• Title/Summary/Keyword: Use value

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A Study on the Customer Value of Airline's SNS: Focused on Improving Customer Satisfaction by Customer Value Type

  • YIM, Youn-Jae;PARK, So-Yeon;PARK, Hye-Yoon
    • East Asian Journal of Business Economics (EAJBE)
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    • v.9 no.3
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    • pp.45-56
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    • 2021
  • Purpose - The research was conducted to understand how the values of customers using airline SNS affects customer satisfaction and trust. By finding out which characteristics of customer values lead to customer satisfaction and gaining trust, research concludes with suggestions for various airlines to utilize such characteristics to maintain customers through SNS. Research design, data, and methodology - The data were collected from May to July 2020 for two months from the people who used SNS operated by domestic airlines. 342 samples were selected and used as final samples for the study. Result - The results of the relationship between customers' values and customer satisfaction amongst those who use airlines' SNS show that practical, pleasure and social components all have a positive effect on customer satisfaction. The relationship between customers' values and customer trust amongst those who use airlines' SNS show that practical and pleasure components have a positive effect on customer trust while social component didn't yield a positive impact on customer trust. Conclusion - Identifying and understanding SNS users' value structure and providing specific guidelines for customer value components can help demonstrate the causal relationship between customer value components, customer satisfaction, and trust. Also, evidence of applicable customer value theory could be provided.

Impacts of Mixed-Use Development and Transportation on Housing Values (복합용도개발과 교통이 아파트가격에 미치는 영향)

  • Lee, Keum-Sook;Kim, Kyung-Min;Song, Ye-Na
    • Journal of the Economic Geographical Society of Korea
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    • v.13 no.4
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    • pp.515-528
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    • 2010
  • This study analyzes the impacts of mixed-use development and transportation on housing values in Seoul, Korea. An index measuring the land use mix is proposed using three components of land uses, residence, office, and retail, which are the essential elements for everyday urban life. This index offers a relatively easy way in measuring the level of mixed-use and proves itself useful providing sensible and reliable results in this empirical study. Also surface and underground transportation accessibilities are measured. By covering both surface and underground, a comprehensive view of Seoul's transportation accessibility is provided. Finally, housing value models are constructed with developed variables, i.e. land use mix index and accessibility measures, as well as relevant socio-economic variables. The empirical outcomes verifies that mixed-use development and transportation accessibility positively affect housing values.

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A study on the usage intention of AI(artificial intelligence) speaker

  • Kwon, Soon-Hong;Lim, Yang-Whan;Kim, Hyun-Jeong
    • Journal of the Korea Society of Computer and Information
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    • v.25 no.1
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    • pp.199-206
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    • 2020
  • In this study, the factors affecting consumers' intention to use AI speakers were focused on the perceived value of the product and the perceived necessity of the product. Factors affectationist consumers' perceived value of the product were divided into benefits and costs. Reflecting the characteristics of information technology products, I included perceptions of usefulness of products. Empirical results show that consumers' perceptions of perceived benefits and usefulness of AI speaker products have a positive effect on perceived value and perceived necessity. Perception of necessity had a positive (+) significant effect on perception of value. Perception of necessity and perception of value had a positive(+) and positive effect on each intention of use. However, the cost perceived by consumers did not have a significant effect on perception of value.

The Effects of Foodservice Consumer's Consumption Value and Subjective Norm of Social Commerce Usage Intention (외식소비자의 소비가치와 주관적 규범이 소셜커머스 이용의도에 미치는 영향)

  • Eun, Yeong-Ran;Yoo, Young-Jin
    • The Journal of the Korea Contents Association
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    • v.16 no.10
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    • pp.130-139
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    • 2016
  • This study is intended to investigate what impact consumption value and subjective norm by consumers with regard to the social commerce for the foodservice to affect on the behavior of consumers. The result were as follows: first consumption value and subjective norm has positive effect on perceived usefulness, except for monetary value. Second, consumption value have positive effect on perceived ease of use, except for emotional value and subjective norm. Third, perceived ease of use has positive effects on usefulness. The last, perceived ease of use and usefulness has positive effects on reuse intention. It is to be hoped that this study provides foodservice social commerce service practitioners with guideline for establishing methodical strategies.

The Effects of the Mobile-Banking Characteristics and Internet-Only Bank Benefits on the Switching Value and the Use Intention (인터넷전문은행 특성과 혜택이 지각된 전환가치와 이용의도에 미치는 영향)

  • Kim, Su-Ji;Kim, Chae-Bogk
    • The Journal of the Korea Contents Association
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    • v.18 no.8
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    • pp.109-117
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    • 2018
  • The launch of internet-only banks has brought many changes. As the existing commercial banks and internet-only banks have started the infinite competition, the maintenance of relationships with customers or the creation of new customers is important. For this, it is meaningful to understand the aspect of customers' perception of value. Thus, this study conducted the empirical analysis on the attitude of the existing phone-banking users after the launch of internet-only banks. First, the reliability and mobility out of the characteristics of the existing mobile service of commercial banks had effects on the perceived switching value while the reactivity had no effects on it. Second, in the results of understanding the effects of diverse benefits from internet-only banks on the perceived value, the economic benefit and convenient benefit had positive(+) effects on the perceived switching value. Lastly, the perceived switching value had positive(+) effects on the use intention.

