• 제목/요약/키워드: attribute analysis

검색결과 1,289건 처리시간 0.025초

네일매장의 점포속성이 재방문의도에 미치는 영향 - 단독 매장을 중심으로 - (The nail store's store attributes on revisit intensity - focus on independent stores -)

  • 임윤경;곽태기
    • 한국의상디자인학회지
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    • 제22권2호
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    • pp.45-59
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    • 2020
  • The purpose of this study was to clarify that the effect of consumer's perception of nail store attributes has on intent to revisit (focus on independent stores) by performing quantitative research. The importance of nail stores is increasing with sales amounts and the number of workers, however, previous research in this area is not complete. The reason that this qualitative research should be done before the quantitative research is due to the scant theoretical background in this matter. As the nail market is steadily increasing, determining the factors to make a successful and influential store leading to revisits is very meaningful both academically and in business. For the quantitative study, consumers from 20 years old to less 60 years old who had purchased nail service at independent nail stores were included in the survey. Quota sampling was adopted in the areas where the independent nail stores were located from May 10th to May 30th, 2019, and 262 questionnaires were collected, and those containing insincere respondences were excluded. The most important nail store attribute was reliability (store name value, relationship with workers and A/S) and then the physical environment, economics, product, and promptness. The result depended on demographic factors- younger and lower-income respondents put a premium on the physical environment, promptness, and economics, on the other hand, older and higher-income respondents placed a priority on reliability. The correlation analysis result is that all store attributes (reliability, physical environment, economics, promptness, product) show a statistical significance. A multiple regression analysis was conducted to determine the effects of nail store attribute importance on revisit intention. Promptness, economics, and the physical environment have a statistically significant effect on the consumer's revisit intention.

데이타 스트림에서 동적 데이타 큐브 (Dynamic Data Cubes Over Data Streams)

  • 서대홍;양우석;이원석
    • 한국정보과학회논문지:데이타베이스
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    • 제35권4호
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    • pp.319-332
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    • 2008
  • OLAP의 다차원 데이타 모델인 데이타 큐브는 많은 다차원 데이타 분석에 성공적으로 적용되었으며, 데이타 스트림 분석에도 적용하려는 많은 연구가 진행되고 있다. 데이타 스트림은 실시간에 지속적으로 방대하게 생성되며, 데이타의 분포적 특성이 빠르게 변한다는 특징을 가지며, 제한된 메모리 및 처리능력 때문에 한번만 검사하여 처리하는 것을 기본으로 한다. 때문에 데이타 스트림을 메모리에 모두 저장하는 것은 불가능하다. 또한 사용자는 모든 속성 값에 대하여 관심을 두기보다는 일정 지지율 이상을 가진 속성 값에 더욱 관심을 가지게 된다. 본 논문에서는 이러한 데이타 스트림 환경에서 데이타 큐브를 효과적으로 적용하기 위한 동적 데이타 큐브를 제안한다. 동적 데이타 큐브는 속성 값의 지지율에 따라 사용자 관심 영역을 지정하고, 속성 값을 동적으로 그룹화하여 관리한다. 이를 통해 메모리 및 처리시간을 절약하게 된다. 또한 동적으로 지지율이 높은 속성에 대한 분석 상세도를 높여주기 때문에 사용자의 관심영역을 효과적으로 보여준다. 마지막으로 실험을 통하여 제한된 메모리에서 동적 데이타 큐브가 효율적으로 동작함을 검증하였다.

HMR(Home Meal Replacement) 제품 선택속성에 대한 IPA 분석 - 20~40대와 50대 이상 소비자 비교를 중심으로 - (IPA on the Choice Attribute of HMR (Home Meal Replacement) Products - Focusing on the Comparison among Consumers aged between 20 and 40, or over 50 -)

  • 최정화;이나영
    • 한국식품영양학회지
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    • 제32권1호
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    • pp.50-60
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    • 2019
  • The importance and satisfaction with the purchasing characteristics and choice attribute of home meal replacement (HMR) products for consumers aged between 20 and 40, or over 50. In addition to identify the factors that must be first considered in the development of HMR products importance-performance analysis. 791 consumers aged between 20 and 40, or over 50, living in Seoul have experience in purchasing HMR participated in the survey. The survey consisted of four sections: The purchasing characteristics of HMR, the importance and satisfaction with HMR choice attribute, and general questions. T-tests and IPA were conducted to compare the groups of consumers aged between 20 and 40, or over 50. The factor analysis show the following results: 0.899 for "convenience", 0.094 for "hygiene", 0.871 for "quality", 0.834 for "taste", and 0.822 for "price". The average score of the importance of the choice attribute when purchasing HMR products 3.50. For consumers aged between 20 and 40, the score 3.49. For consumers over 50, the score 3.52. There is a significant difference "hygiene (p<0.001)", "quality (p<0.05)", and "price (p<0.05)". For consumers aged between 20 and 40, the score 3.72. For consumers over 50, the score was 3.78. There a significant difference only in "hygiene (p<0.05)". The results of the IPA demonstrate that the categories that belong to "Focus here" are "new HMR products" and "diverse HMR products" for all consumers aged between 20 and 40 and over 50. Hence, food companies should endeavor to develop new and diverse HMR products first.

