• 한국문헌정보학회지
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• 제47권1호
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• pp.377-398
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• 2013

본 연구는 인천지역아동센터의 초등, 중등학생을 대상으로 시행된 독서토론프로그램을 통하여 독서토론이 효과적으로 시행되기 위한 교육요소와 효과성요인을 조사 분석하였다. 독서토론 교육 요소는 읽기훈련, 쓰기훈련, 발표훈련, 듣기훈련, 생각정리훈련의 5가지이다. 분석결과 학생의 정서지능, 참여자들의 완독수준, 참여횟수, 수업참여자와의 공감도, 독서에 대한 사전 선호도가 효과요인으로 도출되었다. 그 외에 논제의 적합성, 진행자의 역량, 도서선정, 말하기, 글쓰기 등의 기초 교육 병행도 효과요인으로 고려되어야 한다.

• 한국콘텐츠학회논문지
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• 제13권9호
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• pp.58-71
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• 2013

이 논문은 <초록물고기>, <박하사탕>, <오아시스>을 중심으로 이창동의 영화세계를 탐구하려고 한다. <초록물고기>, <박하사탕>, <오아시스>, 세 작품 모두 사회현실에 역동적으로 반응하는 인물의 내면세계를 영화의 중심에 놓으면서 주인공과의 감정적 동일화를 통한 연민을 기반으로 정서적, 감성적 유대감을 촉발시킨다는 공통점을 지닌다. 이때 <초록물고기>와 <박하사탕>은 주인공의 내면묘사에 있어서 객관적 리얼리티에 충실한 사실성과 함께 리얼리즘에서 이탈하는 과잉의 비극성을 보인다. <오아시스>는 주관적 내면을 형상화하는데 있어서 환상성이 교차하며 현실과 환상이 뒤섞인다. 이러한 탐구 과정에는 인물의 내면을 매개로하는 리얼리즘적 비판정신, 리얼리즘 양식에 균열을 가하는 탈-리얼리즘 기법, 그리고 정신 분석학적 측면에서의 스크린의 환상작용을 토대로 논의 될 것이다.

• 인터넷정보학회논문지
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• 제19권2호
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• pp.49-56
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• 2018

Internet news consumption is rapidly growing in Korea, and majority of that is being done through Naver, Korea's primary search engine. Naver is also the go-to search engine for smartphone use. This study analyzed 824 most popular news accessed via mobile gears; the news items were selected from Naver's 'Daily Top 10 Stories,' dating from March 2016 to December 2016. The results indicate that entertainment news were the most viewed, while political and social issue news were the most liked and commented by mobile users. With regard to news value, 'prominence' and 'impact' were the two most important factors that influenced a user's news selection process in a mobile environment. The degree of a news' 'prominence' was the most important factor that determined the number of views, while 'impact' was critical to determining "the most commented-upon" and "the most liked" news. The results also indicate that mobile news consumers prefer more dramatic storylines and events that incite public anger or grief, threaten the safety of citizens, or evoke emotional sympathy rather than 'hard news' about such subjects as politics and economics.

• 디지털산업정보학회논문지
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• 제13권2호
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• pp.87-98
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• 2017

The advancements in scientific technology and information network in the 21st century allow us to easily acquire a desired knowledge. In the midst of today's informatization, globalization, and cultural diversification, adolescents experience emotional confusion while accommodating diverse cultures and information. This study aimed at examining three aspects of character suggested by the Ministry of Education, which are ethics, sociality, and emotion, and the actual sub-factors required for character education. To that end, a survey was conducted with adolescents who were at a character-building age, and social network analysis (SNA) was performed to determine the effect of character education on the sub-factors. The statistics program SPSS was used to investigate the general traits of the subjects and the validity of the research variables. The 2-mode data that were finally selected were converted to 2-mode data using NetMinder 4, which is a network analysis tool. Furthermore, a data network was established based on a quasi-network that represents the relationships between ethics, sociality, and emotion. The results of this study showed that the subjects considered honesty and justice to be the sub-domains of the ethics domain. In addition, they identified sympathy, communication, consideration for others, and cooperation as the sub-domains of the sociality domain. Finally, they believed that self-understanding and self-control were the sub-domains of the emotion domain.

• 한국의류학회지
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• 제45권5호
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• pp.741-757
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• 2021

In addition to direct sales to consumers, the direct-to-consumers (D2C) strategy, which provides specialized experiences and services, communicates closely with a consumer's perspective. This tendency is related to the recent trend wherein the luxury fashion system is being transformed into a new luxury. Therefore, this study analyzes the development of online D2C platforms and investigates the characteristics of new luxury from the functional, symbolic, and experiential dimension perspectives based on mobile apps, which is becoming increasingly important among online D2C platforms. Based on the study results, the premium of new luxury fashion displayed in Louis Vuitton's mobile D2C platform in terms of product utility and functionality is newly defined as a usable luxury experience. Moreover, from the heritage perspective, based on the cultural sympathy of the brand contents, we determine that an attachment can be formed between new luxury fashion consumers and brands. Additionally, the personalization service and experiential content on the D2C platform can directly afford emotional and bonding induced brand immersion in a playful way.

