• 한국유기농업학회지
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• 제23권2호
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• pp.185-206
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• 2015

This study aims to prepare a solution necessary for boosting the consumption of environment-friendly agricultural products, positively reflecting consumers' opinions that expect supplies of safe agricultural products to secure the domestic farms producing environment-friendly agricultural products and at the same time, to meet consumers' needs. As a result of the hypothesis testing, of the subjective knowledge in Hypothesis 1, product knowledge had an impact on attitude, while purchase knowledge and use knowledge after purchase were not significant. Of the subjective knowledge in Hypothesis 2, purchase knowledge and product knowledge had significant impacts on purchase intention. Brand image in Hypothesis 3 had a significant impact on attitude, while brand image in Hypothesis 4 had a significant impact on purchase intention. As a result of the mediated regression analysis of Hypothesis 5, all of the subjective knowledge, purchase knowledge, product knowledge and use knowledge after purchase had an impact on purchase intention, partially mediated by attitude, and brand image, too, had an impact on purchase intention, partially mediated by attitude.

• 가정과삶의질연구
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• 제27권3호
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• pp.15-30
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• 2009

This study explored the level and general propensity of consumption-oriented attitude and impulsive buying behavior of high school students, and clarified factors affecting impulsive buying. The research results can be summarized as follows. 1. The degree of consumption-oriented attitude and impulsive buying behavior of high school students were relatively low. 2. Consumption-oriented attitude was found to have significant differences among students based on monthly allowance, self-esteem, influence of friends, influence of mass media and influence of consumer education at school. Moreover, impulsive buying behavior was found to have significant differences according to sex, level of parents's education, fathers job, monthly household income, monthly allowance, influence of home, influence of friends and influence of mass media. 3. The impulsive buying differed significantly according to consumption-oriented attitude. That is, the group showing a higher degree of consumption-oriented attitude also indicated higher impulsive buying. 4. The variables affecting the level of impulsive buying behavior were the level of consumption-oriented attitude, influence of mass media, influence of friends and sex. In other words, consumption-oriented attitude, influence of mass media and influence of friends had a positive affect, and female students were more apt to impulsive buying than male students.

• 한국환경과학회지
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• 제13권1호
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• pp.1-9
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• 2004

Regarding to the ecotourism for environmental conservation, tourists's consciousness and attitude on environment should be dealt with importantly more than the mass tourism. The purpose of this study is to identify the effects of the tourist's environmental consciousness on the ecotourism attitudes. As a result, it was analysed that the more people had interested in environmental problems, positive activities in the environment, the more people had the ecotourism attitudes. This suggested that for development of the ecotourism, it were needed to change tourist's attitude to friendly environment, to make higher consciousness about environmental conservation.

• 한국보육지원학회지
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• 제19권2호
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• pp.61-85
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• 2023

Objective: This study aims to investigate whether science teaching attitude of early childhood teachers mediates the relationship between the professional learning environment of institutions and their intention to accept artificial intelligence (AI) technology, and whether the experience of using smart and digital devices moderates the effect of science teaching attitude. Methods: An online survey was conducted targeting 118 teachers with more than 1 year of experience in kindergarten and day care center settings. Descriptive statistical analysis, correlation analysis, and The Process macro model 4, 14 were performed using SPSS 27.0 and The Process macro 3.5. Results: First, the science teaching attitude of early childhood teachers served as a mediator between the professional learning environment of institutions and teachers' intention to accept AI technology. Second, the experience of using smart and digital devices was found to moderate the effect of teachers' science teaching attitude on their intention to accept AI technology. Conclusion/Implications: This results showed that an institutional environment that supports teachers' professionalism development and provides rich experience is crucial for promoting teachers' active acceptance of AI technology. The findings highlight the importance of creating a supportive institutional envionment for teacher's professional growth, enhancing science teaching attitudes, and facilitating the use of various devices.

