• Fashion & Textile Research Journal
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• v.13 no.3
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• pp.373-381
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• 2011

This study focused on investigating factors of partnership formation for transactional enterprises on supply chain to form a transactional relationship centering around textile industry in Daegu and Gyeongbuk. The study also investigated the effect of the factors of partnership formation for mutual cooperation among textile manufacturers in Daegu and Gyeongbuk on partnership outcomes, and finally provided basic information that help enterprises form efficient partnership relationships with related manufacturers. The sample of the study was manufacturers of yarn, dyeing, weaving, process and fabrics in Daegu and Gyeongbuk that are registered on Korea Federation of Textile Industries. The total of 81 responses were used for data analyses, and factor analyses, regression analyses, and ANOVA were utilized appling SPSS 14.0 Package. The results of the research were as follows: First, among partnership formation factors mutual confidence was highly related to presentation of exclusive technological information, efforts to keep relationships between enterprises, presentation of information, and transactions between reliable enterprises that were formed despite of any losses. Second, it was also important that enterprises exchange and communicate their business goals with partners by having common goals. Third, it was also important that problems and damages were informed to and were shared with transaction companies. If conflicts between enterprises occurred, they can be smoothly solved based on the partnership formation. Fourth, enterprises form partnerships with transaction companies by considering their operation abilities. Fifth, transactions with enterprises which are mutually reliable and have superior technology and information contributed a lot to economic outcome. Lastly, the study revealed that among partnership formation factors mutual confidence to transaction companies influenced outcome of mutual confidence profit creation, outcome of technology & information efficiency were closely related to the ability to solve generated problem, and an important factor of the outcome of technology & information profit creation was communication.

• Journal of Fashion Business
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• v.24 no.2
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• pp.85-99
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• 2020

The purpose of this study is to investigate the fashioning phenomenon of Muslim women's clothes and its significance for Islamic culture around Malaysia and Indonesia. The study examined the phenomenon of hijab, a cultural symbol of Muslim women, emerging as a 'fashion' rather than folk or religious costume, as well as its significance. As for methodology, the investigator reviewed research reports, previous papers, and literature studies home and abroad since 2010 and conducted an interview with seven female college students from Indonesia and Malaysia and one fashion editor from Malaysia staying in South Korea. The findings suggested that the high level of women's education and entry into society along with the Pop Islamic created an opportunity for hijab among Muslim ladies. The balance between religion and fashion leads to happiness among young Muslim women. Second, the modest fashion and global fashion retrends present a fashion culture and identify the diversity of aesthetic values around the globe. Finally, SNS and hijabista activities have promoted individual means of direction based on hijab to represent the identity of Muslims on SNS, they play an important role in the acceptance of global fashion and the fashioning and globalization of Southeast Asian Muslim clothes. The findings understanding of the consumers and markets of Muslim fashion related to global industries and contribute to the multicultural and diverse aspects of research and development in the field of apparel study.

• Journal of the Korean Society of Clothing and Textiles
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• v.38 no.2
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• pp.216-230
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• 2014

The importance of the Chinese fashion market is increasing; therefore, this study investigates the possibility of implementing a Word-of-Mouth (WOM) marketing strategy among Chinese students in Korea. This study examines the effects of consumer characteristics (similarity, opinion leadership, and fashion innovativeness), awareness of Korean fashion brands, satisfaction with Korean fashion products on WOM experiences and WOM behavior (off-line as well as on-line). A total of 161 responses from Chinese students in Korea were gathered and analyzed using SPSS 20.0 for descriptive statistics, factor analysis, and regression analysis. The results show that consumer characteristics (except similarity) significantly influence WOM experiences, opinion leadership influence off-line WOM behavior, and fashion innovativeness influence online WOM behavior. However, similarity has no influence on WOM experiences and WOM behavior. Second, Korean brand awareness affect both WOM experiences and behavior; however, satisfaction with Korean fashion products only affected WOM experiences. This study showed the feasibility of conducting a WOM marketing strategy using the WOM effects of Chinese students in Korea. The study may help the Korean apparel industries establish an entry strategy for the Chinese market.

