• 대한영양사협회학술지
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• 제15권3호
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• pp.298-310
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• 2009

The purposes of this study were to examine school foodservice employees' awareness on dietitians' service leadership and to analyze the effects of the service leadership on employee attitudes (leader reliability, value correspondence, and leader satisfaction). Questionnaires were distributed to 208 school foodservice employees from November 2007 to January 2008. The results were as follows. First, in terms of the employees' perception on the dietitians' service leadership, service belief gained the highest score, followed by insight, attitude, and ability: the average score was 3.8 point. Second, the leader reliability and leader satisfaction scores perceived by the employees were over 3.8 point on average but the awareness on the value correspondence was 3.43 point. Third, among the service leadership factors, service belief (p<0.001) and insight (p<0.001) had positive effects on leader reliability. Also, service belief (p<0.01), service ability (p<0.001), and insight (p<0.01) had positive effects on value correspondence. Finally, service belief (p<0.001), service ability (p<0.05), and insight (p<0.001) had positive effects on leader satisfaction. Fourth, a hypothesis test using path analysis revealed that dietitians' service leadership produced positive effects on school foodservice employees' attitudes (leader reliability, value correspondence, and leader satisfaction). In conclusion, the service leadership of dietitians directly contributed to leader satisfaction, value correspondence, and leader reliability in school foodservice employees.

• Journal of Information Technology Applications and Management
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• 제22권4호
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• pp.105-126
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• 2015

In this study, we investigated the impact of the information richness and reachness on the mobile purchasing and the moderating effect of individual characteristics. We examined the information richness and reachness through SNS information and Push notification of smartphone, respectively. As the moderating variables, we adopted customer's value orientation and innovativeness. In the main-effect model with no moderating variable, both of information richness and reachness showed significant effects on the perceived value of products and purchasing channel. Especially, the impact of information richness was more significant on product awareness, while the impact of information reachness was more significant on channel awareness. In the interaction-effect model with moderating variables, customer's value orientation showed significant moderating effect on the impact of perceived product value. However, customer's innovativeness did not show the significant moderating effect on the impact of perceived channel value. It implies that the impact of information reachness applies to the majority of customers, regardless of her [his] innovativeness. Therefore the organizations might be able to use Push notification to activate the customer's mobile purchasing.

• 산경연구논집
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• 제9권9호
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• pp.53-62
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• 2018

Purpose - The focus of this study is to investigate the structural influences such as brand value, relationship value, market orientation, long-term orientation, and performance. The effects of brand value and relationship value on the differences on transaction performance in b2b was investigated. Research design, data, and methodology - The subject of this study was a liquor and beverage distribution company that deals in b2b. The research hypothesis is based on literature of the preceding research analysis of brand value, relationship value, market orientation and long-term orientation. This study has constructs that was defined operationally by referencing previous studies. Operational questionnaire was used to investigate the target key staff who work in the liquor and beverage distribution company. 178 survey data were used for empirical analysis to prove the hypothesis. This study used structural equation techniques(AMOS) to prove the research hypothesis. Results - The main results of this empirical study were as follows. First, supplier's brand awareness has a positive effect on market orientation, but did not affect long-term orientation. Brand awareness of suppliers indicates that they are not directly related to long-term orientation. Second, supplier's brand image has a positive effect on market orientation and long-term orientation in b2b transaction. So, the brand image and reputation of the supplier suggest that it is important for the b2b transaction to have a market orientation tendency or a long-term orientation. Third, supplier's relationship value has a positive effect on long-term orientation, but does not affect market orientation. Relationship value indicates that they are not directly related to market orientations of the buyer. Fourth, Market orientation has a positive effect on long-term orientation and marketing performance and long-term orientation has a positive effect on marketing performance in b2b. Additionally, the buyers market and long term orientation are important factors in marketing performance in b2b. ' Conclusions - Based on empirical results, this study confirmed that brand image rather than brand awareness positively influenced long-term orientation as well as market orientation in b2b. Relationship value can be found in transactions, which is important for long-term orientation. Especially, these findings are suggestive in the consumer goods distribution market.

