• Title/Summary/Keyword: emotion terms

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The Product Color Effect on Product Color Preference, Product Image and Product Attitude (제품의 색채가 제품의 색채선호도, 이미지, 태도에 미치는 영향)

  • Jang, Nam-Seo;Kim, Sae-Bum
    • Archives of design research
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    • v.20 no.1 s.69
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    • pp.79-88
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    • 2007
  • A company's plan to reform its products' image cannot obtain expected results unless a color plan is included in the reformation plan. A color plan is essential since color conveys to customers much information on function, shape, and material quality of the product. In other words, color is the essential dimension or criteria that customers use when evaluating the quality of goods. Despite the importance of a color plan, companies in Korea are still behind in researching and receiving 'color information' compared to those in more advanced countries. Recognizing the importance of products color, many international companies constantly make their efforts to predict trendy colors and preferred styles of customers before they develop products. It is suggested that domestic companies invest more in color infrastructure to be more successful in making products which can catch the customers' eyes and emotion. Different life styles by age, income level, and gender would be only a few of many factors to be investigated to build color plans for a product. In this study, it is attempted to see the color tendency of young generation by gender, and also to analyze empirically the influence of product's color on its image and customers' behavior. The results are analyzed with frequency analysis, cross tabulation analysis, T-test, one-way ANOVA using SPSS Win 12. The results of this study show that color preference, product image and product attitude are influenced by product's color, and color is an important factor for forming additional emotional value together with the product's original functional value. Judging from the findings, it is recommended that a company undertake careful research before developing a product to find out how customers respond differently to products in different colors especially when the product belongs to the product category where color is considered to be a determinant factor in terms of choosing a brand.

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Study of Child Personality and Kinetic Family Drawing Respondent Characteristic (아동의 성격과 동작성 가족화 반응특성 연구)

  • Kang, Young-Ja;Kim, Yun-Hee
    • Korean Journal of Human Ecology
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    • v.8 no.2
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    • pp.255-273
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    • 1999
  • The purpose of this study was to examine the relationship between characteristics of personality and respondent characteristics of Kinetic Family Drawing for young children. The subjects were 170 children(110 boys and 60 girls). The personal interview contained Personality Characteristic Test for young children(In-Sub Song, 1993) and Kinetic Family Drawing Test(Burns and Kaufman, 1982). Results of the test were analyzed by t-test and ANOVA by SAS program. Results are followings. First, chileren's sex and the general tendency of personal characteristic showed significant difference in the emotional personality among 4 personality characteristics. Girls show more positive tendency than boys in moral, physical, appearance and feature which expressed personal feeling and emotion. Also, girls showed more positive tendency than boys in personal characteristic which showed physical ability. Second, Children's sex and individual characteristic in Kinetic Family Drawing respondent characteristic showed significant difference in own's arm length. Also, Using a rare of paper and chapter 1 of the power among the family showed significant difference in styles and symbols. The boys drew lengther arms compared with their height than the girls. The girls were less complicative, anxious, comparative and aggressive for their family. Third, As a result of the study about the relationship between 4 personal characteristics of children and individual's behavior in Kinetic Family Drawing respondent characteristic, the significant difference is showed in academic personality and social personality had higher completion of their father's feature and drew bigger feet. In socal personality, negative behavior than positive children. Fourth, As a result of the study about the relationship between 4 personal characteristics of children and individual's characteristic, the significant difference were found in academic personality, social personality, family personality and emotional personality. Children with negative academic personality drew longer arms than children with positive academic personality, social personality and family personality. Also, Children with negative emotional personality drew more siblings than children with positive emotional personality. Fifth, The academic personality and the social personality had significant difference in the relationship between 4 personal characteristics of children and dynamics. In social personality, normal children were more tendencious to look at the important person with their mother's direction than positive children. Sixth, In terms of the relationship between 4 personal characteristics of children and mode, academic personality and family personality showed significant difference. Children with negative academic personality used more edge of papers than children with positive academic personality and children with positive academic personality and children with negative family personality fold more papers than children with positive family personality. At last, there were no significant difference between 4 personal characteristics of children and styles as well as symbols.

