• Journal of the Korean Society of Costume
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• v.56 no.6 s.105
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• pp.16-32
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• 2006

Perceived meaning of color uniquely forms and is being highlighted as an element of creative design in the modern design industry as well as traditional culture. It is necessary to compare the perceived meanings of color and clothing color of Korea and Japan in order to find out the model of Korea's original color. The purpose of this study Is to draw the results of examining the perceived meanings of color revealed in the culture, arts and clothing color of the both countries and comparing them depending on contemporary times. The scope of study is limited from the ancient times to modern times (about BC.IC-early20C). In the methodologies, the literature and the empirical study focus on both counturies' literature, including art history, ethnology, and the history of clothing; and their paintings and relics, which are all related to clothes. The perceived meaning of color of Korea was prominent with the beauty of nature and gorgeousness throughout the history. The colors were mostly white colors, light colors, and single colors such as obangsaek, which are high pure degree colors by which color is changed depending on darkness and lightness, while that of Japan featured clothing colors combining various colors and middle colors.

• Proceedings of the Korean Institute of Interior Design Conference
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• 2008.05a
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• pp.105-108
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• 2008

Beijing as one of the prosperous cities has been attracting more and more to the people in China and overseas because of the coming Olympic Games. And the housing enterprises have become extremely popular as follows. The request of housing designation has also been increased and a color factor should be the key point of housing designation. This study is a research of perceptual color designation in public residential housing in Beijing. In particular, this study will deal with the color designation development trend of public residential housing in Beijing after an analysis of color designation of high-class residential housing from 2000 to 2007 in Beijing. Color around people is not only understood more rationally and personally in 21 century but also it is pursued to get a brand-newly incentive from tradition. While color could give housing many wonderful looks. Chromatics people have had a deeper acknowledge of color and color function so color has played a key role of housing designation. Color effect on people in physical and physiology aspect is getting more important. The color issue are one of the most effective and efficient factor in the in public residential housing, therefore this study deal with this issue 'How to effectively use the color in public residential housing space.

• Journal of Fashion Business
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• v.16 no.5
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• pp.106-113
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• 2012

This study intend to research color preferences about innerwear(specially brassiere) and draw a comparison of color preference's differences among the Korea, China and Hong Kong. The subjects of study are female students of universities in Korea, China and Hong Kong. The data analysis was done with the statistical treatment in SPSS 14.0, and the results are as follows. Female students of universities in Korea, China and Hong Kong are distinguished from wearing color and preference color of innerwear. Korea and China female students prefer skin color to the other color but most of Hong Kong female students prefer black color. In case of red color, Korea female students don't select a red color as a preference color but even if some students select a red color, China and Hong Kong females prefer a red color. The traditional color opinions of Korea, China and Hong Kong are the same as a Yin-Yang School. But these days they have different color opinions because of cultural, political and ideological elements. Korea females like skin and white colors because these colors don't appear on the outwear surface. Korean have an inclination toward conservatism and use the color according to ideological and deceptive orders of the Confucianism. Hong Kong have a different color preference from China because they have chances of receiving the other cultures for example United Kingdom, Japan and so on.

• Journal of Korean Society of Rural Planning
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• v.16 no.3
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• pp.1-10
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• 2010

The purpose of this study is to find out the color preference on rural rooftop color. Today, public profit value of a rural community has been heavily recognized in the areas of preservation of pro-environmental and traditional life styles and foundation of collective community. Comparatively with urban, rural town conserves the scenic of those days when the historic landscape existed. Therefore, elements of historic and tradition in rural town are interesting resources to people who want traditional experience. Color is one of the most influenced elements for the image of Landscape. On the other hand, radical modernization has brought conflicting color element that does not blend with existing environmental color. Among others, roof represents one of the important traits of rapidly developing rural community due to vast amount of space it covers. In order to come up with more appropriate coloring scheme, it is necessary determine color that forms a balance with present conditions of rural life and historic landscape. This study provides more objective rooftop coloring selection process by employing additional surveys regarding color image adjective. I justified necessity of the balance between environmental color and roof color through analyzing correlation between environmental color of the rural town and Color Image Scale of the preliminary selection of roofs.

• Food Quality and Culture
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• v.2 no.1
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• pp.20-26
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• 2008

Color is one of the most important attributes determining the purchase of food products by consumers. Therefore, the purpose of this study was to identify consumer color preferences for songpyun, a traditional Korean rice cake, by a consumer acceptance test and using coated Pantone color chips. Color evaluation tools for the study were developed accordingly. From the results, the songpyun sample designated as product E was given the highest color acceptability score, and was 'slightly liked' (p<0.05). The color of product E was 'very pale red-purple'. All the evaluated pink-color songpyun products were based on this red-purple hue, however, they had differences in tone. The consumer panel favored a pale tone over a bright tone. The color concept for traditional songpyun within the pink color category was identified as 'very pale red-purple', using coated Pantone color chips. This result for the conceptual color preference was consistent with that of the consumer color acceptance test. Thus, color chips could be an effective tool when applied for color standardization in traditional foods production. From the overall results, it seems consumers are perceiving color trends and are willing to adapt to such changes in food applications.

