A Study on the Selection of Service Quality Factors and Customer Satisfaction of Infant Education Institutes - Centered on the Comparison of Kindergartens and Daycare Centers -

유아교육기관의 서비스품질 요인 선정과 고객만족에 미치는 영향에 관한 연구: 유치원과 보육기관 비교 분석

In this study, an investigation was done into service quality factors of infant education institutes, after which a positive verification was made in the rotation of cause and effect between service quality, service value and customer satisfaction. Based on this verification, strategies were presented for plans to improve the service qualify of infant education. In addition, identification was made into factors that affect customer satisfaction, re-registration intention and recommendation to others in putting forward service operational strategies for infant education institutes and making a comparative analysis on kindergartens and daycare centers.