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An Investigation of the Objectiveness of Image Indexing from Users' Perspectives (이용자 관점에서 본 이미지 색인의 객관성에 대한 연구)

  • 이지연
    • Journal of the Korean Society for information Management
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    • v.19 no.3
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    • pp.123-143
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    • 2002
  • Developing good methods for image description and indexing is fundamental for successful image retrieval, regardless of the content of images. Researchers and practitioners in the field of image indexing have developed a variety of image indexing systems and methods with the consideration of information types delivered by images. Such efforts in developing image indexing systems and methods include Panofsky's levels of image indexing and indexing systems adopting different approaches such as thesauri-based approach, classification approach. description element-based approach, and categorization approach. This study investigated users' perception of the objectiveness of image indexing, especially the iconographical analysis of image information advocated by Panofsky. One of the best examples of subjectiveness and conditional-dependence of image information is emotion. As a result, this study dealt with visual emotional information. Experiments were conducted in two phases : one was to measure the degree of agreement or disagreement about the emotional content of pictures among forty-eight participants and the other was to examine the inter-rater consistency defined as the degree of users' agreement on indexing. The results showed that the experiment participants made fairly subjective interpretation when they were viewing pictures. It was also found that the subjective interpretation made by the participants resulted from the individual differences in terms of their educational or cultural background. The study results emphasize the importance of developing new ways of indexing and/or searching for images, which can alleviate the limitations of access to images due to the subjective interpretation made by different users.

A Study on Traditional Korean Medical Countermeasures of Influenza A by Case Histories (의안(醫案)을 통한 신종 인플루엔자의 한의학적 대처방안)

  • Ahn, Sang-Young;Han, Chang-Hyun;Kwon, Oh-Min;Park, Sang-Young;Ahn, Sang-Woo
    • Journal of Korean Medical classics
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    • v.22 no.4
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    • pp.221-239
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    • 2009
  • Background: The recent outbreak of the novel strain of influenza A (H1N1) virus has raised a global concern of the future risk of pandemic. Traditional Korean Medicine(TKM) has been combatting against contagious diseases and developed its own particular and efficient way in treating those diseases. Objectives: Provide a distinctive and effective TKM method in understanding the principles of treatment, prevention, and contraindications against influenza A through case histories. Method: We revised case histories of eminent doctors of Ming and Qing dynasties according to their clinical manifestations similar to those of influenza A. We also verified prescriptions of the "Dong-uibogam(東醫寶鑑)" through examining clinical practices of China today. Results: 1. The subtypes of Warm disease; Wind Warmth and Pestilence has the most similar clinical manifestation in comparison to Influenza A. Specifying these terms is important in recognizing and classifying various diseases under the name of Warm disease. 2. TKM considered not only external factors but also individual factors like general condition, diet, emotion, constitutional types, etc in the treatment of febrile diseases. 3. TKM developed a new way in the treatment of contagious diseases. considering the characteristics of each pathogen. TKM described the Warm pathogen being light as a feather, which enters through the nose, principally affecting the Lung. Therefore, they emphasized treatment with Pungent Sweet Cooling Moistening[辛甘凉潤] method. 4. As the conservation of fluid and humor is the primordial concern in the treatment of Warm disease, they restricted release of the exterior with pungent-warm and purgation method. The purgation methods was used exclusively to decrease fever and preserve fluid and humor. 5. The only differentiating characteristics of Influenza A with seasonal influenza are vomiting and diarrhea. Case research revealed the possibility of these manifestations to be a mechanism of restoration. 6. TKM provides alimento prevention method like Mint Pear Porridge, mung bean, and etc also combination of herbal medicine. Also emphasized in the conservation of essence for the prevention of contagious diseases. Conclusions: TKM developed its unique way in understanding the pathogenesis, diagnosis, treatment, and prevention of contagious diseases and formed its independent scheme of Warm Disease. This knowledge in febrile contagious disease is relevant today in providing diverse treatment and prevention for influenza A.

