• 한국경영과학회지
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• 제32권1호
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• pp.1-13
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• 2007

Nowadays, ubiquitous computing services begin to be suggested from a few domains such as supply chain, logistics, and location-based services. However, to what extent the services will be successful is hard to be estimated, mainly because a sophisticated service evaluation method focusing on the ubiquitous computing perspective has not been supplied. Hence, this paper alms to build a model to assess the quality of ubiquitous computing service. To do so, an amended model, Ubi-SERVQUAL, is applied to assess the service quality mentioned in ubiquitous computing scenarios. According to the Ubi-SERVQUAL, we found that an actual service with higher quality should consider reliability. responsiveness, assurance and empathy in order to increase customer satisfaction, computer system's intimacy with users and trust.

• International journal of advanced smart convergence
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• 제9권3호
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• pp.272-283
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• 2020

Hashtags (#) have received a great deal of attention from academia and industry as an effective digital tool for engaging social media users and facilitating electronic word-of-mouth for brands. We delved into motivations concerning people's brand-related hashtag-posting behavior on social media. The findings revealed three motivations for posting brand-related hashtags on social media: social acceptance, brand altruism, and incentive seeking. Additionally, we examined the relationships between motivations and brand relationship variables. The results showed that social acceptance and brand-related altruism predicted all of the five relationship variables (i.e., brand attitude, brand trust, brand affective and calculative commitment and brand loyalty), while incentive-seeking predicted brand calculative commitment and brand loyalty. The findings of the study provide some meaningful insights into the development of brand communication strategies and help marketers capitalize on social media platforms to achieve higher user involvement.

• 한국정보시스템학회지:정보시스템연구
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• 제12권2호
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• pp.151-163
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• 2003

This research studied E-Biz strategy based on the types of internet shopping-mall and user group. This study classified types of internet user into suffer group, searcher group, and confusion group according to navigation characteristics. The types of internet shopping-mall were divided into total directed mall, total mediated mall, special directed mall, and special mediated mall. The empirical study revealed that the intention of purchase has positive relationship with the assurance of e-SERVQUAL. Mediated type shopping-mall had higher market share than directed type in the use of internet shopping-mall. Suffer group was the target market of total mediated shopping-mall. Users of this group considered importantly the trust of e-SERVQUAL. Searcher group targeted special mediated shopping-mall. They had significant consideration to the responsiveness of e-SERVQUAL. Confusion group targeted direct shopping-mall. These groups had important consideration to the assurance of e-SERVQUAL.

• 대한전기학회:학술대회논문집
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• 대한전기학회 2002년도 합동 추계학술대회 논문집 정보 및 제어부문
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• pp.585-588
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• 2002

Grid provides integral ing system that enables to use distributed computing resource and services as adapts traditional infrastructures to overcome the distributed computing environments. But, computing today is moving away from a restriction of the desktop, becoming diffused into our surrounding and onto our personal digital devices. In such mobile computing environments, users expects to access resource and services at any time from anywhere in such Mobile-Grid computing. This expectation results security issues, since the computing environments is expanded. This paper describes the security challenges in Mobile-Grid computing, explaining why traditional security mechanism fail to meet the demands of these environments. This paper describes policy driven security mechanism enabled entity to use service and data in trust Mobile-Grid environments and a set of security service module that need to be realized in the Mobile-Grid security architecture presents a set of use pattern that show hew these modules can be used for billing service in a secure Mobile-Grid environments.

• Asia pacific journal of information systems
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• 제11권3호
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• pp.105-126
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• 2001

The objective of research is to find out exogenous variables that influence the usage and performance EDI in the Korea firms. Specifically the goals of this research are; (1) to examine relationships between exogenous variables, such as management, technology, inter-firm relationship characteristics, and EDI performance, and (2) to measure EDI volume, EDI diversity, EDI depth among Korea firms. The questionnaire consists of two versions; One for the EDI system managers and the other for the EDI users. The analysis of this study is designed as cross level to examine the causal relationship among variables in different analysis level. The reliability and validity of data was tested by explanatory factor analysis, Cronbach's alpha coefficient, confirmatory factor analysis, and correlation analysis. Also, the structural equation model(SEM) analysis was performed to test the usefulness of the model. The analysis results revealed that education level, IS growth, trust, support, power are major influential variables on the usage level and performance of EDI. Especially, persuasive power turned out to be more important than coercive power, and technical financial support from organizations was also found to be a significant variables.