• 동남아시아연구
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• 제21권1호
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• pp.185-216
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• 2011

This work shows dynamism of empathy which Thailand experienced while its monarchy was replaced by democracy with conflicts and harmony. In this work, two imaginary protagonists are put into the most important period in Thai history, from the political reform of the absolute monarchy in 1932 up to Black May in 1992, for 60 years. With the writer's imagination, they are actualized into the historically important situations with reality. One of them is Yeoy, a dissident and the other is a police officer, a concenter, who chases after him. In this dissertation, empathy is analyzed which the characters feel about real incidents in their country through trust and doubt, hope and anger. This research on emotional circumstance is all about figuring out the direction for harmony and coexistance. Thailand needs a powerful leader who deals with swiftly changing worldwide affairs and domestically economic matters. Even if their leader has the same destination to get to, their approach to it is different from each other. Therefore, conflicts come out and misunderstanding makes situation worse. Public sympathy among Thai is that Thailand contribute to global mutual prosperity, by which Thailand becomes a powerful and influential state in making the world harmonious and prosperous.

• Asia Marketing Journal
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• 제15권4호
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• pp.103-129
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• 2014

Differentiated positioning becomes increasingly difficult when brand salience weakens. Also, the daily increase in new media use and information load has led to a social climate that regards advertising stimuli as spamming. For these reasons, the focus of advertisement-related communication is shifting from persuading consumers through the direct delivery of information to an emphasis on appealing to their emotions using matching stimuli to enhance persuasion effects. Recently, both academia and industry have increasingly shown an interest in storytelling methods that can generate positive emotional responses and attitude changes by arousing consumers' narrative processing. The purpose of storytelling is to elicit consumers' emotional experience to meet the objectives of advertisement producers. Therefore, the most important requirement for storytelling in advertising is that it evokes consumers' sympathy for the main character in the advertisement. This does not involve advertisements directly persuading consumers, but rather, consumers themselves finding an answer through the advertisement's story. Thus, consumers have an indirect experience regarding the product features and usage through empathy with the advertisement's main character. In this study, we took the results of a precedent study as the starting point, according to which consumers' emotional response can be altered depending on the storytelling methods adopted for storytelling ads. Previous studies have reported that drama-type and vignette-type storytelling methods have a considerably different impact on the emotional responses of advertising audiences, due to their different structural characteristics. Thus, this study aims to verify that emotional response aroused by different types of advertisement storytelling (drama ads vs. vignette ads) can be controlled by the socio-psychological gender difference of advertising audiences and that the interaction effects between the socio-psychological gender differences of the audience and the gender stereotype of emotions to which advertisements appeal can exert an influence on emotional responses to types of storytelling in advertising. To achieve this, an experiment was conducted employing a between-group design consisting of 2 (storytelling type: drama ads vs. vignette ads) × 2 (socio-psychological gender of the audience: masculinity vs. femininity) × 2 (advertising appeal emotion type: male stereotype emotion vs. female stereotype emotion). The experiment revealed that the femininity group displayed a strong and consistent empathy for drama ads regardless of whether the ads appealed to masculine or feminine emotions, whereas the masculinity group displayed a stronger empathy for drama ads appealing to the emotional types matching its own gender as well as for vignette ads. The theoretical contribution of this study is significant in that it sheds light on the controllability of the audiences' emotional responses to advertisement storytelling depending on their socio-psychological gender and gender stereotype of emotions appealed to through advertising. Specifically, its considerable practical contribution consists in easing unnecessary creative constraints by comprehensively analyzing essential advertising strategic factors such as the target consumers' gender and the objective of the advertisement, in contrast to the oversimplified view of previous studies that considered emotional responses to storytelling ads were determined by the different types of production techniques used. This study revealed that emotional response to advertisement storytelling varies depending on the target gender of and emotion type appealed to by the advertisement. This suggests that an understanding of the targeted gender is necessary prior to producing an advertisement and that in deciding on an advertisement storytelling type, strategic attention should be directed to the advertisement's appeal concept or emotion type. Thus, it is safe to use drama-type storytelling that expresses masculine emotions (ex. fun, happy, encouraged) when the advertisement target, like Bacchus, includes both men and women. For brands and advertisements targeting only women (ex. female clothes), it is more effective to use a drama-type storytelling method that expresses feminine emotions (lovely, romantic, sad). The drama method can be still more effective than the vignette when women are the main target and a masculine concept-based creative is to be produced. However, when male consumers are targeted and the brand concept or advertisement concept is focused on feminine emotions (ex. romantic), vignette ads can more effectively induce empathy than drama ads.

