Journal of Fashion Business (패션비즈니스)

The Korean Society of Fashion Business (한국패션비즈니스학회)
권호 표지
DOI QR코드

DOI QR Code

A Study on the Muslim Women's Fashioning in Southeast Asia -Focus on Indonesia and Malaysia-

동남아시아 무슬림 여성 의복의 패션화 연구 -인도네시아·말레이시아를 중심으로-

  • Lee, Hyunyoung (Dept. of Clothing & Textiles, Changwon National University) ;
  • Park, Heywon (Dept. of Clothing & Textiles, Changwon National University)
  • Received : 2020.02.20
  • Accepted : 2020.03.26
  • Published : 2020.05.30
Download PDF
⟨ Previous Next ⟩

Abstract

The purpose of this study is to investigate the fashioning phenomenon of Muslim women's clothes and its significance for Islamic culture around Malaysia and Indonesia. The study examined the phenomenon of hijab, a cultural symbol of Muslim women, emerging as a 'fashion' rather than folk or religious costume, as well as its significance. As for methodology, the investigator reviewed research reports, previous papers, and literature studies home and abroad since 2010 and conducted an interview with seven female college students from Indonesia and Malaysia and one fashion editor from Malaysia staying in South Korea. The findings suggested that the high level of women's education and entry into society along with the Pop Islamic created an opportunity for hijab among Muslim ladies. The balance between religion and fashion leads to happiness among young Muslim women. Second, the modest fashion and global fashion retrends present a fashion culture and identify the diversity of aesthetic values around the globe. Finally, SNS and hijabista activities have promoted individual means of direction based on hijab to represent the identity of Muslims on SNS, they play an important role in the acceptance of global fashion and the fashioning and globalization of Southeast Asian Muslim clothes. The findings understanding of the consumers and markets of Muslim fashion related to global industries and contribute to the multicultural and diverse aspects of research and development in the field of apparel study.

Keywords

Acknowledgement

This work was supported by the National Research Foundation of Korea Grant funded by the Korean Government (NRF-2019R1F1A1046037).

