• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.18 no.3
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• pp.81-95
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• 2023

In this study, the effect of platform selection attributes on customer satisfaction by mediating supplier trust for agrifood platform users was analyzed. The sub-variables of the selection attribute were classified into diversity, convenience, information, commerciality, and interactivity. The collected 190 questionnaires, SPSS v24.0 and Process macro 4.0 were used for empirical analysis. As a result of the analysis, first, it was found that information, commerciality, and interactivity affect supplier trust in a positive direction, and diversity and convenience do not affect supplier trust. Second, it was confirmed that supplier trust had a significant positive effect on customer satisfaction. Third, convenience, information, commerciality, and interactivity were found to affect customer satisfaction in a positive direction, and diversity did not affect customer satisfaction. It was tested to mediate between informational, commercial, interactivity and customer satisfaction. These results suggest that the platform's informativeness, commerciality, and interactivity can increase customer satisfaction by increasing supplier trust. As a follow-up study, it is recommended that the analysis of moderated mediating effects by the conditional process model including moderating variables or research to discover third mediator(s) other than the supplier trust used in the study is needed.

• Journal of Venture Innovation
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• v.7 no.3
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• pp.123-139
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• 2024

In the rapidly expanding live-commerce market, one of the newer channels in e-commerce, consumer satisfaction appears to have plateaued. This study, therefore, aims to explore the impact of consumers' internal psychological states on the formation of service attitudes and offers practical solutions based on these findings. Whereas previous studies predominantly focused on external factors, this research examines the role of internal psychological states and perceived value in shaping consumer attitudes. Specifically, this study distinguishes between personal loneliness and social isolation, adding an altruistic dimension by incorporating interpersonal orientation, thereby setting it apart from earlier research. The focus of this study is on the psychological conditions of live-commerce consumers, investigating how factors such as loneliness, social isolation, and interpersonal orientation influence service attitudes, moderated by perceived economic value. The analysis reveals that both social isolation and interpersonal orientation significantly affect service attitudes, with social isolation exerting a stronger influence. However, no statistically significant relationship was found between loneliness and service attitude. Additionally, the effects of social isolation and interpersonal orientation on service attitudes were moderated by perceived economic value, which amplified their influence. These findings underscore the importance of incorporating consumer-centric psychological factors when developing strategies. A tailored approach that aligns with the unique characteristics of the live-commerce channel can help businesses provide customized services. This strategic approach is expected to support the development of effective operational strategies and practical solutions not only for live-commerce but also for future two-way communication channels that businesses and small enterprises may leverage.

• Korean Journal of Culture and Social Issue
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• v.30 no.3
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• pp.239-265
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• 2024

The purpose of this study was to compare the predictive accuracy of traditional prediction models (methods) and machine learning algorithms in predicting suicidal behaviors. The research aimed to go beyond a systematic review level and scientifically examine the predictive capabilities of these two techniques through meta-analysis, analyzing variables identified through domestic research, particularly at the regional level. In order to achieve this, a total of 124 studies, including 50 studies utilizing machine learning and 74 studies employing traditional methods, were included in the meta-analysis. The results of the study revealed that the integrated area under the curve (AUC) for studies using traditional methods was .770, which was lower than the integrated AUC value of .853 for studies using machine learning. Particularly, studies conducted in Asia (AUC = .944) demonstrated higher accuracy compared to studies in Western countries (AUC = .820) and Korea (AUC = .864). Additional analysis of the moderating effects in domestic research indicated that a higher proportion of males and the prediction of suicide attempts were associated with higher prediction accuracy. On the other hand, prediction accuracy was lower when the prediction target was suicide deaths and when studies utilized neural network analysis. This study synthesized various research findings on the prediction of suicidal behaviors, verified the effectiveness of prediction using machine learning, and holds significance in exploring variables applicable in the context of South Korea.

• Korean Journal of Childcare and Education
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• v.9 no.6
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• pp.369-389
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• 2013

The main purposes of this study were to analyze the moderating effect of parenting knowledge in the relationship between socio-demographic factors and parenting style. This study was conducted with the data from 'Panel Study Korean Children(2009).' Among the original data, a sample of 1,637 mothers with infants ranged from 13 to 18 months old was selected. The results of this study were as follows. First, there were significant differences in child's birth-order, mother's education level, and monthly family income. Second, there was a statistically significant difference in the parenting style of mothers in their parenting knowledge. That is, the mother with a high score in parenting knowledge reported more positive parenting style. Lastly, the interaction effects between socio-demographic variables and parenting knowledge on parenting style were statistically significant only with the variables such as child's birth-order and mother's education level. The mothers who cared for their first child and got a high score in parenting knowledge showed the most desirable parenting style, and the mothers whose educational level was under high school graduation and parenting knowledge score was low reported the lowest score in parenting style. These results suggest parenting knowledge should be subject-specifically provided as the differences in socio-demographic variables.