대학생의 식생활라이프스타일에 따른 레스토랑 선택속성에 관한 연구 (A Study on the Relationships between Food-related Lifestyle of Undergraduates and the Restaurant Selection Attribute)

  • 김미정;정효선;윤혜현
    • 한국식생활문화학회지
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    • 제22권2호
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    • pp.210-217
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    • 2007
  • The purpose of this study was to elicit types of food-related lifestyle of undergraduates and to examine the relationship between each ape of food-related lifestyle and an attribute of selecting a restaurant. Self-administrated questionnaires were completed by 368 students and data were analysed by frequency, factor, reliability and canonical correlation. Five factors were obtained from factor analysis of food-related lifestyle ; Factor1 'health seeking type', Factor2 'taste seeking type', Factor3 'Popularity seeking type', Factor4 'safety seeking type', Factor5 'mood seeking type'. Restaurant selection attribute were extracted into six factors, Factor1 'taste and service', Factor2 'interior‘, Factor3 'convenient for approach', Factor4 'marketing strategy', Factor5 'food quality', Factor6 ’menu and price‘ Canonical correlation analysis showed two significant functions. Canonical function1 showed that food-related lifestyles of taste seeking type and safety seeking type were indicated to have significant positive relationships with the food qualify, taste and service in the restaurant selection attributes. Canonical function2 also showed that a significant positive relationships between health seeking type and accessibility, and a significant negative relationships between health seeking type and taste & service and between health seeking type and menu & price. Finally the result of the study provide some insight into the types of marketing stratagem that can be effectively used by operator who manage restaurant.

농촌체험의 속성과 만족이 행동의도에 미치는 영향 (Structural Relationships between Attributes, Satisfaction, and Behavioral Intention of Rural Tourism Activity)

  • 김경희
    • 농촌지도와개발
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    • 제22권4호
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    • pp.395-404
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    • 2015
  • The purpose of this study was to examine the structural relationships between attributes, satisfaction, and behavioral intention of rural tourism activity. For this study, an onsite survey was conducted to tourists of 35 rural tourism farms. A total of 408 samples were collected for the analysis. The SPSS 20.0 and AMOS 18.0 statistical package were used for frequency, reliability, exploratory factor, confirmatory factor, and path analysis. Through exploratory factor analysis, four dimensions of rural tourism activity attribute were identified from 20 variables: 'human resource', 'activity', 'rural culture', and 'facility and environment'. The results of structural equation modelling indicate that 'human resource', 'activity', 'rural culture' had positive effect on behavioral intention. Through the results, agritourism farm operators will be able to develop effective marketing strategy and management skill.

A Digital Forensic Analysis of Timestamp Change Tools for Windows NTFS

  • Cho, Gyu-Sang
    • 한국컴퓨터정보학회논문지
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    • 제24권9호
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    • pp.51-58
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    • 2019
  • Temporal analysis is very useful and important for digital forensics for reconstructing the timeline of digital events. Forgery of a file's timestamp can lead to inconsistencies in the overall temporal relationship, making it difficult to analyze the timeline in reconstructing actions or events and the results of the analysis might not be reliable. The purpose of the timestamp change is to hide the data in a steganographic way, and the other purpose is for anti-forensics. In both cases, the time stamp change tools are requested to use. In this paper, we propose a classification method based on the behavior of the timestamp change tools. The timestamp change tools are categorized three types according to patterns of the changed timestamps after using the tools. By analyzing the changed timestamps, it can be decided what kind of tool is used. And we show that the three types of the patterns are closely related to API functions which are used to develop the tools.

헤도닉 가격모형과 컨조인트 분석을 이용한 사과 주산지의 가치에 대한 연구 (A Study on Value on Apple's Main Production Areas Using Hedonic Price Model and Conjoint Analysis)

  • 이유진;양성범
    • 한국유기농업학회지
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    • 제29권4호
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    • pp.523-538
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    • 2021
  • The purpose of this paper is to analyze the difference of the value in main production areas affected through the hedonic price model and the conjoint analysis. In addition, the partial value of each attribute level, and the consumers' willingness to pay(WTP) for change in each attribute level are analyzed. For this, we compared the value of apple determined in Garak market with the value that consumers' WTP. The result showed that there is a gap between the market value and the consumers' preferences on apple. It means that it is necessary for the local branding to be more developed to receive higher sales. Furthermore, understanding the consumers' preferences on the apple attributes can enhance the consumer utility and the competitivity. As a result, this study provides an apple marketing direction for main production areas that has been changing due to climate change.