• 디지털융복합연구
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• 제6권4호
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• pp.157-163
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• 2008

Despite the increase internet use rate, there still appears a big difference in web usage rates depending on demographic variables, web usage environment variables. This study aimed to improve our understanding of perceived usage, attitude, affected factors related Web usage for schoolwork and research. This result will facilitate further understanding of perceived usage, attitude, affected factors related Web usage, thereby enabling researchers, practitioners, and policy makers to better design appropriate strategies to promote the Web usage.

• 한국식품영양학회지
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• 제23권2호
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• pp.269-275
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• 2010

The current exploratory study attempted to investigate the influence of environment-friendly agricultural products(EAPs) perception on EAPs consumption behavior. The survey was conducted to parents of elementary school in Chung-buk area by the help of homeroom teachers of each school. Out of 500 questionnaires administered, a total of 305 completed questionnaires were returned, yielding a response rate of 61%. Regarding buying behavior, 89.6% of respondents have ever bought EAPs, among them, 52.9% usually bought in a mart. The reason to buy EAPs was mostly safety(57.6%), nutrition & health(30.4%), and quality(7.0%). The 11 items representing the attitude and knowledge were analyzed, resulting in three distinct dimensions-'attitude', 'knowledge', and 'concern'. The knowledge level of EAPs was slightly higher than medium. Concerning the influence of EAPs perception on EAPs consumption behavior, the more having high knowledge and attitude level on EAPs, the more lead to the EAPs consumption behavior. This implicit the importance of education to enhance the knowledge level and positive attitude towards EAPs.

• 대한지구과학교육학회지
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• 제6권3호
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• pp.235-241
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• 2013

The purpose of this study is to find out eco-friendly attitude and level of knowledge about environment of pre-service elementary teachers and find relationship between these. In this study, we investigate and analyse with surveys about eco-friendly attitudes and environmental knowledge questionnaire targeting the 2nd semester of 2013 32 people of fast stream class 2nd grade. Also, we analyzed correlation between environmental knowledge and the test results of eco-friendly attitudes. Results for the analysis are as follows. First, pre-service elementary teachers' average of eco-friendly attitudes test result is 'cognitive area(60.22)> definitional area(53.69)> behavioral area(52.72)'. These results are re-service elementary teachers are knowledgeable about the environment, but they are passive at the execution act about environment. Second, the average of pre-service elementary teachers' environmental knowledge result is the highest to the protect the environment, for the average(26.25). It is interpreted that they acquired the most the knowledge related to the conservation of the environment. Third, It is no significant correlation between pre-service elementary teachers' eco-friendly attitudes and environmental knowledge. It means that although they acquired a lot of knowledge related to the environment, it is not affected to environmental friendly attitude putting ideas into action about environment.

• 한국도서관정보학회지
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• 제46권4호
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• pp.271-297
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• 2015

이 연구의 목적은 독서태도 모델을 개발하는 데에 있다. 이에 독서태도의 개념과 구성요인을 살펴보고 선행 독서태도 모델을 비판적으로 고찰하여 새로운 독서태도 모델을 제시하였다. 개발된 독서태도 모델은 크게 독서환경 변인, 독자 변인 및 독서행동 변인으로 구성되었다. 독서태도 모델 개발 결과는 다음과 같다. 첫째, 독서태도의 구성요인을 인지, 정서, 행동의지로 구분하여 다양한 측면에서 독서태도를 확인할 수 있는 이론적 틀을 제공하였다. 둘째, 독서태도의 행동적 요인을 행동의지와 몸짓으로 드러나는 독서행동으로 구분하여 독서태도의 구성요인에 관한 논리성을 강화시켰다. 셋째, 독서태도의 대상으로 물리적인 책(텍스트)과 책읽기를 모델에 명시화하여 책의 중요성을 독서태도 모델에 반영하였다. 넷째, 독서경험을 통한 인지적이고 정서적인 스키마를 제공하여 독서태도와 독서행동의 변화가능성을 이론적으로 제시하였다. 다섯째, 개발된 독서태도 모델은 독서환경과 독서환경으로부터 유발된 자극이 독자와 독자의 독서행동에 어떻게 영향을 미치며 피드백 되는지에 관한 영향 관계가 제시되어 독서태도의 형성과 작동과정을 이해하는 데 도움을 준다.

