• Title/Summary/Keyword: customer selection

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A Study on the Effect of Selection Attributes on Consumer Satisfaction and Repurchase intention about HMR - In case of Ready-to-end-cook - (HMR 상품의 선택속성이 고객만족과 재 구매 의도에 미치는 영향 - 간단 조리 후 먹는 음식(Ready to end-cook)중심으로 -)

  • Lee, Bo-Soon;Park, Ki-Hong;Cho, Jong-Hwan
    • Culinary science and hospitality research
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    • v.17 no.2
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    • pp.85-97
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    • 2011
  • This study focuses on the influence of the selective characteristics related to the RTEC product (the food product which can be instantly cooked) among the HMR products on customer satisfaction and repurchase intention. Also, it emphasizes the influence of customer satisfaction related to the RTEC product on repurchase intention. For this study, over age 20 living in Seoul, Gyeonggi-do, Jeonju and Jeollabuk-do, the female customers who had experienced the RTEC product were surveyed, and total 219 valid copies of questionnaire were used for the final analysis. As a result of the analysis, it was found that such factors as values, usefulness, preferred menu items, convenience and food quality influenced customer satisfaction considerably. In particular, values, usefulness and food quality were found to influence repurchase intention considerably. Moreover, customer satisfaction significantly influenced repurchase intention.

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Case Study : Development of Customer Support Center Staffing Model (고객지원 센터의 최적 인력 일정계획 수립 모델 개발에 대한 사례연구)

  • Yu, Woo-Yeon;Kim, Hee-Dong;Yang, Jaek-Yung
    • IE interfaces
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    • v.18 no.3
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    • pp.317-326
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    • 2005
  • Staff scheduling is an important area, both from an academic and industrial point of view. It has become increasingly important as business becomes more service oriented and cost conscious in a global environment. There has been a lot of study to develop new and efficient staff scheduling models and methods. The purpose of this paper is not to develop new theoretical results but to develop a comprehensive user-friendly staffing model that can be applied to the real-world practice. The developed staffing software, OptStaff, provides the optimal configuration of the customer support center including the selection of customer support center locations, the allocation of staffs to each selected location, and schedules of staffs, so as to minimize the total cost while maximizing the customer satisfaction level. OptStaff also has capability to do scenario analysis by varying the levels of parameters and to create a variety of graphs and reports with user-friendly interfaces.

A Study on the Effect of Personal Capacity of Airline Employees on Turnover Intention and Customer Orientation

  • PARK, Hyun-Seo;PARK, Hye-Yoon;PARK, So-Yeon
    • The Journal of Economics, Marketing and Management
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    • v.7 no.3
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    • pp.1-12
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    • 2019
  • Purpose - This study aims to investigate the major capabilities of airline cabin crew to improve the performance of the organization by identifying how they are affected by turnover and customer orientation. Research, design, data, and methodology -The survey participants were limited to all airline cabin crew members in Korea to look at the component measurement items. To verify the validity of the questionnaire, the final questionnaire for this survey was prepared by modifying and supplementing the questionnaire by analyzing factors and validating the questionnaire through reliability verification Results - The analysis on the impact of personal capacity of the airline cabin crew on turnover revealed that some factors had an effect of the positive and the personal capacity of the airline cabin crew has a statistically positive effect on the customer orientation relationship, which is a sub-factor of the cabin crew Conclusions -The capacity of the cabin crew of the airline was defined and the components were established as technical capacity, knowledge capacity and expertise capacity. It was found that the intangible performance of the individual capabilities and customer orientation were very closely related. Airline cabin crew have verified the importance of good talent selection and capacity development training, which are essential requirements for securing the airline's competitiveness.

Effective Demand Selection Scheme for Satisfying Target Service Level in a Supply Chain (공급망의 목표 서비스 수준 만족을 위한 효과적인 수요선택 방안)

  • Park, Gi-Tae;Kwon, Ick-Hyun
    • Journal of the Korea Safety Management & Science
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    • v.11 no.1
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    • pp.205-211
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    • 2009
  • In reality, distribution planning for a supply chain is established using a certain probabilistic distribution estimated by forecasting. However, in general, the demands used for an actual distribution planning are of deterministic value, a single value for each of periods. Because of this reason the final result of a planning has to be a single value for each period. Unfortunately, it is very difficult to estimate a single value due to the inherent uncertainty in the probabilistic distribution of customer demand. The issue addressed in this paper is the selection of single demand value among of the distributed demand estimations for a period to be used in the distribution planning. This paper proposes an efficient demand selection scheme for minimizing total inventory costs while satisfying target service level under the various experimental conditions.

HMR Selection Attributes in Large Discount Stores by Using Revised IPA (수정 IPA를 활용한 대형 마트의 HMR 선택속성에 관한 연구)

  • Lee, Eun-Yong;Jeon, Yu-Jung
    • Journal of the East Asian Society of Dietary Life
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    • v.26 no.6
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    • pp.473-480
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    • 2016
  • As the lifestyle of people today is evolving, the desire for convenient but nutritious food to replace home-cooked meals is increasing. As the market for Home Meal Replacement (HMR) has already reached 17 hundred billion Won, many studies on HMR selection attributes have been conducted, using traditional Importance-Performance Analysis (IPA). However, it was found that traditional IPA had some limitations. Therefore, the study used both traditional and the Revised IPA to examine the selection attributes of HMR sold at large discount store to compare outcomes. The results of the study show that by using the Revised IPA, many attributes differed from those found by the traditional IPA. Consequently, the study revealed aspects that have both linear and nonlinear relationships with customer satisfaction. Implications of this study could provide the foundation of business strategies for HMR manufacturers.

