Journal of Information Technology Applications and Management

Korea Data Strategy Society (한국데이터전략학회)
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Policy and Managerial Issues of Voice over Internet Protocol(VoIP)

인터넷전화의 정책 및 경영이슈측면에서의 이용자분석

  • 김지희 (한국항공대학교 경영학과) ;
  • 성윤영 (한국항공대학교 경영학과) ;
  • 권오상 (한국전파진흥원 기획전략 예산팀) ;
  • 김진기 (한국항공대학교 경영학과)
  • Published : 2007.12.31
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Abstract

Which factors should influence consumer consideration to subscribe to Voice over Internet Protocol (VoIP)? Policy issues, managerial concerns, and demographic variables are possible factors. This paper discusses policy and managerial issues regarding VoIP adoption. A model that explains VoIP adoption is proposed and tested. This study analyzes a survey of 750 prospective VoIP users in Korea. The testing is accompanied by logistic regression and discriminant analysis. The results show that trust in VoIP, relative comparison of Quality to fixed service, numbering plan, satisfactions of call Quality and customer services on both fixed and mobile services have impacts on the adoption of VoIP. Implications for VoIP providers and policy makers are presented.

Keywords