Journal of the East Asian Society of Dietary Life (동아시아식생활학회지)

The East Asian Society of Dietary Life (동아시아식생활학회)
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HMR Selection Attributes in Large Discount Stores by Using Revised IPA

수정 IPA를 활용한 대형 마트의 HMR 선택속성에 관한 연구

  • Lee, Eun-Yong (Dept. of Hotel Management, Kyung Hee Cyber University) ;
  • Jeon, Yu-Jung (Dept. of Hotel and Tourism Management, Far East University)
  • 이은용 (경희사이버대학교 호텔경영학과) ;
  • 전유정 (극동대학교 호텔관광경영학과)
  • Received : 2016.06.05
  • Accepted : 2016.10.21
  • Published : 2016.12.30
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Abstract

As the lifestyle of people today is evolving, the desire for convenient but nutritious food to replace home-cooked meals is increasing. As the market for Home Meal Replacement (HMR) has already reached 17 hundred billion Won, many studies on HMR selection attributes have been conducted, using traditional Importance-Performance Analysis (IPA). However, it was found that traditional IPA had some limitations. Therefore, the study used both traditional and the Revised IPA to examine the selection attributes of HMR sold at large discount store to compare outcomes. The results of the study show that by using the Revised IPA, many attributes differed from those found by the traditional IPA. Consequently, the study revealed aspects that have both linear and nonlinear relationships with customer satisfaction. Implications of this study could provide the foundation of business strategies for HMR manufacturers.

Keywords

References

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