• 한국생활과학회지
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• 제17권2호
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• pp.335-344
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• 2008

The purpose of this study was to examine male students' awareness and receptivity of cross-sexual fashion. The subjects in this study were 480 male university students and 320 high school boys. After a survey was conducted in August 2007, the following findings were given: 1. How much the students were interested in fashion was investigated, and they thought of fashion often, Even though nothing any fashion shopping plan they were interested display of fashion market and logged onto online fashion shopping malls frequently. 2. As for awareness of cross-sexual, they got a mean of 2.79(1.10), which indicated their awareness level was below the average. Those who were more intrigued by fashion, who were university students and who had a girl friend were better cognizant of cross-sexual. 3. To what extent they were receptive to cross-sexual fashion was checked in terms of clothes, haircare, skin care, accessories and perfume/cosmetic surgery and they were most receptive to cross-sexual haircare(3.49). Those who cared more about fashion were more receptive to cross-sexual. The Value of clothes and perfume/cosmetic surgery for university students was higher than the high school students. 4. They were most receptive to other's cross-sexual haircare(3.51) and to other's cross-sexual clothes(2.77) the least. Those who were more intrigued by fashion were more receptive to others seeking after cross-sexual. The Value of clothes sand perfume/cosmetic surgery for university students was higher than the high school students. 5. There was a strong correlational relationship among their interest in fashion, awareness of cross-sexual, receptivity to their own being a cross-sexual man and receptivity to others who are cross-sexual. The findings of the study illustrated that those who were more intrigued by fashion and who were better aware of cross-sexual were more receptive to cross-sexual fashion.

• 한국컴퓨터정보학회논문지
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• 제27권12호
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• pp.293-301
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• 2022

본 연구는 소비자 행동 연구 프레임워크인 VAM 모델을 기반으로 환경 인식이라는 이타적 변수를 결합하여 지각된 가치, 지각된 위험 및 환경 보호 의식이 구매 의도에 영향을 미치는 연구 모델을 구축하여 지각된 가치 및 지각된 위험의 요인을 깊이 분석한다. 612개의 유효한 설문지를 수집하고 실증 분석을 수행한 결과는 지각된 유용성, 지각된 오락성, 기술성 및 환경 보호 의식이 모두 신에너지 차량 구매 의도에 뚜렷한 긍정적인 영향을 미치고 지각된 요금은 구매 의도에 부정적인 영향을 미치는 것으로 나타났다. 본 연구의 결과를 통해 기업의 마케팅 개선 전략을 제공하고 소비자 지각된 위험을 줄이며 기업이 신에너지 차량의 환경 보호 속성을 홍보하고 기업 자체의 환경 보호 노력을 촉진하는 데 유익한 보완을 제공하고 경제적 이익과 환경적 이익의 균형을 촉진할 수 있다.

• Child Health Nursing Research
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• 제29권4호
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• pp.290-299
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• 2023

Purpose: Artificial intelligence (AI) has had a profound impact on humanity; in particular, chatbots have been designed for interactivity and applied to many aspects of daily life. Chatbots are also regarded as an innovative modality in nursing education. This study aimed to identify nursing students' awareness of using chatbots and factors influencing their usage intention. Methods: This study, which employed a descriptive design using a self-reported questionnaire, was conducted at three university nursing schools located in Seoul, South Korea. The participants were 289 junior and senior nursing students. Data were collected using self-reported questionnaires, both online via a Naver Form and offline. Results: The total mean score of awareness of using chatbots was 3.49±0.61 points out of 5. The mean scores of the four dimensions of awareness of using chatbots were 3.37±0.60 for perceived value, 3.66±0.73 for perceived usefulness, 3.83±0.73 for perceived ease of use, and 3.36±0.87 for intention to use. Significant differences were observed in awareness of using chatbots according to satisfaction with nursing (p<.001), effectiveness of using various methods for nursing education (p<.001), and interest in chatbots (p<.001). The correlations among the four dimensions ranged from .52 to .80. In a hierarchical regression analysis, perceived value (β=.45) accounted for 60.2% of variance in intention to use. Conclusion: The results suggest that chatbots have the potential to be used in nursing education. Further research is needed to clarify the effectiveness of using chatbots in nursing education.

