• Title/Summary/Keyword: Value Pursuit

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A Study on Conspicuous Consumption and the Purchasing Motives, Selection Criteria, Satisfaction of Collaborated Fashion Products (과시적 소비성향과 콜레보레이션 패션제품 구매동기, 선택기준 및 만족도에 관한 연구)

  • Choi, Jung-Won;Chang, Mi-Soon
    • Journal of the Korean Society of Clothing and Textiles
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    • v.34 no.4
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    • pp.628-641
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    • 2010
  • This study investigates the relevance among the clothing purchase motivations, selection criteria, customer satisfaction of collaborated fashion products, and conspicuous consumption by adults located in the cities of Seoul and Incheon who have experience in collaborated fashion product shopping. The results are as follows: 1. Conspicuous consumption was identified with three factors: symbol of position, pursuit of fashion brand/quality, keeping up appearance. Customers were segmented into two subdivisions of a lowly involved group with conspicuous consumption and a highly involved group with conspicuous consumption. 2. Clothing purchase motivations with collaborated fashion products were identified with two factors of esthetical value and reasonable ostentation. Selection criteria with collaborated fashion products were identified with the two factors of extrinsic attributes and intrinsic attributes. Customer satisfaction was identified with one factor. 3. Highly involved group toward conspicuous consumptionpursued more into esthetics value, reasonable ostentation and considered more into extrinsic attributes through collaborated fashion products than the lowly involved groups. Customer satisfaction of a highly involved group toward conspicuous consumption was higher than the lowly involved group. 4. The symbol of position had a positive relationship and the keeping up appearance had a negative relationship in regards to both the relevance of conspicuous consumption and the clothing purchase motivations, selection criteria, and customer satisfaction of collaborated fashion products.

A Study on the Meanings of Signs represented in Contemporary Fashion - Focusing on Fashion Collections since 1990 - (현대(現代)패션에 나타난 기호(記號)의 의미(意味) 분석(分析) - 1990년(年) 이후(以後)의 패션 컬렉션을 중심(中心)으로 -)

  • Lim, Song-Mi;Lee, Mi-Sook
    • Journal of Fashion Business
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    • v.7 no.1
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    • pp.84-100
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    • 2003
  • The purpose of this study is to analyze the meanings of signs represented in contemporary fashion based on the Peirce's trisection theory in order to present various types of sign representation that satisfies aesthetic value and characteristics of the age of information and image. Types of signs represented in contemporary fashion can be summarized into letters, numbers, codes, pictures, logos, characters and emblems. The meanings of signs were analyzed based on the Peirce's trisection theory, resulting in representation of play, brandsymbol, eroticism and suggestion. The play was categorized into infantile and parodic. The former inspires unexpected interest and laughter from contemporary people in the age of disorder through humorous characters, cartoons and illustrations. The latter inspires laughter by parodying things and it's intention is to release the isolation of people and their relative poverty through pictures for which techniques of parody and surrealism were used. Most of the brandsymbols represented by logos, used for textile and clothing design as well as accessories are optimal signs that construct brand images. Eroticism means emotion, impulses, senses of value and sexual attraction. A desire to represent sexual attraction is an expression of eroticism and self-expression to adjust in a changing society. Suggestion tends to pursue the image of harmony with nature in a world which is pressed by material civilization. Humans represent illuminating messages through direct slogans by characters, natural objects and motives of social phenomenon in pursuit of the benefits of abundant material civilization in the structure of a highly advanced scientific civilization and industrial society.