• Science of Emotion and Sensibility
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• v.9 no.1
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• pp.63-75
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• 2006

This is a basic research aimed at enhancing a brand image by unifying color images of a brand at both online and offline stores. h survey was conducted on color images of online and offline stores to measure the level of consistency between consumers' perception of the color image and the brand's color strategy. A brand preference survey was also performed to shed light on the relationship between the brand preference and the consistency of color images at online and offline stores. This study is committed to building an effective color strategy, based on the brand strategy, through web color planning that is consistent with the offline color image. This paper started with a specific purpose of devising solutions in regard to the prior study, entitled 'Study on Color Strategies in Brand Coffee', which recognizes the need for consistent color images, or integrated color strategies, in online and offline stores. I specifically took the approach of looking at color planning in the stage of designing a website. Two standards were used to analyze emotional and functional aspects of color images: color grading by I.R.I and five communicators of color information by Rouge. Direct visits were made to the offline stores for surveys to address the shortcomings of the prior study, in which offline stimuli were limited to printed materials. The direct visits enabled a study of an overall color image of the offline stores, while providing a set of substantial and specific guidelines for designing colors for a website. I hope this study goes a long way toward enhancing the level of consistency between online and offline color images based on the brand's unique color strategy, and thereby improving the overall level of brand image.

• Korean Journal of Human Ecology
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• v.15 no.4
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• pp.611-622
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• 2006

The purpose of this study is to investigate the effect of eyeshadow color (brown, purple, and blue), lipstick color (red, orange, and purple), and lipstick tone(vivid, light, dull, and dark) on the makeup image. The experimental materials used for this study were sets of stimulus and response scales (7 point semantic). The stimuli were 36 color pictures manipulated with the combination of eyeshadow color, lipstick color, and lipstick tone using computer simulation. The subjects were 216 female undergraduates living in Jinju city. The data was analyzed by using SPSS program. Analyzing methods were ANOVA and Duncan test. The result of this study are as follows. Image factor of the stimulus was composed of 4 different components (attractiveness and gracefulness, visibility, cuteness, and softness), Among them, the attractiveness and gracefulness and the visibility were important. Each dimensional image was affected by color coordination of eyeshadow color, lipstick color and lipstick tone. Therefore, the face image through matching eyeshadow and lipstick could be varied by the eyeshadow color, lipstick color and tones.

• The Research Journal of the Costume Culture
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• v.12 no.3
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• pp.354-368
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• 2004

The purpose of this study is to investigate the effect of Shirts-color(Different-color, Same-color) and Hat color(Red, Blue, Beige, Grey), Hat design (Beret, Cloche, Bowler, and Capeline) on impression formation. The experimental materials developed for this study were a set of stimulus and response scales. The 7-point semantic thirty stimuli color pictures of various combination of hair length, hair style, and type of hat design were manipulated by computer drawing. The subjects were 360 undergraduates living in Seoul, Kyunggi and Kyungnam. The experimental design was composed of 3 factorial designs. The result of the study can be summarized as follows; Impression factor of the stimulus consisted of the 5 different dimensions. (concentration of attention, attractiveness, gracefulness, activity, tenderness). Concentration of attention, elegance, and tenderness in case of a hat as a clue, elegance and tenderness in case of the color of upper clothes as a clue, and all the factors except attractiveness and elegance in case of the type of hat as a clue were significant factors to differences of appearance. In regarding the effect of interaction between each variable, the combination of Hat color and Shirts-color had significant effects on tenderness, Hat color and type of hat design on concentration of attention, elegance and activity.

• Journal of the Korea Furniture Society
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• v.22 no.3
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• pp.141-150
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• 2011

This is a study on the status of color scheme of domestic office furniture. In order to pursue the planned and effective usage of color on office furniture, we investigate and analyze the status of used color based on products from four domestic office furniture companies. Once we review the definition and characteristics of office furniture, we theoretically investigate the importance of correct color planning and psychological effect based on the psychological theory as research methods. In addition, objective condition of color analysis is presented by clearly stating the color measurement which is used in this study and the NCS as analysis standards, and status of the usage of color is investigated and analyzed based on representative products from four domestic office furniture companies. Results showed that only five products which are 26.3% out of 19 products from four companies achieved a good balance based on both color harmony theories. We hope that studies to recognize the importance of usage of correct color on the office furniture, to improve the office environment and to increase the efficiency of work will be conducted continuously.

• Journal of Fashion Business
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• v.17 no.3
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• pp.1-14
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• 2013

This study is about the evaluation of the color arrangements of working clothes that are harmonized with working environment and assist in the protection of workers in industrial sites. This study attempted color arrangement design with the intention of giving order to the colors of working environment and working clothes so as to help improve the safety of work and the management aspects including human resource management, efficiency improvement, and the practice of business ethics. The study method consisted of literature research, empirical research, and evaluation research. The literature research performed theoretical examination about colors, industrial safety, and visibility. Three actual outdoor work sites in the machine industry were chosen and pictures were taken at 20-30 m from workers. The background colors of the work environment of each work site and the colors of the working clothes that were actually worn were analyzed through color values measured with a color-difference meter(CR-400). As a result, it was found that between value and chroma which affect visibility, color arrangement based on differences in chroma could be a greater influence than color arrangement based on differences in value. The results of this study could assist the integration of color schemes among working environment colors, people and working clothes by suggesting color arrangements with improved visibility that are applicable to the working clothes of domestic machine manufacturers that are playing a pivotal role in domestic industries and by presenting appropriate guidelines.