• 대한안전경영과학회지
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• 제25권4호
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• pp.1-13
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• 2023

This study aims to investigate the correlation between the causes of natural disasters and feng shui factors targeting disaster management experts, feng shui experts, and the general public who are interested in feng shui. To this end, it is intended to reveal that the factors of the disaster at Mt. The purpose of this study is to analyze the impact of three factors on disasters: feng shui factors, natural factors, and social factors. To this end, a survey was conducted targeting feng shui experts, disaster management experts, master's and doctoral students in feng shui geography, residents of the Umyeonsan disaster area, and people interested in feng shui geography. 260 copies of the questionnaire were prepared and 248 copies were used for the final analysis. First, in order to analyze the impact of feng shui factors on awareness of disaster occurrence, after controlling for demographic variables, hierarchical multiple regression analysis was conducted to analyze the impact of feng shui factors on awareness of disaster occurrence. Second, as a result of analyzing the effect of natural factors on awareness of disaster occurrence, looking at each independent variable in the second-stage regression analysis. Third, as a result of analyzing the effect of social factors on awareness of disaster occurrence, looking at each independent variable in the second-stage regression analysis. Finally, as a result of the T-test and Anova analysis conducted for discriminant analysis, if the p-value was less than .005, the F value for each group was obtained as a result of the ANOVA analysis on the feng-shui factors

• 대한치과보철학회지
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• 제53권3호
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• pp.189-197
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• 2015

목적:이 연구의 목적은 보철물 제작 과정에서 감염 관리에 관한 치과 종사자의 인지도 및 실천도를 평가하기 위함이다. 대상 및 방법: 연구 대상은 대전 지역에 종사하는 치과의사, 치과위생사, 치과기공사로 구성되었다(n=126). 설문지는 연구 대상의 일반적 특성, 교육 관련 문항, 치과 보철 치료 과정에서 감염 관리에 관한 인지도와 실천도에 대한 문항으로 이루어졌으며 연구의 취지에 대한 설명 후 직접 기입하게 하였다. 인지도와 실천도는 1에서 5 사이 값을 갖는 Likert 척도를 이용하여 측정하였다. 인지도 및 실천도에 대한 평균을 계산하였고, 직종간 차이를 검정하기 위해 분산분석 시행하였으며, 인지도가 실천도에 미치는 영향을 평가하기 위해 회귀분석을 실시하였다. 결과: 전체 응답자의 27.7%는 치과 보철 치료와 관련된 감염 관리 교육이 부족하다고 응답하였다. 치과 보철치료와 관련된 감염관리 인지도와 실천도의 평균값은 각각 $2.72{\pm}0.80$, $1.58{\pm}0.88$으로 나타났다. 감염 관리 교육을 받았다고 답한 응답자의 실천도는 $1.62{\pm}0.9$, 받지 못했다고 답한 응답자의 실천도는 $1.31{\pm}0.49$로 나타났다. 현재 근무하는 곳에 감염 관리 지침서가 있는 응답자의 인지도는 $3.01{\pm}0.91$, 없는 응답자의 경우 $2.56{\pm}0.70$로 나타났다. 결론: 1. 대학 교육과정 중 감염 관리 교육을 받은 응답자는 그렇지 않은 응답자에 비해 실천도가 높은 것으로 나타났다. 2. 근무지에 감염 관리 지침서를 갖고 있는 응답자는 그렇지 않은 응답자에 비해 인지도가 높은 것으로 나타났다. 3. 치과 보철물 제작과정에서의 감염 관리에 대한 인지도와 실천도 사이에 상관관계가 존재했으며, 인지도가 높을수록 실천도가 높게 나타났다. 4. 치과 보철물 제작과정에서의 감염 관리에 대한 실천도는 인지도에 비해 낮게 나타났다.