애니메이션 속성이 관람 후 평가에 미치는 영향 : 네티즌 평점.리뷰 게시판을 중심으로 (Spectator Evaluation Process for Animation : Focusing on Netizen Grades and Review Bulletin Board)

  • 소요환
    • 만화애니메이션 연구
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    • 통권13호
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    • pp.115-131
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    • 2008
  • 본 연구는 관객이 극장용 애니메이션을 관람하고 평가하는 과정에서 어떠한 요인들이 영향을 끼치는지 분석하였다. 연구대상은 관람 후 네티즌 평점 리뷰 게시판의 평점과 언급된 평가 내용들을 중심으로 하였고, 소비형태의 평가를 측정하기 위해 선행연구를 기초로 실용적 속성과 감성적 속성으로 분류하였다. 연구결과, 실용적 속성에서는 스토리, 캐릭터, 연출, 배경미술, 배경음악 성우더빙, 특수효과 제작사 등이 평가변인들로 나타났고, 감성적 속성에서는 재미 감동, 만족, 매력, 환상, 긴장 등의 평가변인들이 나타났다. 특히 두 속성간의 변인들은 개별적으로 유의미한 정적 상관관계를 보였으며, 두 속성간의 관계가 관람 후 애니메이션 평가에 영향을 끼치는 것으로 예측되었다. 결론적으로, 애니메이션 관객은 구체적인 실용적 속성들에 대한 감성적 경험을 매개과정으로 작품 전체를 평가한다는 해석이 가능하다.

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Dynamic Segmentation을 이용한 오수 관거 데이터구축에 관한 연구 (A Study on Building Sewerage Data using Dynamic Segmentation Method)

  • 박정우;윤정미;이성호
    • 한국지리정보학회지
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    • 제9권2호
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    • pp.11-19
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    • 2006
  • 하수관망은 인간의 삶을 증진시키거나 홍수와 같은 재해를 예방한다. 그러나 우리나라의 경우 하수처리시설에 대하여 관심을 가질 뿐, 관로에 대한 관리는 지도(map)의 수준에서 벗어나지 못하고 있다. 선형 객체의 경우 한 개의 선형에 단일 속성만 존재한다. 이 한계로 인하여 하수관거와 같은 선형 속성은 관리하기 힘들고, 선형의 부분적인(point type, line type) 속성 변화는 처리할 수 없다. 이에 본 연구는 속성 변화를 적용시킬 수 있는 방법을 찾고 적용하고자한다. 이를 위하여 Dynamic Segmentation을 이용하였다. DS는 선형객체 상의 정확한 위치에 속성값을 부여할 수 있는 장점을 가지고 있다. 이를 이용하여 하수관거 주위의 다양한 환경 변화를 적용 시킬 수 있었다. 또한 관거별 최대하수량을 정밀하게 계산할 수 있었다.

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중요도-성취도 분석에 의한 주제공원 계획요소 평가 -에버랜드를 사례로- (An Evaluation of Planning Factors for Theme Park by means of Importance-Performance Analysis -Focused on the Case of Everland-)

  • 오정학;김유일
    • 한국조경학회지
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    • 제29권4호
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    • pp.34-43
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    • 2001
  • Unlike ordinary recreational facilities, an amusement park consists of various entertainment facilities, attractions, food services, souvenir shops and other attribute. The purpose of this study is to survey users´ responses to such attributes and analyze the importance and performance of each attribute, and thereby, ultimately help improve the efficiency of management and operation of the amusement parks. For this purpose, a survey was conducted of Everland users in August, 1999. 420 users were chosen by means of he systematic sampling. All the suers were asked to rate the importance of 14 attributes of Everland at the entrance and all of them were asked to do the same at the exit. As a result, it was found that the attribute rated highest by the users was ´attraction´, followed by ´service´, ´accessibility´ and ´cost´ in that order. On the other hand, it was found that the total average of importance rated for 14 attributes was 3.31, while that of performance was 3.10. As a consequence of analyzing the action grids, it was found that ´appropriateness of the circulation system´ should be improved most urgently. 7 attributes were categorized as ´keeping up good work´, and 6 ones were rated ´low priority´ in terms of improvement. There was no attribute considered to be ´possible overkill´. Meanwhile, as a result of analyzing the difference among groups in order to determine users´ response depending on their demographic and socio-economic variables, it was found that only the ´age´ variable was significant. It is expected that the results that the results of this study would be useful in determining priorities when improving amusement park facilities or their programs.

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