The Effects of Hospitals' CRM Activities on Customers' Relationship States and Customers' Behavior Intention (고객지식을 활용한 병원 CRM활동이 고객관계상태 및 향후 행동 의도에 미치는 영향)

  • Kang, Soo-Young;Oh, Pyeong-Seok;Kim, Sang-Man
    • Knowledge Management Research
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    • v.12 no.3
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    • pp.39-58
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    • 2011
  • As the information from today's knowledge-based society alters the awareness of patients and provides a wider selection of medical institutions, the reality of medical institution management is struggling compared to the past. CRM was introduced to domestic hospitals as marketing strategy to dominate the competition under varying medical environment. Thus, this research invests on CRM activity types used in hospitals and the effects of CRM activities toward loyalty and switching intention. Futhermore, we investigate the mediating role of customer relationship commitment and termination in CRM activities. The subjects in this study included three hundred customers who are using hospital settings or who had experience with using the hospital settings. The researcher collected 262 survey questionnaires from May 23th, 2011 to June first. In order to evaluate the hypothesis in this study, structural equation model was analyzed by using AMOS 18.0.

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Distribution Planning for a Distributed Multi-echelon Supply Chain under Service Level Constraint (서비스 수준 제약하의 다단계 분배형 공급망에 대한 분배계획)

  • Park, Gi-Tae;Kwon, Ick-Hyun
    • Journal of the Korea Safety Management & Science
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    • v.11 no.3
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    • pp.139-148
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    • 2009
  • In a real-life supply chain environment, demand forecasting is usually represented by probabilistic distributions due to the uncertainty inherent in customer demands. However, the customer demand used for an actual supply chain planning is a single deterministic value for each of periods. In this paper we study the choice of single demand value among of the given customer demand distribution for a period to be used in the supply chain planning. This paper considers distributed multi-echelon supply chain and the objective function of this paper is to minimize the total costs, that is the sum of holding and backorder costs over the distribution network under the service level constraint, by using demand selection scheme. Some useful findings are derived from various simulation-based experiments.

Reasonable Evaluation Technique in Regional Configuration of Underground Distribution System (지역별 지중 배전계통 구성방식의 합리적인 평가 기법)

  • Choe, Sang-Bong;Kim, Dae-Gyeong;Jeong, Seong-Hwan
    • The Transactions of the Korean Institute of Electrical Engineers A
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    • v.49 no.3
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    • pp.124-135
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    • 2000
  • This paper presents reasonable evaluation technique to determine system configuration of underground distribution system. To set up reasonable evaluation for a certain object region, it is necessary for methodology to access accurately factors such as economics, reliability, customer interruption cost, implementation and flexibility about proposed various configuration of underground distribution system. But it is difficult to evaluate factors as above-mentioned since there is no criterion to assess them in our country. Accordingly, having completed the technical and economical analysis and customer interruption cost of various types of system, this paper presents the most reasonable results to get the optimal configuration of underground distribution system. Also, this paper presents possible methodology which can be applied other areas having a different load characteristics by application actually making a selection Myungdong as sample area.

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Case based Reasoning System with Two Dimensional Reduction Technique for Customer Classification Model

  • Kim, Kyoung-Jae;Ahn, Hyun-Chul
    • Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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    • v.9 no.2
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    • pp.383-386
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    • 2005
  • This study proposes a case based reasoning system with two dimensional reduction techniques. In this study, vertical and horizontal dimensions of the research data are reduced through hybrid feature and instance selection process using genetic algorithms. We applied the proposed model to customer classification model which utilizes customers' demographic characteristics as inputs to predict their buying behavior for the specific product. Experimental results show that the proposed technique may improve the classification accuracy and outperform various optimized models of typical CBR system.

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A Study on the Selection of Service Quality Factors and Customer Satisfaction of Infant Education Institutes - Centered on the Comparison of Kindergartens and Daycare Centers - (유아교육기관의 서비스품질 요인 선정과 고객만족에 미치는 영향에 관한 연구: 유치원과 보육기관 비교 분석)

  • Choe, Seong-Yong;Gwon, Mi-Yeong
    • Proceedings of the Korean Society for Quality Management Conference
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    • 2006.04a
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    • pp.28-41
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    • 2006
  • In this study, an investigation was done into service quality factors of infant education institutes, after which a positive verification was made in the rotation of cause and effect between service quality, service value and customer satisfaction. Based on this verification, strategies were presented for plans to improve the service qualify of infant education. In addition, identification was made into factors that affect customer satisfaction, re-registration intention and recommendation to others in putting forward service operational strategies for infant education institutes and making a comparative analysis on kindergartens and daycare centers.

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