• Fashion & Textile Research Journal
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• v.21 no.2
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• pp.133-140
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• 2019

This study developed smart fashion prototypes that provide utilitarian functionality by combining Fashion and Electronics regarding the IT focused convergence tendency in modern industries. A convergence R&D workshop was performed by Fashion design majors and Engineering majors for the study. As a result, 5 functional smart fashion prototypes were developed and the outline of each prototype are as follows. The $1^{st}$ prototype, 'Hidden Camera Detecting Coat' focused on gender-related crimes. The coat uses infrared lighting and LED technologies to provide a function to detect hidden cameras in suspicious public spaces such as toilets. The $2^{nd}$ prototype, 'Heating-massage Suit' targeted patients with musculoskeletal system difficulties. The suit uses heating and vibration technologies to provide a heating massage treatment for patients with ongoing difficulties in their daily lives. The $3^{rd}$ prototype is an air-bag jacket to prevent sexual molestation on public transportation. The jacket extends its volume through pressure sensing, air compressing, motors and 3D-printing technology to secure the wearer's personal preventive space between the user's body and others. The $4^{th}$ prototype is a town wear for people suffering from synesthesia. People with synesthesia inadvertently see colors when exposed to certain sounds. This town wear uses sound sensing, air compressing, motors and 3D-printing technology to provide sound prevention and a comfortable sound playing function. The $5^{th}$ prototype is a set of a vest and a gloves for visually impaired people. The vest and gloves uses DMS, voice playing, vibration technology to provide distance measuring and warning functions.

• Journal of Fashion Business
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• v.19 no.1
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• pp.122-140
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• 2015

The research is committed to inquire about the attributes of color schemes and their image, and the results are as follows : One, the preference of ranges of neon colors was explicit, and the frequency of use of neon colors distinctively diverged season by season. Two, it was observed that, with neon colors, an achromatic color scheme was a more preferred arrangement. As for chromatic colors, neutral and mid-tone natural colors were more favored since they did not tarnish the properties of neon colors and, yet, more effective exhibiting images in diversity and variety. Three, the neon color fashion generally displayed a dual image: its original classification embellished with neon colors rendering the image of powerful and futuristic sensation. Having been around since the early 2000's, the frequency and range of use of neon colors have been increasing rapidly mostly by the sports, leisure and related industries. Regardless of the fact, neon colors will be rediscovered with a variety of color schemes and expand their application.

• Journal of Fashion Business
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• v.21 no.1
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• pp.32-44
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• 2017

The purpose of this study is to investigate the effects of preferred images of school uniform and free clothing on preferred images of hair among high school girls. The data were collected between November and December 2014 from 300 high school girls in their's, living in Changwon province. The data have been analyzed by using SPSS program. The methods of factor analysis, reliability analysis, and multiple regression have been adopted for the data analysis. The results of this study are as followings: The factors of preferred images of school uniform consist of six dimensions of attention, neatness, vividness, visibility, practicality, and trend. The factors of preferred images of free clothing consist of six dimensions of neatness, practicality, attention, vividness, visibility, and trend. The factors of preferred images of hair consist of six dimensions of concentration of attention, convenience, elegance, attention, trend, and cuteness. Preferred images of school uniform and free clothing resulted in a correlation with preferred images of hair. Preferred images of school uniform and free clothing had an influence on preferred image of hair. It is highly expected that this study is used as the useful sources of marketing plans of fashion industries targeting high school girls.

• Journal of the Korean Society of Fashion and Beauty
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• v.2 no.2 s.2
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• pp.71-80
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• 2004

This study was conducted to propose name and role of a beauty-related specialist, a brand-new profession, recognizing that rapidly evolving culture and industries call for development of a new occupation in beauty business in the 21st century, and to suggest an approach to set up a department to produce such experts. To this end, extensive data and information were collected from relevant companies, education institutions, and all of the eighty two departments at 2-year junior colleges around the country, and were analyzed. The findings of the study are as follows: First, it was acknowledged that a new occupation distinct from existing ones is required in the beauty business. Secondly, the study has defined role of the new job; a professional beauty stylist who is competent to work across beauty, coordination and fashion with long-term perspective. Thirdly, the study suggested name of the brand-new occupation as beauty stylist. The results summarized above have meaningful implications; the study identified weaknesses of the existing beauty-related departments, and suggested practical approaches to improve them in order to provide effective education on the new profession, beauty stylist, and enhance adaptation capability.