A Study on the Characteristics of the Modern Chair Design (현대 의자 디자인의 특성에 관한 연구)

  • 신홍경
    • Korean Institute of Interior Design Journal
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    • no.13
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    • pp.187-196
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    • 1997
  • A Study on the Characteristics of the Modern Chair Design The features of the modern chair design results from the diverse life style unfolded as per the 20th century social structure and the change of the residential space, and new design has been being developed by the scientists and the artists in various fields through their cooperated work in a way. The field of the scientific or technical study and creation of arts can be developed where they can evoke the sympathy in the circumstances under which the various styles of both arts and science meet across, complement crash together, and grow up. The operation which can control in the network of such pluralistic sphere has been needed for a long period and it has been facing the needs from a time and society. The engineering furniture as the counterplan of the above has brought the value of materials into relief to the forms of human life by making the properties of matter the maximum value or changing it. It can be summarized as following characteristics in its materials and forms along as well as the 3 types (handycrafty, mechanical, and ecological expression) in process through the 20th century. 1. Characteristics in Materials elasticity of the chair as per the changes of the flexibility in the steel pipe development of systematic chair using the plasticity of the plywood, plastic, and wire lightweight due to the materials such as aluminum. 2. Formative characteristics formative simplicity for the increase of the function and the quality improvement such as sociality, productivity, environmental and aesthetic nature emphasis on the structure as per the architectural environment and tecniques pursuit of the forms as a container of the human body seeking for the formative values as the cultural symbols coping with the needs from thepluralistic social structure Furniture is not the makeup for convenience sake but most importantexpression as necessaries of our environments. It should identify itself always as per these kind of needs and also it should be able to used to keep the relation of such mutual division, otherwise the purchase of new furniture should be necessary according to every change of the existing situatiov. Our residence doesn't need the specific style but expresses only the properties of the dwellers.

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A Study on the features of surrealistic expression of the interior design of Contemporary Food & Beverage Space (현대 식음공간 실내디자인의 초현실주의적 표현 특성에 관한 연구)

  • Park, Min-Seok;Kim, Moon-Duck
    • Proceedings of the Korean Institute of Interior Design Conference
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    • 2007.05a
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    • pp.231-236
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    • 2007
  • The aspects of contemporary society change have been changed rapidly running for function value on the part of part industrialization and information-oriented. The transfer to the society focused on a human being emphasis and symbol value is in progress rising with natural desire of recurrence of human nature accordingly and desires of a human being inborn of sensitivity-oriented and pluralism-oriented are being expressed. Answering these social and cultural demands, concerns about an arbitrary mind world of a human being and pursuit dispositions about impractical and transcendental world are coincided with to the purpose and so various kinds of expressions except for art sphere are being experimented and applied. Here upon also in the field of the contemporary interior design, answering sensual desire of users, various arts and cultural tendency, the concept of surrealism is being applied in design introducing the concept of surrealism positive. And fantastical and unreasonable expression features of surrealism are being used as subjective essential elements to make new spaces. Especially amoung various kinds of the interiors designs, the features like surrealistic expressions in Food & Beverage Space which proper identity and strong symbolism will be expressed can be recognized as appropriate expression patterns to give still more sensitivity stimuli to customers. Thus this research disclosed conceptual and ideological background of surrealism and also analyzed and studied surrealistic expression features applied to the interiors designs of Contemporary Food & Beverage Space through expression disposition, study and classification of techniques. And standing on the result of analyzing surrealistic expression features of Contemporary Food & Beverage Space with a key word of expression features derived we groped for estatescape trend demanded in Food & Beverage Space and direction coming.

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Study of runout-motion in body physical techniques: physical index and sensory index

  • Kim, Jeong-lae;Shin, Kyu-ok
    • International journal of advanced smart convergence
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    • v.5 no.3
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    • pp.56-60
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    • 2016
  • Body physical technique is to pursuit the dynamic motion by the physical index(PI) and sensory index(SI) on the physical body function. Function of the physical body by the motor condition is organized the dynamic physical system. For the physical motion of signal, we is defined a runout value of the body function by the physical index on the dynamic state. The concept of body physical index was identified the reference of physical index and sensory index by the body technique. As to detect a variation of the body physical technique-runout physical index(BPT-RPI) of the maximum and average and minimum in terms of physical motion, and the dynamic sensory value that was a runout function of the vision variation of the $Vi-{\xi}_{MAX-AVG-MIN}$ with $2.53{\pm}4.85$ units, that was a runout function of the vestibular variation of the $Ve-{\xi}_{MAX-AVG-MIN}$ with ($-0.69{\pm}2.32$)units, that was a runout function of the somatosensory variation of the $So-{\xi}_{MAX-AVG-MIN}$ with ($-1.43{\pm}-1.36$) units. The dynamic physical motion will be to confirm at the variable function of the runout motion for the body function values of dynamic physical index on the BPT-RPI that was identified an evaluation of the physical sensory function by the dynamic physical system. Runout body system was mentioned of a physical body situation by the mild moving and was refer a runout data of dynamic physical nervous index.

