• Journal of Agricultural Extension & Community Development
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• v.22 no.3
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• pp.285-292
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• 2015

Recently, the demand of rural tourism has been increased to promote farm household income and rural economy. Korean government has supported to promote rural tourism. One of the most difficult tasks in estimating the economic impact of the tourism industry is how the industry should be defined in terms of an economic sector, since tourism is not defined in national Input-Output (I-O) tables or in the Standard Industrial Classification code. Moreover, there is no specified Standard Industrial Classification for rural tourism. The purpose of the study aims to examine specified Standard Industrial Classification of rural tourism using the I-O model analysis to estimate the economic impacts of rural tourism. Results showed that there were two components considered as inputs. One is the inputs that final demand can move to input of rural tourism in I-O tables. The other is one that the final demand was provided by farm household as intermediate inputs.

• Journal of the Korean Institute of Landscape Architecture
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• v.32 no.4
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• pp.49-58
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• 2004

This study is aimed to define and classify GREEN TOURISM (GT) resources as the basis for rural sustainable development, and to analyze the current conditions of GT and applicable resources in Korea. For these purposes, a field survey about 24 rural villages in Japan and Korea is applied, accompanied by a questionnaire survey of 30 specialists, as well as a literature review. The results of this study are summarized as follows. The concept of GT has 3 important points: interchange between rural and urban residents, staying in villages, and residents' participation. GT resource are divided into 4 types: Agricultural, Ecological, Historical and Living resources in a space and activity program. In addition, the GT resources in Japan are more quantitatively abundant than in Korea, but Korean agricultural and ecological resources were more abundant relatively. According to the several methods above, 18 space and 14 activity programs were classified. Lastly, this study analyzed the applicable 32 Korean resources using the specialists' questionnaire survey. Among the space resources, ecological landscape, farm produce, farm-land, water, and historical landscape have higher applicability, but the applicability of sports, event, commemoration, and divine space are lower. Among the activity programs, farm produce, animal, plant, food&beverage, and living appliance have higher applicability.

• The Korean Journal of Community Living Science
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• v.21 no.2
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• pp.163-177
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• 2010

The purpose of this study is to examine the difference between service quality satisfactions according to tourists' preference and segmentation by various motivations. Data were collected from 442 farm stay visitors by field surveys in rural areas. A factor-clustering method identified three distinct segments; want-it-all, overall low motivation, relaxation. MANOVA was used to examine the differences of service quality satisfaction for farm stay visitors' preference and segmentation by motivation. Results show that the type of guest room more significantly influenced farm stay visitors' satisfaction according to those three clusters. It should be noted that we have information on the characteristics and type of satisfaction of the consumers in order to improve the quality of farmstay's service in rural tourism.

• Proceedings of the Korean Society of Agricultural Engineers Conference
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• 1998.10a
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• pp.192-197
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• 1998

An natural suitability evaluation of tourism farm was evaluated for Sabuk Myeon, Chunchon with considering natural location. In an evaluation of natural suitability, it was classified to the grade of one to four with evaluation items of stream, road accessibility, aspect, altitude, slope, soil drain, the present situation of land use, etc.

• Proceedings of the Korean Society of Agricultural Engineers Conference
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• 2002.10a
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• pp.93-96
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• 2002

This study was carried out to investigate the actual state of management for tourism farms of Chuncheon City. Also, it was evaluated whether the selection of suitable place was done for the existing tourism farms with GIS. Especially, it was analyzed for the distance and time used by visitors of tourism farms. The directions for the efficient agricultural land uses and selection of suitable places were suggested for the tourism farms being opened in the future with these analyses.

• Journal of Korean Society of Rural Planning
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• v.12 no.3 s.32
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• pp.107-115
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• 2006

The purpose of this study was to document a phenomenon of rural tourism in Korea by Investigating characteristics of 50 villages that had participated in a competition of 'stimulation of rural village' The results are as follows: 1) The degrees of activation of rural tourism varied according to marketing efforts made by individual provincial(local) government. The results of contest indicated that provinces such as Gangwon-do, Chungnam-do, and Gyunggi-do showed highest performance among other competing local governments; 2) The results revealed that the total profit generated from direct sale of farm products outnumbered profits gained from sales of lodging and foods. This indicated that there is a room for improvement with respect to boosting more sales on lodging and food; 3) The regression analysis indicated a significant relationship between profits earned from sales of experiential tourism product and those from direct sale of farm products(multi-correlation coefficient: 0.38); 4) It was identified that Gyunggi and Ganwon provinces were ranked first in sales of foods and those of lodging, respectively; 5) Finally, it was showed that among the 50 participating villages, only 16 ones hold festivals by means of attracting tourists from outside.

• Journal of Korean Society of Rural Planning
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• v.10 no.2 s.23
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• pp.7-15
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• 2004

The purpose of this study was to explore the situations of farm stay and visit's perceptions in rural Korea. The data were collected by questionnaire and case study, and obtained from 104 visitors, 104 host farmers, 104 village people in twenty two rural villages from September 20, 2002 to November 21, 2002 and analyzed by SPSS WIN 10. The statistical method was crosstabulation and chi-square. The major findings of this study were as follows; First, the priorities of government policy for farm stay were to build the physical infrastructure such as village road and parking lot, to help farmers make relations with urban people, and to provide the learning opportunities for their business. Second, the main barriers for farm stay were the deficit for improving their facilities. And the income within their farm stay has been low at government policy village. Third, most of host farmers liked to make relations with their village people. The priorities of their relations were to improve natural and social environment of their villages, to develop the special brands, and to manage village tourism programs.