• 한국콘텐츠학회논문지
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• 제14권7호
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• pp.115-124
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• 2014

최근 많은 음악공연 관련 기관에서는 음악예술의 저변 확대를 위해서 예술 창작자 위주의 공연에서 일반소비자를 위한 공연으로 기획의 의도를 변화시키고 있다. 음악공연에 대한 소비자의 다양한 욕구를 충족시키기 위해서 기획자는 관객이 음악공연예술에서 어떤 가치를 중요하게 생각하고 있는지 파악할 필요가 있다. 본 연구의 주된 목적은 음악공연을 관람하는 관객이 지각하는 관람가치, 공연의 만족도, 재관람의도에 어떠한 영향이 있는지 실증적으로 검증하는 것이다. 이를 위하여 2014년 3월과 4월에 과거에 한번이라도 음악공연을 관람해 본 경험이 있는 인원을 대상으로 하여 총 182부의 설문지를 회수하였고, 그 중 불성실한 응답 11부를 제외한 171개의 설문자료를 분석에 사용하였다. 연구결과 음악공연의 관람가치가 관람만족도와 재 관람의도에 정(+)의 영향을 미치는 것으로 나타났고, 특히, 관람만족도에는 정서적 가치와 경제적 가치가 큰 영향을 주는 요인으로, 재 관람의도에는 경제적 가치와 사회적 가치가 보다 많은 영향을 주는 요인으로 나타났다. 그리고 관람만족도는 재 관람의도 유의한 영향관계에 있다고 나타났다. 연구의 결과에 따른 시사점으로, 첫째, 음악공연 기획자나 연주자는 관객의 관람만족도를 높이기 위해서 관객의 정서적 가치를 고취시킬 필요가 있으며 경제적 가치의 부분도 고려하여 공연을 기획할 필요가 있다. 둘째, 재 관람의도를 제고시키기 위해서는 관객의 경제적 가치와 사회적 가치를 높여줄 수 있는 방안이 무엇인지 분석하여 전략을 계획할 필요가 있다.

• 공연문화연구
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• 제34호
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• pp.73-109
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• 2017

이 논문은 허규의 완판창극 <흥보전>(1982)과 <흥보가>(1984)의 창극술과 그 의의를 논한 것이다. 판소리 <흥보가>가 두 편의 완판창극 <흥보가>로 구현되는 과정에서의 창극술과 그 의의를 논하는 것이라 할 수 있다. '창극술'은 창극의 양식적인 면과 내용적인 면을 통해 어떠한 미적 의식을 드러내는지를 논하는 것으로 연출가가 완판창극을 통해 지향하는 의식에 관한 것이다. 허규의 완판창극 <흥보가> 창극술은 우화적이고 신명나는 놀이의 정서 속에서 '가난과 배고픔을 면하기 위해 몸을 파는 현실'에 대한 문제의식을 해학적으로 드러낸 의의가 있다고 할 수 있다. '현대적인 연극성'과 '한국적인 놀이성'을 융합시킨 창극술을 통해 '형제 간의 우애'라는 주제의식을 넘어서 '가난으로 인한 서러움'이라는, 당대 및 동시대에도 공감할 수 있는 경제적 측면에서의 문제의식을 불러일으킨 의의가 있는 것이다. 그리고 흥보의 '나누는 삶'을 통해 한국 전통연희의 '놀이성'을 단순한 기예로 활용하는 것이 아니라 '상생의 삶'을 추구하는 '신명'의 정서로 구현한 의의가 있다고 할 수 있겠다. 이 논문에서는 허규의 '민족극'론이 당대에 드물게 서양 연극술과 전통연희의 무대화라는 융합적인 사유를 기반으로 하는 것이었으며 이러한 연출가 의식으로 인해 새로운 주제의식을 만들어내면서 관객과의 공감대를 확장하려는, 즉 예술성과 대중성을 겸비한 '창극술'이 구현되었음을 논한 의의가 있다. 완판창극이 단순히 공연시간만이 길어진 형식의 것이 아니라 허규의 '민족극'론을 토대로 한, 융합적인 인식을 토대로 하는 창극술을 지향하고 있음을 밝힌 의의가 있는 것이다.

• 만화애니메이션 연구
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• 통권17호
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• pp.205-218
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• 2009

예술작품의 복제는 오래전부터 광범위한 유포와 이익을 위해 이루어져 왔다. 최근 디지털 복제 매체의 발달에 따라 물질적 복제화와 함께 예술작품 내에 그 개념이 개입되며 의미가 더욱 확대되고 있다. 본 논문에서는 근래 두드러지고 있는 디지털 예술작품의 복제성이라는 개념을 현대 대중문화와 연관지어 고찰하고, 기계 매체 시대의 복제성과 비교하며, 또한 새롭게 정립할 수 있는 그것의 특성을 연구하였다.