• Journal of the Korean Society of Costume
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• v.59 no.4
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• pp.54-66
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• 2009

An empirical study was conducted on fashion cultural products with Korean image, targeting Korean and American consumers. Its purpose was to identify Korean and English consumers' attitude and purchase intention and to compare difference of its influence factor toward fashion cultural products of which design sources were derived from the Korean culture. The quantitative research using on-line questionnaires was targeted at American and Korean consumers. A total of 400 responses were used in the analysis. Results of data analyses using SPSS 13.0, are as following. First, for American consumers, uniqueness-seeking had a positive effect on attitude toward of cultural product with Korean image, followed by service of salespersons, change-seeking, and appearance of salespersons. For Korean consumers, easy accessibility was significantly related to attitude. Second, for American consumers, uniqueness-seeking and appearance of salespersons had a significant influence on the purchase intention of the cultural product with Korean image. For Korean consumers, no attributes were related to purchase intention. This research about fashion cultural products that will compete in the global market presents exploratory information targeting domestic and foreign consumers and will contribute to the strategic aspect of newly growing high-added-value industries.

• Journal of the Korean Society of Costume
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• v.54 no.4
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• pp.129-144
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• 2004

The modems who lives complicated society, the silence which the Orient thought asserts leads and to get comfortable. It is becoming, the like this social atmosphere will in the interest regarding a manual example and the Orient material, the use of the embroidery textile goods is increasing specially. The purpose of this article is to suggest a model for development of machine embroidery fabric material and highly value added apparel industries. The multi-headed embroidery machine where the application scope is wide from the dissertation, we are requested' NaNa company'. The multiheaded embroidery machine uses TAJIMA TMFD-G620 and SUNSTAR SWF-／B-WD(X) 620-100 the embroidery textile uses the silk, the cotton and the synthesis fertile goods etc 24 type, the embroidery thread Maraton thread(viscose rayon 100％) with used the cord. The 8 Korean motives are made on 23 fabrics, 6 of which are full-sized manufactured one-pieces and the other 17 of which are produced to home interior goods such as curtains or fashion accessories like handbags as simulations. Among the products, the pattern-4-1 and the pattern-4-2 are contracted with local fashion industry, and the pattern-1-1～3 are dealing with other companies in Japan. The computerized machine-embroidering and simulation producing of fashion items are available to reduce the cost in making samples and transfer the old labor ＆ toil-centered industry into the new technique ＆ knowledge centered one.

• Fashion & Textile Research Journal
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• v.20 no.1
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• pp.50-62
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• 2018

The global volume of luxury fashion industries has continuously grown with the influx of young consumers in 20s and 30s, yet little research explores luxury consumption patterns of the young consumers. Given the crucial importance of socio-psychological shopping values in luxury, the current study explores the effects of self-congruity and functional congruity on purchase intentions of luxury fashion brands, and the moderation of self-construal in the mechanisms. An online study was conducted through Google Forms with a total of 227 Korean respondents of actual luxury consumption experiences. The data was analyzed using SPSS 18.0 program. The results of the study reveal the following: (i) Among the three factors of self-congruity, ideal and social self-congruity factors have significant positive effects on purchase intentions; (ii) actual self-congruity has no statistical effect on purchase intnetions of luxury fashion brands; (iii) functional congruity has a significant positive effect on purchase intentions of luxury fashion brands; (iv) no moderation effect of self-construal was found in the relationships between the three factors of self-congruity and purchase intentions; (v) the moderation effect of independent self-construal is significant but negative in the relationship between functional congruity and purchase intentions; (vi) the effect of intdependent self-construal is not found to be significant in the relationship between functional congruity and purchase intentions. Managerial and theoretical implications are discussed.