• Journal of Korea Society of Digital Industry and Information Management
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• v.9 no.4
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• pp.143-153
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• 2013

The rural tourism in Korea is expanding in scope including experience tours and integrating with dining industry these days. The Rural Development Administration in Korea has been supporting the farm restaurant project across the nation as part of its efforts to utilize local or rural food recipes as tourism resource for seven years. Over the years, however, case studies are rarely done or reported regarding physical environment of farm restaurants. This study offers an opportunity for farm restaurateurs and policy makers related to recognize the importance of developing brand identity and inner culture contents for the rural community by presenting a case of integrated design marketing. In the study, definitions of the "authentic food" in Korea and other countries are compared before farm restaurants at home and abroad are investigated. It also addresses the foundation on the significance of physical environment and design to build a brand identity of authentic food. The case presented is naming, designing and developing logos and design applicable to various product packages for "Hwanggeum Bori Aechan", which is the barley (main crop in Gimje)- dish development project for Gimje, North Jeolla Province in 2012.

• Journal of Global Scholars of Marketing Science
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• v.18 no.4
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• pp.33-59
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• 2008

This paper aims to analyse the preference for German farm tourism among the German population. For this reason, we conducted an empirical study in Germany during summer 2007 and we applieda structural equation model based on partial leasts quares(PLS) to analyse the data. In the following chapters we will introduce the literature review and our conceptual frame work. We will then outline the procedures we adopted and the results of the empirical analysis. In the final part so me conclusions will be presented and a discussion will follow in order to draw the future directions of our research. According to our hypotheses, the possibility that agri-tourism enters in the evoked set of an individual is higher: H1: The higher the information degree about it. H2: The lower the influence of the social stimuli. H3: The higher the physical exposure to it (experience). H4: The higher the wellness image of agri-tourism. H5: The higher the traditional image of agri-tourism. H6: The higher the exciting image of agri-tourism. H7: The higher the perceived value for money. Our further hypotheses affirm that the possibility that agri-tourism enters in the evoked set of an individual is higher: H8: The lower the perceived risk. H9: The higher the motive to enjoy a holiday in the nature. H10: The higher the motive to enjoy a sport holiday. H11: The lower the motive to have an organized holiday. H12: The lower the motive to have a holiday abroad. H13: The lower the motive of action and night life. H14: The higher the motive to spend a holiday with the family. H15: The lower the motive to spend a city holiday. Finally, our model has some socio-demographics data. As we mentioned before, German agri-tourism has traditionally been the travel destination of large-size families, with low-to-middle income. For that reason, our final hypothesises are the following: the possibility that agri-tourism enters in the evoked-set of an individual is higher: H16: The higher the number of family members. H17: The lower the family income. Since in this study we use a path model with a PLS approach, we are able to state some interrelations among the exogenous latent variables: H18: The motive of sport holiday has a positive influence towards nature motives. H19: The physical exposition to agri-tourism has a positive influence toward information. H20: The motive of family holiday has a negative influence toward the motive of action and night life. H21: Social stimuli have a positive influence towards individuals risk perceptions. H22: Social stimuli have negative influence towards experience. Data for this study were gathered via administrated questionnaires during the summer 2007 within the frame of an academic "marketing research" course. The corresponding t-values are assessed using the bootstrapping method with 500 re-samples. In our model 61% of the degree of appreciation of German agri-tourism (evoked set) is explained by five independent variables: value for money ($0.335^{{\ast}{\ast}{\ast}}$) (H7) experience ($0.267^{{\ast}{\ast}}$) (H3), exciting image ($0.204^{\ast}$) (H6) organisation ($-0.162^{\ast}$) (H11) and holiday abroad ($-0.156^{\ast}$) (H12). The variance explained ($R^2$) for the other endogenous variables are the following: nature 24.3%, information 14.1%, action holiday 13.8%, risk perception 5.8% and experience 2.4%. An overview can be inferred from table 5. The results also allow us to test each of the proposed hypotheses. With exception of organization and abroad, none of the others travel style factors (H9 to H15) seem to have any significant impact towards evoked set which leads to the rejection of the respective hypotheses. As expected, social stimuli have a significant influence on individuals' risk perception (H21 accepted), however neither the former nor the latter have a valuable impact on evoked set (rejection of H2 and H8). Besides, since the influence of social stimuli towards experience is not significant, also H22 has to be rejected. Experience influences information (H19 accepted) but the latter does not affect significantly the evoked set (H1 rejected). Both H4 as well as H5, referring respectively to the perceived images of German agri-tourism as a wellness destination and the traditional image of the German farm tourism have to be rejected. Finally, none of the demographic data included in the model explains significantly the variance of the factor evoked set. Therefore neither H16 nor H17 has been accepted. As far as the interrelation between sport and nature (H18) and family and action (H20) are concerned, the stated relationship among these variables has been statistically confirmed. Our path model based on partial least squares shows the factors influencing the preference for farm tourism in Germany. Among others value for money and experience are the most significant ones. Practical implications are discussed.

• Current Research on Agriculture and Life Sciences
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• v.29
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• pp.63-74
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• 2011

The purpose of this study is a classification of farm typology and an analysis of characteristic e-commerce type of farm enterprises. The classification of sample farm enterprises thus results in six distinctively agribusiness type. The six identified types can be characteristic as follows: production type, processing type and distribution type, e-commerce type, export-agricultural type, amenity-tourism type. This article attempted to come up with workable strategies to solve these problems affecting e-commerce type farm enterprises. The main results this paper are as follows: 1) to make organization of e-commerce type farm enterprises to accomplish business goals 2) to find out solution for urgent problems and subjects of farm management 3) to practice profitable business model for e-commerce type. E-commerce type farm enterprises needs are not only technology transference but also farm management.