Continuance Use Intention of Voice Commerce Using the Value-attitude-behavior Model (가치-태도-행동 모델에 기반한 음성 쇼핑 지속이용의도에 관한 연구)

  • Kim, Hyo-Jung
    • The Journal of the Korea Contents Association
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    • v.22 no.5
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    • pp.491-502
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    • 2022
  • Voice technology allows consumers to make purchases through smart devices, and the interest in voice-driven conversational commerce has significantly expanded. In this study, we explored the continuance use intention of voice commerce, and the adoption of a value-attitude-behavior model. An online survey was conducted on 360 individuals who used an artificial intelligence assistant device in a voice commerce environment. We used Amos 23.0 and SPSS 25.0 for descriptive, confirmatory, and structural equation modeling analyses. These results indicated that functional value was the highest influencing variable on satisfaction of voice commerce, while social, emotional, and epistemic values significantly influenced it as well. Additionally, satisfaction of voice commerce significantly influenced the continuance use intention of voice commerce. These findings could help us understand the characteristics of voice commerce users and the diversity value in voice commerce environment.

Environment Implementation of Real-time Supervisory System Using Motion Detection Method (동작 검출 기법을 이용한 실시간 감시시스템의 구현)

  • 김형균;고석만;오무송
    • Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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    • 2003.10a
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    • pp.999-1002
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    • 2003
  • In this study, embodied supervisory system that apply motion detection technique to small web camera and detects watch picture. Motion detection technique that use pixel value of car image that use in existing need memory to store background image. Also, there is sensitive shortcoming at increase of execution time by data process of pixel unit and noise. Suggested technique that compare extracting motion information by block unit to do to have complexion that solve this shortcoming and is strong at noise. Because motion information by block compares block characteristic value of image without need frame memory, store characteristic cost by block of image. Also, can get effect that reduce influence about noise and is less sensitive to flicker etc.. of camera more than motion detection that use pixel value in process that find characteristic value by block unit.

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Implementation of Supervisory System for Motion Information per Blocks (블록별 모션정보에 의한 감시시스템의 구현)

  • 김형균;오무송
    • Journal of the Korea Institute of Information and Communication Engineering
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    • v.8 no.1
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    • pp.74-79
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    • 2004
  • In this study, embodied supervisory system that apply motion detection technique to small web camera and detects watch picture. Motion detection technique that use pixel value of car image that use in existing need memory to store background image. Also, there is sensitive shortcoming at increase of execution time by data process of pixel unit and noise. Suggested technique that compare extracting motion information by block unit to do to have complexion that solve this shortcoming and is strong at noise. Because motion information by block compares block characteristic value of image without need frame memory, store characteristic cost by block of image. Also, can get effect that reduce influence about noise and is less sensitive to flicker etc.. of camera more than motion detection that use pixel value in process that find characteristic value by block unit.

A Study on the Distribution of Compensation for Damages of Common Property Fisheries by Alternative Cost Approach of Utilizing Fishing Ground (어장이용의 기회비용접근법에 의한 공동소유 어업권의 손실보상금 분배연구 - A어촌계의 미역양식어업권의 취소보상액 분배사례를 중심으로 -)

  • 김기수;강용주
    • The Journal of Fisheries Business Administration
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    • v.34 no.1
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    • pp.9-30
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    • 2003
  • This paper tries to suggest a rational proposal for the distribution of compensation of common property fisheries damages caused by a large scale coastal reclamation. For the purpose the paper introduces the approach of alternative cost of the use of fishing ground. The background of the paper is the legal conflict between tenants and non-tenants, both of whom are common owners of seaweed cultivation ground, in the distribution of compensation for damages. In principal, so far as the seaweed cultivation right is a common property of the fishing association, the compensation is also a common property of it. Therefore the distribution method of the compensation entirely depends on the decision of the association. But in case that the numbers of non-tenants is larger than those of tenants, the distribution of the compensation is usually unfavorable to the tenants even though the latter is the key contributor to the realization of present value of the common property. The paper aims to show an appropriate distribution method based on the economic principle of optimal distribution. In others words, the value added to the economic value of alternative use of the fishing ground should be distributed to the tenants. the value amount of alternative use of the fishing ground should be equally distributed to the members of the association.

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Estimating the Benefits of Seawater Flowing by using Meta-Regression for Benefit Transfer - Case of Geumgang River - (메타회귀분석을 이용한 해수유통 편익추정 - 금강을 중심으로 -)

  • Shin, Chang-Seob;Cho, Wonjoo
    • Journal of Korean Society of Rural Planning
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    • v.29 no.4
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    • pp.191-200
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    • 2023
  • This study aims to estimate the value of environmental services that could be generated by seawater flowing in the Geumgang Estuary by using meta-regression for benefit transfer. The environmental services that can be generated by seawater flowing are assumed to be improved water quality, increased biodiversity, and enhanced water-friendly effect. The analysis was conducted using 122 data from 28 studies from EVIS. The results show that households in the neighborhood where seawater is distributed are willing to pay about KRW 46,918, KRW 7,752, and KRW 7,859 per year for improved water quality, increased biodiversity, and enhanced water-friendly, respectively. The WTP of the national households other than neighboring households was found to be KRW 19,401, KRW 3,206, and KRW 3,250 for the three environmental services, respectively. The WTP for water quality improvement is higher than that for biodiversity increase and water-friendly effect increase, which may be due to the fact that water quality improvement is an environmental service that is close to the use value. In addition, neighboring households have a higher WTP than national households because neighboring households are more likely to evaluate the benefits of seawater flowing as a use value, while national households are more likely to evaluate it as a non-use value.