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Digital Creative Labour -A Perspective of the Ethics of Labour and Subjectivity of the Younger Generation in Korea (디지털 창의노동 -젊은 세대의 노동 윤리와 주체성에 관한 한 시각)

  • Kim, Yeran
    • Korean journal of communication and information
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    • v.69
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    • pp.71-110
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    • 2015
  • Beyond the technological behaviorism-oriented notion of prosumers, the current study explores the question of digital creative labour of the youth in the interrelated context of post-capitalist crisis and neoliberal ethos of selfhood. This analysis is situated particularly in the social conflicts and struggles in Korea, where the problems related to the precarization of the younger generation have been increasingly aggravated (in the realm of embodied reality) whereas their digital activities have been highly expressive (in the realm of mediated reality). The contradictions embedded in the question of the labour of the youth are delineated in the respect of the subjectivities of young free labour, or 'digital creative labour' in proposed terms: the precarious young free labour in Korea is the compound of social fragmentation, economic polarization, expansion of cognitive and emotion labour, boom of hedonistic consumerism, economic-cultural celebration of creativity and self-entrepreneurship, technological saturation of digital media, subjective/collective affects around excitement and ambition but also of anxiety and fear. The ambivalence and complexity of the young free labour is converged at the emergence of homo-economicus (Michel Foucault) through the subjectivation of the social (con)fusion of post-capitalist crisis and neoliberal governmentality of selfhood.

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A review on Cognitive Information Processing and Emotional Changes of Athletes by Overtraining: P300, EEG Cerebral Hemispheric Asymmetry (과훈련에 따른 선수의 인지정보처리와 정서변화에 대한 문헌 고찰: P300, EEG 대뇌반구비대칭 연구를 중심으로)

  • Ha, Tae-Ho;Kim, Jin-Gu;Kim, Sung-Woon
    • Journal of Digital Convergence
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    • v.15 no.8
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    • pp.501-509
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    • 2017
  • The purpose of this study was to review the effects of the physical fatigue induced by overtraining on cognitive information processing and emotional change of athletes by neurophysiologic study. And to provide basic data for the athletes and coaches in the sports field to improve understanding of the overtraining symptoms from the brain physiological point of view. We reviewed the domestic and international academic materials and research reports published in the last 20 years using electronic databases and examined the literature that is consistent with the purpose of this study among the retrieved documents. Based on the reviewed literature, we examined the cognitive information processing and emotional change of the athlete according to the training, and overtraining can accumulate the fatigue of the body, which can cause severe side effects in terms of cognitive ability and emotional ability of athletes as well as deterioration of performance. The study using P300 and EEG cerebral hemispheric asymmetry difference indices also confirmed the possibility of a new approach to understand psychological and physiological effects of overtraining on information processing and emotional changes.

Harmony Arrangements using B-Spline Tension Curves (B-스플라인 텐션 곡선을 이용한 음악 편곡)

  • Yoo, Min-Joon;Lee, In-Kwon;Kwon, Dae-Hyun
    • Journal of the HCI Society of Korea
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    • v.1 no.1
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    • pp.1-8
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    • 2006
  • We suggest a graphical representation of the tension flow in tonal music using a piecewise parametric curve, which is a function of time illustrating the changing degree of tension in a corresponding chord progression. The tension curve can be edited by using conventional curve editing techniques to reharmonize the original music with reflecting the user's demand to control the tension of music. We introduce three different methods to measure the tension of a chord in terms of a specific key, which can be used to represent the tension of the chord numerically. Then, by interpolating the series of numerical tension values, a tension curve is constructed. In this paper, we show the tension curve editing method can be effectively used in several interesting applications: enhancing or weakening the overall feeling of tension in a whole song, the local control of tension in a specific region of music, the progressive transition of tension flow from source to target chord progressions, and natural connection of two songs with maintaining the smoothness of the tension flow. Our work shows the possibility of controlling the perceptual factor (tension) in music by using numerical methods. Most of the computations used in this paper are not expensive so they can be calculated in real time. We think that an interesting application of our method is an interactive modification of tension in background music according to the user's emotion or current scenario in the interactive environments such as games.