• 대한지구과학교육학회지
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• 제8권3호
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• pp.378-386
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• 2015

This study is to find out that pre-service elementary teacher's the effects of a ecology mentor club activities to the environmental sensitivity and the effects on the environment friendly attitude of elementary school students. This study has been aimed at 25 students of 5th grade in B metropolitan city S elementary school in 2015, B educational University of elementary pre-service teachers 10 people, Elementary School Teachers10 people to apply a ecology club mentor activities to investigate a comment participated in environmental mentor club activities of elementary pre-service teachers and the environmental sensitivity and the effects on the environment friendly attitude of elementary school students. Procedures for this research was the topic for setting ecology club mentor activities of elementary school students, pre-service elementary school teachers receive consultation from field teachers and guide to ecology club mentor activities of elementary school students. Before the ecology club mentor activities, pre-test environmental sensitivity and the environment-friendly attitude of were carried out. After the experiment, post-test of environmental sensitivity and environmental friendly attitude check was carried out. Also, investigate a comment of pre-service elementary teachers participate and guide to ecology club mentor activities of elementary school students. After the experiment results are as follows. First, the ecology club mentor activities of pre-service elementary school teachers are effective to cultivate environmental sensitivity of the elementary school students. Second, the ecology club mentor activities of pre-service elementary school teachers are effective to cultivate eco-friendly attitude of the elementary school students. Third, after ecology club mentor activities of elementary school students, pre-service elementary school teachers now have a very good feeling. Based on these results, suggestions for further research are as follows. First, the variety of ecological club programs target to elementary school students are needed. Second, there is a need for continuing research on the ecology club activities.

• 벤처혁신연구
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• 제6권2호
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• pp.67-82
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• 2023

본 연구는 서울 및 수도권에 거주하는 은행 주거래 고객을 대상으로 하여 은행 서비스 환경에서 라포형성행동이 고객태도를 매개로 고객충성도에 미치는 영향을 규명하는데 목적이 있다. 본 연구는 유의 표집법을 적용하였으며 최종분석에 사용된 표본수는 201명이며 입력된 자료는 SPSS 20.0 프로그램을 활용하여 통계분석을 실시하였다. 분석결과, 첫째, 은행서비스 환경에서 라포형성행동의 하위요인인 세심한 배려, 예의바름과 정보공유는 고객충성도에 유의한 정(+)의 영향을 미치는 것으로 나타났고, 유대형성은 고객충성도에 유의한 정(+)의 영향을 미치지 않는 것으로 나타났다. 둘째, 라포형성행동의 하위요인인 세심한 배려, 예의바름과 정보공유는 고객태도에 유의한 정(+)의 영향을 미치는 것으로 나타났고, 유대형성은 고객태도에 유의한 정(+)의 영향을 미치지 않는 것으로 나타났다. 셋째, 고객태도는 고객충성도에 유의한 정(+)의 영향을 미치는 것으로 나타났다. 넷째, 고객태도는 라포형성행동과 고객충성도 간의 관계를 매개하는 것으로 나타났다. 따라서 은행서비스 환경에서는 라포형성행동이 고객태도와 고객충성도에 영향을 미치는 요인임을 알 수 있었다. 이는 고객과 은행간의 라포형성행동이 고객태도를 변화시키고, 고객충성도에 긍정적인 영향을 미칠 수 있음을 의미한다. 변화하는 은행서비스 환경에서도 고객과 은행간에 라포형성을 통해 고객충성도를 높이는 고객관리가 필요하다는 것을 시사한다고 볼 수 있다.