• Journal of Distribution Science
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• v.14 no.3
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• pp.45-54
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• 2016

Purpose - There have been numerous studies investigating the effects of corporate social responsibility initiatives on corporate associations or corporate images. In line of this research stream, current research examined the potential impact of customer participation in the process of corporate social responsibility initiatives on attitude toward the company. This research differentiates from previous studies that it is the first to connect corporate social responsibility and customer participation. Specifically, we suggest a structural model on corporate associations which was classified into corporate ability associations and corporate social responsibility associations that the more the customers participate in initiating corporate social responsibility, corporate associations were formed more positively. And this leads to the increase of revisit intentions through customer satisfaction. Research design, data, and methodology - To test our research model, we collected data of real consumers of a large discount store in Korea. At the large discount store, customers were given an opportunity to participate the discount store's CSR activity program. We performed field survey and collected data of 146 respondents. We analyzed the data using PASW statistics 21.0 and AMOS 16.0 in order to test our structural model. Results - The results showed that consumers who participated more in initiating corporate social responsibility revealed higher score for corporate ability associations and corporate social responsibility associations. These corporate associations had a positive effect on customer satisfaction, which leads to higher attitude toward revisit intentions. Specifically, hypothesis 1.1 "As Customer participation in CSR process increases, the evaluation of CA associations will be positive,"was supported. Hypothesis 1.2 "As Customer participation in CSR process increases, the evaluation of CSR associations will be positive," was supported. Hypothesis 2.1 "As the evaluation of CA associations is positive, satisfaction with the firm will increase," was supported. Hypothesis 2.1 "As the evaluation of CSR associations is positive, satisfaction with the firm will increase," was supported. Hypothesis 3 "As satisfaction with the firm increases, revisit intentions with the firm will increase," was supported. Conclusions - This research is the first to study the relationship between customer participation in CSR process, CSR, and consumer reactions. This research also contributes to customer participation and corporate social responsibility literature by suggesting customer participation as an antecedent and empirically demonstrating the positive relationships between the constructs. The findings of this research may offer managerial implications for marketing practitioners. When performing corporate social initiatives, it is better to let the customer participate in the process which leads to higher corporate ability associations and corporate social responsibility associations, also higher satisfaction and revisit intentions. Our results provide useful information to practioners that spontaneous participation of consumers makes CSR initiatives effective and successful. Limitations and ideas for further research remain in this research. For example, our focus on the logic was cognitive evaluations(e.g. corporate associations) but affective dimensions might be considered since recent researches are investigating the relationship between customer participation and affective reaction as a response. Despite the limitations, this research have unique and applicable implications for academics and practitioners.

• Journal of Gifted/Talented Education
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• v.19 no.2
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• pp.279-302
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• 2009

This paper was to examine the effects of university-based science gifted education program on scientifically gifted students' science problem finding ability and cognitive-affective factors. For this study, 69 scientifically gifted students with previous Silted education experiences at the university-based science gifted education centers and 91 scientifically gifted students without any previous gifted education experiences were compared. Both groups of students were currently enrolled at a specialized science high school. To compare both groups, scientific problem finding ability, science anxiety, science related attitude, self-efficacy, intrinsic motivation, test anxiety, cognitive strategies, and self-regulation were measured. The results indicate that there was no significant difference on scientific problem finding ability between these two groups. The comparison between the past and now in the aspects of variables observed in the study showed that both groups of students were decreased in the science anxiety and self-efficacy. But the test anxiety was significantly increased compared to the past in both groups. Implications of the study were discussed in depth.