A Study of Vintage Style on the Domestic Fashion - Focused on the Since $2001's{\sim}2006's$ SS - (국내 패션 트렌드에 반영된 빈티지(Vintage)에 관한 연구 - 2001년 $F/W{\sim}2006$년 S/S까지 -)

  • Im, Ji-Wan;Park, Meeg-Nee
    • The Research Journal of the Costume Culture
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    • v.15 no.3 s.68
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    • pp.405-419
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    • 2007
  • It is no more make consumers feel the freshness about a simple and functioned style reminding to the cyber-future style made by shining materials. Rather than that stereo-type of the future, people at present tend to feel more interested in something familiar than something new. Even though the amazing product made by human for better life, people become feel afraid that value be getting disappear, and it is natural that people should put more value to the nature, admire it, people try to find the new beauty in something worn being able to be felt the passed time. The vintage has turned up in the fashion area out of the mode of the antipathy from standardization, overconsumption, and also demand of a special thing different from mass product. The vintage is not the past-inclined trend but the new trend that people try to seek in the future to feel both comfort and newness. This study analyzed the vintage fashion style getting more important and also how the vintage fashion shows focusing in the domestic fashion market. The results as follow.: There are two meaning in vintage fashion, one of two is the recycled fashion style that current fashion made with used clothing, or reforming with new and old, Second, there is the new style using the past image, so called as the revival fashion. The totally current trend can be made in something new mixed with material or silhouette from past thing. The vintage fashion as recycled and reformed fashion will be more demanded from consumers who want to be comfort and still try to pursuit something new.

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Development of Fashion Design through Collaboration - Focusing on TV dramas and women wear brands - (콜래보레이션을 통한 패션 디자인 개발 - TV드라마와 여성복 브랜드를 중심으로 -)

  • Shin, Hye-Kyoung;Lee, In-Seong
    • Journal of the Korean Society of Costume
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    • v.59 no.7
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    • pp.50-64
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    • 2009
  • In current society, products and services are positioned to match customers' lifestyles and emotions. One example of such can be collaboration strategies. Various types of collaboration can be found and should be applied to academic research in terms of fashion designing as well as in marketing. As a result, this research focuses on defining collaboration and identifying its different forms. Case studies are provided for each form of collaboration. A set of emotional factors required for collaboration and a domestic fashion brand is selected in order to carry out analysis and design production. As a result of this study, the following conclusions were reached. First, collaboration can be defined as two or more companies, brands or even individuals working together for an agreed period of time by sharing core competencies and advantages in order to pursuit profit and value creation. Second, collaboration types can be specified into two categories which are collaboration between companies within the fashion industry and collaborations with companies outside the fashion industry. In addition, companies may collaborate with the purpose of enhancing value, broadening its areas of business and to execute an event. Third, according to the case studies examined, effects of collaboration can be upgrade of brand images, variety of promotional benefits and increase in sales. Fourth, the selections of collaboration targets were made. MOGG and Sex&the City were chosen in order to apply collaboration strategies in line with promoting the domestic womens' wear market. Fifth, by considering and applying all the findings from the research, the limited edition line was produced under the design concept of 'Sex and the City with MOGG'.