• The Journal of the Korea Contents Association
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• v.16 no.8
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• pp.48-58
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• 2016

The purpose of this study is to identify the effects of perceptions of organizational politics(i.e., POPs) and leader-member exchange(i.e., LMX) on the perceived work performance. Also, this paper investigates the moderating effect of LMX on the relationship between POPs and work performance. Particularly, this study is to expand on prior research by investigating the three-way interaction effect of LMX and self-efficacy. The summary of results based on a sample of 280 employees who were working in various organizations in KOREA is following. First, POPs were not significantly related to perceived work performance. Second, LMX was positively and significantly related to perceived work performance. Third, LMX did not moderate the negative relationship between POPs and perceived work performance. Finally, our results showed that for individuals with a high level of self-efficacy, LMX moderates the negative relationship between POPs and perceived work performance. That is, for individuals with a high level of self-efficacy, POPs were positively related to work performance under high LMX(in-group), but were negatively related to work performance under low LMX(out-group). Theoretical and practical implications of our findings as well as directions for future research are provided.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.18 no.7
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• pp.382-393
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• 2017

Smart TV sareequipped with an operating system and combined with internet functionality. They can use various apps and contents, and provide personalized and interactive services. However, the Internet connectivity of smart TVs has several security vulnerabilities that can cause significant personal and social harm. Therefore, it is necessary to develop a smart TV with a higher level of security than is currently available. In this study, we analyze consumers' purchase intention for smart TVs with security reinforcement by applying the UTAUT2 model. The results are as follows. Firstly, it was found that performance expectancy, social influence, facilitating conditions and price value, as important variables under the existing UTAUT2 model, have significant effects on purchase intention. Secondly, effort expectancy did not have a positive impact on purchase intention. Thirdly, there was a moderating effect of gender on social influence. According to the results of this study, social influence has the most powerful effect on the purchase intention of smart TVs with security reinforcement. Therefore, in order to improve the purchase intention of smart TVs, it is necessary to expand the publicity activities designed to promote the necessity and importance of reinforcing the security of smart TVs and make them easier to use.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.19 no.1
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• pp.546-554
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• 2018

This cross-sectional correlational study investigated factors affecting career planning of nursing students, focusing on the associations between satisfaction of academic major, perceived professional competence, and job expectations. Data from 255 nursing students were collected through self-administered questionnaire surveys on 2016 January 4 and 7 and analyzed using descriptive statistics, Pearson's correlation coefficients, t-tests, bootstrapping SPSS macro and path analysis using AMOS. There were significant correlations between major satisfaction, professional competence, and job expectations. Both major satisfaction and professional competence were significant factors influencing job expectations, but their effects on job expectations were significantly different depending on whether there was a role-model, which support a moderating effect of having a role-model. Major satisfaction had a significant direct effect on career planning, but its indirect effect on career planning through job expectations was not significant. Professional competence did not have a significant direct effect on career planning, but its indirect effect on career planning through job expectations was significant. Overall, the results highlight the importance of providing educational support and opportunities for nursing students to explore their own motivation and to have a role-model during pursuit of a nursing career.

• Management & Information Systems Review
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• v.34 no.2
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• pp.97-111
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• 2015

A preliminary study on the existing attraction effect and compromise effect was started on the experiment studies about product or service and conducted on the empirical studies on things, research trips, staff recruitment process in the research and the actual US presidential election. However most studies have been limited in the theories of the frequency range and no research about combining compromise effect and attraction effect with the types of promotion. The purpose of this study verifies that how attraction effect and compromise effect in the choice option of the choice process for brand varies according to the types of promotion. This study compares the difference of choice of brand between the influence of the attraction effect and compromise effect. The independent variables among the manipulated variables are as follows : (1) Brand choice (attraction effect and compromise effect), (2) Promotion Type (price promotion/non-price promotion). This study was manipulated in between-subjects design and within-subjects design. The results of this study will be able to see the implications for the positioning strategy of offering several new products such as practical dimensions of promotion strategy because the entry of new brands rather increases market share of similar existing brands.

• Journal of Korea Technology Innovation Society
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• v.21 no.4
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• pp.1445-1473
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• 2018

This study aims to analyze research-based spin-off companies, which are established in Innopolis to promote the commercialization of R&D outputs of public institutions. We analyzed 175 technology-based start-ups, which were founded before 2016, to examine how the companies' capabilities affect the sales growth rate. The results show that technological capability and entrepreneurial capability have positive relations with sales growth, while network capability and finance capability do not have significant associations. In addition, R&D intensity (R&D expenditure per employee) has moderating effects on the association between firm capabilities and sales growth rate since it strengthens the effect of technological capability and entrepreneurial capability but weakens the influence of network capability. This study contributes to widening the understanding of the importance of capabilities of research-based spin-off companies and their performance, and differs from most previous literature since it uses objective and quantitative data. It further suggests policy implications that the enhancement of technological and entrepreneurial capability are important for the stable growth of technology-based startups in the early stage.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.14 no.2
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• pp.191-198
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• 2019

This paper attempts to understand the factors that affect the social and economic performance of social venture and thereby obtain practical and useful implications. We analyze how such factors as social entrepreneurship, management competency, and organizational culture affect economic and social performance of 185 social venture in korea. In addition, we examine how government support may moderate the relationship of each variable. We find that innovativeness, proactiveness, risk-taking and social value orientation positively affect economic performance, whereas innovativeness, proactiveness and social value orientation can enhance social performance. We also learn that social entrepreneur's competency can have a direct effect on the enterprise's profitability, while organizational culture seems to affect performance of the companies only slightly. Government support is shown moderate effect of social entrepreneurship, competency, and organizational culture on the company's performance. Interestingly, our findings indicate that raising competency of social enterprise can be more effective than government support for enhancing performance of companies. Lastly, social venture's economic performance is shown to affect its social performance.