• Korean Journal of Culture and Social Issue
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• v.11 no.spc
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• pp.97-115
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• 2005

This study investigated the factors that influence the attitude, trust, and acceptance toward the North Korean residents by South Koreans. Three hundred and ninety-two South Koreans, including 222 with no contact experience with North Korean residents and 170 with contact experience, answered a questionnaire. The experience group included police officers who provide protection and settlement service, labor counsellors, social workers, church people, college classmates and tutors, and teachers in alternative schools for North Korean youths. The results indicated that protecting police officers have highly negative attitudes in both cognitive and affective dimensions and also show low trust and acceptance. Teachers in alternative schools, on the other hand, were found to have both positive and negative cognitive evaluations of North Korean residents, but still maintained positive affect and high trust and acceptance. People with no contact experience had negative affect along with pity, and showed medium level trust and acceptance. The distinctive difference between the police officers and teachers were attributed to the individual characteristics such as authoritarian personality and uncertainty avoidance rather than to the frequency or depth of contact. The most important determinant of trust and acceptance were found to be the affective component. The implications of these findings on the selection and training of interface personnel and peace education were discussed.

• Journal of The Korean Association For Science Education
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• v.37 no.1
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• pp.135-142
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• 2017

The Trends in International Mathematics and Science Study (TIMSS) announced the TIMSS 2015 results at the end of 2016. In this research, we analyzed the relationship between Korean eighth grade students' attitude toward science and science achievement, trends in students' attitude toward science based on common items used in three to four cycles of TIMSS, and trends across grades in students' attitude toward science. According to the results, Korean eighth grade students showed the lowest level of confidence with science, interest in learning science, and valuing science among the 15 top performing countries as well as all the participant countries. In addition, according to the analysis result of common items, Korean students' confidence with science and interest in learning science have decreased, whereas students' valuing science with instrumental values has increased between TIMSS 2011 and TIMSS 2015. According to trends across grades, the cohort of students, assessed at the fourth grade in TIMSS 2011 and moved to the eighth grade four years later in 2015, decreased in their confidence with science and interest in learning science. Discussed in the conclusion are further studies and ways to improve science teaching and learning to improve students' attitude toward science.

• Journal of Elementary Mathematics Education in Korea
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• v.11 no.2
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• pp.137-160
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• 2007

Within the field of mathematics education there is an active movement which attempts to apply more beneficial learning activities, like mathematical writing activities, for the students. In this context, the current study attempts to identify elementary school students' cognitive and affective aspects as they participate in a novel writing activity, the 'mathematical fairy tale.' Some positive outcomes from the mathematical fairy tale writing activities were as follows: First, from these mathematical writing activities, students began to reconstruct and adapt the mathematical contents they've learned through their reflective thinking. Second, while the mathematical fairy tale writing activities were going on, the communication of mathematics was greatly animated between the students, and they could get the restudying chance about they've learned. Third, from these mathematical writing activities, many of students became discover the practical using case of the mathematical contents they've learned and they perceived the necessity of the mathematics learning. Forth, from these mathematical writing activities, most of students felt the delights of the mathematics learning and the achievement, so they indicated that their attitude for the mathematics course was changed positively. Lastly, students began to concentrate on their mathematics learning through participation in mathematical fairy tale writing activities of their own accord.

• Journal of Science Education
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• v.46 no.1
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• pp.53-65
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• 2022

In the application and composition of learning content, the field trip learning of scientific inquiry could provide a positive effect. Also, it can arouse an experience of various inquiry activities through open thinking. In addition, it could take a positive effect by providing the diversity and specificity of wildlife experience for the living organism. The biology inquiry program of the field trip is a necessary process to acquire ecological experiences in the learning context. However, there is some problem to solve before the performance of field trip learning as professional knowledge of the outdoors inquiry. Therefore, this study developed a field trip inquiry program for the plant in a coastal dune using artificial intelligence to assist professional knowledge. The researcher carried out literature reviews and analysis related to studies and programs to investigate learning steps, content, and strategy. Also, this study investigated the effects of the program on the affective domain of gifted elementary science students. According to the results of this study, the program can provide a positive effect on motivation, task commitment, and attitude level. Consequently, the field trip learning program for plant in the coastal dune using artificial intelligence developed in this study can arouse a positive effect on the affective domain. Therefore, additional study is necessary related to inquiry programs of the field trip for various students and sites.