Aesthetic Characteristics of the Little Black Dress in the Modern Fashion - Mainly Focused on Works after the Year 2000 - (현대패션에 나타난 리틀 블랙드레스의 미적특성 -2000년 이후를 중심으로-)

  • Kim, Sun-Young
    • Journal of the Korean Society of Costume
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    • v.57 no.4 s.113
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    • pp.18-29
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    • 2007
  • Since its birth, "Little black dress" that has been prospering and reviving continually for 80 years, is always favored as classical fashion item. This study focuses on how the "Little black dress", regarded as the beginning of the modern fashion, could become an eternal item over a century by analyzing the aesthetical characteristics of it. Thus, we can better understand the modern women and aesthetic value of modern fashion. The precedented studies and literatures are reviewed for recognizing the development of "Little black dress," and the scope of this study is limited only after the year 2000. Also, fashion work collections and various domestic and international fashion magazines are analyzed demonstratively. After the Little Black Dress was born with the bullish black color in the year 2000, the aesthetic characteristics of the newly spotlighted Little Black Dress in the modern fashion are as the following. First is modernism. Modern style of black dress is appeared through simple and moderate expressions such as pursuit of simple line, minimization of decoration and exclusion of accessories. Second is sensuality that emphasizes flashiness of black by gloss or see-through fabric and exposing one's body parts or dress that exposes body's curves not only express women's physical attraction but also show off woman's social status or roles. Third is feminism. Ruffle, ribbon, flowing-like fabric, and rhythmical details express charms of sophisticated and trendy women as well as romantic image of girlish sensibility. Fourth is hybridism. Experimental and creative thinking like designers' unique re-interpretation of "little black dress," fresh view to sexuality, breaking up of the existing principle of clothing compositions give wholly new aesthetic value.

Overlap and Add Sinusoidal Synthesis Method of Speech Signal Lising the Damping Harmonic Magnitude Parameter (감쇄(damping) 하모닉 크기 파라미터를 이용한 음성의 중첩합산 정현파 합성 방법)

  • Park, Jong-Bae;Kim, Young-Joon;Lee, In-Sung
    • The Journal of Korean Institute of Communications and Information Sciences
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    • v.34 no.3C
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    • pp.251-256
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    • 2009
  • In this paper, we propose a new method with the improved continuity performance of overlap and add speech signal synthesis method using damping harmonic amplitude parameter. The existing method uses the average value of past and current parameters for the sinusoidal amplitude used as the weight of phase error function. But, the proposed method extracts the more accurate sinusoidal amplitude by using a correlation between the original signals and the synthesized signals for the sinusodal amplitude used as the weights. To verify the performance of the proposed method, we observed the average differential error value between the synthesized signals.

Mixutre Optimization of Hwangdo Peach (Prunus persica L. Batsch) Dressing by Mixture Experimental Design (혼합물 실험계획법에 의한 황도복숭아 드레싱 재료혼합비의 최적화)

  • Park, Jung Eun;Kim, Yong-Sik
    • Culinary science and hospitality research
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    • v.23 no.7
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    • pp.20-30
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    • 2017
  • This study was conducted for the optimization of ingredients in salad dressing using Hwangdo peach (Prunus persica L. Batsch). The experiment was designed according to the D-optimal design of mixture design, which included 14 experimental points with 4 replicates for three independent variables (olive oil 40~65%, peach puree 27~50%, vinegar 8~20%). The linear regression models for pH, viscosity and color value and the quadratic regression models for emulsion stability, all sensory evaluation of the products were proven to be valid by the F-test for the overall significance of the regression model at a 5% level. Viscosity and pH of the products increased as olive oil content. Color value, viscosity and pH of the products increased as peach puree content. pH, viscosity, redness, and yellowness of the products decreased as vinegar content. Sensory evaluation result of the products showed that general preference for the products were increasingly affected by the increases in contents then decreased as they exceeded the optimum levels. In consequence, according to result from the first stage of the experiment, the optimum ingredients ratios of the raw materials were set in olive oil 52.43%, peach puree 35.07%, and vinegar 13.91% for ingredients of apricot dressing. These results provided the possibility that peach can be applied to the preparation of a dressing, and thereby present baseline data for the development of new dressings. This is also presumed to meet demands of customers who are always in pursuit of new products.