The Korean Journal of Food And Nutrition (한국식품영양학회지)

The Korean Society of Food and Nutrition (한국식품영양학회)
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IPA on the Choice Attribute of HMR (Home Meal Replacement) Products - Focusing on the Comparison among Consumers aged between 20 and 40, or over 50 -

HMR(Home Meal Replacement) 제품 선택속성에 대한 IPA 분석 - 20~40대와 50대 이상 소비자 비교를 중심으로 -

  • Choi, Jung-Hwa (Dept. of Food and Nutrition, Soongeui Women's College) ;
  • Yi, Na-Young (Dept. of Food and Nutrition, Daejeon University)
  • 최정화 (숭의여자대학교 식품영양학과) ;
  • 이나영 (대전대학교 식품영양학과)
  • Received : 2019.01.21
  • Accepted : 2019.02.09
  • Published : 2019.02.28
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Abstract

The importance and satisfaction with the purchasing characteristics and choice attribute of home meal replacement (HMR) products for consumers aged between 20 and 40, or over 50. In addition to identify the factors that must be first considered in the development of HMR products importance-performance analysis. 791 consumers aged between 20 and 40, or over 50, living in Seoul have experience in purchasing HMR participated in the survey. The survey consisted of four sections: The purchasing characteristics of HMR, the importance and satisfaction with HMR choice attribute, and general questions. T-tests and IPA were conducted to compare the groups of consumers aged between 20 and 40, or over 50. The factor analysis show the following results: 0.899 for "convenience", 0.094 for "hygiene", 0.871 for "quality", 0.834 for "taste", and 0.822 for "price". The average score of the importance of the choice attribute when purchasing HMR products 3.50. For consumers aged between 20 and 40, the score 3.49. For consumers over 50, the score 3.52. There is a significant difference "hygiene (p<0.001)", "quality (p<0.05)", and "price (p<0.05)". For consumers aged between 20 and 40, the score 3.72. For consumers over 50, the score was 3.78. There a significant difference only in "hygiene (p<0.05)". The results of the IPA demonstrate that the categories that belong to "Focus here" are "new HMR products" and "diverse HMR products" for all consumers aged between 20 and 40 and over 50. Hence, food companies should endeavor to develop new and diverse HMR products first.

Keywords

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Fig. 1. Grid of importance and performance of HMR product attribute of consumers.

Table 1. General characteristics of respondent

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Table 1. Continued

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Table 2. Results of factor analysis

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Table 3. Importance difference of HMR products attributes for consumers between 20~40s and over 50s

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Table 4. Satisfaction difference of HMR products attributes for consumers between 20~40s and over 50

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Table 4. Continued

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