• Asian Pacific Journal of Cancer Prevention
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• 제17권4호
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• pp.1837-1846
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• 2016

Background: Colon cancer screening (CRCS) uptake is markedly affected by public awareness of the disease. This study was conducted to assess levels of knowledge of CRC, to explore the pattern of CRCS uptake and identify possible barriers to screening among Saudis older than 50 years of age and primary care providers (PCPs) in Al Hassa region, Saudi Arabia. Materials and Methods: This cross-sectional study was conducted in randomly selected primary health care (PHC) centers, 884 Saudis and 39 PCPs being enrolled for data collection. Structured interviews were conducted to obtain information regarding socio-demographic characteristics, personal information relevant to CRC, awareness about early signs/symptoms and risk factors, and barriers to CRCS. Also, a self- administered data collection form was used to assess barriers to CRCS from the physicians' perspectives. Results: More than 66% of participants were lacking knowledge about CRC. Participants with higher educational levels, having ever heard about CRC, and having relatives with CRC had a significantly higher awareness of the disease. The rate of reported CRCS was low (8.6%). After conducting a logistic regression analysis, it was observed that female gender (OR=0.28; 95% CI=0.14-0.57; P=0.001), being unmarried (OR=0.11; 95% CI=0.10-0.23; P=0.001), lower levels of education (OR=0.36; 95% CI=0.16-0.82; P=0.015), and having no relatives with CRC (OR=0.30; 95% CI=0.17-0.56; P=0.001) were significantly associated with a lower CRCS uptake. There was a significant difference between most of the perceived barriers to CRCS and gender. Exploratory factor analysis showed that personal fear (especially fear of the screening results and shyness) was the major factor that hindered CRCS with high loading Eigen value of 2.951, explaining 34.8% of the barriers of the included sample toward utilization of CRCS, followed by lack of awareness of both person and providers (high Eigen value of 2.132, and explaining 23.7% of the barriers). The most frequently cited barriers to CRCS from the physicians' perspectives were lack of public awareness, lack of symptoms and signs, and fear of painful procedures. Conclusions: Poor levels of knowledge about CRC were found among older Saudis attending PHC centers in Al Hassa, Saudi Arabia. It is crucial to implement an organized national screening program in Saudi Arabia to increase public awareness.

• 한국환경생태학회지
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• 제29권6호
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• pp.959-966
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• 2015

천연기념물은 역사와 자연적 가치가 있는 자연유산으로 희귀성, 특수성, 역사성 등 학술 가치가 커 자연문화재로 지정 및 보호됐으나 최근에는 삶의 질 향상에 따른 국민의 문화생활에 대한 욕구를 충족시키는 것도 천연기념물 관리의 주요한 임무가 되었다. 이를 위해 내장산국립공원에 소재하고 있는 천연기념물 제91호 내장산 굴거리나무군락과 제153호 장성 백양사 비자나무 숲을 대상으로 천연기념물의 지속 가능한 보전 및 이용 측면에서 방문객의 천연기념물에 대한 기본적 인식을 살펴보고 천연기념물 인식수준에 따른 자연에 대한 태도 차이를 분석하였다. 내장산국립공원 방문객 240명에 대한 설문조사 분석 결과, 응답자의 절반 이상이 대상지의 천연기념물을 정확히 인식하지 못하는 것으로 나타났으며, 특히 굴거리나무군락의 인지도가 상대적으로 비자나무 숲보다 더 낮았다. 또한, 천연기념물에 대한 인식수준이 높고, 문화재적 가치 수준이 높다고 인식한 집단의 자연에 대한 태도가 그렇지 않은 집단보다 긍정적임을 확인할 수 있었다. 이를 바탕으로 향후 이 지역의 천연기념물 활용방안 수립을 위한 정책시사점을 제안하였다.