References

  1. Agustina, H. N. (2015). Hijabers: Fashion trend for Moslem women in Indonesia. Proceedings of 2015 International Conference on Trends in Social Sciences and Humanities (pp.1-5). Bali: Emirates Research Publishing Limited.
  2. Akou, H. M. (2007). Building a new "world fashion": Islamic dress in the twenty-first century. Fashion Theory, 11(4). 403-422. doi:10.2752/175174107X250226
  3. Alam, S. S., Mohd, R., & Kamaruddin, B. H. (2011). Is religiosity an important determinant on Muslim consumer behaviour in Malaysia? Journal of Islamic Marketing, 2(1), 83-96. doi:10.1108/17590831111115268
  4. Alexander Wang 2018 F/W. (n.d.). Retrieved August 15, 2019, from https://www.vogue.com/fashion-shows/fall-2018-ready-to-wear/alexander-wang/slideshow/collection#24
  5. Anniesa Hasibian 2017 S/S. (n.d.). Retrieved August 14, 2019, from https://www.elle.com/fashion/news/a43064/anniesa-hasibuan-fall-2017-show-immigrantmodels/
  6. Association of Southeast Asian Nations. (1967). Retrieved August 11, 2019, from http://www.mofa.go.kr/www/wpge/m_3921/contents.do
  7. Berrybenka. (n.d.). Retrieved March 1, 2020, from https://berrybenka.com/special/9984/lookbook-hiddenessence
  8. Choi, J., & Kim, J. (2019). A study on the Muslim fashion style in contemporary fashion collection. Journal of Fashion Business, 23(5), 1-18. doi:10.12940/jfb.2019.23.5.1
  9. Christian Dior 2018 F/W. (n.d.). Retrieved August 13, 2019, from https://www.vogue.com/fashion-shows/fall-2018-ready-to-wear/christian-dior/slideshow/collection#55
  10. Dian Pelangi. (2019, October 19). Retrieved December 22, 2019, from https://www.instagram.com/p/B3zW_jbFMOL/
  11. Disney and Suqma. (n.d.). Retrieved August 22, 2019, from https://gramho.com/media/2135008308901128236
  12. Grine, F., & Saeed, Ma. (2017). Is hijab a fashion statement? A study of Malaysia Muslim women. Journal of Islamic Marketing 8(3). 430-443. doi: 10.1108/JIMA-04-2015-0029
  13. Hassan, S, H., & Harun H. (2016). Factors influencing fashion consciousness in hijab fashion consumption among hijabistas. Journal of Islamic Marketing, 7(4), 476-494. doi:10.1108/JIMA-10-2014-0064
  14. Hassan, H., Zaman, B. A., & Santona, I. (2015). Tolerance of Islam: A study on fashion among modern and professional Malay women in Malaysia. International Journal of Social Science and Humanity, 5(5), 454-460. doi:10.7763/IJSSH.2015.V5.499
  15. Huh, Y. (2019, October 29). 인도네시아 디지털 경제현황 및 정부 주요 정책[Indonesia digital economy and government policy]. Kotra Global Market News. Retrieved August 20, 2019 from http://news.kotra.or.kr/user/globalBbs/kotranews/782/globalBbsDataView.do?setIdx=243&dataIdx=178277
  16. Hijup. (n.d.). Retrieved August 21, 2019, from https://www.hijup.com/en/promo/645?mainbanner=NewVoalSetfromHIJUPBASIChasArrived&h_source_url=%2Fen
  17. Kang, S., & Cho, W. (2015). A study on women's headgear of Muslim ethnic minority in Xinjiang Uygur. Journal of the Korean Society of Costume, 65(4), 124-136. doi:10.7233/jksc.2015.65.4.124
  18. Kang, S., & Jeon, H. (2003). A study on the character of costume of Islam. Journal of Life Science Research, 23(1), 137-152.
  19. Kelmachter, M. (2016, February 15). Islamic-inspired fashion turns heads in Southeast Asia. Forbes. Retrieved August 15, 2019 from https://www.forbes.com
  20. Kim, H. (2017). Hijaber and jilboob diversification of hijab and reactions of Indonesian conservative Muslims. Cross-Cultural Studies, 23(1), 125-164. https://doi.org/10.17249/ccs.2017.01.23.1.125
  21. Kim, H., & Jeon, J. (2013). Indonesian studies in Korea -The continuing external expansion-, the deepening internal separation. Asia Review, 3(1), 73-108. https://doi.org/10.24987/SNUACAR.2013.06.3.1.73
  22. Kim, H. (2018). 히잡은 패션이다 [Hijab is fashion]. Seoul: Booksea.
  23. Kim, H. (2012). The politics and religious meanings of Islamicrevivalism: Malaysia comparative study of 1980s and 2000s (Unpublished master's thesis). Yonsei University, Seoul, Korea.
  24. Kim, H., Kim, H., & Han, S. (2012). Muslim women's fashion based on the social and the cultural background of the Middle East. Journal of Korean Society of Design Science, 25(2), 147-156.
  25. Kim, J., Jeong, H., & Yum, H. (2005). A study on the fashion of Islamic image. Journal of the Korean Society of Clothing and Textiles, 29(1), 23-34.
  26. Kim, S. (2018). Internal meaning and case of modest fashion in contemporary fashion. Journal of Korea Design Forum, 23(3), 39-52.
  27. Kim S., Choo, H., Nam, Y., & Son, J. (2012). Public awareness and donning practices of traditional dresses and Muslim dresses among Indonesian Muslim. Journal of the Korean Society of Costume, 62(7), 117-132. doi:10.7233/jksc.2012.62.7.117
  28. Korea Fashion Industry Association. (2015, November 2). 말레이시아 패션산업 [Malaysia fashion industry]. Retrieved May 20, 2019 from Retrieved May 20, 2019 from http://www.koreafashion.org/info/info_content_view.asp?num=2&pageNum=1&clientIdx=1182&SrchItem=clientTitle&SrchWord=%B8%BB%B7%B9%C0%CC%BD%C3%BE%C6%20%C6%D0%BC%C7%BB%EA%BE%F7&flag=2