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The Adaptation Status of North Korean Defectors to South Korean Society and Its Effect on their Problem Solving Ability (북한이탈주민의 적응실태 및 방안)

  • Chae, Kyung-Hee
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.18 no.10
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    • pp.524-530
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    • 2017
  • Unlike in the past, North Korean defectors are not merely satisfied at escaping the regime; they now consider their escape as a form of immigration to pursue a better life. This study examines the adaptation status of North Korean defectors and suggests a plan to cope with the associated challenges accordingly. The current status of North Korean defectors is analyzed based on a literature review and the latest data on their current status, along with their actual adaptation progress to South Korean society and other factors related to the difficulty in their social adjustment. The number of North Korean defectors has increased rapidly since 2000, but the number started to fall in the wake of the inauguration in 2012 of the Kim Jong Eun regime. In addition, North Korean defectors arriving after 1999 are significantly less educated and from lower levels in terms of their occupation and livelihood than those who arrived before. The factors related to North Korean defectors' maladjustment to South Korean society include: difficulties in performing economic activities, differences in the political and economic systems, and cultures, of the two Koreas, and other difficulties stemming from family relations. If the difficulties North Korean defectors experience in adapting to South Korean society are resolved with the support of North Korean defectors and facilities of South Korean society, North Korean defectors will be able to settle down successfully. It is also important for North Korean defectors to strive to adapt to South Korean society by sharing their emotion with the members of society. Therefore, in order for North Korean defectors to adapt smoothly to South Korean society, it is necessary to plan some concrete ways that would reduce social and financial burdens nationwide.

Impacts of Conflicts Between Families and Work Places to Startup and Management (가정과 직장 간 갈등이 창업 경영 직무만족에 미치는 영향)

  • Kang, Seung Koo;Byun, Sang Hae
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.10 no.5
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    • pp.197-208
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    • 2015
  • This study is to suggest a system to increase workers' job satisfaction by analyzing the impact of conflicts in their families and work places to the satisfaction of work and the effects of personality types affecting job satisfaction. For this study, a questionnaire targeting 450 workers was conducted. As a result of this study, firstly, it was revealed that both conflicts of the family-work place and the work place-family have statistically negative interrelationships and impacts with/on job satisfaction. In terms of sub-fact categories, it is revealed that work itself has more impacts than personal persuasion based on people's value. Secondly, the results of this study concerning the conflicts in a family and the workplace shows the same result with the previous studies. They are formed by mutual interactions of cause and effect. Thirdly, it turned out that differences in Enneagram Personality Types have statistically significant impacts on job satisfaction. The result also shows that thinking-centered personalities and behavior-centered personalities have more impacts on job satisfaction than emotion-centered personalities. Study result indicates that more wide use of a psychology consultation program for workers and their families, EPA(Employee Assistant Program). It also shows that introductions of personality trainning programs and personality coaching programs are required.

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A Longitudinal Exploratory Study on Change Research Trends and Patterns of Children's Problem Behaviors for Their Temperament and Parenting Behaviors -Focured on the Category and Content Analysis of Chronological Problem Behaviors from 1970 to 2015- (유아의 기질과 부모의 양육 행동 관련 유아의 문제행동 변화 연구 추이 및 유형에 대한 종단적 탐색 연구 -1970~2015년까지의 연대별 문제행동 범주와 내용분석을 중심으로-)

  • Kim, Joeng Kyoum;Kang, Young-Sik
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.16 no.10
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    • pp.6722-6742
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    • 2015
  • This study is intended to look for implications through longitudinal exploratory research on the change of children's problem behaviors for their temperament and parenting behaviors. The results are as follows. The factors influencing children's problem behaviors rose to 62 factors between 1990 and 2000, and 93 factors between 2000 and 2010 from total 41 factors between 1970 and 1990, which they were more than doubled after the 2000s compared with the earlier studies, subdividing children's problem behaviors. The proportion of the factors influencing children's problem behaviors showed that parents' moral thinking had the highest, and their negative thinking or emotion for children were higher than their moral thinking, which their problem behaviors were more greatly affected by parenting attitudes toward them than their own temperament or attitudes. The earlier studies were more likely to find the cause of children's problem behaviors for looking into the factors and causes influencing children's problem behaviors in terms of children's personal mental health, but there was more proportion of social environment, peer and teacher relationship while soaring family, relationship, home environment and child care center environment factors as well as children's personal factors after the 2000s. Consequently, the alternative resources or the environments of the times should be applied in other ways.