• 한국산업정보학회:학술대회논문집
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• 한국산업정보학회 2007년도 춘계학술대회
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• pp.32-34
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• 2007

The global market for mobile phone business is already matured. Accordingly， the repurchasing issue for the mobile phone is being weighted drastically by the marketers. The purpose of this research is to investigate the relationships among seven crucial factors, and also examines the differences between Korean and Indonesian markets concerning the relationships of these key success factors. This research classifies these two markets as a matured market and an emerging market respectively. The structural model is tested with the data from each of the sub-samples. The analysis of the multi-group structural equation model (MSEM) showed that compared to Korean, Indonesian had more emphasized on extra-functions for the mobile phone as well as giving more influence on satisfaction from brand image. Due to the different market situation and users, the lessons to which product features must be more emphasized could be obtained for the product managers in the industry.

• Journal of Information Technology Applications and Management
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• 제14권4호
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• pp.221-233
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• 2007

Which factors should influence consumer consideration to subscribe to Voice over Internet Protocol (VoIP)? Policy issues, managerial concerns, and demographic variables are possible factors. This paper discusses policy and managerial issues regarding VoIP adoption. A model that explains VoIP adoption is proposed and tested. This study analyzes a survey of 750 prospective VoIP users in Korea. The testing is accompanied by logistic regression and discriminant analysis. The results show that trust in VoIP, relative comparison of Quality to fixed service, numbering plan, satisfactions of call Quality and customer services on both fixed and mobile services have impacts on the adoption of VoIP. Implications for VoIP providers and policy makers are presented.

• 한국데이타베이스학회:학술대회논문집
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• 한국데이타베이스학회 2008년도 연합학회학술대회
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• pp.307-320
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• 2008

본 연구는 관계중심적 지식관의 관점에서 지식공유의 영향 요인을 파악하고, 이 요인들이 실제로 지식공유에 긍정적인 영향을 미쳐서 지식성과활동을 향상 시키는지 알아보고자 한다. 독립변수인 관계적 요인은 신뢰, 개방적 의사소통, 협동으로 설정하였고, 지식공유의 영향을 받는 종속 변수인 지식활동성과는 지식품질과 지식경영사용자만족도로 설정하였다. 본 연구를 통해 조직경쟁력 향상을 위해서는 지식뿐만 아니라 그것을 사용하는 사람 및 주변 환경까지 관리할 필요가 있음을 제안한다.

• 전자통신동향분석
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• 제35권7호
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• pp.67-76
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• 2020

Because of the development and spread of artificial intelligence (AI) technology, new security threats and adverse AI functions have emerged as a real problem in the process of diversifying areas of use and introducing AI-based products and services to users. In response, it is necessary to develop new AI-based technologies in the field of information protection and security. This paper reviews topics such as domestic and international trends on false information detection technology, cyber security technology, and trust distribution platform technology, and it establishes the direction of the promotion of technology development. In addition, the development of international trends in ethical AI guidelines to ensure the human-centered ethical validity of AI development processes and final systems in parallel with technology development are analyzed and discussed. ETRI has developed AI policing technology, information protection, and security technologies as well as derived tasks and implementation strategies to prepare ethical AI development guidelines to ensure the reliability of AI based on its capabilities.

• International journal of advanced smart convergence
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• 제10권4호
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• pp.198-205
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• 2021

With the development of blockchain technology, the scope of blockchain applications has expanded rapidly. Blockchain decentralization allows transaction participants to make transparent and safe transactions without a third trust agency. A distributed ledger-based system enables transparent and trusted business for anonymous users. For this reason, many companies apply blockchain to various fields such as logistics, electronic voting, and real estate. Despite this interest, there are still not enough case studies confirming the potential of blockchain as a concrete business model. Therefore, it is necessary to study how blockchain technology can change the existing business model and connect it to a new business model. In this paper, we propose blockchain-based business models and workflow types in various fields such as healthcare, logistics, and energy. We also present application cases. We expect to help companies apply blockchain to their business.