  29. Korea Fashion Industry Association. (2017a, September 26). 아시아의 뉴욕 말레이시아의 쇼핑몰 [Asian New York Malaysia shopping mall]. Retrieved May 20, 2019 from http://www.koreafashion.org/info/info_content_view.asp?clientIdx=1611&flag=2
  30. Korea Fashion Industry Association. (2017b, September 26). 인도네시아 패션 온라인 쇼핑몰 [Indonesia fashion online shopping mall]. Retrieved May 20, 2019 from http://www.koreafashion.org/info/info_content_view.asp?num=1&pageNum=&cataIdx=803&clientIdx=1612&SrchItem=&SrchWord=&flag=2
  31. Korea Trade-Investment Promotion Agency. (2019, October 22). 아세안 시장 공략을 위한 문화 마케팅 전략 보고서 [Cultural marketing strategies for Asean markets]. Retrieved December 20, 2019, from http://www.kotra.or.kr/kh/about/KHKICP020M.html?MENU_CD=G0127&TOP_MENU_CD=G0100&LEFT_MENU_CD=G0127&ARTICLE_ID=3020617&BBS_ID=211153
  32. Korea Trade-Investment Promotion Agency. (2012, December 17). 2013년 말레이시아 시장 이것이 바뀐다 [Malaysia market changes in 2013]. Retrieved December 20, 2019, from https://news.kotra.or.kr/user/globalBbs/kotranews/3/globalBbsDataView.do?setIdx=242&dataIdx=118362
  33. Kwon, H. (2017). A study on Muslim women's veil, hijap. 패션과 니트 [Fashion and Knit], 15(3), 95-106.
  34. Lee, S. (2015). The understanding and practice on veiling of progressive Muslim women in Indonesia. The Journal of Asiatis Studies, 58(4), 208-273. https://doi.org/10.1017/S0021911814001934
  35. Lee, H., Lee, W., Choi, J., Ryu, W., Yeon, G., & Lee, J. (2001). 이슬람 문명 올바로 이해하기 이슬람 [Understanding Islamic civilization correctly Islamic]. Seoul: Chunga.
  36. Max Mara 2017 F/W. (n.d.). Retrieved August 14, 2019, https://www.vogue.com/fashion-shows/fall-2017-ready-to-wear/max-mara
  37. Neelofa. (2020. January 8). Retrieved January 10, 2020, from https://www.instagram.com/p/B7CqZzRHolI/
  38. Petrilla, M. (2015, July 16). The next big untapped fashion market: Muslim women. Fortune. Retrieved August 10, 2019 from https://fortune.com/2015/07/15/muslim-women-fashion/
  39. Ryou, E., & Ahn, S. (2019). The effect of consumer characteristics on mobile fashion shopping -Focusing on market mavenship, innovativeness, purchase experience- Journal of Fashion Business, 23(1), 89-102. doi:10.12940/jfb.2019.23.1.89
  40. Seo, B. (2014). A comparative study on characteristics and aesthetic value of Asian traditional costumes-Emphasis on Buddhist, Hindu and Islamic costumes- Journal of the Korean Society of Costume, 64(6), 47-64. doi:10.7233/jksc.2014.64.6.047
  41. Seo, B., & Kim, M. (2008). A study on the beauty of the Islamic folk costume, affected by Islamism -Focusing on the Islam culture area in Southwest Asia- Journal of Korean Society of Clothing and Textiles, 32(5), 808-820. doi:10.5850/JKSCT.2008.32.5.808
  42. Shin, H. (2012). The application and modification of costumes influenced by the spread of religion -Focused on the costumes of India and Indonesia by the influence of Islamic costumes- Journal of the Korean Society of Clothing and Textiles, 20(3), 392-402. doi:10.7741/rjcc.2012.20.3.392
  43. Sports Hijab. (2018, January 10). Retrieved August 22, 2019, from http://www.bbc.com/culture/story/20180110-the-sports-hijab-dividing-opinions
  44. Tarlo, E., & Moors, A. (2013). Islamic fashion and anti-fashion: New perspectives from Europe and North America. NY: Bloomsbury.
  45. Uniqlo and Hana Tajima 2019 F/W. (n.d.). Retrieved January 22, 2020, from https://www.uniqlo.com/hanatajima/lookbook/
  46. Verona. (n.d.). Retrieved December 22, 2019, from https://www.verona-collection.co.uk/
  47. Vivy Yusof. (2019. December 30). Retrieved December 22, 2019, from https://www.instagram.com/p/B6sxhUxg1Vg/
  48. Vogue UK Magazine. (n.d.). Retrieved August 14, 2019, from https://www.vogue.co.uk/article/may-cover-vogue-2018
  49. Wagner, W., Sen, R., Permanadeli, R., & Howarth, C. S. (2012). The veil and Muslim women's identity: Cultural pressures and resistance to stereotyping. Culture & Psychology, 18(4), 521-541. doi:10.1177/1354067X12456713
  50. Wikipedia. (n.d.). Malling. Retrieved December 22, 2019, from https://ko.wikipedia.org/wiki/%EB%AA%B0%EB%A7%81
  51. Yang, S. (2005). Peculiarity of Southeast Asian Islamic society and corporate culture. Journal of Business Ethics, 10, 169-198.
  52. Yoon, J., Park, H., & Kan, H. (2016). A study on modern fashion applying the characteristics of the traditional architecture types in Southeast Asia. Journal of Fashion Business, 20(2), 46-58. doi:10.12940/jfb.2016.20.2.46
  53. Yuna Zarai. (2020, January 7). Retrieved January 15, 2020, from https://www.instagram.com/p/B7AVYKpp4Ce/

Cited by

  1. 소셜 미디어를 통한 동남아시아 히자비스타(Hijabista)의 패션 특성 연구 - 인도네시아·말레이시아를 중심으로 - vol.24, pp.3, 2020, https://doi.org/10.12940/jfb.2020.24.3.51
  2. 인도네시아 무슬림여성의 패션제품 구매 행동 vol.25, pp.3, 2020, https://doi.org/10.12940/jfb.2021.25.3.17