, Dug-Il;Jung, Moon-Young;Lee, Sang-Ho;Lee, Chang-Seop
    • Journal of the korean academy of Pediatric Dentistry
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    • v.24 no.3
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    • pp.704-709
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    • 1997
  • Space maintainers needs following extraction of primary molars, due to severe dental caries under general anesthesia. Delivery of conventional space maintainers has three of the disadvantages of the method, there being a impression taking and time consuming due to laboratory procedure, and delivery problem due to relaxed tongue. For this problem improved, modified space maintainer is prefabricated before procedure, and adjust, delivery in operation room, favorable results were obtained. The following results were obtained. 1. Delivery time is very reduced than conventional space maintainers. 2. After space maintainer delivery, follow check-up, without impingement of soft tissue, distortion of wire. After space maintainer delivery, continuous research is required so that space maintainer delivery is applied to usual dental treatment, and it is necessary of long term research.

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The Effect of Design Originality in Fashion Window Display on the Attitudes Toward Fashion Brands and the Purchasing Intention (패션 윈도우 디스플레이의 디자인 독창성이 브랜드 태도와 구매의도에 미치는 영향)

  • Choi, Eun Young
    • Journal of the Korean Society of Costume
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    • v.63 no.1
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    • pp.120-134
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    • 2013
  • This study was intended to investigate the designs that are displayed on fashion windows, specifically the originality of its designs, from here on noted as "design originality", and the effects it has on the attitudes of consumers toward fashion brands and their purchasing intentions depending on their level of clothing involvement. For the purpose of this study, 10 pictures of creative fashion window display designs from Fifth Avenue in New York were selected and they were shown to 200 college students in Busan in order to collect data for the analysis. The results are as follows: 1) Factor analysis identified four factors that impacted how consumers judged design originality, uniqueness, humor, favorable impression and advanced design. 2) The four factors of design originality in fashion window display significantly affected consumer's evaluation on usefulness of information provided by the window display, attitudes toward fashion brands and purchase intention. 3) The respondents were separated into two groups depending on their level of clothing involvement. Consumers with high level of clothing involvement showed that they were influenced more by the design originality when making purchase decisions. Especially, the uniqueness factor and advanced design factor had more effect on brand attitudes and purchase intention in high level of clothing involvement group. The results revealed that creative fashion window display design are important marketing strategic tools that affect attitudes of consumers toward brands and their purchasing intentions.

A Study on the Creating the Atmosphere of Foodservice Facility (외식산업의 서비스 환경 조성을 위한 시설관리에 관한 연구)

  • 나영선;강종헌
    • Culinary science and hospitality research
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    • v.4
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    • pp.369-387
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    • 1998
  • The atmosphere of foodservice facility is considered to be the total environment to which customers are exposed. Atmosphere is sometimes described as everything that makes an impression on people. On the other hand, mood is best described as the response of an individual to the various components that make up the atmosphere. Most people experience some type of reaction to the atmosphere that may be desirable or undesirable. If the individual response to the foofservice facility is favorable, the atmosphere has served to put that person into a good mood. In the highly competitive commercial restaurant field, the planning of the atmosphere for new facilities is going to be more important. The coming generation of potential customers is growing up in an environment that associates dining out with more than just good food. This study is characterized by the right atmosphere offerings. Thus, this study discusses the physical components affecting perception of atmosphere. Many of these components will be discussed in detail to show their relationship to the design of dining areas. This study identified the many physical components of atmosphere that can be manipulated and arrive at a combination that will give the desired sensations. With these backgrounds as a guide, this study presented alternatives which should not only provide atmosphere but should reach a satisfactory level of creating atmosphere from a practical standpoint. these is to maximise the perceptual effect, train the employees, and be reflected and be reflected the advertising and public relations.

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A Study on the perception of Korean Medicine Students' curriculum of Korean Medicine College (한의대생들의 교육과정 만족도 영향 요인 연구 - 전북지역 W대학교 한의과대학 재학생을 중심으로 -)

  • Park, Young Kyu;Lim, Kyu Sang
    • Herbal Formula Science
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    • v.29 no.4
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    • pp.253-266
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    • 2021
  • Objective : This is to analyze the factors affecting the satisfaction of curriculum at korean medicine college and suggest the direction of the curriculum reformation of korean medicine colleges. Method : The collected data were conducted multiple linear regression analysis using the SPSS ver.26 statistical program, using 'curriculum satisfaction' as a dependent variable after analyzing the frequency of each variable. Result : The average score for curriculum satisfaction at Korean Medicine college was 2.87 points, which was relatively low. The factors affecting the satisfaction of the curriculum were 'A favorable impression of Korean Medicine College of W University' β=0.351(p<.001), 'connectivity between major subjects' β=0.312(p<.001), 'duplex between major subjects' β=-0.163(p<.05), 'recognition of the importance of Chinese characters' β=0.114(p<.0.5). Conclusion : The curriculum of Korean Medicine College should first, be organized to allow students to be proud of themselves, second, the goal of education should set goals optimized for job competency, third, the content of learning should be consisted of student led problem based learning, fourth, the link between major subjects should be intensified, fifth, the clinical practice time should be expanded significantly and lastly the assessment evaluates the performance process.

The Effects of Writing Science Diary on Science Learning Motivation, Science Academic Achievement and Ecological Sensitivity of Elementary Students - Focused on the Unit of the Structure and Function of Plants - (과학일기 쓰기가 초등학생의 과학학습 동기, 과학 학업성취도, 생태적 감수성에 미치는 효과 - "식물의 구조와 기능" 단원을 중심으로 -)

  • Lee, Seung-hwa;Lee, Hyeong-cheol
    • Journal of Korean Elementary Science Education
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    • v.38 no.3
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    • pp.387-394
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    • 2019
  • The purpose of this study was to investigate the effects of writing science diary on science learning motivation, science academic achievement and ecological sensitivity of elementary students. Teaching unit was focused on 'The structure and function of plants' in 6th grade science text book. The subjects of study were 51 students of two classes. One class of 25 students, experimental group, wrote science diaries as homework. While the other class of 26 students, comparative group, performed homeworks with fill-in-the-blank worksheets. The results of this study can be summarized as follows: First, writing science diary had a meaningful effect on improvement of science learning motivation. Second, writing science diary had a meaningful effect on improvement of science academic achievement. Third, writing science diary had a meaningful effect on improvement of ecological sensitivity. And we could find that students had a favorable impression and high satisfaction level about writing science diary from the questionnaire.