• Korean Journal of Culture and Social Issue
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• v.20 no.4
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• pp.415-441
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• 2014

The purpose of this study was to examine the cultural characteristics of Korean interpersonal relationships. A total of 45 preliminary items were selected through book and literature review about the characteristics of the Korean or Korean society in study 1. The first survey data were collected from the Korean university students. Through the item analysis and Exploratory Factor Analysis(EFA), 4 factors composed of 32 items were extracted. Four factors were found: 'friendly attitude, harmony, jeong(interpersonal affection), keeping relationship', and using content analysis, 20 items were refined. Study 2 was conducted with the data collected from the Korea adults. As the result of carrying out EFA and Confirmatory Factor Analysis(CFA), the final 17 items were fixed as an affective relationships scale of the Korean. And CFA were implemented to evaluate discriminative validity. Finally, the implications and limitations of this study were discussed.

• Journal of the Korea Convergence Society
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• v.7 no.1
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• pp.43-48
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• 2016

The purpose of this study was to perform oral health education using UCC media in consideration of middle school students' characteristics, and to investigate the intelligence area related to knowledge conveyance, affective area related to attitude change, and psychomotor area related to behavioral change. As a result, it tried to develop further the strengths of UCC media based oral health education and overcome its weaknesses in order to increase learners' interest and have any behavioral changes. By letting learners have the education at YouTube at any time, rather than use one-time educational medium material it is possible to keep educating learners. In the future, by applying the education to health education programs and health education, it will be possible to convey education contents to learners accurately, give motivation to learners, and thereby increase educational results.

• Journal of The Korean Association For Science Education
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• v.12 no.3
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• pp.109-118
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• 1992

In this study, the attitudes of about 1200elementary and secondary students towards sciences lessons and scientists were investigated. For the survey of this study, simillar numbers of students in Seoul were selected from the 5th, 8th and 11th grades and from both sexes. For the attitudes towards science lessons, in the survey questionnaire, there were questions on the type of science lesson which students prefer and on student's assessment of science lessons which they receive. For the attitudes towards scientists, there were questions on scientists whom students respect, on students assessment of scientists and on students assessment of themselves. Results of this study can be summarized as follows: (1) A great majority of students prefered the laboratory-based to classroom-based lessons, but this tendency was less apparent in olderstudents.More boys, compared with girls, prefered laboratory-based study. (2) The student's assessment of science lessons was positive in the elementary school, neutral in the middle school and negative in the high school level. Boys showed more positive attitudes towards the study of science. (3) Apparently more girls than boys mentioned Madam Curie as a scientist whom they respect, Students tended to respect scientists in terms of their personalities rather than their cognitive abilities. (4) Students tended to assess that scientist's are more able than themselves in cognitive areas while themselves are better in affective areas. The gap between student's asessments of scientists and that of themselves became bigger in high school students. The gap between boy's assessments of themselves and girl's assessments of themselves was bigger in high school level than in middle school. (5) The decline of students attitude towards science lessons was bigger than their attitude towards scientists.

• Journal of Korean Library and Information Science Society
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• v.43 no.4
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• pp.249-269
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• 2012

In an attempt to promote reading among middle school students which has been declining sharply, this study suggests new directions for reading education in school libraries. The study examined the following: correlation between students' attitudes toward reading and their reading achievements as revealed in PISA 2009, nationwide survey results on reading, and studies on attitudes and motives for reading. Korean students' reading achievement is very high among the OECD countries but their reading attitude is not positive enough. The strong positive relationship between pleasure reading and reading achievement indicates the importance of the provision of ample collections at school libraries as well as library programs fostering independent, free-will reading. Reading programs at school libraries should cater to students' individual characteristics and needs, such as their sex, abilities, affective and cognitive attitudes, experiences, as well as the quantity, the formats, and the time of their reading, etc.